Ayala Land launches boutique hotel chain
By Zinnia de la Peña (The Philippine Star) Updated July 14, 2011 12:00 AM Comments (0) View comments

MANILA, Philippines - Property giant Ayala Land Inc. (ALI) is opening a chain of boutique hotels across the country under the Kukun brand, according to a top executive.

ALI president Antonino T. Aquino said the group is slated to build five boutique hotels this year in Davao, Cagayan de Oro, Bonifacio Global City, Quezon City and Alabang.

He said the Kukun brand, to be operated by Ayala Land Hotels & Resorts Corp., will cater to the growing number of both business travellers and tourists in key underserved markets of the country.

Targeted to be operational by the second quarter of 2012, the first boutique hotel will rise in Bonifacio Global City, offering a total of 180 rooms.
A second hotel is now under construction in Davao, within ALI’s Abreeza project.

The third one is located along C.M. Recto Avenue in Cagayan de Oro City, just across the Gaisano Mall near the Limketkai Center.

Ayala Hotels also operates Hotel Intercontinental in Makati and Marriott Hotel in Cebu City.

http://www.philstar.com/Article.aspx?articleId=705787&publicationSubCategoryId=66

as of 27 April 2011

http://img535.imageshack.us/img535/1017/dsc05419jj.jpg

as of 20 July 2011
http://img3.imageshack.us/img3/2176/dscn0293hm.jpg

as of 13 August 2011
http://img192.imageshack.us/img192/5460/201108131594.jpg

http://farm7.static.flickr.com/6075/6052321579_cfdbc62354.jpg

Wow this project sounds really cool. I bet the SErendra unit owners that used to have a nice view are not happy, especially for a more than 10 story tall building.

sana ni match na lang nila ang design sa serendra

Just wondering how many hotels will eventually rise in BGC. Anyone know the names of completed hotels, under construction, and those that are still in the drawing board?

^^^^

Underconstruction
1. Grand Hyatt
2. Shangri-la
3. Ascott
4. Kukun
5. F1 Best Western

Proposed
1. Fete Manila by Discovery
2. the one at Taguig Civic Center ( dont know the name)
3. The Majestic by GW


http://img594.imageshack.us/img594/6458/f1vmapwitheastwestsuper.jpg

^^Best Western F1 Hotel ready to open to the public in a month or two.

Wow this project sounds really cool. I bet the SErendra unit owners that used to have a nice view are not happy, especially for a more than 10 story tall building.

I feel their pain. But they have to expect that would eventually happen one of these days.



sana ni match na lang nila ang design sa serendra

Nah. Their design blends nicely with Bonifacio High Street.
Plus, baka ma accuse na "Tenament Housing" Hotel style. :lol:

Wow this project sounds really cool. I bet the SErendra unit owners that used to have a nice view are not happy, especially for a more than 10 story tall building. okay pa rin ba ang view mo despite the construction of the 5 flr (mababa lang) audi bldg?

I feel their pain. But they have to expect that would eventually happen one of these days.

Nah. Their design blends nicely with Bonifacio High Street.
Plus, baka ma accuse na "Tenament Housing" Hotel style. :lol:

watch out baka may magalit sa biro mo:D... to each his own ika nga. when my daughter for the first time in many years, joined us on our visit to the philippines, i showed her the various condos around bgc like pacific plaza, essensa, mc kinley park, bellagio, serendra and other bldgs. and when i asked her w/c one she liked best, her response was although pacific plaza was visually iconic, she preferred serendra because of that "staying at home feel" the latter exuded. hmmm she had a point there.

Apologies.

I do like how Serendra looks. At first look I was not but just like good wine the more you look at it the better it looks. I guess I was just pointing out how some people have that point of view with Serendra's look. It might better of for a new hotel to have their own identity and not copy Serendra's look.

Kukun hotel looks like a Net building IMHO.

okay pa rin ba ang view mo despite the construction of the 5 flr (mababa lang) audi bldg?

If you fancy cars, you'll like looking at Audi R8s and A8s. That view will be enhanced soon with the opening of a Lamborghini showroom at the opposite corner of building W, right across from Fully Booked.

