SilverCup West by Richard Rogers
3 new towers from 500-600+ feet

More gold for NY:

http://www.rsh-p.com/Asp/uploadedFiles/image/3940_silvercup/design/3940_0034_1_w.jpg
http://www.rsh-p.com/Asp/uploadedFiles/image/3940_silvercup/design/3940_0038_1_w.jpg
http://www.rsh-p.com/Asp/uploadedFiles/image/3940_silvercup/design/3940_0009_1_w.jpg
http://www.rsh-p.com/Asp/uploadedFiles/image/3940_silvercup/design/3940_0038_1_w.jpg
http://www.rsh-p.com/Asp/uploadedFiles/image/3940_silvercup/design/3940_0039_1_w.jpg

Looks great!!

Is this on Roosevelt Island ??

Looks Amazing! I hope they turn out like they do in the renderings

Is this on Roosevelt Island ??

Queens.

great new ebola, can't wait to see UC pics :)

Wow this is great! Location is superp and I love the design!

Very nice towers, but then that's what I expect from Richard. Love the crossbracing.

What's that other tower next to them?

Nice!

Richard Rogers always the best!
Sexy, modern, elegant, sleek, simple, NO KITSCH!

A masterpiece!

i didn't know anything about this project, but i like it...

any movement on the site

Great detailed boxbuildings! although I normally don't like boxes these ones look still very nice and detailed. I'm sure It will be a great addition to the New York skyline.

All 4 towers are designed by Rogers. This was approved early this year (Jan. 07) but because of technicalities over a temporary power plant on the site construction will not begin until next year (I don't know what month).

OH! Nice Design. New York definitely need to start constructing buildings like this like what Chicago is doing.

love it!

Great stuff. I like the (steel) structure :okay:

These towers look good and the location couldn't be better.

Rogers really knows how to make great towers and this is proof of it. Anyone who thinks a box is always something that's negative needs a knife through the skull.

I just noticed the see-through elevators, which seem to be common in Rogers' towers. It really adds a lot.

I think these towers look horrible. These look really bad.

How about being specific?

With any luck, all those dark colors will be removed. It will look better with lighter colors.
This truly is one of the best projects I've seen. It also will extend the skyline from Manhattan Island to an outter part of the city.

Interesting design. I like it!

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He doesn't have to be. If he doesn't like it then that's his opinion. I also do not like these buildings. Ebola I can guarantee you that if this was not proposed in New York, or the USA you would not think as much of it.

Well that's the most arrogant and misinformed comment I've heard in this section. Way to go. Are you even aware of the types of buildings that I like and how much I desire them?

Ebola, nobody is telling you what to like or what to hate here. Just b/c some of us feel that the SilverCup Towers are wrong, doesn't mean that we are stopping you from supporting. I have acknowledged that you like them, but I feel that it's not a good idea for the area, but this is my opinion and mine only. I would rather find a way to reuse the former SilverCup Studios Bldg rather than tear it down. Let's not forget that where Vitagraph Stuidios stood in Brooklyn it was reused as a school, so I don't see why something like this can't happen here. On a side note, the plan looks like one of those WTC plan rejects.

Same BS w/ the WTC, huh? Never gets old I guess.

Rogers really knows how to make great towers and this is proof of it. Anyone who thinks a box is always something that's negative needs a knife through the skull.



*really* now :|
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There are some things that look good here and some things that don't. The "X" pattern works, especially with these towers of different heights.

Overall color good. Can't stand the red panels, though. Really ruins it. In render, looks like those paper projects kids paste in the window in grade school. The top looks like a building that's been encased in lucite. Modify or eliminate those two things and it doesn't look junky, IMO. How's that for "specific"?

Yeah, I agree that the dark colored panels kill it, but the smaller towers don't have them.
The thing that the smaller towers should have is that hollow roof, which the taller towers have. That enhances the design.

More good news is that the crazy panels are only on one or two facades of the towers, which means they are not needed. You never know what will happen. Besides, in real life, I doubt that the panels would look exactly like the renderings.

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Its ugly imo, because it seems to be a building inside of a glass construction. It feels like your in a zoo watching animals. It also feels out of place in one of the few old cities that the USA has.

Same BS w/ the WTC, huh? Never gets old I guess.

First off, cut the personal attacks on this. The renderings looks more like building some kind of postwar factory than it does for some apartments or office building. I used to remember seeing Silver Cup Studios everytime I cross the Queensboro Br or even look across from the East River, and I feel that there should be another use for this building instead of tearing it down. If it is being demolished, then it just another piece of NYC's history being erased. On a side note, if I was really against boxes, then I wouldn't be fighting for the Twins to be rebuilt.

http://farm1.static.flickr.com/158/397887236_8d4c5d61c7_o.jpg
http://farm1.static.flickr.com/211/469341353_019e01b5f6_b.jpg
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http://farm1.static.flickr.com/180/469326050_5740019441_b.jpg
http://farm1.static.flickr.com/190/447953083_b35311098c_o.jpg

I like these buildings a lot too. I love more distinctive architecture coming to NYC.

