Emaar launches Mushrif Heights

Emaar Properties has unveiled an eco-friendly initiative located near Al Awir and is in close proximity to Mushrif Park. Mushrif Heights, an integrated community focused on sustainable development features will be built around green hills and spread over 44 million sqft. The Dhs12bn project will villa and town home communities and low-rise towers with homes featuring Moorish-style architectural elements.

United Arab Emirates: Monday, August 18 - 2008 at 15:58

was this formerly warsan estates???

R

Emaar Properties unveils eco-friendly Mushrif Heights

Dubai, UAE; August 18, 2008: Emaar Group has unveiled the eco-friendly Mushrif Heights, an integrated community focused on sustainable development features. The AED 12 billion project is the latest addition to EmaarEmaar's rich property roster in Dubai including Downtown Burj Dubai, Arabian Ranches, Emirates Living, Dubai Marina and Warsan Estate. Sale of Sidra town homes, the first phase of the project, is scheduled for August 23, 2008.

Designed on the premise of 'Living in Harmony' with nature, Mushrif Heights is located near Al Awir and is in close proximity to Mushrif Park. The location allows for easy access to Dubai's business hubs, while enjoying the serene atmosphere of quieter surroundings. The new neighborhood complements EmaarEmaar's strategy of creating newer economic growth engines in various Dubai districts.

To be built around green hills and spread over 44 million sq ft, Mushrif Heights will be an integrated neighbourhood of villas, town homes and apartments that offer residents a range of eco-friendly innovations and environmentally conscious features that create a community in harmony with nature. In addition to parks, walkways, and landscaped gardens, Mushrif Heights will feature a range of amenities including a school, town centres, a mosque, retail outlets and other leisure & recreational facilities. A central feature of the community will be a hill sanctuary offering spectacular views of the pristine surroundings - an ideal getaway from the hustle and bustle of the city.

Mr Ahmad Al Matrooshi, Managing Director - UAE, Emaar PropertiesEmaar PropertiesEmaar Properties, said: "Sustainable developmental initiatives are gaining importance today with Dubai already having taken the lead in designing and promoting green, energy-efficient buildings. Mushrif Heights is part of EmaarEmaar's commitment to this social responsibility, and we are creating a new eco-friendly community where the focus is on integrating every day living with the natural environment."

He added: "Away from the bustle of the city, Mushrif Heights will set a new development dynamic for Dubai, as it also energizes the Mushrif locality. All aspects of the project are in line with EmaarEmaar's overall development ethos of creating integrated communities that meet all lifestyle needs of residents."

Masterplanning of Mushrif Heights is progressing, and envisages the development of villa and town home communities and low-rise towers with homes featuring Moorish-style architectural elements. Envisioned to be a 'sanctuary within a sanctuary', the master plan of Mushrif Heights has been designed to retain its natural surroundings, thus offering residents the opportunity to take part in conservation and preservation of natural flora and fauna.

Sidra town homes at Mushrif Heights are inspired by the Arabic heritage with emphasis on bright, spacious and welcoming living spaces. With luxury finishes and modern fittings, the homes have spacious balconies that open to nature. Ranging in size from 2,325 to 3,642 sq ft and comprising two-, three- and four bedrooms, Sidra town homes come with a choice of garden, courtyard and roof-decks.

Mushrif Heights enjoys excellent road access from the Al Khail and Emirates Road, and is only 15 minutes from the Dubai International Airport.

Prospective buyers and investors interested in purchasing at Mushrif Heights should register on-line at www.emaar.com starting 10am on August 20, 2008. Sales for registered customers will take place on August 23, 2008 from 9am to 6pm at Asmaran Sales Centre, located on Al Qudra in Dubai and at EmaarEmaar's Abu Dhabi Sales Centre. While sales in Dubai are reserved for registered customers only, sales at the Abu Dhabi Sales centre will be on a first-come-first-serve basis and open only to Abu Dhabi residents.

R

This one should do pretty well. The townhouses should be priced in between 4.5M to 7.5M depending on sizes and ofcourse Emaar's mood.

I did a registration and got the Nr 28, maybe I can buy just need to find some money:)

Imre, just sell the token! Atleast, i believe thats what people are doing.

Good luck.

Their website sucks! I've been trying to register for so long and just can't get it! Their servers are getting knackered!

Imre, just sell the token! Atleast, i believe thats what people are doing.

Good luck.

Edit: I'm sorry for the triple post. I don't know what went wrong. I only clicked it once!

yes, I will try.

website is down, too many people try now.

If someone needs a mortgage at the launch itself ........ someone who doesn't want 2 get stuck in middle of payments SO what's the solution for him ?????????

Is selling tokens allowed ?Its registered under a particular name ,then how ??

all banks give a loan for any Emaar projects, dont worry.

usually, you can buy the registered name and after the launch you can sell with MOU .transfer just after the 3rd payment.

This one should do pretty well. The townhouses should be priced in between 4.5M to 7.5M depending on sizes and ofcourse Emaar's mood.

spoke with my contact, cheapest 2 bed townhouse is only 2.6 million.

that is very good price.

all banks give a loan for any Emaar projects, dont worry.

usually, you can buy the registered name and after the launch you can sell with MOU .transfer just after the 3rd payment.

You mean buy the token which doesn't have my name ,then chase that other person for MOU ?

If a townhouse is there for 2.6 mill ,I ask the holder to pass it on to me .PM or mail to ibkiss at lycos dot co dot uk

not, usually just that people can buy who registered, he will buy and after sell with premium .

last couple lanches the premium was 5-10% , which means doubled the downpayment..

So its basically trust that's involved .If I want this property ,I'll have to purchase on basis of MOU (i.e. trust the buyer to give that property which is in his name) after a long period of three instalments .

Dont people fear deception ?Buyer's money will be with the seller .... Wont it ?

hi guys, I have an appointment too which I think I may not be able to afford.. any takers?

hi guys, I have an appointment too which I think I may not be able to afford.. any takers?

I will take ure appointment .Send me PM or call 050-5284238 .But do it asap

The prices started from 3.6 million but only for a very few clients .After that ,most of them got sold for 3.7 million .

.......... My opionion .... fairly expensive .

Just bought one unit .

3.7 Million is an excellent price! Warsan sold for 5.7M and Teema before it sold for 4.8M. You should be very happy with your purchase :)

Congrats.

What's was the area of Warsan (5.7 m) .......... AND what was Teema ?

:ohno:

hi all

relatively new to this whole thing (the forum and as well as dubai's property scene) ... so would love to hear others' thoughts on this ...

just got back from the launch event. could not believe that the prices on offer were reasonable investments. 3.6mil for a small 2-beds / 4.5 - 4.9mil for decent sized 3-beds! went driving with a couple of friends around the project site yesterday and you would really need to see it to believe how desolate and unimpressive the area was. I was told Dragonmart was the only shopping facility (one jokingly called it - a five-star facility in comparison) and i didnt think Dragonmart was five-star at all. driving around the area we saw the sewage plant and some sort of a prison facility a bit further out. only when we got back onto Emirates Road did we feel we were back to progressive city with sensible development projects (also debatable right?).

so now why do investors think these prices are good and will go upwards particularly since we've been looking for places in the Emaar Springs and have had viewings for lovely 2-beds for 3.1mil and great 3-beds for 3.5-4mil.? :dunno: and the Springs/Arabian Ranches are here and now - established communities (ok ... avoid the road-side villas) and very central with great infrastructure nearby. I dont get it.

Some good knowledgeable/experienced people whom i had the chance to have coffee with at the launch explained that these off-plan projects were bought by investors (one guy called used an amusing term - "flipppers"). even then i thought the payment plan was hardly attractive (nearly half a million 1st round and touching a million for 20% payments) ... or maybe i'm just too poor to realise this is easy for people here. :lol: then a number of people commented on this being the Emaar effect - whatever Emaar sells, has to appreciate in value. (really?!) in which case why shouldnt Emaar just price its projects at the price they will appreciate to at delivery time - infact i suspect it has done just that with the Mushrif Heights.

nonetheless one good thing came out of this morning's expedition (getting out there really was one!) ... i called the estate agent and asked her to make a firm offer for the house we saw in the Springs!

anyways just sharing my personal thoughts and would love to hear what experts here think.

btw, also want to say a big THANKS to the members on the skyscrapper forum for providing great insights to help us in our forray into property in Dubai.

