This is it. It is confirmed from the party this evening that the tower is 1047' with 65 floors. Here are the official pics from the unveiling at The Cumberland this evening.

http://i22.photobucket.com/albums/b309/lexyky/Nashville/asig1.jpg

http://i22.photobucket.com/albums/b309/lexyky/Nashville/asig2.jpg

http://i22.photobucket.com/albums/b309/lexyky/Nashville/asig3.jpg

http://i22.photobucket.com/albums/b309/lexyky/Nashville/asig4.jpg

http://i22.photobucket.com/albums/b309/lexyky/Nashville/asig5a.jpg

Thanks to barakat over on UP for taking these shots.

Will redefine Nashville's skyline. Awsome building - amont the best designs in the Southeast. Congrats Nashville!

That is really sweet looking. That also means that Nashville will be the 3rd tallest city in the US. It will knock Atlanta out of 3rd place and into 4th. Who would have thunk it. Way to grow Nashville.

Now, we need to see Nashville get a couple of more towers that are slightly less tall, so the Signature Tower doesn' look so out of place and weird. Glad to see Nashville get this tower...I love everything about the tower, outside of the bland crown. It looks like a modern day attempt at immitating the Empire State Building.

HOLY freaking GAWD that is quite a tower! Well done. Congrats to Nashville. I can only hope Wachovia's new tower in Charlotte gives this one a run for the money but I think it's a longshot.

Wow.

btw it looks like Charlotte's Hearst at ground level. Love the art deco.

btw it looks like Charlotte's Hearst at ground level. Love the art deco.


That is EXACTLY what I thought. And what a nice ground level that is to be immitating too!

The bottom 10 floors are a hotel.

Wow..I love it...Congrats to Nashville..what an ace in your cap to have the tallest building in the South..for now at least..can't wait to follow its progress on here. :cheer:

Wow..I love it...Congrats to Nashville..what an ace in your cap to have the tallest building in the South..for now at least..can't wait to follow its progress on here. :cheer:
Exactly...when does construction begin?...let's get some cams going! :)

The construction will begin on the tower by 01-31-07.

Extra nice. Nashville is movin' on up. props to the city.

:eek2: Wow. It looks great... and the height ain't bad either.

This was my first thought.

http://i22.photobucket.com/albums/b309/lexyky/Nashville/asig5a.jpghttp://www.cabinetmagazine.org/phallic/Bank_charlotte.jpg

But I must say. I prolly like sig a whole lot more, buuuuuuuuuuut I do wish there was something a bit more.... strikingly never-seen-before about it.

Right after thinking of BoA, I thught of Jin Mao's tipy top crown, which I admit in retrospect is odd, but maybe not. It's like you have:
Jin Mao crown + BoA(and maybe Key Tower)= Sig

http://img.photobucket.com/albums/v191/Lovejesse/DSC_4156.jpg

Not bashing at all. This thing is a flucking bombshell. ;)

Now, we need to see Nashville get a couple of more towers that are slightly less tall, so the Signature Tower doesn't look so out of place and weird.

Agreed.

Congrats Nashville. Still hard to believe this is a residential tower though.

Isn't Miami building something taller than this?

Agreed.

Congrats Nashville. Still hard to believe this is a residential tower though.
Whoa. Forgot about that... That's REALLY wierd...

Looks great...what is the date of the meeting for MDHA approval?

Also has he started taking reservations or contracts on units?

That tower is sweet! I'm happy for Nashville :cheers:

AWESOME BUILDING!!! However, Charlotte and Atlanta won't let it last very long. Congrats, I'm so jealous it hurts.

Beautiful building, congrats Nashville!


Isn't Miami building something taller than this?

The tallest building approved/under construction right now in Miami is Met 3, at 866 feet. Though the Empire World Towers(2 towers) are proposed to be 1,200 feet tall if built.

Sales begin in September with construction to begin on or before Jan. 31, 2007. I think it is to completed in 2009 (not 100% sure) and it has been mentioned that residents may begin living in the lower portion of the tower, by 2008, while the top is finished.

The skin of the building will appear blue on sunny days and have a silverish color when cloudy. The glass, diamond-shaped beacon at the top of the spire will shine at all times and serve as the FAA beacon

1,047 feet tall with 65 stories. The top 6 floors of penthouses will be 4,000 sq ft each with 24 ft windows

Amazing!! Nashville is a very progressive city and this will be a wonderful reflection of that.


The MDHA meeting is scheduled for sometime in the month of May. No later than the last day of the month, what day I am not sure of though.

awesome...looks a little out of proporation/5 floors too tall though. but it's passing Atlanta, so it's worth the cost. awesome.

-

holy shit, that is awesome!

miami does have the empire world towers proposed at 1200ft, but i doubt the motha****** at the faa will allow that height.

so it seems that the tallest residential will go to nashville, i necessarily dont like signature but w/e my opinion means nothing.

Thats one nice tower. :cheers:

I and a few others have alluded to the resemblance to the Chrysler building.
Signature will be 1 foot taller! (1047 vs 1046 feet).
Coincidence?

In the skyline now....

http://i8.photobucket.com/albums/a5/UncleDave53/SigRender022306.jpg

I thought it would look out of place considereing its height and the surrounding buildings lack of height, but that looks great!

I thought it would look out of place considereing its height and the surrounding buildings lack of height, but that looks great!

Yes, it creates the pinnacle for the rest of the skyline to grow up towards.
It will be the trademark for the city of Nashville. :)

That is a very pretty building, I really like the design. That height would easily make it among the tallest in the country.

Woah!
Congrats Nashville!

Any announcement on who the operator of the hotel portion will be? Hopefully a well respected international name.

What's the tallest building in Tennessee currently?

I'll believe it when it gets built. I do however hope it gets built it will be an excellent addition and will be seen for miles, but still how many 1000+ buildings haven't been built, we'll see how it goes, hopefully I'll eat my words

amazing!

Bellsouth Tower is currently the tallest in the state at 613 ft.

I thought it would look out of place considereing its height and the surrounding buildings lack of height, but that looks great!

I agree, you would think a building that much taller than the surrounding buildings would look completely out of place. I think it fits in perfectly with the skyline. When completed, it will probably be one of my favorite looking towers in the world. I think pretty much any city in the country is jealous.

A very beautiful tower with AWESOME height! :D

what occupies the sight right now?

Incredible, can't wait to see it u/c. I want one.

It will stand much higher than the other buildings, but there will be anywhere from 2-3 new hotels rumored to be in the 600-750 ft. soon. Developers are waiting to see where the half-a-billion-dollar convention center will go (gulch or sobro in DT). As it was pointed out to me, in a year or so there will be somewhere around 15 towers under construction.

Plus, there's been a little speculation already that if Tony knocks a homer with Signature, he'll be more apt to go very tall with his mixed use in the gulch between Church and Charlotte Aves. I think it's a bit soon to talk about that yet. :)

I'm so glad I moved here. It has a vibe much like Dallas, but with a lot more natural beauty.

what occupies the sight right now?

Just a surface parking lot.

I like it, looks good.

Excellent.

Jin Mao + Chrysler.

Looks great, very classy. I look foward to seeing it built, and at over 1000' any city could be envious. Even more impressive is that this is one of many projects, looks like Nashville is doing something very right.

Great Tower. Hopefully this will begin a "tallest tower building" frenzy in the south like there was btwn NYC and Chicago back in the 1920s thru 1960s of who can build the tallest tower.

Shit, Nashville really stepped it up a notch with this one! This is going to be the defining building of their skyline for a long, long time to come. Can't wait to see it completed.

It does look alot like the Chrysler Building, which is my favorite. I would like to see some renderings of what the cladding will look like when completed. Nashville will really move up a notch if this gets built.

Wow,Never thought it would end up being that tall,Congrads Nashville you guys are getting one hell of a good looking tower!

:eek2: WOW!!! Congratulations Nashville!!!

Excellent.

Jin Mao + Chrysler.
YAY! I'm not the only crazy bastard who thought of Jin Mao. :okay:

over 1,000 feet tall? this building will rule all the southern buildings. my goodness. it's super majestic!

