Location: World Trade Centre District, SZR
Height: ?
Start: ?
End: ?
Floors: 91




Hard Rock to deliver luxury hospitality option to 'inspire' the city of imagination
Hard Rock International, in partnership with Tasameem Group, announces the development of Hard Rock Hotel Dubai - an international five-star hotel property within the Dubai Trade Centre District and Dubai Exhibition City, an area poised to become the 'Financial Centre' of Dubai.

United Arab Emirates: Thursday, November 15 - 2007 at 15:52 PRESS RELEASE


With the opening of Hard Rock Hotel Dubai, situated among one of Dubai's most ambitious and strategically important commercial projects, Hard Rock continues a commitment to expand and diversify its global portfolio.

Hard Rock Hotel Dubai will be located in the most central parts of the Dubai World Trade Center and Dubai Exhibition Center along Sheikh Zayed Road, home to Dubai's magnificent skyscrapers, including the Emirates Towers and the tallest building in the world, the Burj Dubai. Hard Rock Hotel Dubai will be among the most coveted luxury hotel options in an area primed to rival the business centers of Singapore, New York and London.

'We are thrilled to be entering a world-class hotel with Tasameem Group,' says Trevor Horwell, Vice President, Hard Rock Hotels.

'We place fundamental importance in aligning ourselves with such highly reputable partners. With Tasameem's credentials and leadership we look forward to a successful project in the execution of the Groups' vision.'

Hard Rock Hotel Dubai will be part of a multimillion dollar project and will be designed to match the world's highest standards of architecture and environmental sustainability. The entire center will encompass 350 hotel rooms and suites, 100 serviced apartments, commercial offices and retail stores all within the 91 story skyscraper.

Hard Rock Hotel Dubai guest rooms will be furnished to meet international five-star deluxe standards, incorporating Hard Rock's tradition of providing luxury, quality service and amenities with a unique rock 'n' roll edge. The hotel will contain destination dining venues, all-day restaurants and high-energy bar locations, offering both locals and hotel guests a place to see and be seen. The hotel will offer approximately 32,000 square feet of dedicated meeting and banquet space, as well as spa facilities featuring an extensive menu of spa treatments. The pool, a quintessential Hard Rock element, will be a focal arena for both music and relaxation and a social gathering place for high net worth individuals and glamour seekers alike.

"The Seminole Tribe of Florida, the parent company to Hard Rock International, takes great pride in announcing our partnership to develop the first Hard Rock Hotel in the UAE,' notes Mitchell Cypress, Chairman of Seminole Tribe of Florida. 'Dubai has incredible upside as an international destination and we are excited to introduce our hotel product in this burgeoning city.'

The Hard Rock Hotel experience offers luxurious style and substance with a unique rock vibe designed to provide unforgettable experiences. Properties are ideally situated in destinations with unique character, tourist appeal and gateway cities. Hard Rock Hotels cater to the evolving and distinctive needs of today's experienced, modern travelers, who seek a reprieve from traditional, predictable properties, whether for business or leisure travel. For 10 years the Hard Rock Cafe Dubai has served visitors and locals at Interchange #5, Sheikh Zayed Rd. The cafe will remain in its current location.

R



http://i11.tinypic.com/835z1ba.jpg

WOW! Another one!!

a 1300 foot Hard Rock Hotel??? wow it never ends for Dubai. pretty crazy design

Looks like a giant and more complex version of Hamburg's Radisson SAS Hotel!

http://i9.tinypic.com/6l2byip.jpg
source: http://www.*****************/

I looove the design! One of the best Dubai-designs IMO!

That is some design. Very unique. Looks good right now, although I'd like to see a few more renderings. Is it just me or does it seem to have a hole in the middle?

Great location - awesome design!

Is it just me or does it seem to have a hole in the middle?

No, I think you are right, that does look like a hole in the lower half :nuts:

Looks good... but calling it the hard rock hotel is a bet meh

WOW :eek2: stuning tower congrats Dubai :cheers:

Hard Rock International, in partnership with the Tasameem Group, is to develop the Hard Rock Hotel Dubai, a five star property within the Dubai Trade Centre District and Dubai Exhibition City. The hotel will be situated within a 91 storey tower which will also comprise retail units and commercial office space. The Hard Rock Hotel Dubai will include 350 rooms and suites and 100 serviced apartments.

