JoeBox
April 13th, 2005, 07:22 PM
The first plant was built in Germany in 1960. The Plant was then closed and sold complete to Mexico in 1965. The Plant was installed in Monterrey, Mexico and started production in 1968.
There was a Limousine model that was a special edition and only 10 cars were made for the principal stockholders and top government officials.
Again, the new Borgward auto-maker company went bankrupt in 1970, dismantling the plant and making new Borgward cars disappear from the face of the earth.
The plant was then used to make buses DINA.
http://img53.echo.cx/img53/5576/borwardmonterrey3rk.jpg
http://img53.echo.cx/img53/6341/borwardmonterrey10oy.jpg
http://img53.echo.cx/img53/3087/borwardmonterrey21bw.jpg
http://img53.echo.cx/img53/2245/borwardmonterrey39xq.jpg
http://img53.echo.cx/img53/1859/borwardmonterrey46mj.jpg
http://img53.echo.cx/img53/1456/coch9im.gif
http://mysite.verizon.net/vzenughv/sitebuildercontent/sitebuilderpictures/logocol1.gif
http://mysite.verizon.net/vzenughv/sitebuildercontent/sitebuilderpictures/chris1956isabellablackout.jpg
http://www.garage2cv.de/borgward%20p100%20hob2.jpg
http://www.garage2cv.de/Borgward%20230.jpg
http://www.garage2cv.de/Borgward%20230%20GL.jpg
BORGWARD (Mexico)
Fabrica Nacional de Automoviles S.A., Monterrey (Mexico)
Models: 230, 230 GL.
Otra versión de la triste historia de los Borgwards...
This feature is about the fine cars named for Carl F.W. Borgward which have found a following all around the world, but disappeared from showrooms sadly before their time. There were a great number of models which bore the name Borgward, most never gained huge sales. The largest were the long Borgward-Hansa pullman limousines. The most famous was called the Isabella. This car was named by Carl Borgward himself, after his daughter. It is the best selling Borgward car of all time, with 200,000 sales until 1961. Varieties of the Isabella had estate car, sports-coupe, cabrio and even pickup truck bodies. Borgward built heavy duty military trucks, jagdwagen (at the Goliath works) and even a helicopter but none of these ventures gained any sales and they were costly. The company also spent a large amount of money on a smaller Borgward Arabella and then a new 2.3 Liter limousine (called the P100) that sold only about a thousand by 1961 when Borgward was bankrupt and his company was liquidated by the government, the factories of course taken over by BMW… where production of the beautiful Isabella is forced to stop:
http://img53.echo.cx/img53/2618/borghansa3ax.jpg
Two Borgwards from 1960; Isabella Kombi and the Isabella TS Coupe.
http://img53.echo.cx/img53/8995/borgwards6gn.jpg
http://img53.echo.cx/img53/5561/borgward0la.jpg
During the height of Borgward’s company, export sales count for more than 60% of all car and truck sales. A recession at the end of 1960 killed exports, and Borgward’s financial situation became shaky and the Bremen Senate stepped in quickly, the other companies Lloyd and Goliath were also pulled down in the collapse.
The Borgward story is not finished with the bankruptcy in 1961; Borgward dismantled Isabella and P100 tooling and moved production of this car to Monterrey in Mexico. He died at age 73, his life dream shattered. But there was a last piece of hope. Assembly of the Isabella continued in small numbers by an independent concern using stock parts- but production of the 2.3 Liter car was not started up again until 1966 by a firm in Mexico. These cars were now some years out of date. Borgward Cars of Mexico was a poorly funded concern and ended in bankruptcy in 1970. This is the final end for the Borgward car.
This is the Mexican Borgward 230 GL against the background drawing of the Aztec monuments of Tenochtitlan. This obscure German car did not catch on in Mexico it was too big and luxurious. This second attempt to keep Borgward alive in exile failed.
http://img53.echo.cx/img53/9437/230gl4ru.jpg
There was a Limousine model that was a special edition and only 10 cars were made for the principal stockholders and top government officials.
Again, the new Borgward auto-maker company went bankrupt in 1970, dismantling the plant and making new Borgward cars disappear from the face of the earth.
The plant was then used to make buses DINA.
http://img53.echo.cx/img53/5576/borwardmonterrey3rk.jpg
http://img53.echo.cx/img53/6341/borwardmonterrey10oy.jpg
http://img53.echo.cx/img53/3087/borwardmonterrey21bw.jpg
http://img53.echo.cx/img53/2245/borwardmonterrey39xq.jpg
http://img53.echo.cx/img53/1859/borwardmonterrey46mj.jpg
http://img53.echo.cx/img53/1456/coch9im.gif
http://mysite.verizon.net/vzenughv/sitebuildercontent/sitebuilderpictures/logocol1.gif
http://mysite.verizon.net/vzenughv/sitebuildercontent/sitebuilderpictures/chris1956isabellablackout.jpg
http://www.garage2cv.de/borgward%20p100%20hob2.jpg
http://www.garage2cv.de/Borgward%20230.jpg
http://www.garage2cv.de/Borgward%20230%20GL.jpg
BORGWARD (Mexico)
Fabrica Nacional de Automoviles S.A., Monterrey (Mexico)
Models: 230, 230 GL.
Otra versión de la triste historia de los Borgwards...
This feature is about the fine cars named for Carl F.W. Borgward which have found a following all around the world, but disappeared from showrooms sadly before their time. There were a great number of models which bore the name Borgward, most never gained huge sales. The largest were the long Borgward-Hansa pullman limousines. The most famous was called the Isabella. This car was named by Carl Borgward himself, after his daughter. It is the best selling Borgward car of all time, with 200,000 sales until 1961. Varieties of the Isabella had estate car, sports-coupe, cabrio and even pickup truck bodies. Borgward built heavy duty military trucks, jagdwagen (at the Goliath works) and even a helicopter but none of these ventures gained any sales and they were costly. The company also spent a large amount of money on a smaller Borgward Arabella and then a new 2.3 Liter limousine (called the P100) that sold only about a thousand by 1961 when Borgward was bankrupt and his company was liquidated by the government, the factories of course taken over by BMW… where production of the beautiful Isabella is forced to stop:
http://img53.echo.cx/img53/2618/borghansa3ax.jpg
Two Borgwards from 1960; Isabella Kombi and the Isabella TS Coupe.
http://img53.echo.cx/img53/8995/borgwards6gn.jpg
http://img53.echo.cx/img53/5561/borgward0la.jpg
During the height of Borgward’s company, export sales count for more than 60% of all car and truck sales. A recession at the end of 1960 killed exports, and Borgward’s financial situation became shaky and the Bremen Senate stepped in quickly, the other companies Lloyd and Goliath were also pulled down in the collapse.
The Borgward story is not finished with the bankruptcy in 1961; Borgward dismantled Isabella and P100 tooling and moved production of this car to Monterrey in Mexico. He died at age 73, his life dream shattered. But there was a last piece of hope. Assembly of the Isabella continued in small numbers by an independent concern using stock parts- but production of the 2.3 Liter car was not started up again until 1966 by a firm in Mexico. These cars were now some years out of date. Borgward Cars of Mexico was a poorly funded concern and ended in bankruptcy in 1970. This is the final end for the Borgward car.
This is the Mexican Borgward 230 GL against the background drawing of the Aztec monuments of Tenochtitlan. This obscure German car did not catch on in Mexico it was too big and luxurious. This second attempt to keep Borgward alive in exile failed.
http://img53.echo.cx/img53/9437/230gl4ru.jpg