View Full Version : Rotunda may hurt Hampden


Silver Springer
February 15th, 2007, 07:50 PM
Rotunda may hurt Hampden
Merchants consider leaving 36th Street

02/14/07
By Adam Bednar


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Nancy Graboski shows off her store, Gallery g at the Beveled Edge, the newest tenant in the Rotunda shopping mall. She sees the Rotunda's future as bright and says energy is coming back to the mall.
Redevelopment of the Rotunda shopping mall is coming -- and some shopkeepers in Hampden are considering leaving.

"All I can say is, Go Hamilton!" said merchant Susannah Siger, referring to a neighborhood well to the northeast of Hampden.

"(Hamilton) may be a market that is open to us, but wouldn't that be a shame if Hampden lost its independent businesses," she said.

Siger, an early settler of Hampden's increasingly trendy main drag, 36th Street, known as the Avenue, owns two boutique stores on the commercial strip between Keswick and Falls Roads, Oh Said Rose and Ma Petite Shoe.

Benn Ray, president of the Hampden Merchants Association and owner of the stores Atomic Books and Atomic Pop, said Rotunda redevelopment could doom the independent business community on 36th Street. He, too, is looking elsewhere.

"I'm expecting it to kill my business," Ray said.

Ground could be broken as soon as September on Hekemian and Co.'s $130 million redevelopment of the Rotunda as a mixed- use center with 400 units of upscale housing, including rental apartments in two towers -- one of them 22 stories tall.

Hekemian anticipates naming a contractor in the next 30 days, said Chris Bell, senior vice president for acquisitions and development.

Plans also call for condominiums and town houses for sale; a new, much larger Giant supermarket; a renovated Rite-Aid drugstore; 1,600 parking spaces, most of them in an underground garage; four new restaurants, including one in a former power plant on the 11-acre Rotunda site; and a a number of new stores, including a bookstore, health club, a home goods and furnishing store and an ice cream parlor.

Rotunda rebounding

Merchants at the Rotunda are certainly happy about the proposed redevelopment of the mall, which has treaded water financially in recent years and seen several longtime tenants leave.

"Energy has come back to the Rotunda," said Nancy Graboski, who owns the Rotunda's newest tenant, the custom framing and fine art store Gallery g at the Beveled Edge.

Graboski plans to host art shows and expand soon, to include an espresso bar.

Robert Smallwood, who has been a senior manager at Radio Shack in the Rotunda for nine years, said he can feel the mall rebounding.

"When you've been on the wave as long as I have, you know your up times and down times," Smallwood said. "There is a high wave coming."

Arlene Grinblat, owner of Tomlinson Craft Collection, feels it, too. She just hopes she can survive the renovation of the mall. "We're looking forward to the finished product, but we're concerned about the in between, with all the construction," Grinblat said.

Stiff competition

But while merchants at the Rotunda are excited, some merchants on 36th Street are not.

Ray, the Messenger's Hampden neighborhood columnist, said he recently opened the novelty gift shop Atomic Pop in an attempt to diversify. He said he's afraid that a chain bookseller in the nearby Rotunda -- coupled with the recently opened Barnes & Noble in Charles Village -- would squeeze Atomic Books out of business.

Ray said he is actively looking to move Atomic Books to another community where it wouldn't face such competition. And he said if other merchants follow suit, the Avenue would wither.

"If it kills business here, we're going to have a situation like we had 15 years ago with a blighted 36th Street," Ray said.

However, the demise of 36th street isn't a foregone conclusion, Ray admitted. If residents of the proposed housing at the Rotunda walk to 36th Street to shop, it could be good for business, he said.

"I don't want to be one of those people that says, 'Oh, change, bad. It might be good," Ray said.

Siger said she still believes Avenue stores can compete with bigger ones in the Rotunda, but she said, "We have to be very savvy."

Not all merchants on 36th Street fear the Rotunda redevelopment.

"I'm not worried one whit about what stores go in up at the Rotunda because I sell antiques," said Elissa Strati, owner of Avenue Antiques.

Although she worries about parking and housing density, Strati believes that the additional residents could benefit her business. They will need to furnish their new homes, she reasoned.

The larger-scale development in the area shouldn't surprise anyone because "Hampden's the hottest spot in Baltimore," Strati said.

Bell and Hekemian's local land- use consultant, Al Barry, insist that redevelopment is not a death sentence for merchants near the mall. They have told an advisory council of community leaders that they would like to link the mall with 36th Street through marketing and possibly through pedestrian access, such as a walkway.

