cwilson758
April 19th, 2006, 04:20 PM
Retail Ripple
French-style retail corridor coming to Northside
Stacy Kosene loves Paris.
And voila! She decided to bring some of it back to Indianapolis.
Kosene, the former owner of Philipe's Spa and Cosmetique on East 82nd Street, has rented an 8,000- square-foot space in Broad Ripple. There, in three separate buildings cupping a parking lot, Kosene is creating a retail courtyard a la French style.
French Quarters, opening in June, will offer a place for shoppers to eat, shop or just hang out.
It's the latest retail addition to the Broad Ripple neighborhood, home to one of the city's quirkiest collections of retail shops, art galleries, bars and restaurants.
Flanked by two other retailers, Kosene's store French Pharmacie will sell upscale antique furniture, home furnishings, clothing and accessories. RSVP, by local event planner David Jackson, would sell custom-made stationery, wallpaper, invitations and such. Martha Hoover's Counter Culture at Patachou will provide an eclectic cuisine with a smattering of Cafe Patachou favorites.
"There's a lot of new energy and lot of new ideas, and Broad Ripple is perfect to act as an incubator for us," Hoover said.
All three stores would overlook a courtyard, which now is an unkempt parking lot.
Broad Ripple has the kind of demographic that could support Kosene's concept for that high-end shopper, said Eric Hillenbrand, a retail real estate broker with Colliers Turley Martin Tucker.
"Based on the concept, I am not sure there's any other better place in Indianapolis to put that kind of a store," Hillenbrand said.
Proximity to the affluent Meridian-Kessler neighborhood is a bonus, Hillenbrand said.
"They (local residents) are probably more inclined to try something that's not typically a mall shopping destination," he said.
Broad Ripple is home to dozens of offbeat stores, from specialty music shops and secondhand clothing stores to independent bookstores.
The retail area attracts bargain hunters, counterculture types and high-end shoppers alike.
Kosene already has invested $800,000 in merchandise. Another $300,000 or so has been pumped into the building.
"From my traveling to France and the West Coast, I saw how the concept of lifestyle is important," Kosene said. "Putting clothing, home furnishings together, along with a place to eat, allows a place where people can enjoy spending time together."
Experts say nothing quite like it exists in the Indianapolis area.
"I am not familiar with any locations like that here," said Bill French, principal and vice president at Colliers Turley Martin Tucker. "The individuals involved all have a strong business background, and that's very important."
There have been experimentations with the concept in Florida and California.
"It certainly is a niche," said Britt Beemer, chairman of America's Research Group, a consumer behavior research and strategic marketing firm based in South Carolina. "But there's no guarantee of success. You just have to have people talking about it from the day you open."
Kosene is all set.
She started shopping for her store last year. She went to markets in France and California, building her inventory one item at a time. At French Pharmacie, shoppers can find various products from furniture to handbags at different prices. A Robert Rodriguez jacket will sell for $250. For the more affluent, there will be the $2,500 Balenciaga jackets, reminiscent of an Italian vintage design. The store also will carry the Loree Rodkin jewelry line that is often worn by diva Cher.
"Indianapolis is still untapped when it comes to fashion that people want," Kosene said. "They travel to get it."
Mall-based luxury retailers do offer upscale merchandise at centers such as the Castleton Square and Fashion malls. But there's a dearth of independent upscale boutiques, Kosene said.
French of Colliers Turley Martin Tucker agrees.
If the concept flies, Kosene plans to take it to Colorado and elsewhere. She has hired a branding professional to help her solidify the idea.
FRENCH QUARTERS AT A GLANCE
• Location: Westfield Boulevard in Broad Ripple, next to the Mid-Town Grill.
• Opening: June.
• Stores: Counter Culture at Patachou (cafe), RSVP (stationery store) and French Pharmacie (furnishing and clothing).
• Total square footage: 8,000.
ABOUT BROAD RIPPLE VILLAGE
• Population: 77,700 (2002 Census).
• Businesses: 3,500.
• Employees: 39,200.
• Households: 34,200.
• Boundaries: Kessler Boulevard on the south, Meridian Street on the west, White River on the north, and Evanston Avenue on the east.
• Household income: 50 percent earn $50,000-plus a year
• Education: 81.1 percent of residents have some college education or higher.
Source: Broad Ripple Village Association.
French-style retail corridor coming to Northside
Stacy Kosene loves Paris.
And voila! She decided to bring some of it back to Indianapolis.
Kosene, the former owner of Philipe's Spa and Cosmetique on East 82nd Street, has rented an 8,000- square-foot space in Broad Ripple. There, in three separate buildings cupping a parking lot, Kosene is creating a retail courtyard a la French style.
French Quarters, opening in June, will offer a place for shoppers to eat, shop or just hang out.
It's the latest retail addition to the Broad Ripple neighborhood, home to one of the city's quirkiest collections of retail shops, art galleries, bars and restaurants.
Flanked by two other retailers, Kosene's store French Pharmacie will sell upscale antique furniture, home furnishings, clothing and accessories. RSVP, by local event planner David Jackson, would sell custom-made stationery, wallpaper, invitations and such. Martha Hoover's Counter Culture at Patachou will provide an eclectic cuisine with a smattering of Cafe Patachou favorites.
"There's a lot of new energy and lot of new ideas, and Broad Ripple is perfect to act as an incubator for us," Hoover said.
All three stores would overlook a courtyard, which now is an unkempt parking lot.
Broad Ripple has the kind of demographic that could support Kosene's concept for that high-end shopper, said Eric Hillenbrand, a retail real estate broker with Colliers Turley Martin Tucker.
"Based on the concept, I am not sure there's any other better place in Indianapolis to put that kind of a store," Hillenbrand said.
Proximity to the affluent Meridian-Kessler neighborhood is a bonus, Hillenbrand said.
"They (local residents) are probably more inclined to try something that's not typically a mall shopping destination," he said.
Broad Ripple is home to dozens of offbeat stores, from specialty music shops and secondhand clothing stores to independent bookstores.
The retail area attracts bargain hunters, counterculture types and high-end shoppers alike.
Kosene already has invested $800,000 in merchandise. Another $300,000 or so has been pumped into the building.
"From my traveling to France and the West Coast, I saw how the concept of lifestyle is important," Kosene said. "Putting clothing, home furnishings together, along with a place to eat, allows a place where people can enjoy spending time together."
Experts say nothing quite like it exists in the Indianapolis area.
"I am not familiar with any locations like that here," said Bill French, principal and vice president at Colliers Turley Martin Tucker. "The individuals involved all have a strong business background, and that's very important."
There have been experimentations with the concept in Florida and California.
"It certainly is a niche," said Britt Beemer, chairman of America's Research Group, a consumer behavior research and strategic marketing firm based in South Carolina. "But there's no guarantee of success. You just have to have people talking about it from the day you open."
Kosene is all set.
She started shopping for her store last year. She went to markets in France and California, building her inventory one item at a time. At French Pharmacie, shoppers can find various products from furniture to handbags at different prices. A Robert Rodriguez jacket will sell for $250. For the more affluent, there will be the $2,500 Balenciaga jackets, reminiscent of an Italian vintage design. The store also will carry the Loree Rodkin jewelry line that is often worn by diva Cher.
"Indianapolis is still untapped when it comes to fashion that people want," Kosene said. "They travel to get it."
Mall-based luxury retailers do offer upscale merchandise at centers such as the Castleton Square and Fashion malls. But there's a dearth of independent upscale boutiques, Kosene said.
French of Colliers Turley Martin Tucker agrees.
If the concept flies, Kosene plans to take it to Colorado and elsewhere. She has hired a branding professional to help her solidify the idea.
FRENCH QUARTERS AT A GLANCE
• Location: Westfield Boulevard in Broad Ripple, next to the Mid-Town Grill.
• Opening: June.
• Stores: Counter Culture at Patachou (cafe), RSVP (stationery store) and French Pharmacie (furnishing and clothing).
• Total square footage: 8,000.
ABOUT BROAD RIPPLE VILLAGE
• Population: 77,700 (2002 Census).
• Businesses: 3,500.
• Employees: 39,200.
• Households: 34,200.
• Boundaries: Kessler Boulevard on the south, Meridian Street on the west, White River on the north, and Evanston Avenue on the east.
• Household income: 50 percent earn $50,000-plus a year
• Education: 81.1 percent of residents have some college education or higher.
Source: Broad Ripple Village Association.