Skyblade
May 20th, 2005, 05:49 PM
It's been a hot topic for a while in Airliners.net and it was finally confirmed yesterday. I got this e-mail this morning from US Airways and instead of reading Dividend Miles promos, I got this:
Dear JOE PALLON
Because of your loyalty to US Airways, I want to make you aware of an important step our company has taken.
US Airways Group, Inc. and America West Holding Corp. today announced a merger that will expand service, create more choice for our customers, and enhance opportunities for you to earn and redeem Dividend Miles for award travel or upgrades.
The combined airline, which will be called US Airways, will create the first nationwide, full-service, low-cost, low-fare network airline, with service extending from coast-to-coast, as well as Canada, Mexico, the Caribbean, Latin America and Europe. With this merger, we are pioneering a new airline business model that has distinct advantages over other competitors:
Service, network, cost-structure and simplified pricing that you have come to expect; and
Customer amenities such as a world-class frequent flyer program, airport clubs, pre-assigned seating and
First Class upgrades.
Until approval of the merger, a process expected to take several months, it will be business as usual for US Airways and America West customers, and there will be no joint marketing or operations between the two airlines. You should continue to book flights through www.usairways.com, US Airways reservations or your travel agent, check in for flights at US Airways counters and redeem Dividend Miles for flights on US Airways or any of our Star Alliance or frequent flyer program partners.
Upon approval of the merger, we will clearly communicate various customer initiatives, such as combining frequent flyer programs, co-locating airport gates and ticket counters, integrating Internet Web sites, and implementing other sales and marketing enhancements.
We have enclosed answers to a number of questions that you may have. Please be assured that as we move through this exciting process, we will keep you informed of important developments.
A dedicated section of www.usairways.com has been created to provide additional background information about this merger. As this process continues, we will be updating the site regularly.
Thank you for your continued support. We look forward to seeing you on your next US Airways flight.
Sincerely,
N. Bruce Ashby
Executive Vice President,
Marketing and Planning
Airliners.net: It's official - US Airways / America West to merge (http://www.airliners.net/discussions/general_aviation/read.main/2121497/)
Dear JOE PALLON
Because of your loyalty to US Airways, I want to make you aware of an important step our company has taken.
US Airways Group, Inc. and America West Holding Corp. today announced a merger that will expand service, create more choice for our customers, and enhance opportunities for you to earn and redeem Dividend Miles for award travel or upgrades.
The combined airline, which will be called US Airways, will create the first nationwide, full-service, low-cost, low-fare network airline, with service extending from coast-to-coast, as well as Canada, Mexico, the Caribbean, Latin America and Europe. With this merger, we are pioneering a new airline business model that has distinct advantages over other competitors:
Service, network, cost-structure and simplified pricing that you have come to expect; and
Customer amenities such as a world-class frequent flyer program, airport clubs, pre-assigned seating and
First Class upgrades.
Until approval of the merger, a process expected to take several months, it will be business as usual for US Airways and America West customers, and there will be no joint marketing or operations between the two airlines. You should continue to book flights through www.usairways.com, US Airways reservations or your travel agent, check in for flights at US Airways counters and redeem Dividend Miles for flights on US Airways or any of our Star Alliance or frequent flyer program partners.
Upon approval of the merger, we will clearly communicate various customer initiatives, such as combining frequent flyer programs, co-locating airport gates and ticket counters, integrating Internet Web sites, and implementing other sales and marketing enhancements.
We have enclosed answers to a number of questions that you may have. Please be assured that as we move through this exciting process, we will keep you informed of important developments.
A dedicated section of www.usairways.com has been created to provide additional background information about this merger. As this process continues, we will be updating the site regularly.
Thank you for your continued support. We look forward to seeing you on your next US Airways flight.
Sincerely,
N. Bruce Ashby
Executive Vice President,
Marketing and Planning
Airliners.net: It's official - US Airways / America West to merge (http://www.airliners.net/discussions/general_aviation/read.main/2121497/)