All I can say is GO NASHVILLE!! That will be huge addition to the skyline. Congrats! Can't wait to see it when it is finished.

Excellent tower! I love the design, and the height is a plus!
Take that, JMancuso.

Love it, Love it, Love it! Go Nashville!

looks so nice, gj nashville (even though we just killed you in hockey :P)

Wow! You know, after an announcement like this one, it makes all other towers for Nashville seem like filler. Or should I say, "supporting cast"? :D Signature Tower is definately the new "STAR" of Nashville! ;)

Sweet looking tower!!!!!

From today's Tennessean:

Signature Tower stretches higher
Developer proposes a boutique hotel that would add 10 stories and $75M

By CHAS SISK
Staff Writer


A plan to build the city's largest tower may be climbing 10 stories higher.

Nashville developer Tony Giarratana is in talks to build a luxury hotel at the base of his Signature Tower, a condominium project planned for downtown. The hotel will push the height of the building to 65 stories, or 1,047 feet — about 400 feet higher than the BellSouth Tower, which is the tallest building in Nashville.




The hotel will add about $75 million to a project that was expected to cost $200 million to complete.

No hotel company has agreed to take part in the project, but Giarratana hopes to sign a partner by late summer.

Construction on Signature Tower is to begin in January, Giarratana said. The building is scheduled to open in 2009.

The revision to Signature Tower's design comes only a week after developer Alex Palmer announced he had signed an agreement with InterContinental Hotel Group to build a hotel under the company's namesake brand on West End Avenue.

But Giarratana said he doesn't expect the two hotels to compete.

"It's just a different submarket," he said.

Giarratana's plans call for a luxury boutique hotel with 150
to 200 rooms, considerably smaller than most other hotels downtown.

Lobby and retail space would take up most of Signature Tower's bottom three floors, followed by 10 floors of hotel rooms.

That would be topped by 400 to 500 condominiums that will share room service, maid service, concierges and fitness facilities with the hotel.

Such arrangements have been used in condominium projects in several cities, including Boston, New York and Washington. Developers are drawn to these arrangements because hotel operators can provide the capital needed to get a project off the ground, said Brad Garner, a vice president with Smith Travel Research in Hendersonville.

Giarratana's design still must be approved by the Metro Development and Housing Agency.

The revision will have no effect on a $12 million tax-incentive package that the city extended to Giarratana in December, said Phil Ryan, MDHA's executive director.

Its about time the Nashville got the title of the souths tallest, but i doubt that this building would be hardly iconic. Also it wont be long before Houston, Atlanta, and Miami, change that.

Its about time the Nashville got the title of the souths tallest, but i doubt that this building would be hardly iconic. Also it wont be long before Houston, Atlanta, and Miami, change that.
While I agree Atlanta won't let that stand for too long, I am certain this thing will no doubt be "iconic" in the Southeast.

And don't forget, Charlotte is holding out on Wachovia, probably for no other reason than to out-tall Signature. So Atlanta should wait for both of them to make their calls and then put up a 1,500 footer.

Its about time the Nashville got the title of the souths tallest, but i doubt that this building would be hardly iconic. Also it wont be long before Houston, Atlanta, and Miami, change that.

"Hardly Iconic"....Why do you say this???

"Hardly Iconic"....Why do you say this???

because its not in Atlanta, lol.

with the exception of miami (we don't think they're 'southern' anyway so to hell with them! :crazy: ), i doubt houston, atlanta or charlotte will build anything taller for quite a while.

Actually Wachovia in Charlotte is planning to spend 850million dollars on a tower that broke ground earlier this year. They wont release any sketches and are keeping it a secret..Some are saying it could top out at over 1200 feet tall. We'll have to wait and see. That's a hell of a lot of money to spend on a regular sized skyscraper.

I'm fascinated with this building in Nashville. Now I want a thousand footer for Indy, although its not that unreasonable within the next 5-10 years

That building is sweet...but...

It looks exactly like BOA in Charlotte. It's called freaking "Signature", so atleast make it stand out from all the other USA talls.

And the big thing, nashville has like 0 talls so this thing is not going to look good with the skyline. If I were nashville, I would focus on building 2 or 3 500-700 footers.

But that is a sweet building.

Oh, and I really hope this sparks a "race for the sky" type thing in the south. That would be awesome.

it does look like Cleveland's tallest and Charlottes tallest

Pardon me if this has been said elsewhere but what's the final price tag on this project?

Neat building, however doesn't it have to sell half its units or something like that before construction can begin?

I'm fascinated with this building in Nashville. Now I want a thousand footer for Indy, although its not that unreasonable within the next 5-10 years
Yeah I was impressed with indy while I was there for the Final Four. Friendly people, a nice compact downtown... I really liked it. The tornado sirens kinda freaked me out though. :)

Actually Wachovia in Charlotte is planning to spend 850million dollars on a tower that broke ground earlier this year. They wont release any sketches and are keeping it a secret..Some are saying it could top out at over 1200 feet tall. We'll have to wait and see. That's a hell of a lot of money to spend on a regular sized skyscraper.

There are about a thousand pages of discussion on this at UP. The 800 mill is for three buildings on that same lot and parking on an adjacent lot and according to Wachovia it will be 46 stories. Where is this 1000'+ talk coming from?

Yeah I was impressed with indy while I was there for the Final Four. Friendly people, a nice compact downtown... I really liked it. The tornado sirens kinda freaked me out though. :)
Glad to hear that you enjoyed your stay in Indy. Of course, we're used to the sirens around here, they sound at least once a week.

There are about a thousand pages of discussion on this at UP. The 800 mill is for three buildings on that same lot and parking on an adjacent lot and according to Wachovia it will be 46 stories. Where is this 1000'+ talk coming from?

No the $800M is only the promised taxable value for just the tower....if you were to include the associated muesems and theatres that would push the price tag to over $1B.

The 1000'+ talk is coming from the fact that Wachovia has stated they are going to make it LEED certified which means it will have taller floors. Add a spire to the top and it won't be hard to break the 1000' barrier.

Great building Nashville. Hope it gets off the ground sooner rather than later.

That building is sweet...but...

It looks exactly like BOA in Charlotte. It's called freaking "Signature", so atleast make it stand out from all the other USA talls.

And the big thing, nashville has like 0 talls so this thing is not going to look good with the skyline. If I were nashville, I would focus on building 2 or 3 500-700 footers.

But that is a sweet building.

Oh, and I really hope this sparks a "race for the sky" type thing in the south. That would be awesome.
Nashville has a 617' Bellsouth and the next would be the roughly 500' Suntrust. So while Signature will stick up, it isn't going to be alone. And rumors of some 700 foot towers are floating around so it won't be long before the infill commences just like in Charlotte.

I find it ironic that there isn't the same comments (that I've read) about BOA Charlotte sticking up badly when it was built. I drove through many times and it looked like the only building in Charlotte for several years.

The same with Peachtree Plaza Hotel in Atlanta when built in the 70s. And then you have RSA Battlehouse in Mobile which is an even bigger stickout compared to the city. And if you think about it the WTC towers stood alone with stumpy looking towers all around.

And the top of BOA Charlotte doesn't resemble Signature's top to me but I agree Key tower in Cleveland looks somewhat similar.

Congrats, nice looking tower!

I find it ironic that there isn't the same comments (that I've read) about BOA Charlotte sticking up badly when it was built. I drove through many times and it looked like the only building in Charlotte for several years.



I don't find it ironic at all...the difference between BofA and its next closet tower at the time it was built was about 200 ft. (1 Wachovia)

Whereas the difference between Signature and the next closet tower will be about 400ft.

Signature will "stick out" twice as much as BofA ever did.

And the top of BOA Charlotte doesn't resemble Signature's top to me but I agree Key tower in Cleveland looks somewhat similar.
Thats why I said it just looks like Key Tower with a Jin Mao crown. The top is the only thing entertaining about the building beside's the hieght. I was thinking that something really more inspired like the top of the Chrysler building would have been a better call.
Again, the tower's still a freaking babe.
But its kinda like playboy models: They each might have slightly different faces and hair color, but they've all got the same exact thunder titties and nice legs.