END OTHER LINK:
http://biz.yahoo.com/prnews/071115/nyth146.html?.v=90 :banana::banana::banana:

:nuts:

:eek:!! saw that design already in the UAE section but i never thougth it would be so tall

Ok, so it appears this has been approved and is NOT a proposal :D

Will a moderator please do the needful? :)

Nice design, Dubai showing no sign of stopping!

Why is everybody freakin out because of a bad rendering??? :ohno:

the design is absolutely fantastic ^^. imagine it in reality :)

Now this is some astounding architecture... it reminds me of playing cards for some reason.

Dubai, it's about time to stop booming :mad:

What a great tower. I hope they decide to rather build this in Frankfurt :)

The idea of a Hard Rock Hotel in Dubai is old. I remember when the owner of franchise for the Hard Rock Cafe in Dubai was talking about it some 3 - 4 years ago.

Oh, and ... LONG LIVE ROCK AND ROLL :rock:

go Dubai :cheers:, someone change the title to App.
http://www.ameinfo.com/138600.html

It looks gorgeous! But we really need to more renders to judge on a building of this size!

Nothing in the article to suggest this is over 400m. Even a 100-storey tower can be less than 400m

Ohhhhh, thats another fine design for Dubai! Love it and please tell me we have some bigger and better renderings comming up soon! ;)

Hard Rock? Why not not building a giant guitar instead? :D

The design is nice though...

Absolutely horrendous.

There are some bad designs out there but this takes the cake. :puke:

weird design

http://i11.tinypic.com/835z1ba.jpg

That's a great design. Looks like the neck of a guitar - a theme based structure which is different from any other in that region.

The only thing I don't like about many of the Dubai designs is that they don't work off of each other, rather, they work against each other. That being said, there are some decent examples, particularly in the newer developments. Do we have any renderings of this one within its wider context?

For those not liking the design, could I ask for more thoughtful critiques?

I hardly come onto the supertalls as I get jealous as our city does not get supertalls, however I will start and now that I have I have found this tower and its amazing, the design is stunning.

That's a great design. Looks like the neck of a guitar - a theme based structure which is different from any other in that region.

The only thing I don't like about many of the Dubai designs is that they don't work off of each other, rather, they work against each other. That being said, there are some decent examples, particularly in the newer developments. Do we have any renderings of this one within its wider context?

For those not liking the design, could I ask for more thoughtful critiques?

I hardly come onto the supertalls as I get jealous as our city does not get supertalls, however I will start and now that I have I have found this tower and its amazing, the design is stunning.


I am glad that some people appreciate good architecture when they see it :cheers:

Another article I found:

Hard Rock Reveals Plans for 91-Story Mixed-Use Hotel in Dubai
November 16, 2007
By Barbra Murray, Contributing Editor

Having entered the Dubai market with the Hard Rock Café Dubai 10 years ago, Hard Rock International Inc. will soon expand its presence in the thriving U.A.E. city with a new luxury mixed-use hotel development. The company just established a partnership with Tasameem Group to build Hard Rock Hotel Dubai, which will occupy a single 91-story tower at the core of the blossoming Dubai Trade Centre District.

Hard Rock Dubai, will be part of a massive mixed-use development, and will sit within close proximity of the Burj Dubai, presently the world's tallest building. The environmentally-friendly skyscraper will feature 350 guestrooms and 100 apartments, as well as office space, retail offerings, 32,000 square feet of meeting space and spa facilities.

Hard Rock is among a horde of U.S. developers that are jumping on the Dubai bandwagon. Last month, Donald Trump revealed that his company will open a property carrying the flag of its new Trump Hotel Collection brand in the city. To date, total hotel revenues have increased 20.3 percent from last year, according to an announcement made yesterday by the Dubai Department of Tourism and Commerce Marketing.

Headquartered in Orlando, Hard Rock presently has a portfolio of eight hotels and casinos and 121 café's in 47 countries. The company is a subsidiary of Seminole Hard Rock Entertainment Inc.

HOLY ****!
Wow!

http://zionistwatch.files.wordpress.com/2007/09/deck-of-cards.jpg



http://i11.tinypic.com/835z1ba.jpg


I like it :)

^^

I thought of playing cards as well.

It should be a casino ;)

But I don't like the design and color. It's overkill and will age very badly.

^^
It depends on what materials they are going to used for it. The better the materials, the longer it last. Dubai or any other places in UAE, however, is not permitted to open a casino.

^^
It depends on what materials they are going to used for it. The better the materials, the longer it last. Dubai or any other places in UAE, however, is not permitted to open a casino.

I mean the design won't age nicely. It can look quite bad when it's dated for a decade.

