http://i41.tinypic.com/w2njwn.jpg

BMW have unveiled the design of their floating showroom in the London Olympics Park.

The elevated site will sit between the Aquatics Centre and the Olympic Park showcasing the automobile giant’s work.

It will use water from the river to create an eye-catching ‘water curtain’ feature, which cools the structure in an innovative and sustainable way.

Christopher Lee, Serie co-founder and principal architect, added: “The design takes the idea of the pavilion in the park – the Victorian bandstand – but instead of one pavilion we envision nine pavilions clustered together to form a family.”

Tim Abbott, managing director of BMW Group UK, added: “As a major investor, manufacturer and employer in the UK, BMW Group is deeply proud to be an official partner for Britain’s first Olympic & Paralympic Games since 1948.

“This commitment to the UK is also reflected in our choice of a home-grown architecture practice to design our pavilion and we’re delighted that Serie’s final design reflects our commitment to sustainable thinking in such an innovative and eye-catching manner.

“We believe it provides a truly worthy addition to the Olympic Park”.

Around 8,000 people a day are expected to visit during this summer’s Games.

As the official car supplier to London 2012, BMW will also provide a fleet of around 4,000 vehicles to help transport athletes and officials during the Games.

Read more: http://www.mirror.co.uk/news/london-2012-olympic-games/news/2012/02/07/bmw-unveil-floating-showroon-in-london-olympics-park-115875-23739617/#ixzz1lhrMTEmb

^^ two more renderings of the pavallion

http://img835.imageshack.us/img835/4331/bmwpavallionmir2x1200.jpg
Illustration by MIR (http://mir.no/)

http://img36.imageshack.us/img36/7104/bmwpavallionmir1x1200.jpg
Illustration by MIR (http://mir.no/)

Coca-Cola to create Olympic Park Pavilion

http://i43.tinypic.com/35lx82s.jpg

http://www.insidethegames.biz/olympics/summer-olympics/2012/sponsors/15058-coca-cola-to-create-olympic-park-pavilion

Looks really pretty (did i just use that word?!) Yeah should be impressive on a summers evening hope the weather holds up.

http://i44.tinypic.com/264gkfs.jpg

http://www.thisislondon.co.uk/standard-olympics/article-24033853-whats-purple-all-over-its-a-2012-borispod.do

"Nicknamed the BorisPod"

Only by the Evening Standard.

"Nicknamed the BorisPod"

Only by the Evening Standard.

:lol:

Updated render of the Prestige Pavilion

https://lh5.googleusercontent.com/-PE1S0TtGEAM/TzapeEiK7II/AAAAAAAABu8/375_DCx6xK8/s623/stad22.JPG

http://i44.tinypic.com/358ar6e.jpg

Updated render of the Prestige Pavilion

https://lh5.googleusercontent.com/-PE1S0TtGEAM/TzapeEiK7II/AAAAAAAABu8/375_DCx6xK8/s623/stad22.JPG

GL Events Owen Brown providing all these structures? It certainly reminds me of their previous work:

http://img190.imageshack.us/img190/2328/ascottripledeck.jpg (http://imageshack.us/photo/my-images/190/ascottripledeck.jpg/)

http://www.thisislondon.co.uk/standard-olympics/article-24033853-whats-purple-all-over-its-a-2012-borispod.do

I initially read the second paragraph as:
"Up to 8,000 uninformed volunteers known as London Ambassadors will work at the pods..." :lol:

Whilst the renders of this bmw pavilion are quite nice, I did have a laugh at this bit:

"It will use water from the river to create an eye-catching ‘water curtain’ feature, which cools the structure in an innovative and sustainable way."

The word 'sustainable' is utterly meaningless these days. When planning the stadium, apparently, it was 'sustainable' to build an olympic stadium then later take 2/3rds of it down again just a year later and 'recycle it'.

Let's be clear about something. Building a lavish temporary car showroom isn't 'sustainable' in any sense.

What is happening here is that sponsors have to regurgitate the same bullshit that smothers the rest of this event in order to praise the eco-emperor's new clothes.

A sustainable olympics would be one that used the same venues each time. Likewise, if you want your car showroom to be sustainable, then build it somewhere other than in a temporary olympic venue.

