Atrium Mall - Karachi
Before you enter the Atrium Mall, hold your breath and let loose your imagination to think freely about something which is truly beyond the ordinary. In fact, Atrium Mall is no less than your very own imagination being transformed into reality. So, get ready to step in and discover what the Mall offers you.

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What is the Atrium Mall all about?

The concept of the Atrium Mall revolves around utopian ideals, which have now been realized. In fact the Atrium Mall is the place which takes you from the ordinary to the extraordinary. It spells unmatched shopping convenience superbly blended with fun, entertainment and comfort. In its entirety, it's an absolute worldclass shopping mall with the most modern facilities yet to be combined in one single project. On main Zaibunnisa Street, the Atrium Mall enjoys a 3-side corner rendering it the most ideal location for a purpose built mall.

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What does the Atrium Mall have in store for you?

The Atrium Mall is not just a shopping complex. It’s a place for all to come and relish each and every moment in the company of their families and friends. It has theatres for movies, an auditorium for live performances, food court to serve the finest cuisine from all over the world, shops and showrooms catering to the diverse needs of the discerning customers, strongrooms to store cash and valuables, game arena to lure both kids and grown ups, rest rooms and rest areas to relax and get reinvigorated, a well carved out prayers facility, spacious parking lot for shoppers, and self power generation to ensure uninterrupted power supply round-the-clock in a user friendly environment, with escalators and elevators for ease of shoppers' movement and aesthetically pleasing and centrally air-conditioned surrounding for their comfort.


What prospective does it offer?

Atrium Mall, strategically located between main Zaibunnisa street and Raja Ghazanfer Ali Khan Road, is a great promise into the future. In fact, the place has its own exclusive significance as a posh and plush shopping venue in town. The mall with all its razzle and dazzle, will serve as a bait to attract a host of tourists and visitors from across the country and abroad putting up at the hotels in and around the Saddar area. The Atrium Mall is exclusively devoted to retail outlets. It is only ground plus three floors intelligently designed for maximum ease and optimum comfort.

The dream Projects

A huge central Atrium tastefully laid out with lush green indoor plants, a fountain, a waterfall and grand metallic monument on the basement, has been planned so as to make visit to the Atrium, a thrilling and exciting experience, the Atrium has been designed like a hub with walkways radiating to all the entrances. It’s a place where people can mix or just relax while the children play about.

Atrium Mall-Unveiling the facts

A legend in the making required real hard work. The Atrium Mall has long been under a rigorous process of planning and execution.

Hundreds of studies, from architecture, planning, designing to technical and engineering aspects, have been completed to asses and ensure the Atrium's alure.

The Atrium Mall is on a plot size of over 540000 sq. ft, with 5 entrances from all the roads adjacent to it and also from its basement car parking area.

The façade of the structure is clad with Aluco Bond, the modern, maintenance free cladding material, configured in an innovative and creative manner.

The Atrium is crowned with a huge skylight, which gives it an ambience of the outdoors, enclosing and containing its environment with the advantage of natural light and view of the sky in a controlled and comfortable atmosphere.

At the Atrium Mall,. Buyers have the opportunity to purchase the shops of their dreams, among a variety of sizes, designs and styles on ownership basis.

Recreation and development of the Atrium Mall is an unparalleled feat of architecture and engineering. Truly speaking, the atrium is destined to be like no other shopping mall in Karachi.

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The Atrium Mall is strategically right on the corner of Zaibunisa Street, (formerly Elphinstone street), that has always been an exclusive shopping rendezvous in the Metropolitan City of Karachi. People are often found to quote "Elphi" whenever a posh and plush shopping venue is referred to.

Now on the Zaibunisa Street appears a new landmark - The Atrium Mall, the most modern shopping mall in the city. Unlike other shopping centers which cater to the needs of the area, Atrium Mall is a shopping Venue for the entire city of Karachi and a shopping opportunity that will attract the hosts of tourist and visitors from upcountry and abroad who put up at the countless luxury and semi luxury hotels in and around the saddar area.

The Atrium Mall is exclusively devoted to shopping. It is only the Ground plus three storeyed building designed for ease and maximum comfort. Is a place where you can shop to your heart's contents.

Shopping Facilities-You name it and we have it

The Atrium offers an oasis of shops and boutiques, all within close proximity to the residential communities. Ranging from sports super stores to fashion and jewlery boutiques, gourmet outlets and supermarkets. The Atrium Mall will provide a comprehensive array of opportunities. Window-shop in a beautiful outdoor retail environment, or purchase what you need for day to day requirements cruising across the whole mall, in the comfort, convenience and security of a mall of international standards.

Atrium mall looks awesome. Do you know when the construction on this project would begin ?

According to newspaper one yr. early ''Construction on this project had already begin''

Zees,

since your in Karachi, you could probably update us on the status of this project ?

Rs1.2bn Atrium Mall outshines in Karachi

By a correspondent

KARACHI: The Regent Properties (Pvt) Limited has launched a Rs1.20 billion ultra modern shopping-cum-entertainment project ‘Atrium Mall’ at Zaibunnissa Street, said a press release on Wednesday.

This commercial, entertainment and amusement complex which brings novel architectural design in the metropolis was launched in a ceremony on Tuesday. The project is estimated to take two and a half years to complete, said the release.