I was in the launch , it was a big joke same people as the all Emaar launch.:)

price was 3.6 million , I could buy any units I got a good number.I was inside at 09:10, in that time just a few people bought because of the high price and the bad payment plan. 10 % downpayment, 10 % in Dec 2008 after 20-20-20-20%.
I went inside at 12:30 again , still everything available, cheapest 2 bed was 3.7 million, as I saw the list , not was a big success...

I had a coffe , drinks etc and after when I spoke with many "investors-flippers" I realised how big bubble is the whole market:)

same townhouse in the Arabian Ranches is around 3.8 million and almost ready, why people rather buy here? because they have only 10 % and after they want to sell with premium.

anyway, if you bought ,still good because too many greedy investors in the market and you can sell them :)

You are absolutely right !!!! Other readymade built-up properties cost less or the same as this off-plan mirdif heights .The developer cunningly has set prices so high ,he has left no margin for us to 'flip' .
I also dont have faith in buying in built up properties as after deducting repair expences & ever increasing maintenance charges ,very little is left for us .

What's was the area of Warsan (5.7 m) .......... AND what was Teema ?

:ohno:

I believe they were around 2500-3500 Sft.

You have to understand that mushrif heights will be a development of 44million sqft and this is just the first phase....and very soon they will anounce phase 2 at that time you will realise that this was cheap.As far as desert is concerned the whole of dubai is desert and the price you get at places like international city and beyond is like around 1200 ppsqft so why not buy of emaar at 1600 ppsqft Villa where the land is even yours and its a villa not an apartment.You have to understand this.Springs villa are fully paid and they are not of 3 million any more.Please give me onw if you have it.They are of more then 3.7 now fully paid.Where as at mushrif you get the same type of villa but a ta price of 300000 AED.This is a huge difference...I dont understand what investor will not like to invest here..Now hours a go they are also putting a reservoir at mushrifff...Will appreciate like hell now....

adamjee ,
Dont freak out at what I'm saying below but its a fact :

You have ure calculations all haywire & wrong .International city are costing around 800-1000 /sq ft .
And Springs can still be bought between 3 to 3.5 million .If u take a mortgage against it ,perhaps the rent will pay the bank interest or some amount may still be left after that .So in this case ,we have a cheaper unit than M.H. with a free mortgage .

I'll also highlight the advantage of M.H. as I'm not challenging u but bringing out true facts as u can check the threads of Int City to verify me .
The benefit of M.H. is the appreciation of value .... But future would only tell if the rise will be fast OR VERY SLOW .

Dont mind the above ............. I think Emaar should have launched it at 2 to 2.7 million !

Best Regards .

I was in the launch , it was a big joke same people as the all Emaar launch.:)

price was 3.6 million , I could buy any units I got a good number.I was inside at 09:10, in that time just a few people bought because of the high price and the bad payment plan. 10 % downpayment, 10 % in Dec 2008 after 20-20-20-20%.
I went inside at 12:30 again , still everything available, cheapest 2 bed was 3.7 million, as I saw the list , not was a big success...

I had a coffe , drinks etc and after when I spoke with many "investors-flippers" I realised how big bubble is the whole market:)

same townhouse in the Arabian Ranches is around 3.8 million and almost ready, why people rather buy here? because they have only 10 % and after they want to sell with premium.

anyway, if you bought ,still good because too many greedy investors in the market and you can sell them :)

Hi Imre,

Do you know the completion date?

sorry, I dont remember.

I'm not sure but one of the investors on this forum mentioned 2012.

from The Business Weekly 02 November 2008:
Warsan kicks up dust
By CL Jose

Investors complain about being 'misguided' over price and location of Emaar's exclusive residential project

Investors in the Warsan Estate project, one of the latest projects announced by leading property developer Emaar (EMAAR), are up in arms against the company for being 'misinformed' about the project.