"We want businesses along 36th Street, which are independent, to coexist with national tenants at the Rotunda," Barry said.

Hekemian envisions a mix of independent and chain stores in the mall, too, Barry said.

'Hard to swallow'

Area residents are still mistrustful of redevelopment plans, despite concerted efforts by Hekemian to include the Rotunda's neighbors in the planning process by forming a community advisory council.

But another group, the Hampden Community Council, a de facto community association, is leery of the planned 22-story residential tower, said George Peters Jr., chairman of the zoning committee.

"Keep in mind, we're not just talking about the largest building in Hampden -- we're talking about one of the largest buildings in the entire city," Peters said.

"It's kind of a hard thing to swallow," said Peters, who fears that Hampden will lose its identity. "We moved to this neighborhood because we didn't want to live in Canton."

Joe Leatherman, a community activist, said the project's 400 units of housing make it too intensive. He and Peters also worry that in a weak housing market, the condos and town houses could sit empty.

Traffic concerns

Peters doesn't believe the neighborhood can handle the increase in traffic caused by redevelopment. Baltimore City recently installed reverse-angle parking spaces on several streets to ease the parking crunch, which Peters and Leatherman said would only get worse with redevelopment.

Frank Murphy, deputy chief of the traffic division of Baltimore's Department of Transportation, said his staff is still reviewing the traffic impact study.

But he believes the numbers in the study are accurate and that the streets around a redeveloped Rotunda would see an 8 percent increase in traffic.

E-mail staff writer Adam Bednar @ abednar@patuxent.com.

Silver Springer
February 15th, 2007, 08:00 PM
But another group, the Hampden Community Council, a de facto community association, is leery of the planned 22-story residential tower, said George Peters Jr., chairman of the zoning committee.

"Keep in mind, we're not just talking about the largest building in Hampden -- we're talking about one of the largest buildings in the entire city," Peters said.

WTF? Crawl out of your hole and take a look around. I hate it when these NIMBYs spew this ignorant nonsense.

getontrac
February 15th, 2007, 08:16 PM
This is one of those arguments I hear time and time again. E.g. Inner Harbor East would kill Little Italy.

--If the shops at the Rotunda are of a different nature than offered on 36th street, there will be no decline.

--If the shops at the Rotunda offer services where people were formerly required to leave their neighborhood to receive (like the County), there will be no decline of 36th St.

--The increase in density to the neighborhood will bring more people to shop at 36th St.

--The Rotunda will bring more people from out of the immediate area to use the Rotunda shops since that service is not available in their neighborhood. This increases the likelyhood of 36th St usage.

I suspect that the types of stores will be different enough to allow 36th St to thrive. The increase in the walkability to mainstream retail will make Hampden a more attractive area; rents and real estate will continue to increase as well as either disposable income and/or density to support all retail business.

There are mid-rise buildings in the area and some high-rises nearby in Tuscany-Canterbury that will soften the impact of 22 stories. It's a little high, but then it's on a main drag at the northern edge of the neighborhood where there are other big buildings.

(well-designed) DENSITY IS OUR FRIEND:yes:

Nate

getontrac
February 16th, 2007, 04:13 AM
As far as traffic goes, the City will probably need to install a dedicated left turn signal at Roland Ave and 40th St. That should really help.

If the new Rotunda increases services enough, it could really increase the walkability of the neighborhood and reduce traffic as most services/retail will be within an enjoyable walk from one another.

That's one the things that city living is all about! :)

Nate

MasonsInquiries
February 16th, 2007, 04:30 AM
take a look at this virtual tour of the ENTIRE project. it's really neat.........

http://grandrotunda.com/tour.html

DCKenny
February 16th, 2007, 06:49 AM
I hope the Nimbys don't try to stop this project they move to a faming community.

scando
February 17th, 2007, 07:13 AM
I think that this area can absorb a lot more retail. The area around Hampden, Roland Park, Wyman Park and JHU is very densely populated and much of it is quite affluent. Right now many of those people drive out to Towson for shopping and eats; the Rotunda will give them the option of staying in the neighborhod. More residents will be added at the Rotunda itself.

My guess is that the Rotunda will probably draw some chain retailers, something that doesn't exist in Hampden (except 7-11 and Royal Farms, which has its galactic headquarters on The Avenue). Hampden's area is composed of rather eccentric stores, nothing like the chains. I was surprised to hear the remark of the Atomic Books owner. If there were a Barnes and Noble or Borders in the Rotunda, it would probably only have about 5 books that you'd see at Atomic, which excels at eccentricity and "earthiness". I think there is easily room for both the Avenue and the Rotunda.