One of the speakers, who addressed the ceremony, High Commissioner of Pakistan in East African countries based at Nairobi, Kenya, Hameed Asghar Qidwai shed light on the commercial and financial importance of Karachi and termed the project a very important, most modern, unique and futuristic shopping-cum-entertainment complex.

He lauded the government’s economic policies and said President General Pervez Musharraf had approved a sizeable amount to improve the city’s infrastructure, which would give a boost to economic activities in this financial and industrial capital of the country.

Qidwai said the sponsors and developers of the project, who include Al-Azam Limited and M Iqbal Machiyara with a long list of projects in housing, sugar, hospital and textile sector to their credit, have conceived a highly commendable project.

Ashraf Mohammad Ali representing A-Azam Group of Companies, M Iqbal Machiyara and Architects Shuja Rahim of Shuja Rahim Associates along with Rizwan Machiyara, Zahid Jangda and prominent economist Abdul Jabbar Khan, also spoke on the occasion.

They assured that the Atrium Mall would alone be able to redouble the business and investment in the city. The project is designed to cater to thousands of shoppers everyday and provides a variety of options to them.

Some of the salient features of project include: Cineplex (movie theatres and spacious auditorium for seminars and fashion displays), exclusive products display area, self-power generation of 2.8 MW, spacious car parking, lockers, totally air conditioned environment, security, children games, a big food court etc.

Attendants of the launch ceremony said the Atrium Mall is a mega project and will give a boost to the city’s commercial activities. Unlike many other mall in the city or elsewhere in Pakistan, Atrium is by all means a true addition in terms of modern buildings, shopping or entertainment places available to the shoppers or families who will be visiting it.

The ceremony was attended by prominent bankers, leading businessmen, traders, representatives and leaders of the Federation of Pakistan Chambers of Commerce and Industry, Karachi Stock Exchange, senior government officials and other prominent persons.

wats the update, hows the construction going,

wow, really nice design! :okay: it very much resembles malls in Southeast Asia :)

Hey thanks Lumpia !

Sorry about the small renderings.


A lot of Malls have started to come up in Pakistan now, but they advertise on TV and Newspaper mainly, not all of them make websites, thats why its a bit hard to find the projects taking place in Pakistan.

But, i'll try my best to keep all you guys updated ;)

http://atrium.com.pk/images/home1top.jpg http://atrium.com.pk/images/home2top.jpg http://atrium.com.pk/images/home3top.jpg

This is mega cool and mega expensive :D

Karachi is getting a mall on the pattern of Dubai's City Centre, I read that in the news, a foreign investor (Expat Pakistan) is planning to invest in it.

He leased the 360 crore property from DHA Karachi for 60 years, and plans to build the mall that'll rival Dubai's City Centre ;), lets hope this plan materializes :)

Lahore has similar plans for a mall on the pattern of Dubai's city centre.. :)

Karachi is getting a mall on the pattern of Dubai's City Centre, I read that in the news, a foreign investor (Expat Pakistan) is planning to invest in it.

He leased the 360 crore property from DHA Karachi for 30 years, and plans to build the mall that'll rival Dubai's City Centre ;), lets hope this plan materializes :)

Lahore has similar plans for a mall on the pattern of Dubai's city centre.. :)

360 crores !!! :eek2: :eek2: :eek2: :eek2: :eek2:

This mall is going to be awesome ! Can't wait till its built. :)

I love the location as well...it's literally right in the middle of the city...with good access...underground parking what could be better?

wow this is the kind of mall that karachi needs

Karachi and Lahore are getting awesome malls !

Faisalabad is getting the Kohinoor One mall.. it has a rotating restaurant on top..... !

:D

:)

And its getting constructed at a good pace aswell .. I drove by a couple of months back and construction was in full swing.

there was this mall on a corner of zaibunnisa street that has been lying in an incomplete state since when I was a kid... I think this is probably the one? Oh and zaibunnissa has some very nice old colonial heritage architecture. I hope the mall building isnt destrying that. I think the whole streetscape should be converted into a heritage streetscape as they did for this street in Mumbai. We need to preserve the heritage of Karachi!

The images aren't showing up anymore...help anyone?

nice mall has the work started.

The work had already started but will take two years to complete
Location is very good, all major Hotels are in this area

why have you just created a new thread for just a shopping mall. is it like a very big project for pakistan.

^Its not just a shopping mall its a one of a kind entertainment complex and its will cost $$$$.

it looks small in the rendering, but it is gona be really big in real.

WHICH IS THE BEST MALL IN KARACHI RIGHT NOW

park towers.

Heres a pic from this month...
the mall is almost complete and finishing work is going on.

http://i16.photobucket.com/albums/b2/swerveut/KarachiK061.jpg

well it still looks like there is alot of work, do you have more pictures from other angles.

Unfortunately no, but I have observed this project on my trip back, and the structure is complete. Only finishing work is left, which should take about a year before the mall can open up. Inshallah.

do you think it can open up before december this year, and were are the windows for the mall.

No, 2 more years
According to the article

Well it seems to have been designed with a flat facade if you would look at this image:

http://atrium.com.pk/images/pic-shops.jpg

My photograph covers almost the same portion.
I dont think there are any windows. The mall is centrally airconditioned.

DO YOU HAVE UPDATES FOR OTHERS like amma tower, papa tower, city center, rafi bara market etc.

i will add some more interior renders soon, the atrium inside the mall looks amazing.

i like the unique concept of no windows

al azam have also started then next mall in karachi called, 'the arena - south'.

it looked bigger then atrium mall

kfc and pizza hut have opened outlets at atrium mall

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Any updates?