Better render:

http://www.tradearabia.com/source/2007-11/15/hardrock.gif

I mean the design won't age nicely. It can look quite bad when it's dated for a decade.

I don't know if we can really conclude that. There are numerous buildings that were thought of like that, but they actually survived and became icons. I'm thinking the Eiffel Tower, the CN Tower, the original World Trade Centre twin towers, etcetera. This building is not in the same calibre in terms of singularity, but I've used some well known examples to get the point across.

I believe these designs will age gracefully, as long as they don't clash too heavily with their surroundings. That is why I'm looking for a wider 'in-context' rendering.

That is why I'm looking for a wider 'in-context' rendering.

The article claims that the Hard Rock Hotel will be part of the Trade Centre District, which, as far as anyone knows was a master-planned community (see below), so I am not quite sure how it will fit in here....

This is where the plot for the World Trade Centre District is:
http://i15.tinypic.com/86jv5nb.jpg


And this is what the finished product is supposed to look like:

http://i17.tinypic.com/4dzgefn.jpg


http://i12.tinypic.com/6ue9poh.jpg

^^ You have not marked the entire WTC District and the render above is only for the 1st phase out of a total of three.

^^ You have not marked the entire WTC District and the render above is only for the 1st phase out of a total of three.

I marked the land area within the district which is going to be developed / redeveloped in the three phase development. As far as I understand, the rest is going to stay as it is.

^^ The villa complex on the left site of the WTC Residences will be redeveloped as well and they are thinking even to demolish the 5 years old Novotel and Sofitel Hotel buildings. Word is that even the excibition halls will be gone when the new excibition center is build near the new Airport.

^^ The villa complex on the left site of the WTC Residences will be redeveloped as well and they are thinking even to demolish the 5 years old Novotel and Sofitel Hotel buildings. Word is that even the excibition halls will be gone when the new excibition center is build near the new Airport.

That was the old rumour, wasn't it? I thought they finally decided to leave the Novotel and Sofitel alone as well as the Exhibition halls + centre, as it is all one giant complex.

Anyway, we will not know for sure until they decide for themselves.

I would like to say something happened with me first time I saw this Trade Central District location next to Emirates Towers. I saw around the construction area pictures on the wooden boards of old Rashid trade center, and a sentence under it says " history is rising again"
And for months I had the believe that they are doing the coolest project ever
in dubai, which is rebuilding the exact shape of Rashid Tower but in a form of supertall tower (300+ or 400+). Cause Rashid tower was and some how still an Icon of Dubai and UAE, UAE until now have this tower picture on the 100 DHS bill.
Honestly, I was disappointed when it turned out to be false news.:uh: :wallbash:
but imagine if that project is proposed, I think it will be best in this location between to Emirates towers and the old rashid tower which they would give a stunning view with old short and new tall same city icon. Just imagine :|

There is no new Exbibition Center being built there ?

There is no new Exbibition Center being built there ?

Nope, not a new one as far as we know....

Exhibison centre (in concourse facing SZR its the buildings on the left the Rashid halls) will be demolished once the exhibision city is complete in 2009. The 4 WTC residences will be demolished as part of pahse 2 and the WTC tower will be refurbished in the future. The villas at the rear will be demolished to become an indoor arena and in the final phase a signature tower over 100F will be on the corner facing SZR.

This hotel is the one on the plot of the old club (directly behind WTC residences) which is has just been demoilished and the basement excavation is underway so technically this 91F building is U/C

Exhibison centre (in concourse facing SZR its the buildings on the left the Rashid halls) will be demolished once the exhibision city is complete in 2009. The 4 WTC residences will be demolished as part of pahse 2 and the WTC tower will be refurbished in the future. The villas at the rear will be demolished to become an indoor arena and in the final phase a signature tower over 100F will be on the corner facing SZR.

This hotel is the one on the plot of the old club (directly behind WTC residences) which is has just been demoilished and the basement excavation is underway so technically this 91F building is U/C

Thanks, for the info, SA BOY :) Having this one set back from SZR will help create more density in that area. Very cool indeed!

Any idea on how tall this beast is?


And could a mod please change this one to U/C. Thanks. :cheers:

Great pictures. :nuts:

Anyone should confirm this!!!

Anyone should confirm this!!!

You don't believe SA Boy? :nuts: He's one of the most reliable people on this board. :bash:

Anyone should confirm this!!!

^^ SA Boy just did!

So this is apparently where it will be......

http://i8.tinypic.com/89ujrev.jpg

nice location :cheers:

I'll change it to "prep", would really like a picture though.