Tal, you have got to be joking. I seriously can't tell. You're really saying that you don't want that POS to be razed? You can find buildings like that anywhere on earth, and the sign would be put back up again w/ the new building. You're saying the new towers look like some factory, but that's exactly what the current building looks like...

Who said that the Old Silvercup Studios was being torn down?

Sorry Talb but now your pulling stuff out of your ass. This project is on the waterfront 4 blocks from the current studios. It is meant to supplement the current studios, there has been no mention of the old studios being torn down.

I was hoping the Silvercup sign would be displayed better. I think they are dismantling the steel structure, but saving the letters to place on the facade of the new building. Would love to see the sign on top, the way it's always been, instead of "sky gardens". It's been such a landmark across the river.

On one hand I'm all for the landscaping of urban areas to the max. On the other, trees sticking out of buildings or "Chia" roof sky gardens make me cringe for some reason. There's a point where it starts to look like fungus.

Interesting design, but what is going to happen to this old ghost house that is right there - it is Landmark building - isn't it?

I thought that SilverCup sign looked familiar.

That's from the rooftop battle scene in the Highlander Movie!!!

Interesting design, but what is going to happen to this old ghost house that is right there - it is Landmark building - isn't it?

The Terra Cotta building is incorporated into the design. If you look at the first page you will see the building surrounded by new buildings.

Who said that the Old Silvercup Studios was being torn down?

Sorry Talb but now your pulling stuff out of your ass. This project is on the waterfront 4 blocks from the current studios. It is meant to supplement the current studios, there has been no mention of the old studios being torn down.

That was highly uncalled for ramvid01 from what you just said in your first sentence. Either way, I find this just to be another overrated project. Residents in LIC and Hunters Pt oppose this greatly, b/c they will priced out if this get built due to raise in the property tax. Then again, it seems as if the middle and working class don't matter b/c they don't have the money like the rich. On a side note, I liked LIC and Hunters Pt better when they didn't have any other new buildings besides Citibank, though I was against that as well.

I like them alot love the cross supports

That was highly uncalled for ramvid01 from what you just said in your first sentence. Either way, I find this just to be another overrated project. Residents in LIC and Hunters Pt oppose this greatly, b/c they will priced out if this get built due to raise in the property tax. Then again, it seems as if the middle and working class don't matter b/c they don't have the money like the rich. On a side note, I liked LIC and Hunters Pt better when they didn't have any other new buildings besides Citibank, though I was against that as well.

Just admit you were wrong for once. No where in this thread was it ever said that this building was being torn down.

As for getting priced out, there is nothing to be priced out of. Maybe the empty factories but aside from that there is no housing stock aside from the Projects which are rent stabilized.

And from what I remember from the articles the area residents were not against this project. So again check your facts.

though I was against that as well.


oh of course!

why don't you move to some hick town where no one cares about progressivism and you can enjoy early 20th century dilapidated structures with everyone else! woohoo!

Just admit you were wrong for once. No where in this thread was it ever said that this building was being torn down.

As for getting priced out, there is nothing to be priced out of. Maybe the empty factories but aside from that there is no housing stock aside from the Projects which are rent stabilized.

And from what I remember from the articles the area residents were not against this project. So again check your facts.

That will happen after you stop striking me down for oppossing the project.

^^ Striking you down for opposing the project. What a clown you are. I am opposing you because you are giving incorrect information. Look I could care less if your against this project BUT at least have the decency of providing correct information, NOT your biases.

any update matty

the towers aren't uc so an update wouldn't be really interesting ^^

I love these building, hopefully they'll get u/c.
any more detailed renders?

news posted by NYguy:

http://www.therealdeal.net/issues/JULY_2007/1183150240.php

Plot thickens in Hollywood East
Silvercup, Steiner and Kaufman studios plan to double NY shooting spaces

http://www.therealdeal.net//issues/JULY_2007/images/1183150240.jpg

A rendering of Silvercup West, a 2.7-million-square-foot project that will break ground in 2008.


By Sushil Cheema


Soaring high above the Queensboro Bridge, the giant Silvercup Studios logo -- New York's answer to California's famous Hollywood sign -- stands like a sentinel over the beige brick building where many iconic modern films were made.

Amid half-empty warehouses, industrial businesses and taxi parking garages, this slice of Long Island City is where the Devil put on Prada, Harry met Sally and the Godfather met his end. Carrie, Samantha, Charlotte and Miranda mulled over their sex lives, and Tony Soprano took care of business.

But the growth of the entertainment industry in the city is facing some tough realities, with space fetching a bigger premium than stardom.

Demand is reaching record levels for shooting in the city, and Silvercup and New York's two other major studios -- Steiner Studios and Kaufman Astoria Studios -- are planning to add about 979,000 more square feet of studio space to the city's current 1.21 million square feet, bringing the total to 2.19 million square feet.