Guys I got some shots today, check em out;

http://i37.photobucket.com/albums/e78/Fahadzkhan/DSC00085.jpg

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parking is going to be hell wilth mall...

this mall is HHUUUGGEEEE :runaway:

man! its STILL not complete!

seems like a few shops have started opening though. Yes, parking might be a bi+ch here! I hope the mall has more parking spaces.

its gonna look really nice but i was wondering about the location of the mall is it situated in a good area? cuz from one the pic it seems a really crowded place.

^ Main Saddar area

This would have looked much better had it been in a really open area... Can you imagine the traffic jams this thing will produce! Still, better then nothing.

Yes the traffic mess would be of mammoth proportions, but I'm guessing it should have its own underground parking facility.

KFC, Pizza Hut and Askari Bank have opened their branches though.

Yes, why don't they build these types of projects in open areas. These types of malls atract people anyway so why not building them away from the crowded areas.

Would Eaton Centre in Toronto be better if it were built in the suburbs? A central downtown mall is great to compliment other businesses in the area, as long as it's handled properly and designed as a tourist attraction as well as a mall. The renders don't impress me much.. I hope it looks better in real life which is usually the case with Pakistani projects.

^ Eaton centre is also served by the TTC, therefore reducing the number of passenger cars, that's the main difference.

updates? My mom told me this mall has opened. Please do take pictures and post them if its possible.

^ Thanks for the update....

Ill get some if I pass through there ..

why can't i see any pics on page 1...not showing any...
plz help...

any new pictures of this place? and also, the renders show images of a cinema showing english movies-something that karachi doesnt have right now?

^^ Lots of english movies are shown in cinemas in Karachi currently.
Cinema goers only go for Pakistani or English movies.

but i mean like blockbuster movies that are brand new, i've never seen a pakistani cinema showing spiderman at the time of its release around the world- most ppl get dvds or watch the movies on tv.

no film ever gets around the whole world at the same, its not bollywood its hollywood, they properly plan there releases, they all first release in US and in other counteys after, in uk they get released after a month or 2.

now with cinepak pakistan is also getting very quick

This mall is still progressing at a snails pace. Only a Piza Hut and some other shops are open there now, but it seems like it will easily be another year and a half or so before it actually gets completed.

Will get photos as soon as I get a chance.

I believe its the same progress when I was there, check the pictures in the previous pages and see if you find a difference.

I passed by there rather quickly so couldnt observe much, but more of the facade seems to be covered with those tiles now and theres more advertisements. I ll get proper details soon hopefully.

this mall i supposed to have a skating rink which is actualy made of ice and not of marble like the one is lahore

Let them complete the mall first :crazy:

^^ :lol:

Saad photos yaaar :(

yeah yeah man, that area is WAAAYY to congested to make a casual trip up to take pictures. Also, lots of street crime. So these pictures might take some time, but I ll get em IA.

Yes, be careful there are alot of people that might have their eyes on your camera.

And if you see a guy scratching his balls then probably its you not the camera.

Swerv, you need to wrap your entire arm around with the strap and keep both hands on the camera. If they see that you have protected yourself well, they wont go after you unless they want to hold you at gunpoint.

Yes, be careful there are alot of people that might have their eyes on your camera.

And if you see a guy scratching his balls then probably its you not the camera.

:rofl: :rofl:

UP uncle ....no crime in Karachi is commited without a TT pistol :) ....These toys have spreaded among our young generation like BIRD FLU .....

Well Saad dont use Camera Phone in Karachi :( ...Otherwise we might have to Condole with you(of camera) or with your father(of you) :P hheheheheh

Well Digital Camera users dont have any threats.....


Lo....thread ko tabah kernay mein mera hissa bhi shaamil hogaya :D

Heres an update of 08.Sep.06

http://i37.photobucket.com/albums/e78/Fahadzkhan/DSC00516.jpg

Heres an update of 08.Nov.06

http://i37.photobucket.com/albums/e78/Fahadzkhan/DSC00970.jpg

And I'm sure swerveut will share with us updates of 08.Feb.07 ;)

And try to take the picture from the same angle ..

Oh btw, try to spot the difference in the pictures, I'll give you a hint ..

There was no construction update in 2 months :banana:

:| .....I cant find the difference(if any), but similarities are here:

1) Both pics had been taken from a CAR(with slightly different angles)
2) In Both pics, theres PIZZA HUT logo visible,
3) JUST DO IT logo visible,
4) ATRIUM MALL banner visible,
5) IDEAS by Gul Ahmed visible,
6) A blue banner visible(but not readable),
7) Facade is the same(almost?)
8) Theres another small regular board hung,
9)....????
??? :( :(

It still looks almost the same.

Yes exactly my point, the construction is going extremely slow, and it would be even slow as they've handed out shops and Pizza Hut and company are busy earning cash.

This is the only city where shops have been handed out in an Under Construction building.

Does anybody know about the Mall/Plaza opposite to the Habib Footware in Saddar? I have been watching that building underconstruction since my childhood(probably 1992/3) and I think its still UC...

^^ wheres Habib footwear?

btw, wait over, I was zooming past and snapped some quick shots. Maybe will get some more in-depth coverage later. This mall has also been under-construction since the time of Benazir Bhutto... used to be called Elphi Galleria back then. And then construction stopped and then resumed only since Musharraf came to power. Now dunno when it will actually finally finish.