An update.....

Hard Rock aims to manage eight hotels in the region
By Shakir Husain, Staff Reporter
Published: December 07, 2007, 00:10


Dubai: US-based Hard Rock group, which operates about 125 rock music-themed restaurants in major cities, aims to manage eight hotels in the Gulf and Egypt by 2015 as it begins an aggressive foreign expansion push.

The company is keen to develop its hotel brand outside the US as at present only two of the eight operating Hard Rock hotels are outside its home country.

"We have been pretty successful in establishing our hotel brand in the US. We are looking at both the Middle East and Asia as strategic expansion areas," chief executive officer Hamish Dodds told Gulf News.

Agreement

Hard Rock Hotels, which operates four and five-star hotels, resorts and casinos, announced last month it has signed an agreement for its first Middle East hotel in Dubai.

Dodds said the 91-storey hotel will become the second tallest building in the emirate. It will be located in the Dubai World Trade Centre area, giving it proximity to Burj Dubai, the world's tallest tower. The Dubai hotel will comprise 350 guest rooms and 100 serviced apartments.

Talks with potential investors are under way for building Hard Rock brand hotels in Abu Dhabi, Doha, Bahrain and Cairo.

"That is where our primary focus at the moment is," Dodds said, adding that the Sharm Al Shaikh resort and Hurghada in Egypt will also be considered later.



Seems like this thing is destined to be HUGE!!!! :D

no way, the 2nd. that means it would need to be higher then 500m

So this is what we have so far:

http://i16.tinypic.com/72r911v.jpg

*Note that Phase 1 is already U/C and detail of Phase 2 will be revealed in march 2008 :D

Dubai World Trade Centre launches international design competition for 'landmark' business district

Dubai World Trade Centre, one of the Middle East's most prominent business organisations, today launched an international design competition for the second phase of its major Dubai Trade Centre District development.
United Arab Emirates: 6 hours, 59 minutes ago PRESS RELEASE


http://i9.tinypic.com/6ktgspj.jpg
An artist impression of the Dubai Trade Centre District.


Designs are being sought from the world's leading architectural practices, and the area to be developed will include the District's Landmark Tower, which is expected to be one of the most striking structures ever developed in the region.

Sir Michael Hopkins, considered one of the world's greatest living architects, will head the judging panel, which has been charged with selecting the 'apex of architecture' in terms of design and sustainability.


'Dubai Trade Centre District will provide the headquarters for some of the world's most dynamic companies. It will create a unique urban environment at the heart of Dubai, that will surpass the top business destinations globally,'
said Helal Saeed Al Marri, Director General, Dubai World Trade Centre.

'We are aiming for the highest possible standard of architectural design across the project, and this second phase - which includes the Landmark Tower - is among the most important in terms of defining the character of the whole development. The aim of this international competition is to encourage the best practices in the world to deliver their strongest possible visions,' he added.

Sitting at the heart of Dubai, alongside the central Sheikh Zayed Road, the Dubai Trade Centre District offers a unique opportunity for major designers to capture world attention. The project has already attracted expressions of interest from almost every major architectural, engineering and development company in the world.

In addition to world-class standards of design and development, submitted entries will be required to incorporate key elements of sustainable design and architecture into their vision for the District. DWTC was among the first companies in the region to build sustainability principles into the heart of its development strategies, in line with the directive of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

Dubai Trade Centre District was among the first in the region to be designed to be built according to the highest LEED (Leadership in Energy and Environmental Design) Green Building Standards. Submitted entries will have to demonstrate how sustainability principles will be executed upon through the complete development lifecycle, including design, construction, operation and maintenance.

The current schedule means that the successful architect would be announced at MIPIM, the largest business property show in the world, which is being held in Cannes France in March 2008.

http://www.ameinfo.com/140892.html

R

no way, the 2nd. that means it would need to be higher then 500m

^^ Exactly! :eek:

91 stories, over 500m and also a hotel? Not possible. Maybe they're only talking of it being taller than the emirates towers.

This one along with Landmark Tower will act as superb counterweights to the Burj Dubai just down the road. The skyline on SZR is going to go from being great, to being awesome! :D

http://img528.imageshack.us/img528/3271/hardrockfullir1.jpg

Great new render, Malec! :bow:

Still not sure if I understand that middle section... are those palm trees in there?