Signature might stick out initially, but I'm sure that as time goes on, there will be "smaller step" scrapers to help it blend in.

But a 400 ft difference between it and BellSouth is quite a jump.

Who the freak cares if it'll "stick out"??? Most cities Nashville's size (and many cities that are much larger, truthfully) would KILL to have such a dilemma..."OH NO!!! Our new 1000' skyscraper will STICK OUT!!!!"

Rock on Nashville.

Oh, I just thought about this, I can not wait to go to a Titans game and watch the Colts whip some ass and enjoy this new beautiful tower from the stadium! :)
In a previous post you can see the stadium on the other side of the river and the view of downtown I would assume would be incredible from there?.?.

Oh, I just thought about this, I can not wait to go to a Titans game and watch the Colts whip some ass and enjoy this new beautiful tower from the stadium! :)
In a previous post you can see the stadium on the other side of the river and the view of downtown I would assume would be incredible from there?.?.

the east upper deck of the stadium has a great view of downtown nashville.

I don't find it ironic at all...the difference between BofA and its next closet tower at the time it was built was about 200 ft. (1 Wachovia)

Whereas the difference between Signature and the next closet tower will be about 400ft.

Signature will "stick out" twice as much as BofA ever did.
Wrong. Wachovia was much closer to 300' shorter than BOA not to mention the fact that Charlotte's skyline was much less dense and didn't have the height that Nashville's has now. THat's just a fact. Look it up.

This is it. It is confirmed from the party this evening that the tower is 1047' with 65 floors. Here are the official pics from the unveiling at The Cumberland this evening.

http://i22.photobucket.com/albums/b309/lexyky/Nashville/asig1.jpg

http://i22.photobucket.com/albums/b309/lexyky/Nashville/asig2.jpg

http://i22.photobucket.com/albums/b309/lexyky/Nashville/asig3.jpg

http://i22.photobucket.com/albums/b309/lexyky/Nashville/asig4.jpg

http://i22.photobucket.com/albums/b309/lexyky/Nashville/asig5a.jpg

Thanks to barakat over on UP for taking these shots.
Lexy :hi:
Darn it :cheer: , There's No doubt about it,

Its gotta get started NOW :righton: !!!
I love it :okay: , Congrats NASHVILLE !!! :dance:

Wrong. Wachovia was much closer to 300' shorter than BOA not to mention the fact that Charlotte's skyline was much less dense and didn't have the height that Nashville's has now. THat's just a fact. Look it up.

Yes I meant to say 300'...thanks for correcting me on that. Still the fact is that the difference is much greater and thats why only a minority of people on here are making the comparison.

I don't think it will be that big a deal unless you are flying past in a plane or helicopter. Otherwise, it will appear to rise out of the skyline much like the Bellsouth does at certain angles on the ground. Why does it matter anyway? With at least two proposals in the pipes for towers in the 500-700 foot range, is it really necessary to discuss this?

Amazing design--reminds me of classic NYC 'scrapers. It is going to stick out on the skyline like a sore thumb, until other "infill" 'scrapers are built. It reminds me of Charlotte, NC about 15 years ago, when the tallest 'scraper was built and that city's skyline was similar to Nashville's. Charlotte is just now catching up, and their skyline is beginning to look good.

But its kinda like playboy models: They each might have slightly different faces and hair color, but they've all got the same exact thunder titties and nice legs.

:rofl:

How many floors is it?

so when will this get the boot to the "development" section like our museum plaza thread?

LMAO, I completly forgot about that thing. LOL, I love Nashville, I can't wait til we get this amazing building built!!!

Yes I meant to say 300'...thanks for correcting me on that. Still the fact is that the difference is much greater and thats why only a minority of people on here are making the comparison.
I would say go to the new diagram at skyscraperpage.com, enter Nashville as the city of course, and it will show you the difference.

Then do the same thing with Charlotte but order the buildings by year and it will show you the differences.

It really isn't that big a deal since it is going to be built and other infill towers will follow just like in Charlotte.

The bottom line is that the Signature tower is going to stick out more in the Nashville skyline than BofA ever did in the Charlotte skyline...it will stick out 272ft more than BofA ever stuck out.

Just this week, metro government is changing its zoning laws to allow supertalls in downtown and midtown. I know of several developers who are waiting for this to pass before announcing their projects.

Like Lexy said. We know of one 45 story office tower planned for the lot adjacent to the Schermerhorn Symphony Center that will come in at around 700 ft. Additionally, there are two other very tall hotels in the 40-50 story range rumored to follow wherever the new convention center goes.

Regarding the office building next to SSC: Its anchor tenants are purported to be Central Parking and one of the largest law firms in the country. And there is a third relocating company (not Nissan) considering this new building. I work for a bank that looked at this proposed building. We haven't yet ruled it out.

There has been a lot of quiet development on this building, but it's pretty far along. I've seen detailed renderings of it and it's a stunning looking, sleek modern building with a hint of art deco flair. This building could be up before the end of 2009.

Plus, Michael Hayes and the Renaissance are both in the early stages of adding 30+ story towers near Broadway.

Just this week, metro government is changing its zoning laws to allow supertalls in downtown and midtown. I know of several developers who are waiting for this to pass before announcing their projects.

Like Lexy said. We know of one 45 story office tower planned for the lot adjacent to the Schermerhorn Symphony Center that will come in at around 700 ft. Additionally, there are two other very tall hotels in the 40-50 story range rumored to follow wherever the new convention center goes.

Regarding the office building next to SSC: Its anchor tenants are purported to be Central Parking and one of the largest law firms in the country. And there is a third relocating company (not Nissan) considering this new building. I work for a bank that looked at this proposed building. We haven't yet ruled it out.

There has been a lot of quiet development on this building, but it's pretty far along. I've seen detailed renderings of it and it's a stunning looking, sleek modern building with a hint of art deco flair. This building could be up before the end of 2009.

Plus, Michael Hayes and the Renaissance are both in the early stages of adding 30+ story towers near Broadway.


Well you need to PM me some details about these buildings. I would love to hear more about them.

Congratulations Nashville, BUEATIFUL tower. :cheers: I can't belive Nashville will have a tower taller then anything in Florida. When is construction supposed to start, and has it already been approved? :drool: I want that in Tampa so bad. :)

Good news from the Tennessean concerning the MDHA. Excerpts:

The Metropolitan Development and Housing Agency's design review committee has given the initial thumbs-up to developer Tony Giarratana's 65-story Signature Tower, a key hurdle that keeps plans for what would be Nashville's tallest building on track.

[...]

The MDHA design panel — several city officials and a representative from the Nashville Civic Design Center — decided adding 10 stories did not alter Signature Tower's potential impact on downtown significantly. Even at 55 stories, the building would have dominated the downtown skyline; adding 10 floors made little difference, MDHA Executive Director Phil Ryan said.


http://www.tennessean.com/apps/pbcs.dll/article?AID=2006605130316

Great news. This should bode well in the future.

Did anyone see this rendering in the Tennessean? From this viewpoint it dwarfs everything else in the skyline. Holy Moly!

http://vh10018.v1.moc.gbahn.net/apps/pbcsi.dll/bilde?Site=DN&Date=20060514&Category=CORRECTIONS&ArtNo=605140389&Ref=AR&MaxW=525&MaxH=390&title=1

Did anyone see this rendering in the Tennessean? From this viewpoint it dwarfs everything else in the skyline. Holy Moly!

http://vh10018.v1.moc.gbahn.net/apps/pbcsi.dll/bilde?Site=DN&Date=20060514&Category=CORRECTIONS&ArtNo=605140389&Ref=AR&MaxW=525&MaxH=390&title=1

That's a hot tower. Whoa, looks amazing.

Hopefully if it goes up, infill of "taller" towers will follow shortly thereafter. It's gonna be so tall, it will seriously dwarf everything around it.

Sucks when they don't give my firm credit.