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btw, from [pictures you can see that absolutely nothing on the outside is different so far. Maybe there might be some more work inside.

any update on this project ... i think they closed this project and contracters sold this projects to pizza hut n kfc.. My friend work in a shop which is opposite to this mall he said i never saw some one comingg or going inside the mall....

any update on this project ... i think they closed this project and contracters sold this projects to pizza hut n kfc.. My friend work in a shop which is opposite to this mall he said i never saw some one comingg or going inside the mall....

They sold the WHOLE mall to KFC and Pizzahut? Hows that possible?

KFC, Pizza Hut and Askari Bank are only outside, the whole mall on the inside is not theirs, in fact I have a friend who has a shop inside, wants to sell it badly because needs the money for his house here, can't even get Rs. 50 lacs right now (democracy).

KFC, Pizza Hut and Askari Bank are only outside, the whole mall on the inside is not theirs, in fact I have a friend who has a shop inside, wants to sell it badly because needs the money for his house here, can't even get Rs. 50 lacs right now (democracy).

Thats "democrazy" to you son!

@ oogabooga

just kidding ma friend ... lollypop of my words is that why they just stopped working inside mall...

lolz not at all .... so do u know y its stopped badly

@ oogabooga

just kidding ma friend ... lollypop of my words is that why they just stopped working inside mall...

OHH!! :tongue3: I thought you were serious. :crazy:

I found this video in my cell today, I totally forgot I took this :tongue3:

Kn2LJrpqBzA

^^ How did you write "Mehfil Pakistan www.skyscrapercity.com" on your videos????

^^ How did you write "Mehfil Pakistan www.skyscrapercity.com" on your videos????

;)

^^ How did you write "Mehfil Pakistan www.skyscrapercity.com" on your videos????

Booga told him how to do that! :yes:



Booga's smart like that. :colgate:



praise booga

Booga told him how to do that! :yes:



Booga's smart like that. :colgate:



praise booga

Lord Boonga :master::master::master:

Booga told him how to do that! :yes:



Booga's smart like that. :colgate:



praise booga
Dude, stop trying to act so smart all the time. Seriously, it gets on my nerves. You just have to write it on a transparent slide and hold it in front of the lens. Everybody knows that.

^^ :lol: The old Photography technique used in ancient times movies :D

Dude, stop trying to act so smart all the time. Seriously, it gets on my nerves. You just have to write it on a transparent slide and hold it in front of the lens. Everybody knows that.



Yaar..........roza lag raha hai kya? :laugh:


What the hell are you talking about? I was just being my goofy self. :tongue3:

I mean the third.

Yaar..........roza lag raha hai kya? :laugh:


What the hell are you talking about? I was just being my goofy self. :tongue3:
Was a joke... THe second sentence should a given it away.

yaar any update on this project

Its still not opened, my friend has a shop inside the mall and he's been waiting for 2 years for the inauguration.

whats the reason and ask ur friend that they completed with interior work or not?

Hey Kool101, forget it for more 3 to 4 years, I wish i m going to shopping there back in 2006, but its not complete yet. Why the ppls here is so slow in every aspect of life.

We have to move fast like many others, not to crawling like this.

rightly said faddie, if they wont open till 2009 then they should demolished the mall n Sell to UAE investors so they can convert it into multiplex cuz currently they are in search of nice place.

Yea it's a nice place for Multiplexes

if any 1 knows the builders 1 should ask whats the delay ?
since it was suppose to have 6 multiplex and a big food
court.

hey guyz just found Atrium Mall ad on a news paper , According to tht they award possesions to the store owner.

Then when Mall gonna open.

hope the mall open soon and cineplex in operation

possession will be given in 2 months time

If this mall is ready than where r the real pics>>

I think its safe to say that this project isnt going anywhere. :no:

http://i517.photobucket.com/albums/u332/belxeeb_2008/CIMG2587.jpg

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http://i517.photobucket.com/albums/u332/belxeeb_2008/CIMG2583.jpg

When they gonna complete it?

It should have been completed 2 years back.

http://www.flickr.com/photos/13085680@N04/3127282029
photo from flicker
complete

http://www.flickr.com/photos/13085680@N04/3127282029

Dude that picture is from 2008! The pictures I took on my recent trip are more recent.

As earlier commented IMAX 3D is not in line to be introduced in Pakistan but D-Cinema with 3D capability has been ordered for deployment in the newly built complex of 3 screens in Karachi called ATRIUM CINEMAS. These cinemas are coming up in Atrium Mall which is next to Panorama Center in Saddar area. Atrium Cinemas are expected to commence operation in September 2010.

DHA has still not placed its order for the same yet.

DHA Cinema Admin

^^^ awesome news if true. :)

http://express.com.pk/images/NP_KHI/20100627/Sub_Images/1100980594-1.gif

Wrong, There is no cineplex in Islamabad and there is not a single cinema hall functional in that city.

yeah.....the one in jinnah park is in pindi.......i guess......but sure that there is one cineplex in Islamabad/pindi cosmopolitan area...........:p

Karachi is getting it's first 3-D cinema! yayyyy :happy:

^^Is this one is the first in Pakistan???

Yes, ARA. There is currently no 3D cinema in Pakistan.

http://youtu.be/rlo2a8vAF4E?hd=1

Wrong, There is no cineplex in Islamabad and there is not a single cinema hall functional in that city.