91 stories, over 500m and also a hotel? Not possible. Maybe they're only talking of it being taller than the emirates towers.

if it wasnt then why would they say this
Dodds said the 91-storey hotel will become the second tallest building in the emirate

the 2nd tallest in emirates is the Pentominium

if it wasnt then why would they say this
Dodds said the 91-storey hotel will become the second tallest building in the emirate

the 2nd tallest in emirates is the Pentominium

^^ Because they don't know about the other towers. They're probably just considering the famous landmarks such as emirates towers and burj dubai

^^ Any chance of a zoom in of that central section? I am intrigued by it......

Usually when developers advertise their towers, they don't count upcoming competition unless it is well along in construction (ie, they would count burj dubai but not, say, burj al alam). My guess is that it WILL be taller than emirates office tower and Almas tower, but not taller than BAA, Pentominium, and maybe not Princess and Marina 101.

Well look at Federation Tower in Moscow at 506m... It's U/C and only has 93F as well, so this seems probable, don't you think?

^^ Although that's one because of a massive pole, the actual tower itsself doesn't even reach 400m

^^yes malec i agree with u,they are only counting burj dubai,almas and emirates tower.but,i guess that would be silly as there are a host of other supertalls goin up ATM in the marina.so who knows,it's a very confusing and an ambiguous statement.

07 December 2007
DUBAI -- The first Hard Rock Hotel Dubai, to be built with Tasameem Group at a cost of Dh3.67 billion ($1 billion) and fully operational in four years, marks the global brand's foray into the hotel industry in the Middle East.



Hamish Dodds, president and CEO of Hard Rock International, said the brand is making exception of its planned properties in the UAE with regard to its "business philosophy of direct ownership through direct investment".


He said this local market is best approached through a partnership with local players such as Tasameem, its Abu Dhabi-based partner for the 91-storey property that will rise on Shaikh Zayed Road.


The global brand, owned by Seminole Hard Rock Entertainment Inc, will look to Abu Dhabi for its next hotel property, as well as to Muscat and Doha. The Arab countries of Bahrain and Egypt are also on the list.


Dodds said Hard Rock will build a cafÈ in Jeddah as its "entry point" into Saudi Arabia, the biggest economy among the six member-states of the Gulf Cooperation Council.


He stressed that the brand has been receiving "great response" from investors in the Middle East and Asia, prompting Hard Rock management to consider stretching its hotel chain into China's administrative regions of Macau and Hong Kong, Tokyo and Vietnam.


He said a Hard Rock hotel has the "uniqueness" in branding as it blends quality music programming that appeals to customers from all walks of life with quality restaurants and service.


The brand's hotel even goes with a recording studio to encourage world-class musicians to take part in Hard Rock's entertainment programmes, he added.


"The music studio is an integral part of every Hard Rock hotel as the brand is associated with the travel, entertainment and hospitality industries," Dodds said.


In countries or areas where the gaming entertainment is allowed, a Hard Rock hotel will be fitted with casinos such as its properties in Las Vegas, Orlando, Chicago, Pattaya (Thailand) and Bali (Indonesia). Hard Rock has 121 "high-energy" cafes and eight hotels and casinos in 47 countries. Its hotel and casino projects in Macau will open in 2009 and another one in Palm Spring by 2010.

JOSE FRANCO

© Khaleej Times 2007

http://www.zawya.com/Story.cfm/sidZAWYA20071207062514/secIndustries/pagConstruction

"$1 billion",now that's an expensive hotel (according to gulf standards),they are either goin for a very tall one here or a very quality one,or maybe a mixture of a bit of both.

^^ Wasn't the estimated cost of the Burj Dubai $1 Bn as well? :dunno:

That's a lot to spend on a 91 storey building!

^^i reckon burj dubai ended up costing more than $1 billion,but the point is $1 billion is still a lotta money for a hotel !

Burj Dubai cost $800m for the concrete structure alone, so then you have to add the price for the spire, the cladding and the interiors

^^ You forgot MEP works, which contract alone was more then $200m.

^^ Wasn't the estimated cost of the Burj Dubai $1 Bn as well? :dunno:

That's a lot to spend on a 91 storey building!