Much more to see on the updated website

www.SignatureTowerNashville.com

Regards,
Charles T. Gaushell
Managing Partner
Paradigm Productions, LLC
www.2dimes.com

As a young gay proffesional who has enough money to live in the Signature tower, watching that video gives the impression that this place is only for straight white empty nesters. How about putting some diversity in that video...or was that intentional...that you only want straight white empty nesters in the Signature tower?

As far as the video I thought that the graphical part of it was nicely done...however the music selection and the selection of only white straight people featured in the video was very disconcerting. It totally turned me off to the project. I was all about it before watching that video.

:wtf:

^^^^
issues

:wtf:

^^^^
issues

So you like the classical music in the video and the fact that only straight white people are featured?

Anybody home? Did I scare everyone off?

that video has to be the cheesiest thing I have ever watched! Also, the acting???

Actually, I agree that the marketing strategy seems a little off to me. In the video, I felt like I was watching an ad for an upscale retirement community. But don't worry! It's OK for the grandkids to come and visit for a few hours.

It almost seemed like an attempt to reassure baby boomers (with money) that it's once again safe to venture back into the city. I understand that this is an important message to get across because this is a large target group for this project. However, I think that this project needs to have an impact beyond the borders of Nashville and draw a wider cross section of individuals.

If I was 35 and tired of the hassles of living in NYC I don't think that the 'Dreams can come true' logo or the classical music would entice me. It makes Nashville seem like a more boring place than it really is.

Not trying to be harsh, just giving an honest opinion

Actually, I agree that the marketing strategy seems a little off to me. In the video, I felt like I was watching an ad for an upscale retirement community. But don't worry! It's OK for the grandkids to come and visit for a few hours.

It almost seemed like an attempt to reassure baby boomers (with money) that it's once again safe to venture back into the city. I understand that this is an important message to get across because this is a large target group for this project. However, I think that this project needs to have an impact beyond the borders of Nashville and draw a wider cross section of individuals.

If I was 35 and tired of the hassles of living in NYC I don't think that the 'Dreams can come true' logo or the classical music would entice me. It makes Nashville seem like a more boring place than it really is.

Not trying to be harsh, just giving an honest opinion

Don't feel like you're being harsh. I pretty much agree with you. The video isn't really to my taste either. However, I don't think it will be that big of a deal in the grand scheme of things.

FWIW, gaushell that posted above, worked on the video and the site renderings. I am sure he would love to see the response to the video.

The video is primarily for the 60-65 floor penthouses, not the typical condo down below. Notice the views are from the "top" of the tower.

You've gotta start somewhere. From what's in the pipeline, this is just that.

As a young gay proffesional who has enough money to live in the Signature tower, watching that video gives the impression that this place is only for straight white empty nesters. How about putting some diversity in that video...or was that intentional...that you only want straight white empty nesters in the Signature tower?

As far as the video I thought that the graphical part of it was nicely done...however the music selection and the selection of only white straight people featured in the video was very disconcerting. It totally turned me off to the project. I was all about it before watching that video.

I thought the same thing...I understand the need to reassure the suburban money, but the video seemed to go a little far. But this gay man's life isnt much more interesting than Frannie and Dick's in the video.

The music reminded me of a funeral...but the website looks pretty good. That building is really going to tower above everything else in Nashville, init?

It makes Nashville seem like a more boring place than it really is.
Please elaborate.

^^
He would be reffering to that horrific music. I thought I was about to fall out of my chair with boredom/sickness. Sooooooo cheezy. >_<
That video made it really seem like DT Nash is some boring stuffy mecca for white old folks to attend the symphony every tuesday after wine club.
They need to redirect their advertisement from this stuffy, over the top image they're trying to sell.

I think a lot of these high impact new towers such as Signature, Museum Plaza, and even Fordham will rely heavy on the investment of people from outside their respective cities. These are people that will have multiple homes and will only spend part of their time at these locations.

At the moment, what is on the website to entice someone from places as diverse as LA or London? Nashville doesn't have to compete with these areas but it should offer people a reason to at least consider a move here. Most of the target group in this project doesn't consider the symphony a luxury to downtown living, they expect it. Therefore, I don't think that angle is reaching this target group.

People that have money to burn on a 1 million dollar property in an urban center are searching for a lifestyle that is unique and full of excitement. At the moment I don't think the ads for this project showcase that.

FWIW, gaushell that posted above, worked on the video and the site renderings. I am sure he would love to see the response to the video.

The video is primarily for the 60-65 floor penthouses, not the typical condo down below. Notice the views are from the "top" of the tower.

Thanks Lexy,

Everyone has a different opinion of the music, etc. We were tasked to put together the video (in a month) which focussed on the 50-something demographic. The music ties into that demographic, but also if you listen to the story and know where the closing shot is (the new symphony hall) then it should make more sense. Note in the credits that it is the Nashville Symphony performing the song.

The other focus was the views - without a doubt it has a strong focus. The spa and flower shop have more to do with the onsite amenities.

FYI - a main concern about the 50-60 crowd is having a safe place where their grand kids can visit. So much of this was based on research provided.

We have also proposed a trailer that uses more upbeat music and focuses more on the exterior - it would be for a broader demographic. We created one last August in a similar fashion (the old design) and it was used for various government and public presentations.

Sales are brisk. They will break 100 before the weekend is out - at 98 right now (revisions not posted to website). Not bad for the first week. That is about 25%

I dont' mind the crits at all - we did what we were asked to do. To date (knock on wood), the crits have been regarding the music (which is subjective) and to the acting/story (which is heavily impacted by the demographic watching as well).

Personally I like more upbeat music, etc. but feel the graphics speak for themselves.

Hope to have more to show in the near future.

I love how the Louisville fourmers are blasting the music and the video. LOL!! You guys kill me sometimes you know.

So with the Modern Museum in the MP thing going to be the main attraction, what will the music for their video (if they even have one) be? The theme from SNL's skit "Sprockets"?

Nashville stand up!! Reminds me of the Chrysler back home. Most may think its out of place but I think that is perfect, after all, it is the SIGNATURE TOWER.. I don't think Memphis will ever see a building built like this anytime soon.. I am so glad this building is being built in Tennessee!

I love how the Louisville fourmers are blasting the music and the video. LOL!! You guys kill me sometimes you know.




only the louisville forumers? i think not..unless uptownliving, cwilson and cj are from louisville too

museum plaza has had a video out for months now with music on it.

Well i guess i'll join the club, wtf is wrong with that crappy music, yes i understand were more interested in the design of the building but this is nashville, the supposed capital of music.

You guys just aren't the targeted demographic, sorry.

What did you expect ? Hip-hop ? ;)

Well if the intent is to market the Signature Tower to the empty nesters then I would say the video does a great job of that. Obviously you are only doing what Tony G tells you to do...its his development. Looks like sales are going well so far.

This is a fantastic proposal. Easily one of the best projects in America.

You guys just aren't the targeted demographic, sorry.

What did you expect ? Hip-hop ? ;)


Exactly. It is painfully obvious that some on this forum lack an ability to read, or atleast comprehend. This is a video directed at an older age, established wealth, and selling the top five floors. Period, end of discussion. If this is the only thing that some of you on here can bitch about concerning this building, then that is fantastic! At least you aren't bitching about it's funny looks or lack of height, LOL!

And to Soulbrotha, you know what I mean man. Don't be a smartass man. Those forumers that you mentioned are regular posters on the Louisville forum so that is where I got the generalization from. So if it makes you, and everyone else, feel better then here goes........

Why is it just the MIDWESTERN/LOUISVILLE forumers on the forum that are up in arms about the video? Better? Jesus Christ. SOme of you just live for the moment to make yourselves feel smarter by correcting a stupid, minor mistake. That, my friend, is a sign you may need a life.

WOOT WOOT!!! Thanks god someone finally said it. I completly agree lexy

This is a video directed at an older age, established wealth, and selling the top five floors. Period, end of discussion.


I don't think its just for the top 5 floors as the video just echos the same music/theme found on the rest of the website...whose purpose is to sell units for the entire building.

As a young gay professional with enough money to buy a unit in the Signature tower and the ability to move to Nashville tomorrow...the website and especially the video do not appeal to me at all. As gaushell stated earlier the targeted demographic for the whole tower are straight rich white empty nesters.

Personally for me the whole reason I live downtown is for the diversity...thank the Lord above its not all rich white couples....if that were the case then I would not live downtown. I think that the Signature website could have done a better job of reflecting the diversity that exists in downtown Nashville today...thats all I am saying. I think if they had done that they would have broadend their market and quite frankly could have sold the tower out in 1 day.

And to Soulbrotha, you know what I mean man. Don't be a smartass man. Those forumers that you mentioned are regular posters on the Louisville forum so that is where I got the generalization from. So if it makes you, and everyone else, feel better then here goes........

.

a lot of them aren't. and what louisville forum are you talking about?

um...I am in Indy, LOVE Nashville, but this video is horrible. My point is the Tower is AMAZING, so my thought is the marketing should be too. BUT, um..., no offense...it is not!

Maybe it doesn't need to be. Maybe the interest in dt Nashville is great, they can build towers with bad marketing.

um...I am in Indy, LOVE Nashville, but this video is horrible. My point is the Tower is AMAZING, so my thought is the marketing should be too. BUT, um..., no offense...it is not!

Maybe it doesn't need to be. Maybe the interest in dt Nashville is great, they can build towers with bad marketing.
No matter what one thinks of the video, the bottom line is 126 reservations as of today! Somebody is doing something right.

No matter what one thinks of the video, the bottom line is 126 reservations as of today! Somebody is doing something right.


Hey that is what I read over on UP earlier today. I do still read, I just don't post you know. LOL!!!

I don't think its just for the top 5 floors as the video just echos the same music/theme found on the rest of the website...whose purpose is to sell units for the entire building.

As a young gay professional with enough money to buy a unit in the Signature tower and the ability to move to Nashville tomorrow...the website and especially the video do not appeal to me at all. As gaushell stated earlier the targeted demographic for the whole tower are straight rich white empty nesters.

Personally for me the whole reason I live downtown is for the diversity...thank the Lord above its not all rich white couples....if that were the case then I would not live downtown. I think that the Signature website could have done a better job of reflecting the diversity that exists in downtown Nashville today...thats all I am saying. I think if they had done that they would have broadend their market and quite frankly could have sold the tower out in 1 day.

Then it's a dirty shame you didn't get the contract to do the marketing for the tower. Cause it would seem to me you would have done everything different and better. Regardless of the fact that this style and presentation is what THE DEVELOPER wanted.

BTW, you don't sell a tower, with over 400 units, out in one day. Especially given consideration to the ranges of prices involved here. That is just stupid. :bash:

BTW, you don't sell a tower, with over 400 units, out in one day. Especially given consideration to the ranges of prices involved here. That is just stupid.

Projects just as large as Signature have sold out in 1 day before and I think that if they had done a better job marketing this project then it would have sold out in 1 day as well.

I love the tower...and like the majority of people that have posted I really don't care for the website.

Personally, I myself don't care too much for the website. But then again, I am not really a good source when it comes to website design and presentation. That is, at least with me, a case by case thing. I know if I like it and know when I don't. Know what I mean? LOL!!

Hey that is what I read over on UP earlier today. I do still read, I just don't post you know. LOL!!!
Lexy, just in case you didn't know, you're missed. Here's to you man. :cheers:

The wesbite gets the job done. It wouldn't matter anyway because the hype surrounding Signature reaches much further than this forum. Believe me Signature won't have any problems with marketing, media has that covered. Awesome tower that really makes a statement for the south.

As for Nashville. I dont think 'the boom' has begun yet but with the rapidly expanding economy and population growth rate of 8.4%, Nashville is well on its way to a major building boom that could last upwards of 10 years. Basically, ATL, MIA, and NASH are the backbone of the Deep South.

^^^^^
haven't heard it put that way, but so very true

I actually really liked that video, as I thought it was a refreshing change from every other condo tower ad that tries to be "in the cool" and "hip" so to speak. How can one ever go wrong with Bach? In fact when you think about it, classical music is structured with "classical" forms both proportionally and harmonically to give the listener the most pleasing sound possible. Much the same can be said for architecture, however, instead of producing a sound you are producing a building, and according to that video that building is "perfect".


...by the way, I'm 20 years old.

Exactly. It is painfully obvious that some on this forum lack an ability to read, or atleast comprehend. This is a video directed at an older age, established wealth, and selling the top five floors. Period, end of discussion. If this is the only thing that some of you on here can bitch about concerning this building, then that is fantastic! At least you aren't bitching about it's funny looks or lack of height, LOL!

And to Soulbrotha, you know what I mean man. Don't be a smartass man. Those forumers that you mentioned are regular posters on the Louisville forum so that is where I got the generalization from. So if it makes you, and everyone else, feel better then here goes........

Why is it just the MIDWESTERN/LOUISVILLE forumers on the forum that are up in arms about the video? Better? Jesus Christ. SOme of you just live for the moment to make yourselves feel smarter by correcting a stupid, minor mistake. That, my friend, is a sign you may need a life.

Oh come on Lexy. That video is cheesy as hell. "Its perfect baby." Need I say more? No need to call out Midwestern forumers. Every forumer that has posted has at least one if not multiple high rise condo towers going up in his city. I have never seen a video that cheesy for any of them.

We all love Sig and I love all the visuals, but come on. I also love Bach--but there is a time and a place. I see most of the units are priced below 750k. Those need to sell to single urban professionals, gays, young couples, and hip empty nesters who would like to be able to walk to Predators games and see some great live country music and eat at non chain restuarants without having to drive--those looking to be around the hip downtown Nashville. This video portrays Nashville as a country club good old boy town trying to sell "city" residences to Charles Jones, III and his 50 year old plastic surgery golf course wife from Mufreesboro, complete with the southern accent. LOL

Now, the video creator did what he was told to do. Also, it may be that the 1-2 million units must sell first. Perhaps it is similar to new arenas needing to presell the expensive corporate luxury boxes before they worry about the cheap seats for the peons.

Soooo....calm down. I get excited just thinking about Sig going up. But I think we can all agree we need to see a better video portraying the hip Nashville that we know exists for those who will buy the majority of the units--the ones under one million.

hahahahahahaha! In the video, I envisioned the children running towards the balcony and jumping off!!!!!!!! hahahahahaah!

OMG, they must be doing something right. They're 1/3 reserved now in less than two weeks.

Signature Tower is quite an elegant piece of architecture. Great new centerpiece for Nashville to show off.

I hope they come up with a better name

Doubt it will happen as it is THE "Signature Tower" for Nashville. So the name is only fitting. There are other, more hideous names, out there for buildings anyways.



In other news, the tower is still a go and the design phase is still happening.

Any update on the number of reservations? Last I heard it was around the 120-125 range, but that was probably a week ago.

No update on them as of yet. I am keeping an eye on the site though.

As a young gay proffesional who has enough money to live in the Signature tower, watching that video gives the impression that this place is only for straight white empty nesters. How about putting some diversity in that video...or was that intentional...that you only want straight white empty nesters in the Signature tower?

As far as the video I thought that the graphical part of it was nicely done...however the music selection and the selection of only white straight people featured in the video was very disconcerting. It totally turned me off to the project. I was all about it before watching that video.

I have to say that was exactly my impression too. Ah, I would be highly reluctant to move into a building with those people. Old and booooring.

For all of you that hated the first video - get over it...LOL

Just kidding.

I addressed why it was done that way earlier in this thread. Let's not rehash. You either like it or you don't - it is that way with everything isn't it?

What you didn't know was that a second video was planned -and we are almost finished. Totally different feel and look - music is very different.

The website and project are setup to release information, videos, graphics, etc over time - not all at once. In fact, there will be a lot more coming on the interior. The reality is that after you get reservations, you still have to close the sale months later.

Here are some new images. New ads are starting to come out and the new video should be posted by the end of the week.

Here are a few new images.
http://www.2dimes.com/client_area/signaturetower/sigtest1.jpghttp://www.2dimes.com/client_area/signaturetower/sigtest2.jpg

http://www.2dimes.com/client_area/signaturetower/crown.jpg

Thanks for the update gaushell.

My first post - thought I'd use it on one of my favorite US proposals. Surprised that there appears to be no thread on the internat'l forum. Any news lately

The latest from gaushell is that there will be an announcement on a hotel in the next few weeks and all is well. Turner Construction Co. has been selected as the contractor and work is still expected to begin in January 07. The height of Signature reportedly will now be 1052' 2". What stings is that if construction does begin in Jan. we won't see Signature rise out of the ground for about 18 months from now. It will take six months to dig the hole and at least another six to build the below ground parking levels. However, it will definitely be worth the wait.

Cadillac, there is a thread on the international forum, you just have to go back a few pages. And Skyscrapergeek, are you sure it will take 6 months to dig the hole? Because evidently it's already been dug 75 feet, and is just covered with dirt, so that should take very little time, and then after that, they only have 25 feet to go. Are you sure it will take that long to dig that?

Tony said at the Sig party that it would take six months to dig the hole. I've heard from a few different sources that the top 25' is dirt due to the old Cain Sloan and that there will be 75' to blast through limestone. Cain Sloan would not have had a hole 75' deep. That's what I understand anyway.

Okay. I must have had my numbers backward.

Awesome tower! It WILL be worth the wait. :)

Okay. I must have had my numbers backward.
cheerio, I sent Tony an email to ask him just to make sure. I know that the six months is accurate per Tony's Sig party but I'll make sure about the percentages of dirt and rock at the site. I'll let you know when he responds. You could be correct. I don't know. Stay tuned...

Thanks.

This just in...Hotel for Signature Tower to be announced Monday. Thanks gaushell! You're the man.

Check out this article on ST's construction. Thanks to Hankster from UP. It just keeps getting taller and taller and...

http://enr.ecnext.com/free-scripts/comsite2.pl?page=enr_document&article=nebuar060731a

Cheerio, I think this also has the info about the foundation we were looking for. I haven't heard from Tony yet but this seems to answer the question.

It's a Hotel Palomar run by Kimpton. These are ULTRA-ultra-luxurious. There will also be a restaurant. So far, Nashville is getting a Palomar, W, and Westin. Peabody is still pulling for their 40+ story HQ hotel for the new Convention Center. And there are two other rumors of hotels, but no badge mentioned yet. There will be another boutique hotel adjacent to the new Nashville Sounds park on the river. That project and Rolling Mill are absolutely beautiful.

I'm hearing that Signature has little chance of starting on schedule, if at all, due to slow sales. Now while a $500k 1 bedroom condo in DT Nashville doesn't make a lick of sense to me, if they can get it done....fine.

What are you guys hearing locally?

I'm hearing that Signature has little chance of starting on schedule, if at all, due to slow sales. Now while a $500k 1 bedroom condo in DT Nashville doesn't make a lick of sense to me, if they can get it done....fine.

What are you guys hearing locally?

I think it's just a rumor. I'm not sure it's even started converting to hard contract yet.

There's still strong interest in this project despite the units being on the pricey side. Oddly (to me), the prices have gone up in recent weeks. I haven't heard of any delay in the start up, but the project is evolving almost daily. So I wouldn't be surprised if there is a bit of a delay, but no more than 3 months. Giarratana hasn't even started marketing this one yet. That will start in a few weeks. Last time I checked, he had over 1/3 of the units reserved. One thing that Giarratana is expecting is for the demand to spike after people move into Viridian later next month. I can report that there is still very strong demand for downtown residential.

And projects rarely adhere to originally projected guidelines anyway.

I'm loving it.
It is perhaps the closest thing to a "perfect" building to be built in a long time

No updates to really talk about at this point. The sales office should open soon, but everything is still a go. Just the hum-drum of trying to sell units right now.

The Nashville skyline is starting to really take shape over these past couple of years.

I am quite proud of my once quaint little town.

It has grown into a fairly large city now. :)

how many units have been pre-sold?

how many units have been pre-sold?

130 reserved and the hotel has committed to it. The sales office is not even open so these reservations appear to be just off word-of-mouth and press releases.

Pretty good so far for you guys.

130 reserved and the hotel has committed to it. The sales office is not even open so these reservations appear to be just off word-of-mouth and press releases.

Pretty good so far for you guys.



Yeah, it's not bad when you really think about it.

I'll believe it when it's under construction.

I'll believe it when it's under construction.

That's how I feel about Signature. The whole thing would make a lot more sense to me if at least a good chunk of it were office space.

Hey you guys are making me real nervous here, like this one may not get built. The mood about res towers on this site has taken an apprehensive turn as of late. Previous construction booms that lasted 10 years or more were mainly office. This is the first residential boom, so nobody really know when the bottom will drop out. I might make an 'endangered proposal' thread for 20 or so US projects that seem stalled. But this isn't one of them.

Nothing is for sure until it's done. But trust me... there is a lot of work being done on this project that you are not hearing about!! I understand the mood, but that's just the doldrums of the late year.

The Nashville market for condos is still on the upswing. Downtown especially is continuing its strong growth in residential. This is the only ultra-high end project so it is distinguished from the rest. People are forgetting that Giarratana is very busy with three other projects at the moment and he is now cranking up on this one. You will hear major announcements in late January and into March. Ground will be broken before the beginning of summer. People... it's a huge project!!!

I counted 135 reserved as of today with three of six of the penthouses and three of four of the 65th floor. The high priced ones are reserving just fine.

There won't be a problem with this tower once the sales office opens and a model condo is avail. to see inperson. Trust me, there will not be a problem at all. It just recently got zoning approval from the zoning board so things are still moving forward as planned. Keep in mind, these things take time.

There won't be a problem with this tower once the sales office opens and a model condo is avail. to see inperson. Trust me, there will not be a problem at all. It just recently got zoning approval from the zoning board so things are still moving forward as planned. Keep in mind, these things take time.

I agree. Sales office not even open and over half of the penthouse condos already reserved.

There are several on UP who just continually rip this project as not going to happen. These same people would have no trouble believing in the project if it were Charlotte.

Atlanta has some super projects going on with the Mansion and the Buckhead projects but this is my favorite in the SE right now.

Actually, they also question Charlotte projects even if they're currently being built.

Actually, they also question Charlotte projects even if they're currently being built.


True. I have yet to figure out the logic of some. But then I think..."why bother", you know what I mean?

Actually, they also question Charlotte projects even if they're currently being built.

Yes, they're very critical as they've been burnt on a few projects as it only takes a slight blip on the radar to squash major projects. It's good to hear that things are moving forward on the Sig, I have confidence that it will get built barring some unforeseen economical setback (9/11 level).

I was in Nashville a month ago during the Country Music Awards. It was business as I'm not a huge country music fan (I know Nashville is much more than country music). Downtown was lively and didn't get a chance to see the model. Atlanta, Nashville and Charlotte are clearly ahead in terms of development in the southern cities I've visited recently.

Toast to the first shovel clearing dirt in 2nd/3rd Qtr '07.

I think this Charlotte talk refers to me asking if the Wachovia tower was actually in the ground yet. I am doubtful of res towers at this point, but since that one is an office tower being put up by a major bank, I was only enquiring about its present status. I am not part of this Charlotte/Nashville/Atlanta rivalry that goes on around here. I wish multiple 1000 foot office towers for all!

I counted 135 reserved as of today with three of six of the penthouses and three of four of the 65th floor. The high priced ones are reserving just fine.

In fact there are now 137 reserved and six of the 10 most expensive units in the tower are already reserved. Those six units alone are valued at $29,000,000. I think things are progressing just fine, and that sales will really take off once the sales office opens in about a month.

In fact there are now 137 reserved and six of the 10 most expensive units in the tower are already reserved. Those six units alone are valued at $29,000,000. I think things are progressing just fine, and that sales will really take off once the sales office opens in about a month.

I would have to agree 100%. This supertall has publicity around the nation and even the world to some extent. It will be a world-class condo tower that I would figure many wealthy people would be willing to relocate to be a part of.

On a project this scale/size, it would not suprise me that it takes 2 to 3 years of hidden/behind-the-scenes work before ANY actual ground-breaking happens.
Rest assured. IMHO, I think this tower will be built. :yes: :)

^^ Besides, a lot of cities are going through a lot of anxious waiting with their new tallests and other significant high-rises. :yes:
I'm sure the residential boom will happen again soon and all these awesome projects, like Signature Tower, will be built at the precise right time. :)

^ Good point and I think many have lost sight of the scope of this entire project.

^^ Yes, they may have. Signature Tower is a MONSTER of an A-W-E-S-O-M-E structure. :yes:
It is one of thee most beautiful projects going on in the world, IMHO. And they should take their precious time to do it right. A lot of cities/people are very envious of this specific tower. Including myself. ;)

Looks like Atlanta has a new rival, and it is about time too, I also saw on Emporis.com that Nashville has another tower that is 189 meters tall, is project going to carry out aswell?

No, it's dead. It never was very serious. It had what was quite possible the worst design ever, too.

Looks like Atlanta has a new rival, and it is about time too, I also saw on Emporis.com that Nashville has another tower that is 189 meters tall, is project going to carry out aswell?

LMAO!!! Marina City Center is the one you are talking about. That had to be the ugliest thing I had ever seen, I am looking for a pic now. It really looked like something that belonged in Dubai or something. Emporis needs to put that orange block on that building, as it has long been dead.

http://tennessean.com/local/archives/04/06/53134235.jpg

http://www.nashvillecitypaper.com/uploaded/1224tower.jpg

:lol:
Museum Plaza has nuthin on that thing....
:runaway:

Looks like Atlanta has a new rival, and it is about time too

Uhhhh.......no.

LMAO!!! Marina City Center is the one you are talking about. That had to be the ugliest thing I had ever seen, I am looking for a pic now. It really looked like something that belonged in Dubai or something. Emporis needs to put that orange block on that building, as it has long been dead.

http://tennessean.com/local/archives/04/06/53134235.jpg

http://www.nashvillecitypaper.com/uploaded/1224tower.jpg

my goodness, that's ugly... :ohno:
looks like something from a Duck Dodgers cartoon. :nuts:

Uhhhh.......no.

Lol, Thats just what i was thinking man!! I gotta start posting on the quick fast.

:lol:
Museum Plaza has nuthin on that thing....
:runaway:

My thoughts, too. Maybe it should be built in L'ville and renamed Museum Plaza - Stage Two.

Museum Plaza: Dubai Remix

Inbred son-of-a-bitch. :crazy:

Looks like Atlanta has a new rival, and it is about time too, I also saw on Emporis.com that Nashville has another tower that is 189 meters tall, is project going to carry out aswell?


Not even close. Dont get me wrong Nashville is a great town but it's no rival to Atlanta.

http://www.nashvillecitypaper.com/uploaded/1224tower.jpg

:puke:

Signature Tower is truly an architectural gem. I'm sure any city on the planet would absolutely love to be the location of this highrise.

This gorgeous marvel is a coup of major proportions for Nashville.

What I meant about that it is a new rival in height.

What I meant about that it is a new rival in height.

Tim, if it makes you feel any better, I knew what you meant. LOL!!!

Happy New Year!

LMAO!!! Marina City Center is the one you are talking about. That had to be the ugliest thing I had ever seen, I am looking for a pic now. It really looked like something that belonged in Dubai or something. Emporis needs to put that orange block on that building, as it has long been dead.

http://tennessean.com/local/archives/04/06/53134235.jpg

http://www.nashvillecitypaper.com/uploaded/1224tower.jpg


That is terrible. Who is the architect? Revoke his license....LOL

Wasn't that in the Jetsons?

Not even close. Dont get me wrong Nashville is a great town but it's no rival to Atlanta.

Not even close to being rivals, I agree with you, we're talking about a city that does not even surpass 2 million people, when Atlanta has a Metropolitan Area population of about 5.2 million people. Atlanta's rivals are Dallas, Houston, and Miami period. No one else.

Not even close to being rivals, I agree with you, we're talking about a city that does not even surpass 2 million people, when Atlanta has a Metropolitan Area population of about 5.2 million people. Atlanta's rivals are Dallas, Houston, and Miami period. No one else.

Can you read? LOL!! The original poster of that statement came back just the other day and siad it was said on the basis of "builidng height", not your precious status in the US. Christ almighty. Some of you guys from ATL are so super sensitive and downright funny that it's really amusing.

And whether you like to admit it or not, yes they are rivals by virtue of being neighbors in this region. Ask anyone that makes decisions or promotes business and I promise you they will agree.

Can you read? LOL!! The original poster of that statement came back just the other day and siad it was said on the basis of "builidng height", not your precious status in the US. Christ almighty. Some of you guys from ATL are so super sensitive and downright funny that it's really amusing.

And whether you like to admit it or not, yes they are rivals by virtue of being neighbors in this region. Ask anyone that makes decisions or promotes business and I promise you they will agree.

^^ agreed!

^^ agreed!



I just noticed something in that quote NYrunaway, I can't spell for crap! LOL!!!!

I've always thought that of all the large cities, Atlantans have a chip on their shoulders about their city's status among its peers. As a Dallas native, I think my hometown has a great laidback attitude toward its status. Basically, we think if you're not from Dallas, then we pity you. LOL

hehe, we do, lol

im a dallas native too, from garland

In fact there are now 137 reserved and six of the 10 most expensive units in the tower are already reserved. Those six units alone are valued at $29,000,000. I think things are progressing just fine, and that sales will really take off once the sales office opens in about a month.

I hope this tower gets built. It's a beauty. BUT, don't confuse reservations with purchase agreements. 137 reservations are great, but unless they translate into signed purchase agreements then the bank won't release the funds necessary to build the tower. Typically in other parts of the country a project needs 50% of the total units available to be signed purchase agreements (NOT reservations) to move forward.

How many of Signature Tower's units are signed purchase agreements?

I ask this because many, many residential towers in the US have never been built because they didn't have the requisite number of committed buyers. And, to reiterate, a reservation is NOT a committment.

The sales center hasn't even opened yet, so there are still no contracts. Supposedly this will start this month, though.

It is not at all unprecedented for projects to begin without presales. That said, I think they're saying June now for construction.

^Actually it's July and I have from a very, very, VERY crediable source that it's a go. They have sold a considerable amount of space in it already. And that's without a sales office.

That is really all that I can say at this point.

It's July? I was hoping it would start before April, because I know I'll be downtown then, but oh well. I'll get over it. I'm just really excited it's for sure now.

^Actually it's July and I have from a very, very, VERY crediable source that it's a go. They have sold a considerable amount of space in it already. And that's without a sales office.

That is really all that I can say at this point.

I certainly hope you're right.

The sales office is now open and tonight there was a report on the Channel 4 News about the Signature Tower...for more info: http://www.wsmv.com/news/11235026/detail.html

Seems all that remains for this tower to begin building is finding buyers to fill 60% of the units.

^Actually it's July and I have from a very, very, VERY crediable source that it's a go. They have sold a considerable amount of space in it already. And that's without a sales office.

That is really all that I can say at this point.

well i actually just got back from nashville and i thought it was agreat town. i had a good time all around and i thought downtown was quite nice. nashville is a little too southern and country for my tastes but wow people must like that bc it seemed like a decent amount of tourists. i live in louisville now and i can tell you it looks like louisvillle and nashville are in a skyscraper race, i mean these two cities are starting construction this summer on two of the largest buildings in the country to be u/c outside maybe nyc or chicago. i am really more impressed every day living in the south lol i guess i didnt realize how depressed our economies were further north.

Seems all that remains for this tower to begin building is finding buyers to fill 60% of the units.

Holy crap. 60%?

Holy crap. 60%?

That's what the article said the developers were aiming for, a 60% capacity to start constuction...