Ever heard of Cinepax?

Wasn't this supposed to be operational already???

whats the diff between DIGITAL 3D & IMAX 3D?? i dont have knowledge about these things..but i heard k IMAX 3D is best & digital 3d is a basic version of 3d

whats the diff between DIGITAL 3D & IMAX 3D?? i dont have knowledge about these things..but i heard k IMAX 3D is best & digital 3d is a basic version of 3d

An IMAX Screen is bigger, its the biggest screen there is. It basically covers your entire peripheral vision.

There's a Cinepax in Pindi...

IMAX screen is a great way to feel dizzy while watching a movie.

I've seen stuff on IMAX, it is mind blowing when you see it for the first time. I heard reports that the Cineplex in DHA will be getting 3D, but it probably won't be IMAX. I am sure it will be the first 3D in Karachi, if not Pakistan.

The first chain of 3D cinemas is set to open in Saddar’s Atrium Mall by Dec 24 with a lineup that includes Avatar, The Chronicles of Narnia and Gulliver’s Travels.
The project is the brainchild of Regent Properties and Mandviwalla Entertainment and will be located on the third floor of the Atrium Mall behind Avari Towers. Tickets will start at Rs300 for the traditional cinema, Rs400 for digital cinema and Rs500 plus Rs150 for the eyeglasses for the 3D screens.
The Atrium Cinema can seat about 700 people at a time and has three independent multi-screens. The seating capacity for cinema A would be 168, 192 for cinema B and 356 for cinema D, which is also additionally equipped with D-Cinema projection. The three multi-screen cinema complex will be equipped with state-of-the-art Digital and 35 MM projection, including the Dolby Digital and DTS Surround Sound. It will be wheelchair-friendly and will also provide Assistive Listening Devices for hearing-impaired viewers. The complex is being equipped with DCI-Compliant, D-Cinema and Digital Cinema technology with 3D capability.
The Avatar Special Edition (Digital 3D) will have nine minutes of additional never-before-seen footage. This film is being distributed locally by Paramount Communications & Mandviwalla Entertain-ment, who also released 20th Century FOX’s Avatar last December in Pakistan. Other premieres at the Atrium will include 20th Century FOX’s The Chronicles of Narnia: Voyage of the Dawn Treader (Digital 3D) and Tees Maar Khan, which is locally distributed by IMGC Global Entertainment.
Mandviwalla Entertainment director Syed Rehmani told The Express Tribune that while some aspects of the 3D system had been brought to Pakistan in the past, the one they have invested in is the latest. “A 3D cinema culture would help revive the already dead film industry in the country,” he said. “It can open doors to local and international investors.”
Also, the 3D film would be a “solid answer” to piracy as 3D movies are on hard discs and every disc is protected with a specific code.
In case of theft or damage, no other person can run the movie except the selected projector because the movie’s supplier ensures that the copy can only be played on a client’s projector. The owner of the mall and Atrium Cinemas, Zahid Younis Habib, added that DCI-Compliance is a tool, which aids movie manufacturers. By using DCI-Compliance, certain specific data about the movie such as the number of shows and the rate of business in terms of revenue can be recorded because of the specific codes.
There is a possibility they take the project to other parts of the country, but there are no immediate plans to expand.
The key people behind this project include CEO and director of the mall and cinemas Zahid Younis Habib, Mandviwalla Entertainment director Syed Rehmani, the builders of the mall and cinemas Iqbal Machiyara and Rizwan Machiyara, the cinema’s interior designer Naheed Mashooqullah, technical engineer Hussain Chagla, and the head of the Atrium Cinemas project Nadeem H Mandviwalla.

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The first chain of 3D cinemas is set to open in Saddar’s Atrium Mall by Dec 24 with a lineup that includes Avatar, The Chronicles of Narnia and Gulliver’s Travels.
The project is the brainchild of Regent Properties and Mandviwalla Entertainment and will be located on the third floor of the Atrium Mall behind Avari Towers. Tickets will start at Rs300 for the traditional cinema, Rs400 for digital cinema and Rs500 plus Rs150 for the eyeglasses for the 3D screens.
The Atrium Cinema can seat about 700 people at a time and has three independent multi-screens. The seating capacity for cinema A would be 168, 192 for cinema B and 356 for cinema D, which is also additionally equipped with D-Cinema projection. The three multi-screen cinema complex will be equipped with state-of-the-art Digital and 35 MM projection, including the Dolby Digital and DTS Surround Sound. It will be wheelchair-friendly and will also provide Assistive Listening Devices for hearing-impaired viewers. The complex is being equipped with DCI-Compliant, D-Cinema and Digital Cinema technology with 3D capability.
The Avatar Special Edition (Digital 3D) will have nine minutes of additional never-before-seen footage. This film is being distributed locally by Paramount Communications & Mandviwalla Entertain-ment, who also released 20th Century FOX’s Avatar last December in Pakistan. Other premieres at the Atrium will include 20th Century FOX’s The Chronicles of Narnia: Voyage of the Dawn Treader (Digital 3D) and Tees Maar Khan, which is locally distributed by IMGC Global Entertainment.
Mandviwalla Entertainment director Syed Rehmani told The Express Tribune that while some aspects of the 3D system had been brought to Pakistan in the past, the one they have invested in is the latest. “A 3D cinema culture would help revive the already dead film industry in the country,” he said. “It can open doors to local and international investors.”
Also, the 3D film would be a “solid answer” to piracy as 3D movies are on hard discs and every disc is protected with a specific code.
In case of theft or damage, no other person can run the movie except the selected projector because the movie’s supplier ensures that the copy can only be played on a client’s projector. The owner of the mall and Atrium Cinemas, Zahid Younis Habib, added that DCI-Compliance is a tool, which aids movie manufacturers. By using DCI-Compliance, certain specific data about the movie such as the number of shows and the rate of business in terms of revenue can be recorded because of the specific codes.
There is a possibility they take the project to other parts of the country, but there are no immediate plans to expand.
The key people behind this project include CEO and director of the mall and cinemas Zahid Younis Habib, Mandviwalla Entertainment director Syed Rehmani, the builders of the mall and cinemas Iqbal Machiyara and Rizwan Machiyara, the cinema’s interior designer Naheed Mashooqullah, technical engineer Hussain Chagla, and the head of the Atrium Cinemas project Nadeem H Mandviwalla.
And where exactly will people park their cars?