Actually - it isn't a lot for such a structure. A building coming up currently in Calgary, called the Bow, has a price tag of $1.1B - and it is only 58 floors / ~800feet. 91 storey building for $1B is quite reasonable, and I'm guessing only possible given the much cheaper labour.

but the point is $1 billion is still a lotta money for a hotel !

in vegas that would barely get you the land to build the hotel in the first place :nuts: Wynn cost $2.8 billion 5 years ago and hotels going up on the Strip today are costing $5-8 billion

This is probably one of the best looking buildings I have ever seen. The top 1/4 is intrigueing. I love it. Next to Chelsea tower this is my new favorite building in Dubai.

in vegas that would barely get you the land to build the hotel in the first place :nuts: Wynn cost $2.8 billion 5 years ago and hotels going up on the Strip today are costing $5-8 billion

Thing is they're massive in all 3 dimensions as opposed to just 1 here.

^^ End they make money ... alot of money ... with the Casinos they host inside.

in vegas that would barely get you the land to build the hotel in the first place :nuts: Wynn cost $2.8 billion 5 years ago and hotels going up on the Strip today are costing $5-8 billion

read my previous post,i said in post #58 "according to gulf standards".of course down here in sydney a good 50 storey would also end up costing almost or more than a billion bucks.but as malec & altind pointed out those are massive multi-dimensional buildings built to churn out cold-hard cash :)

The top 1/4 is intrigueing.


I think the middle section is definitely more intrigueing.....

The approved Hard Rock Hotel to be built with Tasameem Group at a cost of US$ 1 billion dollars in Dubai, UAE.

"Hard Rock Hotel Dubai guest rooms will be furnished to meet international five-star deluxe standards, incorporating Hard Rock's tradition of providing luxury, quality service and amenities with a unique rock 'n' roll edge. The hotel will contain destination dining venues, all-day restaurants and high-energy bar locations, offering both locals and hotel guests a place to see and be seen. The hotel will offer approximately 32,000 square feet of dedicated meeting and banquet space, as well as spa facilities featuring an extensive menu of spa treatments. The pool, a quintessential Hard Rock element, will be a focal arena for both music and relaxation and a social gathering place for high net worth individuals and glamour seekers alike."

very nice design

Stunning tower. classy and stlyish.

Nice one.

in vegas that would barely get you the land to build the hotel in the first place :nuts: Wynn cost $2.8 billion 5 years ago and hotels going up on the Strip today are costing $5-8 billion

is that why they're demolishing historic casinos and hotels on the Strip? :ohno:

Are there any more large renders?

AMAZING! This is going to be the tallest Hard Rock Hotel in the world.

Nice design. i like it:)

this is a great design :) i didnt realise that hard rock still built hotels.

Very Classy and Unique
Dubai just never stops, does it.

very oroginal...l'd like to see it better...................:cheers:

^^
me too.
any other renders from other angles?

It looks alright...

new render in property week and its next to Al Attar Buisiness tower on SZR on the emirates towers side and its massive and a stunning design. Interview with Hard Rock CEO and its all systems go for the tower

the design is pretty fantastic but will it be built?

the site is already under Prep...so probably yes ^^

^^ It seams there's a new location and possibly design as well:

new render in property week and its next to Al Attar Buisiness tower on SZR on the emirates towers side and its massive and a stunning design. Interview with Hard Rock CEO and its all systems go for the tower

its an ANCIENT pic but...

http://i25.tinypic.com/73mg01.jpg

R

location doesn't matter.....only that it will get build :), though i think the old location was better

Better render:

http://www.tradearabia.com/source/2007-11/15/hardrock.gif

i need to see this built

That's a great design. Looks like the neck of a guitar - a theme based structure which is different from any other in that region.

The only thing I don't like about many of the Dubai designs is that they don't work off of each other, rather, they work against each other. That being said, there are some decent examples, particularly in the newer developments. Do we have any renderings of this one within its wider context?

For those not liking the design, could I ask for more thoughtful critiques?

Great observation/point about the Dubai buildings. I never really noticed that ha

^^ I agree with that observation as well, the problem i see with the tower design is that...we love to see amazing and beautiful towers being built around the world, but when you have 20 beautiful towers going up with in 1 mile of each other, its an over saturation of the sky and really takes away from the individual beauty of each individual tower.

^^ My opinion on Shaik Zayed Road skyscrapers is that a nicely designed building stands out and it's not lost in the mixt at all, while many older crappy buildings get actually obscured and the skyscraper wall as a whole works and looks very good and certanly imressive.

having just come back from dubai, this building is definitely in the wrong position on sheik zayed road. it would look better on the opposite side of the emirates towers and more set back from the road.

^^ The plots are well defined in location, but I would have preferred this Hotel to be elsewhere in town. There are way to many Hotels in that part of the town and all of them cater mostly to business travel which is not exactly the clientèle of HR Hotel.