Here is a newslink concerning the financing. I've often thought TG would attempt some "creative" financing which means I believe it will break ground before the 60% if the trend on sales is smooth plus he may put up some collateral from other investments. Anyway it is a positive article.

http://www.costar.com/News/Article.aspx?id=391ACDD66AC37F4DF16C00B1B0C2757C

These guys are big and global. Looks good!!!

http://www.joneslanglasalle.com/en-GB/

:) Thats a pretty tall building for any city. Especially for not being in NYC,Chicago,LA,Houston or Atlanta. Way to go and land this 1000ft building Nashville.

look at what i found in another thread

http://img529.imageshack.us/img529/3729/z1112jh2.jpg

hmm.......

this is in shenzen, it is called Wolrd Financial Centre, here is the link to emporis

http://www.emporis.com/en/wm/bu/?id=worldfinancecentre,towera-shenzhen-china

if tony could do something like this to the crown, it would look amazing!!!

Insighter -

Any news on Sig Place ? I've noticed over on UP that even a certain optimist has expressed doubts about sales. And on the Charlotte subforum a poster just stated that Sig Place is at 35%, and that 60% are necessary to break ground.

Thanks.

I don't have anything fresh on Signature, but I'll ask around. I have not heard that the project is in trouble... and in my circles, that would be big news.

I don't have anything fresh on Signature, but I'll ask around. I have not heard that the project is in trouble... and in my circles, that would be big news.

Thanks, I knew you'd have your finger on the pulse. In any case, I was under the impression that Tony did not actually need 60% sold to start.

Insighter -

Any news on Sig Place ? I've noticed over on UP that even a certain optimist has expressed doubts about sales. And on the Charlotte subforum a poster just stated that Sig Place is at 35%, and that 60% are necessary to break ground.

Thanks.

I have heard some rumblings that sales were very slow. I mean, there is huge competition in DT Nashville right now and with the handful of U/C projects, it will be tough to convince people to buy and wait 2-3 years when they could get the same thing in less than 15 months. I love this tower and really hope it gets built, but I will believe it when there is a crane on site.

I have heard some rumblings that sales were very slow. I mean, there is huge competition in DT Nashville right now and with the handful of U/C projects, it will be tough to convince people to buy and wait 2-3 years when they could get the same thing in less than 15 months. I love this tower and really hope it gets built, but I will believe it when there is a crane on site.

Well, since the developer has steadfastly maintained that he will break ground July 7, we'll find out soon enough.

Naysayers on UP are really pouring cold water on this project big time now.

Naysayers on UP are really pouring cold water on this project big time now.

There's really only a couple of very vocal forumers expressing doubt about this project. One of them, still steadfastly maintains the the West End Summit project will not ever be built despite the fact that that a huge excavation effort is underway. Here's some photos of the work so far.

http://i18.tinypic.com/4zjhhev.jpg

http://i19.tinypic.com/5xqhfsy.jpg

He believes that this activitiy is just a publicity stunt, yet it involves one of the world’s leading project management and construction companies, and an international hospitality chain that has more guest rooms than any other hotel company in the world (Hotel Intercontinental). Hotel Intercontinental states on their website that this project is under construction. Go figure. Obviously, this guy is the type whose glass is alway "half-empty" and never "half-full" and he will be the last person to realize this project or Signature Tower is really going to happen.

What do you make of the 'vanishing' reservations on Sig's website, Hankster ?

What do you make of the 'vanishing' reservations on Sig's website, Hankster ?

I believe they are in the process of converting to sales contracts. Some of the reservations were quite old, and were unable to be converted to sales contracts, thus disappearing from the list. The reservations listed on the site now may possibly be units sold, not just reserved. The number actually climbed up one today.

Please note that what I have just said is only conjecture on my part (except for the fact that reservations went up by one today).

Confidence sagging on this project. Even optimists over on UP are becoming full-blown doubters.

Happy 4th to all. I agree...I am becoming very concerned. Over the last month may confidance on the CS has come exceed my faith in Signature. July 7th, I'll be back in three days. Sorry but when it come to dissent somebody has to do it.

The price point of $500/ft is just north of what most buyers can justify.
The condo buyers must be subsidizing the hotel portion to some degree like some name brand chains (Four Seasons, Ritz, etc.) are doing with their projects.
At $400/ft or less, I think you would see very brisk sales, and have a much more competitive product, like the Viridian.
Because the lot was relatively cheap, I think it Tony G could get it built for the lower figure, albeit with a narrower profit margin.
Nashville does not have the international clientelle, that say, Chicago or NYC, has, who are not concerned with price. It is a little pricey for the locals.
I'm still hoping for the best here.

I haven't wanted to say anything because I personally don't know much about construction or Nashville. But according to someone who does on both accounts, this project, as proposed, has had little chance of succeeding from the beginning to the point that he's considered it dead for a long time now.

Maybe they can do a more modest tower around 40 stories or better yet, based on market studies of what the market can support.

I haven't wanted to say anything because I personally don't know much about construction or Nashville. But according to someone who does on both accounts, this project, as proposed, has had little chance of succeeding from the beginning to the point that he's considered it dead for a long time now.

Maybe they can do a more modest tower around 40 stories or better yet, based on market studies of what the market can support.

I don't place much stock in the gut feelings of 'insiders'. I'm waiting for something more quantifiable.

It would be nice to know so all of us Charlotte forumers can stop being jealous! :)

Jk, I hope for Nashville's sake something significant is built there.

Naysayers over on UP appear to be panicking a bit over yesterday's positive news.

Like the saying goes: "either put up or shut up"

Like the saying goes: "either put up or shut up"

The developer hasn't been chattering. It's the naysayers who are doing all the chattering.

I got suspended from UP the other day for refuting a moderators condescending, uninformed post. They don't like being made to look the fools.

For what it's worth, I'm hearing very positive things about ground breaking, permits, contracts, etc. I'm not allowed to give specifics but it sounds like news is leaking out anyway.

I got suspended from UP the other day for refuting a moderators condescending, uninformed post. They don't like being made to look the fools.

For what it's worth, I'm hearing very positive things about ground breaking, permits, contracts, etc. I'm not allowed to give specifics but it sounds like news is leaking out anyway.

So, you're a refugee from Buchenwald as well ?

^^Hey, I got banned from there too. :D

i just left...

We should have a party. :lol:

If Novare is involved, this is a done deal.

Rumors that sales are slow and delays in starting construction could be kryptonite to this project. If the public starts to get doubts, fewer buyers will be willing to commit, leading to a vicious circle. This is what happened with a mid-rise tower proposed a few years ago in Indianapolis. One it became clear that all was not as rosy with pre-sales as the developer had led everyone to believe and that groundbreaking was not imminent, the flow of sales dried up completely and the entire project fell through.

Rumors that sales are slow and delays in starting construction could be kryptonite to this project. If the public starts to get doubts, fewer buyers will be willing to commit, leading to a vicious circle. This is what happened with a mid-rise tower proposed a few years ago in Indianapolis. One it became clear that all was not as rosy with pre-sales as the developer had led everyone to believe and that groundbreaking was not imminent, the flow of sales dried up completely and the entire project fell through.

You're talking about Market Square, I believe. I don't think I'd compare this project with Market Square. This one is on much better footing.

You're talking about Market Square, I believe. I don't think I'd compare this project with Market Square. This one is on much better footing.

How so?

The developer of this project was their local partner on their Nashville projects but Novare has nothing to do with this project.

How so?

The developer of this project was their local partner on their Nashville projects but Novare has nothing to do with this project.

I followed the Indy project. And I got the distinct impression that that project was a bit iffy from the get-go, and that sales never did ignite.

I don't understand your post. Novare has nothing to do with which project ? BlueRaider86 has reported that Novare is joining with Tony G. on Signature Tower.

I followed the Indy project. And I got the distinct impression that that project was a bit iffy from the get-go, and that sales never did ignite.

I don't understand your post. Novare has nothing to do with which project ? BlueRaider86 has reported that Novare is joining with Tony G. on Signature Tower.

Ummm...."this project" meaning the thread topic.

Secondly, hasn't lack of sales also been the issue with this project? Even if Novare did join Tony G., which I seriously doubt, they can't magically make people buy the units. Novare builds condos to sell them and make a profit, not just for the sake of building a tower. Is there a source other than an internet forum?

So, is this thing going to get built or not? I keep hearing yes, no, and maybe.