^^There must be parking space for the people visiting Atrium mall....
Booga or FK can tell us exactly about that....

^^There must be parking space for the people visiting Atrium mall....
Booga or FK can tell us exactly about that....

I didnt see any parking. That entire area is in the old city and anyone who has been to the old city will tell you that it is a royal MESS!

And as for the movies that are listed in that article, where are they even getting the money to purchase those movies for the viewings? I mean like, if you have that sort of money then why not finish the damn mall first? Its not even finished yet, after what a decade? :crazy:

I haven't heard of underground parking at Atrium. But if there is, then that's OK. You can find parking in that area before 10AM or after 9PM. Between that time, even God would struggle to park his car. If Atirum doesn't have underground parking, I can tell you that I won't even think of going to that cinema except for the 9 PM show.

About the rights - Pakistan regularly buys rights to top Hollywood movies and are released at around the same time (and sometimes the same dates) as in the States. I don't see how this case is any different, if anything these movies would be dirt-cheap as they'll be 2 years old by end-2011. And I'm sure they sell the rights to Pakistan for really cheap anyways. And lastly, movie releases in Pakistan are usually financed by telcos, and you can't even begin to imagine how deep their pockets are.

About the rights - Pakistan regularly buys rights to top Hollywood movies and are released at around the same time (and sometimes the same dates) as in the States. I don't see how this case is any different, if anything these movies would be dirt-cheap as they'll be 2 years old by end-2011. And I'm sure they sell the rights to Pakistan for really cheap anyways. And lastly, movie releases in Pakistan are usually financed by telcos, and you can't even begin to imagine how deep their pockets are.

Well that just goes to show how long I have been out of the country. :yes:

But they should atleast finish the damn mall before they start running movies in there. I dont think that mall even has any shops open inside?

Well that just goes to show how long I have been out of the country. :yes:

But they should atleast finish the damn mall before they start running movies in there. I dont think that mall even has any shops open inside?
I think a few shops have been opened inside too (shops on the outside have been opened for more than a year). I don't think anyone goes there though. People who go to Zaibunnisa Street for shopping (it's a major shopping street) go with a different mindset than what you need when you want to go to a mall. If I wanna go to a mall, I can't see myself going to Atrium, but I'll still go to Zaibunnisa Street for shopping for the kind of stuff they sell there. People may go to Atirum if it has a 200-car underground parking, but that's impractical as 99% of the cars there would be of office-goers. Techno City on II Chundrigar had the same problem and came up with a good solution - parking by the hour. If you park there for 9-5, parking is around Rs. 450. Even an hour is Rs. 30, so it pretty much assures that you'll only park there for shopping, it's about Rs. 100 for a couple of hours or so. BUT even that won't work here becuase unlike II Chundrigar Road, Zaibunnisa Street is a shopping place and people will just park here and go shop there. I can't think of any other solution, maybe someone else can. Showing a receipt of one of the shops in Atrium Mall won't work as a lot of people don't always buy something.

http://atrium.com.pk/images/big-maps/basement.gif

http://atrium.com.pk/images/big-maps/ground-f.gif

http://atrium.com.pk/images/big-maps/1-2.gif

http://atrium.com.pk/images/big-maps/3.gif

650 Rs/ticket for the 3-D movie shows is just ridiculous, especially considering that this cinema is not even in defence/clifton. It will flop badly if they don't reduce their prices. What does it even mean that they'll charge 150 for the 3-D glasses? Are they selling them or are they just going to take them back at the end of the movie?

Atrium Mall's website (http://atrium.com.pk/home.htm)

650 Rs/ticket for the 3-D movie shows is just ridiculous, especially considering that this cinema is not even in defence/clifton. It will flop badly if they don't reduce their prices. What does it even mean that they'll charge 150 for the 3-D glasses? Are they selling them or are they just going to take them back at the end of the movie?

650 is ok considering that normal cinema costs u Rs250/ticket..:lol:

http://farm6.static.flickr.com/5203/5286359925_94e36659e2_z.jpg

Atrium Cinemas has changed the launch date of its digital 3D and other cinemas from December 24 to December 31. The reason behind this change is the time required for running uninterrupted technical drill and training programmes. Atrium Cinemas are introducing the latest digital cinema technology with 3D capability in the country.