If you fancy cars, you'll like looking at Audi R8s and A8s. That view will be enhanced soon with the opening of a Lamborghini showroom at the opposite corner of building W, right across from Fully Booked.

Now I don't have to buy a Lamborghini for my garage I can just go to the showroom..:lol:

siguro ang rates dito ay 7,000 - 22,000 per , night or $120 - $500, stay ako dito pag $ 30 per night ang rate nila, sama ng design ng building, nasa likod na matatayog na mga gusali, malayo sa mall, ang advantage lang ay malapit sa daan.............................

bakit pala cocoon ang napili nilang pangalan?

okay pa rin ba ang view mo despite the construction of the 5 flr (mababa lang) audi bldg?

Hi! My view at my unit is still okay but if the W building is just 1 floor lower, I will still have makati skyline view.

u/c taken yesterday

https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-ash4/s720x720/314608_10150330556428586_624443585_8047775_335674190_n.jpg

https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-ash4/s720x720/303885_10150330560598586_624443585_8047847_467423006_n.jpg

https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-ash4/s720x720/299778_10150330556243586_624443585_8047772_147603228_n.jpg

http://img847.imageshack.us/img847/8195/grassf1068e.jpg

Nice, thanks for sharing!

The North and South City Center parks plus the BHS linear park will surely enhance the beauty of BGC upon completion.

http://img847.imageshack.us/img847/8195/grassf1068e.jpg

http://img4.imageshack.us/img4/8878/imag0292s.jpg

nasa 15th or 16th floor na kahapon nong napadaan ako

ilang floors ba sya???

16 or 17 including mechanical

Looks like ,the W Group is currently constructing 2 office buildings in BGC, W 5th Avenue and W Global ( right photo with blue fence)

http://img4.imageshack.us/img4/8878/imag0292s.jpg

^^ Correction, "W Global Center". :) The word "Center" is not visible in your shot because it is of a darker shade but it's right below the word "Global" as I've seen the fence several times already while cycling around and through BGC.

It's a low rise building, parang 4-5 or six stories lang with ground and second/mezzanine level commercial/retail spaces.

It's good project as this Kukun Hotel, W Global Center, Active Fun, W High Street, One Parklane and Two Parklane helps break the linearity of BHS and extend retail northwards and southwards of the area.

What's the project accross BHS 2? I've been peeping through the fence holes to see the deep excavation whenever I come from BHS 3 since months ago.

^^ Across B2, between One Parklane and Active Fun would be the new headquarters of Alveo Land, may render posted sa fence nung site.

http://i220.photobucket.com/albums/dd130/ribosum/bgc%208%204%2010/kukun/P1030002.jpg

http://i220.photobucket.com/albums/dd130/ribosum/bgc%208%204%2010/kukun/P1030005.jpg

http://i220.photobucket.com/albums/dd130/ribosum/bgc%208%204%2010/kukun/P1030006.jpg

http://i220.photobucket.com/albums/dd130/ribosum/bgc%208%204%2010/kukun/P1030010.jpg

nice

Wow Kukun is quite tall din pala. Almost topped off na ba?

http://img713.imageshack.us/img713/3755/jan2012049e.jpg

Looks like ,the W Group is currently constructing 2 office buildings in BGC, W 5th Avenue and W Global ( right photo with blue fence)

may 5th avenue pala jan? ano ba naman lahat nlng ata kinopya na..

may 5th avenue pala jan? ano ba naman lahat nlng ata kinopya na..

Kinopya kanino? So dapat isang lugar lang ang may 5th Avenue?

Convenient nga eh if you name streets with numbers, or yung name ng streets alphabetized. Mas madaling tandaan.

^^ kinopya sa 5th Ave. Caloocan... :lol:

hindi,sa cubao!lol

No more demand for hotels. :) People will just call condo property managers and ask for transient stays. Much cheaper.

Buti pa gawing condotel.

http://img832.imageshack.us/img832/3222/25jan009e.jpg

http://img36.imageshack.us/img36/330/25jan008e.jpg

No more demand for hotels. :) People will just call condo property managers and ask for transient stays. Much cheaper.

Buti pa gawing condotel.

...which reminds me of my tita currenty renting a unit at The Grand Towers for a month despite staying only here for 17 days. Still cheaper to rent the studio unit for a whole month (even with the wasted remaining 13 days) rather than stay at a hotel for 17 days.

Despite that, I still think there is a market for real Hotels, one that offers more services than what a rented condo unit can. Other than that, there are also "no frills" hotels sprouting like what the Go Hotel chain are doing. I'm not so sure about Tune Hotels though but I think they are also a chain of no-frills hotels.

I think this one will hold its own despite the rise of other hotels within BGC.

I'm thinking it would cater to a niche business market that wants quality accomodations without the extreme price tag of 5 star hotels. Remember that Ayala is managing this hotel on their own, creating a new brand, "Kukun", and doing away with getting a popular brand to name, manage, and market the hotel so that affords them to take the profits on their own and pass the savings to the guests resulting to a, hopefully, lower cost of stay on the hotel.

Wow so Kukun will open in 2012 na pala. :okay: :okay:

Ayala Land to open five boutique hotels
Business World
http://www.bworldonline.com/content.php?title=Ayala%20Land%20to%20open%20five%20boutique%20hotels&id=26906

PROPERTY GIANT Ayala Land, Inc. is aiming to close the “product gap” in the hotel industry by opening five “stylish” and “alternative” hotels costing P650 million to P850 million each.

The Ayala property firm plans to open boutique hotels in Davao City and Bonifacio Global City in Taguig by 2012, to be followed by three more hotels already in the pipeline.

“We decided to develop our boutique hotel business as we realized that there is a product gap in this hotel segment,” said Michael Alexis C. Legaspi, vice-president and chief operating officer of Ayala Hotels, Inc., in an e-mail to BusinessWorld.

Ayala’s boutique hotels will be “generally more stylish, even thematic in design -- not boxed in by standards typical of conventional or chain hotels,” Mr. Legaspi said.

The boutique hotels will have an average of 180 rooms, with rates from P3,500 to P4,500 per night, and amenities such as meeting venues, common spaces, business corners, gyms, swimming pools, and bars.

The hotels won’t cater to the hip and young crowd but to highly discriminating business travellers who want to mix business with leisure.

“Our boutique hotels will predominantly cater to business and corporate travellers while also serving select leisure sectors,” Mr. Legaspi said.

“Boutique hotels are sought-after by increasingly discriminating travellers who rightfully expect to be provided with more value and recognition,” he added.

The hotels will also aim to attract tourists.

“The overall market potential is very healthy due to the excellent tourism and business climate pervading in the Philippines. This is greatly aided by improved access to the country and better air fares,” Mr. Legaspi said.

Boutique hotels are becoming a trend in the industry, he noted.

“Judging from its growing popularity abroad, we expect the boutique hotel trend to similarly pick up in the Philippines. Travellers are opting for less traditional but more stylish hotel alternatives offering more intimate environments,” he said.

“The service quality of a boutique hotel also tends to be more warm, personal and experiential, rather than transactional,” he added.

“Since our boutique hotels will offer a uniquely different product and experience, we have no doubt that these will gain a huge following in their respective markets,” Mr. Legaspi said.

The property giant formed a new unit, Ayala Hotels and Resort Corp., in October last year to handle its hotel and resort businesses.

The listed Ayala Land also owns Ayala Hotels, which operates Hotel Intercontinental in Makati and the Marriott Hotel in Cebu City.

http://farm8.staticflickr.com/7003/6771688743_a9ff32f26a_b.jpg

http://farm8.staticflickr.com/7025/6771730373_a6fd96ea42_b.jpg

http://farm8.staticflickr.com/7026/6771730441_a47e0d93da_b.jpg

http://farm8.staticflickr.com/7146/6771730397_d929fd195d_b.jpg

http://farm8.staticflickr.com/7165/6771859669_afcf0ff876_b.jpg

http://farm8.staticflickr.com/7017/6771859663_1d07c3e1d4_b.jpg

http://farm8.staticflickr.com/7141/6771859673_19e03d6893_b.jpg

^^ kinopya sa 5th Ave. Caloocan... :lol:

oh dear no..that and what i was thinking are worlds apart..never mind..what am i doing here? sorry guys..:wallbash:

http://img3.imageshack.us/img3/5817/9feb054e.jpg

hmmm open na ba yung garden dyan sa picture?.... parang walang benches...

oh dear no..that and what i was thinking are worlds apart..never mind..what am i doing here? sorry guys..:wallbash:

sure they are worlds apart and we know where you are coming from... thing is, nobody has monopoly of the name "5th ave."

hmmm open na ba yung garden dyan sa picture?.... parang walang benches...

That's a fitness-oriented park, an active park. The keywords yoga, jogging path, meditation corner, pull-up bars, etc. should come into mind first before the word "benches". But yeah, of course what is a park without the benches? :D

The family/leisure park is on the southern side of High Street not visible on that picture.

http://i220.photobucket.com/albums/dd130/ribosum/bgc%208%204%2010/kukun%202%207%2012/P1040513.jpg

http://i220.photobucket.com/albums/dd130/ribosum/bgc%208%204%2010/kukun%202%207%2012/P1040513.jpg

i like this building, simple lang pero im sure ang interior nito mganda.

http://farm8.staticflickr.com/7191/6833779432_6d2025b100_b.jpg (http://www.flickr.com/photos/maxskidmarks/6833779432/)
Kukun + Serendra in HDR (http://www.flickr.com/photos/maxskidmarks/6833779432/) by MarkLongos (http://www.flickr.com/people/maxskidmarks/), on Flickr

http://img3.imageshack.us/img3/5817/9feb054e.jpg


i prefer condo units within/around open spaces and parks like this.
sigurado selling like hotcake ang high street south on the other side.
but it looks like the structures on this side (high street north) are mostly commercial/offices. :okay:

https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-prn1/s720x720/552679_10150705220188586_624443585_9416838_1575137129_n.jpg

https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-ash3/s720x720/522760_10150705220353586_624443585_9416839_1755111577_n.jpg

^^ leechtat, what are these two u/c to the right of kukun?



http://i1209.photobucket.com/albums/cc387/august88boy/12.jpg




farther west is the skeleton of TwoParkade?


http://i1209.photobucket.com/albums/cc387/august88boy/11.jpg

It's the Del Monte HQ on the right and W global on the left. W Global signature tenant is PF Chang's.

how many floors ung Del Monte HQ ??

http://farm9.staticflickr.com/8023/7101119405_38e20e6829_b_d.jpg
http://farm9.staticflickr.com/8145/6955055066_3e666b7456_b_d.jpg

may latest updates na ba sa kukun hotel quezon city at alabang??

taken on april 22, 2012 and not 23rd..my bad :D

http://a3.sphotos.ak.fbcdn.net/hphotos-ak-snc7/581301_10150768617257140_500867139_9487857_1251443436_n.jpg

http://a6.sphotos.ak.fbcdn.net/hphotos-ak-prn1/540527_10150768602687140_500867139_9487763_1542937164_n.jpg

nice .



https://lh6.googleusercontent.com/-gOyeGSZN-eg/T58hgv9QKZI/AAAAAAAACW0/Vd52J3gORtU/s800/P1040481.JPG

Where are the other locations of Boutique Hotels of Ayala Land? In the article it says 5 new hotels. Are those in BGC as well?

^^ BGC, Cagayan De Oro, Davao, Alabang, and Nuvali.

http://www.philstar.com/Article.aspx?publicationSubCategoryId=66&articleId=774734
http://ttgasia.com/article.php?article_id=3281

http://img137.imageshack.us/img137/8827/201205312107e.jpg

is this hotel done already?:)

^^ not yet. still u/c.

http://ctoarchitects.com/wp-content/uploads/2011/09/r-i-3.png

http://ctoarchitects.com/wp-content/uploads/2011/09/r-i-3-2.png

from ctoarchitects.com

^^ not yet. still u/c.

ok cool thanks for the info. can't wait to see this hotel finished soon.

update


http://farm8.staticflickr.com/7111/7700377188_05c162c58a_b.jpg

Does anyone when this is suppose to open? What's the star rating? It's a great location!

di ako nagagandahan sa serendra , maganda lang kapag aerial.

di ako nagagandahan sa serendra , maganda lang kapag aerial.

The best asset of Serendra is its inside. The gardens really give a different look and ambiance. It looks and feel so different inside parang wala ka in BGC.

The best asset of Serendra is its inside. The gardens really give a different look and ambiance. It looks and feel so different inside parang wala ka in BGC.

I agree with rob. It's like a exclusive village inside. You don't hear much of the happenings outside.

Taken yesterday...

http://i1243.photobucket.com/albums/gg542/jasetiojanco/SSC%20-%20Fort%20Bonifacio/P1040227.jpg

http://i1243.photobucket.com/albums/gg542/jasetiojanco/SSC%20-%20Fort%20Bonifacio/P1040226.jpg

http://i1243.photobucket.com/albums/gg542/jasetiojanco/SSC%20-%20Fort%20Bonifacio/P1040225.jpg

:D

the building reminds me of the 70's....hahaha...piece of ____!

^^ hula ko di ka pnoy ^^

This BGC Kukun is comparable to Davao's Kukun. Posh boutique hotel... But the other Kukun down south, hhmmmm....

This BGC Kukun is comparable to Davao's Kukun. Posh boutique hotel... But the other Kukun down south, hhmmmm....

Actually, in my opinion, they all look the same.

Actually, in my opinion, they all look the same.

Okies, I respect your opinion....

Almost done!

http://farm9.staticflickr.com/8341/8208042564_db3e58a08e_b.jpg (http://www.flickr.com/photos/77713679@N05/8208042564/)
one world place-bgc (http://www.flickr.com/photos/77713679@N05/8208042564/) by nolram5 (http://www.flickr.com/people/77713679@N05/), on Flickr

i know the architect pala nito. supposedly by Feb 2013 ito matatapos.

kay liit namang bintana ng hotel na yan. :ohno: magtitipid kuryente o idol nila ang Cityland at RLC? :D :lol:

dapat sa makati nalang yan. bagay siyang wall-to-wall building. dapat mas nilagyan pa nila ng glass para match sa peg ng BGC. Ayala pa naman to! sheesh ano ba yan :ohno: Besides, di ba Seda na at hindi na Kukun?

Seda is Spanish for silk which comes from cocoons, or in this case, Kukun. :D

Incidentally, seda is also the Filipino word for silk (where the Tagalog word is "sutla").

It's also seda for Portuguese and Catalan.

http://farm9.staticflickr.com/8341/8208042564_db3e58a08e_b.jpg (http://www.flickr.com/photos/77713679@N05/8208042564/)
one world place-bgc (http://www.flickr.com/photos/77713679@N05/8208042564/) by nolram5 (http://www.flickr.com/people/77713679@N05/), on Flickr

^^ To be honest... They probably should have cladded atleast some walls instead of just painting this whole building. Just that as it is now, looks very ordinary and pedestrian looking with that paint finish. Lacks definition and character. Not interesting at all. Parang di siya bagay sa surroundings niya. Too bad for Serendra unit owners who's views will now be blocked by this quite bland looking structure especially when there are really more interesting things to see in BGC than this.

Kukun hotel is targetting getting more market share for short term renters of Serendra. In short, im sure this is better than F1 hotel. It might be bland looking, but it sure makes a lot of business sense for them to locate this hotel right across Serendra and adjacent to High Street.

^^which reminds me that some unit ownders of Serendra are also making money by renting out their units on short term basis. Most of the takers are patients of St. Luke's. Ayala might have realzed this and decided to build a hotel to cater to this market?

^^ To be honest... They probably should have cladded atleast some walls instead of just painting this whole building. Just that as it is now, looks very ordinary and pedestrian looking with that paint finish. Lacks definition and character. Not interesting at all. Parang di siya bagay sa surroundings niya. Too bad for Serendra unit owners who's views will now be blocked by this quite bland looking structure especially when there are really more interesting things to see in BGC than this.


Kuya Boe, it probably wanted to live up to its name. Kukun - a cocoon. A cocoon does not have windows. Only an entrance/exit hall. Maybe this was Ayala's justification in deviating from FBGC's policy on aesthetics. Indeed it looks ordinary in a not-so-ordinary location. Looks out of place.

it looks like a building that you typically see in Tokyo...

Kuya Boe, it probably wanted to live up to its name. Kukun - a cocoon. A cocoon does not have windows. Only an entrance/exit hall. Maybe this was Ayala's justification in deviating from FBGC's policy on aesthetics. Indeed it looks ordinary in a not-so-ordinary location. Looks out of place.

^^ Perhaps so Francis though I'm not bothered about the number/size of the windows per se but actually what I was critical of is those painted walls and there's a lot of them mind you which is not really fitting for a supposed Botique Hotel. Looking for some "Bling/Imbelishment" that would give out that aura/ambiance of a true "Botique Hotel". I would have really prefered to have seen cladding on atleast some walls instead of just paint on the whole building. If it were cladded somehow, it would have given more architectural character and perhaps would have blended better with the surroundings and not look out of place. Anyway my opinion only of course. :) :cheers:

Kuya Boe, it probably wanted to live up to its name. Kukun - a cocoon. A cocoon does not have windows. Only an entrance/exit hall. Maybe this was Ayala's justification in deviating from FBGC's policy on aesthetics. Indeed it looks ordinary in a not-so-ordinary location. Looks out of place.

Well it's now named "Seda" which means silk. But then again silk comes from cocoons of silkworms so wala pa rin silang lusot sa cocoon effect ng windows.

For the hospitality sector in the Philippines, it's usually the motels or other lower class of accomodations which have little to no windows at all for the rooms.

kay liit namang bintana ng hotel na yan. :ohno: magtitipid kuryente o idol nila ang Cityland at RLC? :D :lol:

Whenever I enter a hotel room, I go straight to its window and see what view is waiting for me. This hotel is for those travelling incognito.

perhaps this hotel is for backpackers :) most backpackers dont stay at the hotel anyway. :D

If you look at the interior render of CT Onglao design, there is a flat bench beside that window which may be converted to an additional bed. This probably limited the window design.

The bigger windows are the corner rooms which looks floor to celing windows. These are the suites.

Seda hotels are not in the same league of Shangrila so it is not expected to have large windows. It caters to budget conscious travellers who puts a premium to a premiere location rather than hotel amenities.

Lets wait and see how it will look like in the inside. Once medical tourism picks up, perhaps Seda will become a cheaper alternative for patients who find Shang or Hyatt too expensive for long term stay.

I heard there's hotel rooms in St Luke's BGC that's very competitive with hotels in the area.

Ayala Land launches Seda Hotel in Bonifacio Global City
InterAksyon
http://www.interaksyon.com/business/49518/ayala-land-launches-seda-hotel-in-bonifacio-global-city

MANILA - Ayala Land Inc has rebranded its “urban lifestyle” hotel with the soft opening of its maiden Seda project in Bonifacio Global City this month aimed at capturing the opportunities in the booming tourism industry.

In a statement, AyalaLand Hotels and Resorts Corp (AHRC) said three more Seda hotels will open in Cagayan de Oro before the end of the year, while the Abreeza, Davao and Nuvali, Laguna projects are scheduled to begin commercial operations in the first and fourth quarters of 2013, respectively.

Ayala Land had said it was building four hotels under the Kukun brand in those sites. Each located within an Ayala Land mixed-use community, these new Seda hotels will add 665 rooms to the company's hotel portfolio in the next 14 months, said Al Legaspi, AHRC chief operating officer.

“There is such tremendous opportunity in the country’s flourishing foreign and domestic tourist industries. Our Seda hotel line is well positioned to capture more than its fair market share across various regions with our superior product and strategic location within Ayala Land’s mixed use developments," said Legaspi.

With each Seda hotel providing easy access to an Ayala mall and office spaces, it is destined to be a destination in each of the cities it is located, said Andrea Mastellone, Seda group general manager.

Mastellone, who has 25 years of experience in the global hospitality industry, said Seda hotels aim to provide each visitor an “optimal guest experience” through state-of-the-art technology and the personable service that Filipinos are known for worldwide.

“Seda will offer the convenience and security of a high-energy, central location on top of innate Filipino hospitality combined with global best practices,” Mastellone said.

A Seda guest room and facilities will further be distinguished by contemporary design associated with boutique hotels. “Because AHRC is both the developer and operator of the Seda brand, we can be more flexible in giving our clients what they want at best values,” Mastellone said.

AHRC tapped well-known Filipino architect Conrad Onglao to design Seda hotels’ interiors, including guestrooms and public areas. Onglao initially established his practice in the US West Coast where he worked with or was exposed to the best designers in the global hospitality industry.

Ayala hotel rebranded
By Jenniffer B. Austria | Manila Standard Today | Tuesday | Posted on Dec. 04, 2012 at 12:00am

Property giant Ayala Land Inc. aims to build 665 hotel rooms under its rebranded hotel brand Seda by the end of 2013. Ayala renamed its Kukun hotel brand as Seda.

Ayala Land Hotels and Resorts president Al Legaspi said Seda is an urban lifestyle hotel brand envisioned to offer the traveler the advantages of location, excellent service and great value.

The first hotel, Seda Bonifacio Global City, has 179 rooms and is located near Bonifacio High Street and Serendra. It is within easy access of restaurants, retail shops and the emerging business district.

The second Seda hotel in Cagayan de Oro is also slated for opening before the end of the year. The 150-room hotel is situated within Centrio, a mixed-use development of Ayala Land.

Meanwhile, Seda in Davao City will open in the first quarter of 2013 while Seda in Nuvali, Alabang is slated for opening by the last quarter of 2013.

Legaspi said Seda was conceptualized to capture opportunities presented by the booming tourism industry.

“There is such tremendous opportunity in the country’s flourishing foreign and domestic tourist industries. Our Seda hotel line is well positioned to capture more than its fair market share across various regions with our superior product and strategic location within Ayala Land’s mixed-use developments,” Legaspi said.

Source: http://manilastandardtoday.com/2012/12/04/ayala-hotel-rebranded/

Seda/Kukun (upper left) update courtesy of augustboy. Thanks for sharing bro.

december 25
http://i1209.photobucket.com/albums/cc387/august88boy/Picture441-1.jpg

ALI already has Intercon, Fairmont and the soon to open Holiday Inn in Makati.

Seda will cater to business men on the go, who put a premium on location and accessibility rather than 5 star hotel amenities. They are usually guests of expats living in Serendra and expats with offices in BGC.

dapat sa makati nalang yan. bagay siyang wall-to-wall building. dapat mas nilagyan pa nila ng glass para match sa peg ng BGC. Ayala pa naman to! sheesh ano ba yan :ohno: Besides, di ba Seda na at hindi na Kukun?

So disappointed with the outcome of Kukun. they replaced the windows with concrete at side portion of the building. same thing happened with Globe HQ , nilaparan nila yung aluminum cladding kaya lumiit yung glass portion kya pumangit.Maganda sana ito kung nasunod yung render.

dapat sa makati nalang yan. bagay siyang wall-to-wall building. dapat mas nilagyan pa nila ng glass para match sa peg ng BGC. Ayala pa naman to! sheesh ano ba yan :ohno: Besides, di ba Seda na at hindi na Kukun?

http://farm8.staticflickr.com/7003/6771688743_a9ff32f26a_b.jpg

Almost done!

http://farm9.staticflickr.com/8341/8208042564_db3e58a08e_b.jpg (http://www.flickr.com/photos/77713679@N05/8208042564/)
one world place-bgc (http://www.flickr.com/photos/77713679@N05/8208042564/) by nolram5 (http://www.flickr.com/people/77713679@N05/), on Flickr

^^ Yup... the render's got a lot more detail for sure and didn't look as cheap as the finished product.

agree....ugly white building!

I think too many things happening sa design nya
If it were a simple white box with perforated squares as windows, impact would have been stronger i suppose...

actually, ganyan ata lahat ng design ng kukun hotels sa pilipinas. pero bakit ganyan ang piniling design ng Ayala? ang pangit. kahit budget-hotel siya sana man lang ginandahan nila yung design ng BGC branch nila.

Three words, material & development costs

The Seda projects barely made it through the Investment Committee for these type of hotels


actually, ganyan ata lahat ng design ng kukun hotels sa pilipinas. pero bakit ganyan ang piniling design ng Ayala? ang pangit. kahit budget-hotel siya sana man lang ginandahan nila yung design ng BGC branch nila.

i wouldn't worry too much, in time with further development of FBGC, the aesthetics of this hotel will just be a distant memory...it's a good enough filler....

there are worse buildings in FBGC, imho

http://i1209.photobucket.com/albums/cc387/august88boy/Picture440.jpg

does Seda hold the record for the least number of windows for a hotel of that height in the world? :lol:
meron ba kayong floor plan para maexplain kung bakit konti lang yung windows nito?

does Seda hold the record for the least number of windows for a hotel of that height in the world? :lol:
meron ba kayong floor plan para maexplain kung bakit konti lang yung windows nito?

There are only 179 guestrooms so that explains the few windows. The Serendra windows in the background looks smaller compared to Seda.

does Seda hold the record for the least number of windows for a hotel of that height in the world? :lol:
meron ba kayong floor plan para maexplain kung bakit konti lang yung windows nito?

No. Sogo Hotel Cubao holds that record. :lol::nuts::lol:

No. Sogo Hotel Cubao holds that record. :lol::nuts::lol:

You're right! Wala talagang makakasilip dun :rofl: :rofl:

the building looks good to me..any pic of the interior. i wonder if the followed the rendering of the interior.:bash:

the building looks good to me..any pic of the interior. i wonder if the followed the rendering of the interior.:bash:

The interior looks exactly the same as the perspectives from ctonglao architects. The window is small due to a lowered ceiling in the window area only and a long elevated bench beside the window which can fit 2 persons head to head lying down. Design wise mas tipid sa window but more functional.

This is a 4 star hotel and pricing is just right at around 4k to 5k per night for the deluxe rooms. The suites are bigger but not yet completed.

For comparison, Marriot hotel at newport city is definitely better being a 5 star hotel but also more expensive per night.

But seriously, it looks like a normal budget hotel from the exterior.

Here's the published room rate for Seda CDO , probably same as Seda BGC. I think it's too high.

The interior looks exactly the same as the perspectives from ctonglao architects. The window is small due to a lowered ceiling in the window area only and a long elevated bench beside the window which can fit 2 persons head to head lying down. Design wise mas tipid sa window but more functional.

This is a 4 star hotel and pricing is just right at around 4k to 5k per night for the deluxe rooms. The suites are bigger but not yet completed.

For comparison, Marriot hotel at newport city is definitely better being a 5 star hotel but also more expensive per night.

Better resolution:
http://s1.postimage.org/lznwrj20v/sedacdobig.jpg

Room Rates:
http://s7.postimage.org/8pvaux4ez/sedacdorates.jpg

Why is Selda too expensive? I think F1 is much better alternative.

You may check Seda Hotel's facebook page

http://www.facebook.com/sedahotels

No. Sogo Hotel Cubao holds that record. :lol::nuts::lol:
brod kung nasa sogo ako di ko na kailangan ng binatana...kama at bintilador lang ok na...hahaha:lol::lol::lol:

Why is Selda too expensive? I think F1 is much better alternative.

Not really expensive. Published rate is always priced higher than actual bookings through the internet.

Go and check out their online booking and it will only come out 5.5k per night inclusive of all taxes and sc.

I actually think this place looks OK but would have been better if they had included the extra detailing that is on the render. 4-5K is a good price for a prime location.

brod kung nasa sogo ako di ko na kailangan ng binatana...kama at bintilador lang ok na...hahaha:lol::lol::lol:

hahaha exactly, but SSC2012 is asking if Seda is the country's hotel with the least amount of windows. :lol:

completed project