FloridaFuture
March 1st, 2007, 09:57 PM
Partnership Got Foot In The Door
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By JANIS D. FROELICH The Tampa Tribune
Published: Mar 1, 2007
DOWNTOWN - Groundbreakings are becoming routine for an Atlanta developer and a group of Tampa investors.
Since 2003, Novare Group and intowngroup, which includes the Gardner family of South Tampa, have had four residential projects in development.
At last week's groundbreaking for their latest collaboration, Element, intowngroup President Greg Minder looked over his shoulder at machinery drilling into the gravely sand and said, "No question. This is activity."
He was responding to doubts about the strength of the residential boom in Tampa's urban core.
Novare and intowngroup's projects include:
•A 29-story, 425-unit condominium complex with a ½-acre park and rooftop restaurant at 110 N. 12th St. in the Channel District.
•The 380-condo SkyPoint, set to open in April at Ashley Drive and Zack Street in downtown.
•Element, a 34-story, 395-unit project set for completion in early 2009 at 808 N. Franklin St.
•The 47-story Twelve, which would include 410 condos and 130 hotel rooms and is set for a city council hearing March 22.
Minder said all of the projects appeal to buyers who want the urban lifestyle, with prices kept mostly in the $200,000 to $400,000 range.
"We had been looking at Tampa for years but weren't making any progress," said Jim Borders, president of the Atlanta-based Novare.
He said two critical components to moving forward were political leadership under Mayor Pam Iorio and finding local investors.
In 2006, the partners paid TECO Energy $7.5 million for two parcels for the Element and Twelve projects. The land, north of the SkyPoint project, is bordered by Ashley and Cass, Franklin and Polk streets.
Minder said TECO will buy 190 parking spaces in the Element building because the project encompasses the utility's former parking lots.
Steve Gardner, a Tampa lawyer, said the partnership between Novare and intowngroup began with the Meridian, a 37-unit residential project that opened in summer 2005 at Whiting and 12th streets in the Channel District.
Minder was hired by the Gardner and Newkirk families to help complete the project. He then tapped into his contacts at Novare to see whether a partnership would be possible between the Atlanta company and the Tampa partners.
The other main local investors in intowngroup include Dick Beard, chairman of the Super Bowl 2009 task force, developer Joe Taggart and tax lawyer Mike Innes.
"It's been a good fit," Gardner said of the Novare and intowngroup partnership.
"Remember, when SkyPoint began, there was nothing happening downtown," he said.
Element and Twelve will offer features seen in Novare's Atlanta projects. Element will have iPod docking stations, an outdoor fireplace and a pool deck. At Twelve, residents can use the hotel's food service and buy a la carte items.
The Element sales center, 507 N. Franklin St., opens March 9. For information, call (813) 637-2490.
Reporter Janis D. Froelich can be reached at (813) 835-2104 or jfroelich@tampatrib.com.
http://southtampa.tbo.com/southtampa/MGBT2VDCQYE.html
Skip directly to the full story.
By JANIS D. FROELICH The Tampa Tribune
Published: Mar 1, 2007
DOWNTOWN - Groundbreakings are becoming routine for an Atlanta developer and a group of Tampa investors.
Since 2003, Novare Group and intowngroup, which includes the Gardner family of South Tampa, have had four residential projects in development.
At last week's groundbreaking for their latest collaboration, Element, intowngroup President Greg Minder looked over his shoulder at machinery drilling into the gravely sand and said, "No question. This is activity."
He was responding to doubts about the strength of the residential boom in Tampa's urban core.
Novare and intowngroup's projects include:
•A 29-story, 425-unit condominium complex with a ½-acre park and rooftop restaurant at 110 N. 12th St. in the Channel District.
•The 380-condo SkyPoint, set to open in April at Ashley Drive and Zack Street in downtown.
•Element, a 34-story, 395-unit project set for completion in early 2009 at 808 N. Franklin St.
•The 47-story Twelve, which would include 410 condos and 130 hotel rooms and is set for a city council hearing March 22.
Minder said all of the projects appeal to buyers who want the urban lifestyle, with prices kept mostly in the $200,000 to $400,000 range.
"We had been looking at Tampa for years but weren't making any progress," said Jim Borders, president of the Atlanta-based Novare.
He said two critical components to moving forward were political leadership under Mayor Pam Iorio and finding local investors.
In 2006, the partners paid TECO Energy $7.5 million for two parcels for the Element and Twelve projects. The land, north of the SkyPoint project, is bordered by Ashley and Cass, Franklin and Polk streets.
Minder said TECO will buy 190 parking spaces in the Element building because the project encompasses the utility's former parking lots.
Steve Gardner, a Tampa lawyer, said the partnership between Novare and intowngroup began with the Meridian, a 37-unit residential project that opened in summer 2005 at Whiting and 12th streets in the Channel District.
Minder was hired by the Gardner and Newkirk families to help complete the project. He then tapped into his contacts at Novare to see whether a partnership would be possible between the Atlanta company and the Tampa partners.
The other main local investors in intowngroup include Dick Beard, chairman of the Super Bowl 2009 task force, developer Joe Taggart and tax lawyer Mike Innes.
"It's been a good fit," Gardner said of the Novare and intowngroup partnership.
"Remember, when SkyPoint began, there was nothing happening downtown," he said.
Element and Twelve will offer features seen in Novare's Atlanta projects. Element will have iPod docking stations, an outdoor fireplace and a pool deck. At Twelve, residents can use the hotel's food service and buy a la carte items.
The Element sales center, 507 N. Franklin St., opens March 9. For information, call (813) 637-2490.
Reporter Janis D. Froelich can be reached at (813) 835-2104 or jfroelich@tampatrib.com.
http://southtampa.tbo.com/southtampa/MGBT2VDCQYE.html