:-)

http://i42.tinypic.com/9srs6d.jpg
http://www.designboom.com/weblog/cat/9/view/16021/london-2012-olympic-games-information-pavilion-winning-proposals.html

Think this is permanent.....after the games....

http://i41.tinypic.com/25i4qjo.jpg
new york-based james corner field operations has created the winning proposal for the south hub of the 'queen elizabeth olympic park',
a masterplan which integrates the athletic facilities with events spaces into an extensive parkland for the summer 2012 olympics in london,
united kingdom. the south park will be transformed into a leisure destination for the transient international visitors along as well as for residents after the games. the site will accommodate a wide range of programming to appeal to a broad spectrum of the public even on ordinary days along with pleasure gardens for ordinary days.
http://www.designboom.com/weblog/cat/9/view/18350/james-corner-field-operations-queen-elizabeth-olympic-park.html

posted in error, soz!

Coca Cola Beatbox updated renders -

https://lh5.googleusercontent.com/-x6pX3QQ-bYo/T0-E0pJLCCI/AAAAAAAABvg/GiBSUkGT4Vs/s640/coke3.JPG


https://lh5.googleusercontent.com/-MNQue-PKi6M/T0-F8UKIiVI/AAAAAAAABvo/tWHfxYL7r7c/s640/coke2.JPG


https://lh6.googleusercontent.com/-xhjkpQuXfV8/T0-Gqr8YKiI/AAAAAAAABvw/RWsYhC29i5w/s640/coke1.JPG

Like a mini Birds Nest!

probably a stupid question but did Beijing have hospitality pavilions?

Im not too sure, isnt it relatively new... i heard a lot about it around Vancouver 2010

probably a stupid question but did Beijing have hospitality pavilions?

Yes http://www.imagination.com/en/our-work/build-it-and-they%E2%80%99ll-come-samsung

Samsung pavilion Beijing.

ah yes, thanks :)

The Olympic Hospitality Centre (OHC) design has been unveiled (located to the east of the Water Polo venue) -

https://lh4.googleusercontent.com/-168q7m-0ZUw/T1zwzGbngUI/AAAAAAAABwg/BqMquYNKEu0/s537/pav1.JPG

The Panasonic 3D theatre pavilion design revealed. Located just South East of the RUN sculpture and Handball arena -

https://lh5.googleusercontent.com/-9Gj933JmZ50/T1z4CYfjFhI/AAAAAAAABwo/ofjvKieTUq4/s640/Fullscreen%2520capture%252011032012%2520190656.jpg

https://lh6.googleusercontent.com/-tpJJIpOviCQ/T1z47FIFH5I/AAAAAAAABww/hPSyjTWZl3E/s640/Fullscreen%2520capture%252011032012%2520191059.jpg

Are things like that simply 'pop up in a week or two' kind of structures? Because with things like this, the pavillions and the wrap still needing to be done, the clock isn't half running out.

Are these pavillions going to be free for all inside the park to visit, or for VIPs/sponsors only?

Are these pavillions going to be free for all inside the park to visit, or for VIPs/sponsors only?

The sponsors pavillions in the park will be open to the public. The plans I have seen for the Panasonic 3D theatre, BMW Pavillion and Coke-Cola Beat Box and others, will all be offering an 'experience' based on the sponsors products'. They also have small areas set aside for VIPs etc.

The Olympic Hospitality Centre (OHC) will not be open to the public it's the sponsors private party area.

http://i40.tinypic.com/15a9f5.jpg

from bbc

WOW I never thouht about this side of things.. yeah I bet (or at least I hope) there are going to be some fab temporary buildings going up....fantastic, cool I hope it will be like a mini architectural pavilion... An architectural biannual ....

from www.architectsjournal.co.uk

http://i42.tinypic.com/34edh7m.jpg

http://i44.tinypic.com/4l1xcy.jpg

http://i40.tinypic.com/15n52tx.jpg

Emerging studio Pernilla & Asif has revealed images of its temporary pavilion for Coca-Cola at the London 2012 Olympic Games


Dubbed ‘The Coca-Cola Beatbox’, the project combines young people’s enthusiasm for sport and music to create a ‘stunning visual and sensory experience’, according to a statement.

The building features 200 red and white ETFE ‘sound cushions’ which allow visitors to ‘play’ the structure like a musical instrument and create their own melodies.

Sports sounds sampled for a new song by music producer Mark Ronson will be included in the design.