Several investors who approached The Business Weekly said they were taken for granted on several counts. "Firstly, we were told that the project was coming up in the Mushrif Park area, but now we have learnt that the project was originally planned in proximity to the sewage treatment plant.

"Who wants to throw away hard-earned money on a project such as this," fumed Arshad Hussain, business development director, RCI Middle East, who has already booked a unit in the project.

Though TBW tried to get the Emaar office to respond to investors' complaints, no comment has been forthcoming. We are still awaiting their response to an e-mail sent both to the company offices as well as to its public relations agency.

Hussain said he has already approached company officials who acknowledged the fact that several investors were genuinely peeved with the project's features.

Investors are furious that the price of about Dh2,600 per square foot quoted for the project is far higher than that of any other comparable project.

"There are properties available in much better locations at less than half the price charged on Warsan Estate by Emaar, which has built a reputation for itself through years of good work. It is painful to see a company with such a high international standing resorting to ways that do not bring about any goodwill," said James Varghese, another investor who claims to have invested five per cent for the booking advance.

Emaar launched Warsan Estate in June or July this year. "Investors, me included, were misled by Emaar's propaganda and false marketing. Investors were told that Warsan would be a top-class and up-market development and that townhouses would be built to the highest standards. Up to the time of the launch, they did not once mention the price," Hussain added.

When pointed out that the responsibility of enquiring about the location and price remains with the investors, one of them explained that they had very little time in which to make a decision. "We were given only a few minutes before being told to put up the money and seal the deal," he added.

There were rumours too that the tokens issued online for the off-plan booking of the project were downloaded and sold at a handsome price as there were ample takers for the project at the time of launch. The bookings were received at the Emaar sales office and at the office of Hamptons UAE, the official sales agent for the project.

Warsan Estate is a project of townhouses for which the average price could work out to Dh5 million and above. "This is massively overpriced compared with International City which is located just opposite this project," James added.

Hussain said hundreds of emails were pouring into Emaar's office, asking for an extension of the deadline for payment of the second installment, which is fast approaching. Most of those writing in are however demanding that the company scrap the project itself. "None of the investors want to pay the second instalment of 15 per cent, which is due in January 2009," Hussain told TBW.

However, he is optimistic that Emaar will take an appropriate decision on the contentious issue and resolve the concerns of hundreds of investors.

Emaar Properties launched Warsan Estate in Dubai as an exclusive residential community on Al Awir Road. The development claims to offer 500 single family town-homes that would appeal to residents who value the privacy of living in a villa in an immaculately laid-out residential community.

sorry guys, dint find the th for warsan estate, so im posting here...

i heard that the warsan estate project of emaar is getting cancelled ! is that true !? any one has any news on these two projects !?

thanks

^^

As far as I know ,none of the both will be cancelled .Heard something about relaxation or deferring of payments .
People are freaking out but emaar wont cancel as its not in their best interest .... or uhmmmm their income's interest !

http://www.mushrifheights.com/

Buyer won court order to seize Emaar offices in villa row

A Spanish investor won a court order to seize the head offices of Emaar Properties, builders of the world’s tallest tower, after its subsidiary failed to deliver an AED5.3m ($1.4m) villa on time, his lawyer has claimed.

The Dubai Court of Cassation issued an order on Nov 29 to allow representatives for Carlos Jose Periera to seize Emaar’s Dubai offices in an attempt to recoup AED3.4m, reflecting his villa payments to date and a sum of interest, said Fareya Azfar, partner at The Legal Group.

Periera had paid more than AED2.9m for a villa in the Warsan Estate in Dubai in a deal with Mrasem LLC, a unit of Emaar Properties. The 3.4 million sq ft development is billed as “an exclusive community” on Dubai’s Al Awir Road and includes 500 townhouses.


http://www.arabianbusiness.com/buyer-won-court-order-seize-emaar-offices-in-villa-row-438713.html