The Dubai Hard Rock Cafe is real landmark structure located very close to Dubai Marina and we heard recently a rumor that it will be demolished alongside the Hotel complex it is attached to, and to be replaced by a 125 floors supertall. That location would have been perfect for the Hard Rock Hotel and it would have preserved the spirit of Hard Rock Cafe there.

BTW, recently a plot in Sheik Zayed Road was sold for AED 180 million ($49.2M). I'm wondering if it is the plot for this tower.

location doesn't matter.....only that it will get build :), though i think the old location was better

I have to disagree with that. Architecturally speaking, the goal of an architect should be to blend buildings that forms a cohesive city when it comes to design. Dubai is lucky in the fact that it is new and everything there is new so there are not many challenges of incorporating design unless building in a historic part. If just getting something built without site consideration happens, arrogant buildings are constructed that are far out of place.

Can anyone tell me what is that big "window" in the middle?

^^ I kind of outdoor terrace.

Its an amazing hotel, just stunning!

But anyone got bigger and better renderings?

http://img214.imageshack.us/img214/3536/mixeddubaiit9.jpg

http://img528.imageshack.us/img528/3271/hardrockfullir1.jpg

spectacular. the "atrium" looks very interesting.

hm, i hope someday they will find out that not everything spectacular is good looking ;-) but its still quite interesting

So is it able to play Rammstein songs?

course, this will be the biggest Music-player on earth :D

Wooow and wooow the render in the avenue is amazing:banana::cheers::)

hm, i hope someday they will find out that not everything spectacular is good looking ;-) but its still quite interesting

man, why did you register in here?

then what is good looking, since you think things been spectacular isn't good looking? ;)

just great... this building is perfect...

i love it

man, why did you register in here?

then what is good looking, since you think things been spectacular isn't good looking? ;)

im only saying that not everything that looks different or special automacically is beatiful. experimental architecture is a nice thing, but interesting doesnt mean good looking to me. sometimes it just looks weird:weirdo:;)

An article today at world architecture news:

This project P-17 (no word about Hard Rock) should have 77-plus stories and 379m.

http://www.worldarchitecturenews.com/index.php?fuseaction=wanappln.projectview&upload_id=2287

http://www.worldarchitecturenews.com/news_images/2287_1_P17%20big.jpg

awesome render, that tower will be by far the best on the SZR

This project P-17 (no word about Hard Rock) should have 77-plus stories and 379m.


That's a great height without a spire, hope for over 90 floors, but that's still awesome

Fantastic design! If build this would definitely become my favorite building on the SZR. :)

Soil testing has started on site. :cheers:

nice tower :cheers:

Will probably become never built but here are some nice renders anyway:

http://*************************/dubai/p17_tower.htm

http://*************************/dubai/jpgs/p17_a191108_1.jpg

http://*************************/dubai/jpgs/p17_a191108_2.jpg

http://*************************/dubai/jpgs/p17_a191108_3.jpg

http://*************************/dubai/jpgs/p17_a191108_4.jpg

http://*************************/dubai/jpgs/p17_a191108_5.jpg

http://*************************/dubai/jpgs/p17_a191108_6.jpg

http://*************************/dubai/jpgs/p17_a191108_7.jpg

^^ Oh my! One of my favorite designs among Dubai ones! Great renderings, thanks a lot for sharing malec! :okay:

^^^ not for me the top looks a stack of paper.

never build :(? thought they've started soil testing and prep works on the site already?

^^^ not for me the top looks a stack of paper.

That is exactly what i like about this tower. IMO one of the best in Dubai. :okay:

That is exactly what i like about this tower. IMO one of the best in Dubai. :okay:


I agree 110%!!

This building will look amazing! Especially at night, all lit up.... *Freaks out*:nuts:

LOVE ALL, SERVE ALL :lol:
It looks so amazing.! Good for Dubai.

one word
STYLISH:cheers:

never build :(? thought they've started soil testing and prep works on the site already?

So what? Any big project that hasn't gotten as far as foundation work so far probably won't be built.

Fantastic design !

Is there any LINEAR SKYLINE in USA like in Dubai?

Is there any LINEAR SKYLINE in USA like in Dubai?

Yes.

You might consider Las Vegas to have such a skyline along Las Vegas Boulevard.

Also, Phoenix (my home town) has a linear skyline along Central Avenue. While we have a downtown core, there is a spread of high-rises that runs about 4.4 kilometres (2.75 miles) north of downtown. Central Avenue is not as dense as Sheikh Zayed Road (and there are a few buildings which spread out from Central Avenue), but it is a similar phenomenon.

