2011 September 1
Missoni To Design Manila Condo Building

http://s3.amazonaws.com/assets.fashionweekdaily.com/uploads/73585/medium.JPG?1314896082
Century Properties managing directors Robbie Antonio, Rosita Missoni, Marco Antonio, Wanda Jelmini and Vittorio Missoni

(NEW YORK) Missoni is taking the notion of being a lifestyle brand even further and more literally with an upcoming luxury apartment complex in Manila. The collaboration between Missoni Home and the Philippines' biggest development company, Century Properties, will feature interiors splashed with the Italian fashion house's signature prints and punchy hues. “Our brand is an experience of happiness, excitement, beauty, creativity, style and elegance,” said Vittorio Missoni, a shareholder in Missoni S.p.A., in a statement. “We create our own style from the seasons of nature and we play with color; life is more beautiful with color.” Units at chez Missoni will start around $100,000.

This isn’t Missoni’s first time on the block in the real estate realm, though it is their debut residential project of a long-term nature. Ottavio and Rosita Missoni launched the Hotel Missoni line of chic home-away-from-homes with Rezidor Hotel Group in 2005. They have since opened branded outposts in Edinburgh and Kuwait, with locations in Turkey, Oman and Brazil poised to open by 2014.

The Manila condo development, which is yet to be named, is hitting the burgeoning Manila scene with at least one fashionable neighbor: Versace. Century Properties has already broken ground and started construction on the Milano, the 53-story property with a $68 million pricetag and a sure-to-be flashy spread of Versace furnishings, plus interior consulting by Versace Home. Manila has experienced a rosy economic forecast in the last year or so. This resurgence has included the arrival of retailers including Hermes and Forever 21 and projects like Versace’s Milano residence—plus another (equally as flashy) Century Properties-branded collab with Paris Hilton on a clubhouse concept for one of their existing condos, the Azure.

Missoni’s foray into the Manila real estate market does not yet have a timeframe for breaking ground or move-in dates.
ALEXANDRA ILYASHOV

source: http://www.blogs.fashionweekdaily.com/the-fix/article/missoni-to-design-manila-condo-building

MISSONI-PHILES, WELCOME HOME
By Emily Cronin | Posted: Wed 24 Aug 2011

http://www.elleuk.com/var/elleuk/storage/images/news/fashion-news/missoni-philes-welcome-home/7220688-1-eng-GB/missoni-philes-welcome-home_b.jpg

Missoni has put its trademark chevron pattern to work across a hotel chain, Havaiana flip-flops, caftans, Bugaboo pushchairs and, thanks to an upcoming wallet-friendly collaboration with US retailer Target, even garden furniture.

Now, the family-owned Italian fashion firm is expanding into yet another product area: property. In the Philippines.

Missoni Home is collaborating with Philippines-based developer Century Properties on a luxury condo complex in Manila. The fashion group will design interior features in the complex, whose units will start from $100,000.

‘Century Properties is at the cusp of launching its collaboration with Missoni to build the very first residential building by Missoni Home in the world,’ Century Properties Managing Director Robbie Antonio said in a press release. ‘This is a testament to Missoni's strong belief in the prospects of the Philippines and the strength of our firm. With this collaboration, we are further pushing the boundaries of Philippine and global real estate alike.’

MD Marco Antonio added: ‘Both companies have a lot in common, working through three generations as a family, and possessing the values of passion, innovation and excellence.’

Century recently completed the Milano Residences, a 53-storey condo development in Manila with interiors by Versace. The company also has a design collaboration with Paris Hilton in progress.

Source: Elle UK http://www.elleuk.com/news/fashion-news/missoni-philes-welcome-home/(gid)/793536

Missoni unveils its first foray in to real estate
24 August 2011: Iconic brand to create homes

Why have a Missoni blanket or cushions when you could have an entire Missoni home?
Collaborating with leading luxury real estate developer Century Properties, the iconic Italian fashion house, has confirmed that it will design the interiors of a residential building in Manila, Philippines.
Luxury fashion-branded projects are on the rise as designer residences become the latest hot commodity. In recent years, brands including Armani, Gucci, Roberto Cavalli and Tommy Hilfiger have collaborated with developers in designing hotels and residences around the world.
Century Properties managing director Marco Antonio said of the one of a kind collaboration, “We are extremely proud and honored to be working with the Missoni family for one of our new projects. Both companies have a lot in common, working through three generations as a family, and possessing the values of passion, innovation and excellence. The Missoni brand has endured in the industry because it was not afraid to innovate amidst existing global trends. And like the Missonis, we aim for our brand to transcend future generations.”
“Missoni is both life and lifestyle” adds Vittorio Missoni. “Our brand is an experience of happiness, excitement, beauty, creativity, style and elegance. We create our own style from the seasons of nature and we play with color; life is more beautiful with color.”
The building’s completion date is 2015 so true Missoni devotees have time to save for their Missoni dream home.

Source: Harpers Bazaar Uk http://www.harpersbazaar.co.uk/travel/news/Missoni-unveils-its-first-foray-in-to-real-estate-240811

BUSINESS | 8/22/2011 @ 2:00PM |1,371 views
Fashion Company Missoni Takes On Luxury Housing

Earlier this year, Jose and Robbie Antonio, the father and son duo behind Century Properties, a Makati City, Philippines-based real estate company, visited Forbes to discuss the Milano Residences in Manila. As if posh apartments touting private infinity pools didn’t provide enough amenity outrageousness for 53-story condo project, the luxe residential building’s interiors were designed by Versace.

About 75% of the building’s fashionable units, ranging in price from $100,000 to $2 million, have sold since hitting the sale block in January. Perhaps then it’s not surprising that Century Properties, whose founder Jose Antonio ranked 24th with $245 million on Forbes’ list of the Philippines’ Richest, has just announced another luxury condo collaboration with yet another iconic Italian fashion brand: Missoni.

Missoni Home, the housewares branch of the Varese, Italy-based fashion company, will design the amenities in a yet-to-be-named luxury condo complex slated for construction in Manila. The building’s projected completion date is 2015 and prices will start at $100,000.

Missoni Home is not new to commercial real estate. It designed the Hotel Missoni line with Rezidor Hotel Group, with hotels open or opening in Scotland, Kuwait, Turkey, Omanan and Brazil. But the collaboration with Century Properties marks the first time the fashion house is venturing out into residential real estate.

“Century Properties is honored to launch the first condominium in the world with amenities designed by Missoni,” says Robbie Antonio, managing director at Century Properties, in an email. “It was a natural extension for us to collaborate with Missoni given our predilection to further our portfolio of luxury branded projects as well as our goal of making Manila an international city.”

Fashion-real estate collaborations have become increasingly popular in recent years, with fashion brands like Armani, Gucci, and Roberto Cavalli signing up to design residences and hotels in cities around the world. In May, Tommy Hilfiger went into contract on New York City’s Metlife clock tower building for $170 million, with plans to turn it into a hotel. Antonio, whom oversaw the Milano Residences development as project head, says the fast-growing economies of developing countries like the Philippines proves attractive to fashion companies — one reason Missoni signed on for its first residential project in Manila rather than a famed fashion capital like New York, London or Paris.

The Manila real estate market has been bolstered by both local and foreign demand, asserts Antonio. He notes that luxury branded real estate like the Milano Residences and now the Missoni collaboration speak to the foreign buyers market. In addition to the Missoni condos, Century Properties has a number of “branded” projects in the works, most notably a design collaboration underway with Paris Hilton at the Azure condo complex in Manila.

Source: Forbes.com

The First Missoni Home is Being Made!

With the upcoming collection from Target coming up, wouldn’t it be great if you had a matching house to put all that Missoni in? You’re in luck! There is just the one almost readily available!

Century Properties, the Philippine’s foremost developer of luxury real estate, officially announced its collaboration with Missoni Home for a project that the former plans to build in Manila. Missoni Home was designed by Rosita Missoni and added to the company’s product range in 1983.

“Century Properties is at the cusp of launching its collaboration with Missoni to build the very first residential building by Missoni Home in the world… With this collaboration, we are further pushing the boundaries of Philippine and global real estate alike,” said Robbie Antonio, the one of the firm’s managing director.

“Missoni is both life and lifestyle,” said Vittorio Missoni, shareholder of Missoni S.P.A. “Our brand is an experience of happiness, excitement, beauty, creativity, style and elegance. We create our own style from the seasons of nature and we play with color; Life is more beautiful with color.”

No word yet on how I you can buy one yourself…

- Taneisha Jordan

Source: missonihome.com

Missoni to Design New Condo Tower; Expand World Dominance
Tuesday, August 23, 2011, by Sarah Firshein

source:http://curbed.com/archives/2011/08/23/missoni-to-design-new-condo-tower-expand-world-dominance.php

http://curbed.com/uploads/Screen-shot-2011-08-23-at-11.33.40-AM.jpg

The stripe-tastic branding machine that is Missoni has churned out hotels, a forthcoming budget line for Target, and, now, full-on buildings. Collaborating with developer Century Properties, the Italian fashion brand will design the interiors of a condo tower set to rise in the Philippines. It's the first time Missoni has ever worked on residences; no word yet about what the place will actually look like but we assume it will have nary a solid color to speak of. Soon, folks will be able to travel to and fro their Missoni luxury condo via their Missoni bike while wearing their Missoni Havaianas and then later relax on their Missoni patio furniture. It's their world—we just live in it.