According to a statement issued on Monday, this New Year’s eve, Atrium Cinemas, a project of Regent Properties and Mandviwalla Entertainment, are launching the first digital 3D cinema with 20th Century Fox’s Avatar Special Edition with 9 minutes of additional never-seen footage. Other premieres will include The Chronicles of Narnia: Voyage of the Dawn Treader, also in 3D, and Tees Maar Khan.

The multi-screen cinema complex is equipped with state-of-the-art digital and 35 mm projection, including Dolby Digital & DTS Surround Sound. The venue is intended to facilitate over 650 people at one time with cinema ‘A’ seating 154, cinema ‘B’ 176 and cinema ‘D’ 312 people.

The cinema has been designed to be wheelchair friendly and will also provide assistive listening devices for the hearing impaired.

The cinema will be located behind Avari Towers on the 3rd floor of the Atrium Mall. Tickets are Rs500 with Rs150 for the 3D glasses that people can then keep.


Source: http://tribune.com.pk/story/92527/atrium-cinemas-now-to-launch-on-december-31/

Why'd people wanna keep 3D glasses?

^^
For the next time, if they come again!

Why'd people wanna keep 3D glasses?

Actually, now that I've talked to a few people about the cinema and their idea of selling the 3-D glasses, I think overall this might actually work. I was too harsh in the post above, but I still won't say that the cinema will be an immediate commercial success. In the near future, 3-D Tv's might become common, so it wouldn't be a bad idea to take a few glasses home for times when guests are over to watch a movie.

Actually, now that I've talked to a few people about the cinema and their idea of selling the 3-D glasses, I think overall this might actually work. I was too harsh in the post above, but I still won't say that the cinema will be an immediate commercial success. In the near future, 3-D Tv's might become common, so it wouldn't be a bad idea to take a few glasses home for times when guests are over to watch a movie.
IT's a new tech, so they should not sell the glasses and keep the ticket at 400. I'd personally do that, even if there's a very good case for selling the glasses. At 650, I don't see many people watching 3d movies. On the flip side, most people will go watch at least once, and once they have the glasses they might watch it for 500. As long as they don't lose them.

Yeah, ticket should be 400, that I agree with. It wouldn't bother anyone if they refused to sell the glasses. But think about it from the perspective of a business owner in Pakistan. Imagine how many people will simply steal the 3-D glasses if they only gave them to you for free to wear during the movie.

Sorry wrong thread

3D Atrium Cinemas At Atrium Mall Karachi :dance:
http://www.youtube.com/watch?v=ZsmRJz0oRR0

^^ Watching that pissed me off. I was only interested in seeing shots of the screening room, yet they kept showing a computer generated rendering, why didn't they show the actual inside of the theater? :bash:

A long red carpet led the way for all those invited to the exclusive launch of the Atrium 3D digital cinema in Saddar.
Movie enthusiast Mariam Azmi said she has watched every trailer on the project website and has scheduled her entertainment calendar for the next month. “We have no real entertainment in the city which is why this is just what we need right now,” she said, while testing the popcorn, which for her is “an equally essential” part of the movie experience. “Good, fresh” she commented, munching the kernels. Display screens above and on the ticket counter listed the movies playing at the cinema as well as the prices (different for regular and 3D cinemas).
The launch scheduled for all will play Hollywood blockbuster and Oscar-winning Avatar in 3D at a price of Rs500 with an additional Rs150 for the reusable 3D glasses, which you can take home. Regular movies such as the Indian Tees Maar Khan will cost the cinemagoers Rs300. The third movie on the launch list is Chronicles of Narnia: The Voyage of the Dawn Treader.
The Express Tribune caught up with a few people at the soft launch on their previous 3D experiences, the future of the cinema and film industry in Pakistan as well as entertainment culture and taxing the sector.
Director for Mandviwalla Entertainment Nawab Hasan Siddiqui said this project will definitely encourage the cinema industry. Not disclosing the investment made, he said recovery will take some time but the company is “very confident” that the project would succeed. The man behind the project, Nadeem Mandviwalla, watched his first 3D movie in 1983 but it wasn’t until he watched James Cameron’s 3D digital Avatar that he knew he “must bring this technology to Pakistan.”
Supporting her son-in-law Nadeem Mandviwalla was Mrs Nasim Shaikh, who was excited about watching her first 3D movie. She hoped that soon good Indian and Pakistani movies will also be shown in 3D with “some great songs and most importantly well-choreographed dances.”
“It is crucial for cinema culture to be revived and for the film industry to get a desperately needed boost,” said Pakistan film star Nadeem Baig. He added that the public craves good, clean entertainment and they deserve to get it.
Another big name of the silver screen, Mustafa Qureshi said, “Even though our films are not in 3D we still need cinema houses of this calibre to encourage moviegoers. Our movies are currently not worthy of being on these screens but I hope we will soon move in the right direction and make some world-class movies.” Qureshi suggested such new projects should be exempted from taxes.
A former television producer, Nofil Naqvi, was “very excited” about the city’s new technology. “You get a very definitive perception of depth plus we needed cinemas where the hall seat doesn’t break in the middle of the movie,” he said recalling an experience with his friend at another cinema in Karachi.
Chief guest at the event federal minister for culture Aftab Shah Gillani said the government is doing all it can to support the cinema and film industry. Speaking to The Express Tribune, he said that the government plans to support the industry by giving them a processing lab for film which will be set up in Lahore in a year.

web site is functional .. alot of updates there..

http://atriumcinemas.com.pk/index.php#

http://tribune.com.pk/story/145687/atrium-cinema-house-full/

Some recent pics from my visit to the theatre...wanted to see transformers movie, however it seemed like all shows all movies were sold out for the day... so unfortunately, no movie. :ohno: Saw Bol the other weekend however...

Mall still seems to be some ways from completion, and they have a HORRIBLE parking problem. Very small space underground which fills up quickly and then ppl are just parking all over the road causing traffic jams in an already traffic-jammed-up area. Good mall architecture nevertheless.

http://i52.tinypic.com/2h2mds8.jpg

http://i56.tinypic.com/1zgrjwl.jpg

http://i51.tinypic.com/2gvjvxv.jpg

^^
thanks for the updates .. its been long time you posted somthing Saad...:)

it looks so empty..

I saw them working on this project 4 years ago. The pace is slow.

Thanks for the update!!

Does anyone know when the whole place will become operational?

it looks so empty..
It's at a crap location.

It's at a crap location.

Exactly, even after that the place has terrible parking. You're bound to get your car towed by the tullas if you park outside.

it looks so empty..

That's because the rest of the mall is not complete, and people are watching the movie in the theater.

Exactly, even after that the place has terrible parking. You're bound to get your car towed by the tullas if you park outside.

I am not sure about this, because I went in an air force car, and it was parked only temporarily because I didn't get tickets so had to go to Cineplex...but anyway, I heard that for 50 Rs. you can just hand your keys over to a valet, and parking the car and bringing it back will be his problem. Can anyone confirm if such a service exists at the Atrium?

There's an underground parking from the back side but it fills up pretty quick. Anyway, as a mall, even with infinite free parking, this is a terrible location. You don't go to Saddar with the mindset of going to a mall. You go there to buy your beti ka jahez. Just the thought of going to Saddar is mentally taxing.

^^
thanks for the updates .. its been long time you posted somthing Saad...:)

Sure thing! Its been a long time since I thought of visiting the Pakistan forum... maybe the effect of last three years of demoralization at the hands of the present govt.

it looks so empty..

The top floor is where the cinemas are, and that is usually hopping with ppl. Rest of the floors are still ghost towns.

I am not sure about this, because I went in an air force car, and it was parked only temporarily because I didn't get tickets so had to go to Cineplex...but anyway, I heard that for 50 Rs. you can just hand your keys over to a valet, and parking the car and bringing it back will be his problem. Can anyone confirm if such a service exists at the Atrium?

Yes, valet service is there. First time I went, all went smooth with the valet. Last time, handed my car to the valet, went upstairs with friends, stood in line for tickets, found all shows booked for all weekend, loitered around for abt 45 min, came back out to go somewhere else and my car was still where I left it for the valet with the window open. Apparently, all parkings were full and valets could not figure out what to do. Thankfully, i didnt have to wait long. Picked up my key, waved the valet good bye, ripped up his ticket and I was off.

Fecking lack of foresight...

There's an underground parking from the back side but it fills up pretty quick. Anyway, as a mall, even with infinite free parking, this is a terrible location. You don't go to Saddar with the mindset of going to a mall. You go there to buy your beti ka jahez. Just the thought of going to Saddar is mentally taxing.

:lol:

If you enter from Shahrah-e-faisal from road just behind Avari towers, u can avoid most of the traffic. Parking, thats another story...

I ve been going here for too many movies now :D ... so heres more pics (all public domain, please use as you like, but don't claim them to be your photos):

http://center.jeddahbikers.com/uploads/jb13115097023.jpg (http://center.jeddahbikers.com/)


http://center.jeddahbikers.com/uploads/jb13115097024.jpg (http://center.jeddahbikers.com/)

And more pics from the night-time... enjoy!

http://center.jeddahbikers.com/uploads/jb13115102601.jpg (http://center.jeddahbikers.com/)

queue for tickets...

http://center.jeddahbikers.com/uploads/jb13115102602.jpg (http://center.jeddahbikers.com/)

Food court is opening at the end - few restaurants already operational.

http://center.jeddahbikers.com/uploads/jb13115102603.jpg (http://center.jeddahbikers.com/)

Gaming zone... has lots of networked gaming computers inside.

http://center.jeddahbikers.com/uploads/jb13115102604.jpg (http://center.jeddahbikers.com/)

niceeeeeeee

Good pics, look forward to this mall being in full operation soon.

Nice pics...

I've been going to Atrium for a while now , I stopped going to Cineplex for while despite the fact that I live in Defence and Cineplex is much closer to my place then Atrium. The thing Atrium is that its much more fun watching a movie at Atrium then at Cineplex. As for the parking goes the valet is pretty efficient I've watched 5 movies till now at Atrium and so far I've had no issue with the valet system , I haven't heard of anyone whose had an issue either. I tried to get tickets for Transformers 3D today its sold out till Friday I guess that speaks for itself how well the Cinema is doing. As for the traffic goes I take the road from behind Avari it by passes all of the 'Ganda Saddar walla' traffic. Max it takes me 20 mins to get to the Cinema from my place. Being a Karachi-ite a 20 minute drive should be normal

Transformers looks amaaaazing in 3D! especially when they are showing the Lincoln Memorial in Washington and the shots from the tops of Chicago skyscrapers. Plus Atrium big screen makes it a totally worth-it experience!

Yes tickets are selling so fast for all movies you have to buy almost a week in advance. And yes, the Avari back-side road is the real trick ;)

is it completed now?
just curious :S

the white makes it look well ugly