The 1,000m² pavilion – located close to the International Broadcast Centre – is expected to welcome 200,000 visitors during the Olympic and Paralympic Games.

Practice founders Pernilla Ohrstedt and Asif Khan, said: ‘As Londoners we are really excited to be a part of the London 2012 Olympic and Paralympic Games. Coca-Cola, a truly iconic brand, has believed in our practice’s creativity and vision to represent them at London 2012, taking our unique architecture to a global audience.

‘We have sought out some of the most innovative engineers in the UK to work with us to realise our vision – a ‘building with a beat’. The Coca-Cola Beatbox will be a sensory experience that fuses design, music, sport and architecture. It will be something that people have never seen or heard before.’

Coca-Cola’s London 2012 Olympic and Paralympic Project Team director of showcasing Maxine Chapman said: ‘With the eyes of over four billion people on London next year, we want to use our long-standing association with the Olympic Movement to shine a spotlight on Britain’s brightest stars and inspire young people to pursue their passions.

‘Pernilla and Asif impressed us with their creativity, technical skills and vision. I’m delighted that we’re able to give them such a fantastic opportunity to showcase their talents and passions on the world’s stage. I have no doubt that every visitor to the park will be inspired by their innovative and ground-breaking design, both during and beyond London 2012.’

fantastic really good combo of two brands, the Coca cola colours and the design elements of the Olympic logo...great I am going to have fun viewing these...its a shame they can't be kept...they'd make really cool bars, music venues and/or restaurants ..or other leisure venues....I really like these pods of designs

A VERY Big Mac! World's biggest McDonald's with 1,500 seats to be built for games

Read more: http://www.dailymail.co.uk/news/article-2133408/London-2012-Olympics-Worlds-biggest-McDonalds-1-500-seats-built-games.html#ixzz1ssBQK9Fn

McDonald s plus the Olympics is an oxymoron if ever there was one. Still if it provides people with jobs and an income for the games who am i to complain.

I know it's a big McDonalds, but 2000+ staff! :uh:

There's going to be three McDonalds in the park, one of which will be in the olympic village, I would assume that 2000 staff figure is for all three.

kNqVqS55p90
http://www.ciscolondon2012.co.uk/learn/cisco-house

http://img.ibtimes.com/www/data/images/full/2012/05/23/276699-official-olympic-games-timekeeper-unveils-plans-for-exclusive-omega-ho.jpg

Omega house in central london

do we know if that Cisco pavilion will be open to the public?
http://farm8.staticflickr.com/7110/6901377780_51e1bf7dc4_b.jpg (http://www.flickr.com/photos/wawd/6901377780/)
Olympic Park Visit 31st March (http://www.flickr.com/photos/wawd/6901377780/) by wawd (http://www.flickr.com/people/wawd/), on Flickr

ACER sponsors pavilion located next to NBC today studio just west of the Basketball arena.

https://lh6.googleusercontent.com/-vJEoMXp7OWc/T8-9OMmCZOI/AAAAAAAADuc/sws1tctBJXw/s640/Fullscreen%2520capture%252006062012%2520212711.jpg?gl=GB

Samsung sponsors pavilion. Located just south of the Velodrome

https://lh6.googleusercontent.com/-wBv6yTzBa7U/T8_BBLqGxeI/AAAAAAAADu8/ZnL1WpUAP_g/s640/Fullscreen%2520capture%252006062012%2520214258.jpg?gl=GB

Last Monday Lord Coe cut the ribbon at the Prestige (ticket co) Pavilion, a large hospitality venue next to the Olympic stadium which will be available to hire by corporates of all sizes.

LTfMn4BOFw8

http://i46.tinypic.com/27xhz85.png

http://i46.tinypic.com/27xhz85.png

Distinctive, has anyone got any shots of the BMW pavilion.

Coca-Cola

Love it! :)

From oobrien on Flickr:

http://s17.postimage.org/qqbw2ula7/7569578190_15d87d8441_b.jpg (http://postimage.org/)

http://www.flickr.com/photos/oobrien/7569578190/

Awesome. Going up to the Olympic park for the day in itself is worth £50. Got my Handball tickets for £20 mainly so I could have a day in the park. Bargain!

There is going to be so many cool things to photograph. The atmosphere is going to immense, lets hope the weather is too.

Distinctive, has anyone got any shots of the BMW pavilion.

There's one on Andy Wilkes inside 2012 website. Looks pretty awesome.

I'm a fan of coke, I think it's such an Iconic brand.

I will deffo find myself in this pavilion spending a lot of money.

I'm a fan of coke, I think it's such an Iconic brand.

I will deffo find myself in this pavilion spending a lot of money.

What can you actually do in this pavilion?

I read a few articles it just said 'people can create their own beat'. That does not particularly interest me.

Surely there is more to it than that.

Dunno, I was just gonna buy coke branded pin badges and other memorabilia.

No idea what there will be entertainment wise.

Dunno, I was just gonna buy coke branded pin badges and other memorabilia.

No idea what there will be entertainment wise.

You love your pin badges.

http://l3.yimg.com/bt/api/res/1.2/cnWZLG.Fsp8vhoSDk0uJxQ--/YXBwaWQ9eW5ld3M7Zmk9aW5zZXQ7aD00MjA7cT04NTt3PTYzMA--/http://media.zenfs.com/en_us/News/gettyimages.com/previews-ahead-london-2012-olympic-20120715-072432-741.jpg

Panasonic's pavilion is so boring, hows the BMW one looking?

http://www.insidethegames.biz/images/2012/07/BMW_Group_Pavilion_1_18_July_.JPG

How come the waterfall coming off the building is a bit weak? Is it not supposed to flow off all sides, here it seems to be just flowing off either end.

I thought this would never happen but I am now starting to like the Orbit :nuts:

It looks quite good in the photo ^^

I guess the Orbit is fitting in better with things around it now the parks coming together. I wonder how much I will like it when I actually see it face to face.

More pics of BMW pavilion http://www.bmwblog.com/2012/07/19/bmw-unveils-london-2012-olympic-park-pavilion/bmw-group-pavilion-olympic-park/

http://s1.aecdn.com/images/news/gallery/bmw-opens-london-2012-olympic-pavilion_2.jpg

http://static.dezeen.com/uploads/2012/07/dezeen_Coca-Cola-Beatbox-by-Pernilla-Asif_8.jpg

http://static.dezeen.com/uploads/2012/07/dezeen_Coca-Cola-Beatbox-by-Pernilla-Asif_2a.jpg

http://s1.aecdn.com/images/news/gallery/bmw-opens-london-2012-olympic-pavilion_2.jpg

Good olympics pavilion for BMW

From Martin Deutsch on Flickr:

http://s15.postimage.org/my1m21hkb/7645230086_cef181638d_b.jpg (http://postimage.org/)

http://www.flickr.com/photos/teflon/7645230086/

From Martin Deutsch on Flickr:


http://www.flickr.com/photos/teflon/7645230086/

Pretty sure the photographer here was President our student union 10 years ago! Small world

Coca-Cola

Love it! :)

From oobrien on Flickr:

http://s17.postimage.org/qqbw2ula7/7569578190_15d87d8441_b.jpg (http://postimage.org/)

http://www.flickr.com/photos/oobrien/7569578190/

Wow. That's great!

http://farm8.staticflickr.com/7257/7699621916_e9c7c676b1_b.jpg (http://www.flickr.com/photos/57855223@N05/7699621916/)
IMG_7075 (http://www.flickr.com/photos/57855223@N05/7699621916/) by corerising (http://www.flickr.com/people/57855223@N05/), on Flickr

http://farm9.staticflickr.com/8284/7699618406_2b0c2656e8_b.jpg (http://www.flickr.com/photos/57855223@N05/7699618406/)
IMG_7110 (http://www.flickr.com/photos/57855223@N05/7699618406/) by corerising (http://www.flickr.com/people/57855223@N05/), on Flickr

http://farm9.staticflickr.com/8429/7699523858_824c9d3ffb_b.jpg (http://www.flickr.com/photos/57855223@N05/7699523858/)
IMG_7630 (http://www.flickr.com/photos/57855223@N05/7699523858/) by corerising (http://www.flickr.com/people/57855223@N05/), on Flickr

http://farm9.staticflickr.com/8162/7699522542_fd896b6901_b.jpg (http://www.flickr.com/photos/57855223@N05/7699522542/)
IMG_7638 (http://www.flickr.com/photos/57855223@N05/7699522542/) by corerising (http://www.flickr.com/people/57855223@N05/), on Flickr