Century Properties partners with Missoni Home

[August 23, 2011 Manila, Philippines] Two companies from opposite ends of the world, both rooted on the same foundations of a rich history, respect for family values and a culture of passion, creativity and quality, have forged a partnership for a one of a kind condominium development in Asia.

Century Properties, the Philippine’s foremost developer of luxury real estate, officially announced its collaboration with Missoni Home, the global Italian fashion and design brand, for a project that the former plans to build in Manila.

Missoni Home will create the interiors and amenity spaces of the new Century project, making it the first residential development by Missoni Home in the world. The firm’s Managing Directors Marco and Robbie Antonio are yet to announce the development’s name but confirmed that it is a residential building.

Century Properties chose Missoni Home to infuse its creative imprint into the unique lifestyle experience that it created for its new residential project.

“Century Properties is at the cusp of launching its collaboration with Missoni to build the very first residential building by Missoni Home in the world. This is a testament to Missoni's strong belief in the prospects of the Philippines and the strength of our firm. With this collaboration, we are further pushing the boundaries of Philippine and global real estate alike,” said Robbie Antonio.

“Missoni is both life and lifestyle,” said Vittorio Missoni, shareholder of Missoni S.p.A. “Our brand is an experience of happiness, excitement, beauty, creativity, style and elegance. We create our own style from the seasons of nature and we play with color; life is more beautiful with color.”

Marco Antonio added: “We are extremely proud and honored to be working with the Missoni family for one of our new projects. Both companies have a lot in common, working through three generations as a family, and possessing the values of passion, innovation and excellence. The Missoni brand has endured in the industry because it was not afraid to innovate amidst existing global trends. And like the Missonis, we aim for our brand to transcend future generations.”

About Century Properties

Century Properties is the largest privately-owned real estate firm in the Philippines, with 25 years of experience and expertise in real estate marketing, development and management.

The company holds a formidable team of the most accomplished, creative and highly-regarded individuals in the industry, as well as a roster of some of the most unique, outstanding and visionary projects. Its real estate portfolio and pipeline covers 63 buildings under management and development as well as current projects with over 42 million square feet; and more than 10,000 residential, office and commercial units.

www.century-properties.com

About MissoniHome

Designed by Rosita Missoni, produced and distributed by leading textile manufacturer T&J Vestor, the MissoniHome line was added to the company’s product range in 1983. Renowned since 1921 for the quality of its homewear, T&J Vestor is run in partnership by the Torrani family and Alberto and Giampiero Jelmini, Rosita’s brothers. The MissoniHome collection has enjoyed growing success and expansion in recent years, developing a strong international reputation. Home furnishings now account for a considerable part of the brand’s production, as well as a rich assortment of textiles and accessories. Missoni’s outstanding creativity and timeless style and T&J Vestor’s leading technology and market knowledge combine to create the winning elements of worldwide acclaim based on imagination and innovation.

www.missonihome.com

Missoni Mansion
HATTIE WEST 24 August 2011 0 comments
MISSONI has revealed it will design its first ever residential building - and it will be located in the Philippines. Missoni Home was chosen to partner Century Properties on their latest project, to infuse its creative imprint with their unique lifestyle experience.
"Century Properties is at the cusp of launching its collaboration with Missoni to build the very first residential building by Missoni Home in the world," announced one half of Century Properties managing director team, Robbie Antonio. "This is a testament to Missoni's strong belief in the prospects of the Philippines and the strength of our firm. With this collaboration, we are further pushing the boundaries of Philippine and global real estate alike."
Vittorio Missoni, shareholder of Missoni S.p.A, said "Missoni is both life and lifestyle. Our brand is an experience of happiness, excitement, beauty, creativity, style and elegance. We create our own style from the seasons of nature and we play with color; life is more beautiful with colour."
The collaboration follows Century Properties recent unveiling of limited edition Versace Homes, 75 per cent of which have already been sold.

source: Vogue UK http://www.vogue.co.uk/news/2011/08/24/missoni-designs-first-residential-building

Century Property Condo designed by Missoni:

http://jenniepperson.com/wordpress/wp-content/uploads/2011/08/missonihome-miami1.jpg

Feel At Home In The Philippines With Missoni

They're all about the collaborations this year.
Missoni Home is teaming up with Century Properties in the Philippines to design the interiors and amenity spaces of a condo building in Manila.
But for those who aren't looking to relocate, you can always Missoni-fy your home by shopping the fashion house's upcoming collection at Target.

http://i.cocoperez.com/wp-content/uploads/2011/08/missoni-home-manila-condos-interior-design__oPt.jpg

So is this the 'phase 2' of gramercy, to cover the shear wall?

Great news!

The Philippines' real estate industry is really booming! Good work CPI, hope this will really turn into a reality! :okay:

china alone has 200 plus supertall buildings in plan, the philippines got only 4, make it 5 cpi

^^
not bad for 4..and add an iconic observation tower.. :cheers:

may kumakagat pa ba sa pakulo ng CPI? may napala naman ba sila o kya lumakas ba ang benta ng Azure sa pagpunta dito ni Paris Hilton? yung sa Milano nga ay baka sa bahay lang ng mga Antonio mapunta yung Versace furnitures na bibilin na pera ng mga investors eh.

So who in Philippines has heard of Missoni ?

So who in Philippines has heard of Missoni ?

Missoni who? Is he/she related with Mussolini or mekeni? kidding aside, I did. :lol:

So who in Philippines has heard of Missoni ?

I have. :cheers:

So who in Philippines has heard of Missoni ?

Probably the rainbow-brite peeps. :D Which makes me think about the answer to the post below, hmmm...

bakla ba si robbie antonio??? the way he dress and the hairdo is weird

^^ yung SPORT Missoni brand is kinda not for rainbow-brite peeps naman :D

So who in Philippines has heard of Missoni ?

anak siya ni misteroni and misisoni

I thought siya nakaimbento ng recipe for a Tokyo-Tokyo specialty, the Beef Missoni..

Sorry don't understand tagalog....

Which will be more glamorous Missoni or Versace ?

Surely best option is Versace ?

^^ Haha, their Beef Misono, love it!

I have to admit though that I needed to look up Missoni when I first saw this thread as I seriously haven't heard of them before.

I'm a fan of the designs of Armani/Casa, I was actually thinking that after Versace (Milano Res.) would be a collab with Armani/Casa... until this Misono, eh Missoni pala came along.

This Missoni thing is pretty scary, would we see a rainbow-brite building with all sorts of funky paint jobs and patterns on the façade?

Any further updates on this one ?

Sorry don't understand tagalog....

Which will be more glamorous Missoni or Versace ?

Surely best option is Versace ?

I think Versace..since it is a collectors item...no units alike in a floor..plus classy people owning it. Don't have the layout yet with Missoni..lets see what they can offer.

updates?????

:shifty: hhmmmm it's been really quiet here :poke::poke:


Perhaps this project has been overshadowed by their other project :smug:

Nothing wrong with it being overshadowed but am just wondering if this project is still on???:uh:

Merry Christmas to ALL :hug:

http://www.cgarchitect.com/news/viewframe/missoni-to-build-condos-fit-for-manny-pacquiao

Puro mga big time ang mga ka business partners ng CPI.

You can call me unclassy but honestly think the designs are tacky and ugly. Well maybe on a sweater they're fine, but on my walls, floors, and furniture? Eek

This may offer variation though so I like it. I could imagine the Hunks minus Bernard Palanca buying units here.

So who in Philippines has heard of Missoni ?

Those who have money to buy a unit in this project. Those are the Filipinos that matter to a Missoni-designed condo.

You can call me unclassy but honestly think the designs are tacky and ugly. Well maybe on a sweater they're fine, but on my walls, floors, and furniture? Eek

Yeah I agree with you, just look at the interiors of Aqua..vomit inducing.

Those who have money to buy a unit in this project. Those are the Filipinos that matter to a Missoni-designed condo.

Was simply throwing the question out there :)

I'm amazed anyone has heard of them to be honest....as one poster above said, armani would be an interesting option.

Missoni is a very odd choice unless its for a hotel

I really liked the design of the fully furnished units especially from an artists point of view. its something fresh. This is coming from a guy who feels that flourescent lighting is homier than incandescent. sometimes, colors do wonders in the morning, coupled with opened glass floor to ceiling windows. The morning sun and flourescent lighting gives justice to colors unlike incendescent which puts everything in a veil of piss yellow tint.
but don't listen to me, I sell condos for Century Properties, I want you to see for yourself :)

I really liked the design of the fully furnished units especially from an artists point of view. its something fresh. This is coming from a guy who feels that flourescent lighting is homier than incandescent. sometimes, colors do wonders in the morning, coupled with opened glass floor to ceiling windows. The morning sun and flourescent lighting gives justice to colors unlike incendescent which puts everything in a veil of piss yellow tint.
but don't listen to me, I sell condos for Century Properties, I want you to see for yourself :)

I think they look awful