Silvercup is planning a $1 billion expansion that will add 650,000 square feet to its current facilities. Steiner Studios, the city's newest studio, will expand from its current 310,000 square feet with the addition of 289,000 square feet. Kaufman Astoria Studios, the home of "Sesame Street," has 500,000 square feet of space and plans to add an 18,000-square-foot stage and about 22,000 square feet of support and office space.

Silvercup began creating new TV and film characters after the networks announced their television lineups, and the busy shooting season started recently, says Alan Suna, Silvercup's founder and chief executive officer. That means cash will keep coming in, but an awful lot of it will have to go out to meet the studio's expansion needs.

Building and maintaining studio space is expensive because of the equipment involved, says Doug Steiner, the chairman of Steiner Studios. "It's like a four-star hotel for very, very demanding clientele." New facilities in New York, he added, are "way more expensive to build than in L.A."

Up until a few years ago, films about New York were shot in other cities and countries, according to Katherine Oliver, commissioner of the Mayor's Office of Film, Theatre and Broadcasting. The long-running television show "Seinfeld" took place in New York, but apart from a few exterior shots in the opening credits, it was shot in Los Angeles.

City tax incentives put in place in 2004 have played an integral role in luring production business back to New York, which now has a $5 billion film industry that employs about 100,000 people. The new law created a 5 percent refundable tax credit for production companies to claim for those who work behind the scenes, such as production and camera crews, makeup artists and legions of assistants, says Steiner, who lobbied hard for the bill's passage. The new bill added to a 10 percent state tax credit passed in 2003.

The number of film, television show, commercial and music video shoots in New York City reached a record high of nearly 35,000 shoot days in 2006, according to figures from Oliver's office.

"It's more financially reasonable for producers" to shoot in New York, says Suna, who also advocated for the legislation. Previously, the cost of production in the city drove producers to choose other cities, like L.A., Chicago, Boston and Washington, D.C. Canada was also a popular choice because of the weak Canadian dollar. As its value has strengthened, the benefits of choosing that location have diminished, Suna says.

Actual numbers regarding studio space rent rates and construction rates are hard to come by, but Steiner makes a few comparisons to put it in perspective. The spaces, he says, rent for "a lot less than you'd think, and a lot less than in L.A." He did say that production office space in New York City overall is in "the low teens per square foot gross." The industry, he added, "is a very tightfisted business."

Studios can accommodate multiple projects at once. Television shows typically rent per week, and commercials and music videos rent by day, Suna says. Parking space, office space and studios can be rented out individually based on necessity. And the studios deal directly with the production coordinators and producers on the projects. "It is not a brokerage-driven business," Steiner says, and independent brokers are not typically involved in the rental negotiations.

Silvercup Bakery was the original occupant of what is now Silvercup Studios, which was converted to its present form in 1983. Over the past two decades, it has established itself among the leading production facilities in the U.S. Spread over two lots, Silvercup has 18 separate studio spaces, ranging in size from 3,000 to 18,000 square feet.

Expansion plans will create Silvercup West, a 2.7-million-square-foot new construction, multipurpose space that will include studios, residences, offices and parking. The project will break ground in 2008.

Queens also has the 1920-vintage Kaufman Astoria Studios, which was founded by early East Coast film mogul Adolph Zukor and eventually taken over by Paramount Studios. A postwar period of disuse ended when a nonprofit organization reopened it for the 1977 production of "The Wiz." In 1980, real estate developer George Kaufman expanded and rebuilt the studio in Astoria. Today it has six stages, as well as office, studio and support space. Current plans for expansion include a building that will house a new stage and 22,000 square feet of support and office space.

Built from the bottom up in 2004, Steiner says that Steiner Studios "were the first purpose-built stages [in New York] in about 50 years." Located at the Brooklyn Navy Yard near Williamsburg, Clinton Hill and Fort Greene, Steiner Studios has plans to grow by adding a 250,000-square foot adjacent building, says Steiner. Steiner currently has about 100,000 square feet of sound stages and 185,000 square feet of office space, make-up rooms, mill shops and other space.

"We have plans to become a full-blown Hollywood-style lot, to become the media district for New York City," says Steiner. The studio's best-known productions to date fittingly include the movie version of "The Producers."

Accessible and abundant resources are another reason shooting in New York makes sense.

"New York is one of the greatest cities in the world," Suna says. "It has a pool of acting talent, directorial talent and writing talent that make homes here and are less gypsy-like."

And do the studio heads think the boom will last?

"We do," Suna says, "or else we wouldn't be planning on doubling our size."

unbuilt [cancelled]

http://www.emporis.com/application/?nav=building&lng=3&id=silvercupwesttower1-newyorkcity-ny-usa

http://www.emporis.com/building/silvercupwesttower3-newyorkcity-ny-usa

http://www.emporis.com/building/silvercupwesttower2-newyorkcity-ny-usa

shame