Here are two images (it is kind of hard to actually see the linear skyline, but it is there):
http://en.wikipedia.org/wiki/File:CentralAvenue.jpg - This is a view looking south down Central Avenue toward Downtown Phoenix.
http://en.wikipedia.org/wiki/File:PhoenixdowntownArizonaUSA.jpg - This is a view looking north down Central Avenue.

this is one of the most beautiful towers I have ever seen

I'm glad that so many like this design, it make me believe that I have a good eye for design after all. Bldg should look amazing. Hope it gets built.

:P

so what's up with the Hard rock hotel? is this gonna be build or what? stopped or go or cancelled too?

seriously guys. every time i see Dubai threads i go NUTS. It's like the 1st world of the future...i soooo sooo soooo envy you...in a good way of course.

so what's up with the Hard rock hotel? is this gonna be build or what? stopped or go or cancelled too?

We don't know !!

I hope the tower goes through the crunch and will start rising in the near future !! :hm:

WOW !!! Very crazy, but really nice, creative and unique !

We can only hope!

Creative..lets hope it gets built :cheers:

speechlees :drool:

Beautiful!

Totally amazing!!!

If they build it, I will book a room for a night there! :D

This tower HAS TO be built - too gorgeous :D

I assume it would be a hotel right? If so, due to the famous name, I think many people would relate to it and stay there. I think they would make money and a good decision to build it.

At least they're still looking to build this.

Abu Dhabi-based Tasameem Real Estate has invited selected contractors to express interest in providing a cost estimate for a high-rise tower project in Dubai

Located on Sheikh Zayed road, the project involves the construction of a 78-storey, mixed-use tower that will contain offices, a five-star hotel, residential apartments and a penthouse.

The total planned built-up area is 44,000 square metres.

Tasameem has not said if or when it plans to issue tender documents for the contract to build the tower, on which UK-based Atkins is the consultant.

Tasameem is also developing projects in Abu Dhabi. In April 2008, it awarded South Korea’s STX Group a $180m contract to build a residential development in the Mussafah district of the city.

http://www.meed.com/sectors/construction/real-estate/tasameem-asks-for-prices-on-dubai-towers/3001176.article

It seems very elegant and modern at the same time :) I hope they build it!!

Arabtec Holding, the biggest construction company in the UAE, said on Sunday it had won a building contract valued at AED710 million ($193 million) to build the first stage of an 80-storey tower comprising a five-star hotel.

The Dubai-based company’s Arabtec Construction unit received a “letter of award” from Tasameem Real Estate Co, of Abu Dhabi to build “P17 Tower” on Sheikh Zayed Road, Dubai, according to an company statement posted on the Dubai Financial Market website.

It said the project would take 38 months to complete, adding that the tower had been designed by Atkins and comprised 80 floors, including a luxury hotel, furnished apartments, offices and a health club.

Last week, Arabtec Construction announced it had won a $190m contract to build the Bridge Towers office and hotel project at West Bay, Doha in Qatar.

The project comprises two buildings, one with 45 floors of office space and a 45-storey five star hotel.

http://www.arabianbusiness.com%2F580...tower-contract

http://*************************/dubai/jpgs/p17_a191108_2.jpg

I've missed this render, and it clearly shows this will occupy 2 plots. That's massive!

this double plot?

09/November/2009

http://i33.tinypic.com/atoo6v.jpg

http://i33.tinypic.com/vp9dl5.jpg

If this is on both plots together, it surely is massive.

Good news. That was only a project and now it's going to be built. That maybe means a restart for Dubai

1 project is not a restart in my opinion :) ^^

It is a good first step. Arabtec winning the contract is a good sign. Their shares soared.

This is excellant news! :cheers:I thought this project was totally dead. Build it!:banana: :banana: :banana:

Any news? I'm am really excited about this project.

Me too ! News about Investors and project's building planning ?

No other news and no activities on site yet.

Okay, thanks anyway. I guess we will just have to wait and see. :)

its been a long time.. :lol: but
does any one want to talk about this tower, its probably long gone

Yeah, did they start prep yet?

Nope^^

so it still just a desert patch?

Nope^^

Why am I not surprised! :ohno: :lol:

Hard for me to see how Hard Rock and Dubai fit together.

Hard for me to see how Hard Rock and Dubai fit together.

It's a desert. Lots of hard rocks there.

It's a desert. Lots of hard rocks there.

:lol::lol::lol::lol::lol: