TSA Group and 'King of Indian Cinema' launch Dhs8bn Shah Rukh Khan Boulevard on Dana Island

http://www.ameinfo.com/images/news/7/64577-shahrukh.jpg

Indian movie icon Shah Rukh Khan has joined forces with TSA Group, a major player in the UAE real estate market, to launch an Dhs8bn signature beachfront residential development in Ras Al Khaimah.

Named after the superstar and with design inspirations provided by the globally acclaimed actor, Shah Rukh Khan Boulevard will be located on the picturesque Dana Island, Ras Al Khaimah, a project developed by master developer Rakeen.


Shah Rukh Khan Boulevard marks the first time that the Indian actor, regarded as the face of modern Indian cinema, has become associated with a property development. Shah Rukh Khan will work closely with the celebrity Los Angeles based architect Tony Ashai in the design concept of a world-class beachfront community comprising 10 premium residential towers and featuring a diverse range of lifestyle amenities.

The hero of all-time hits like 'Dilwale Dulhaniya Le Jayenge' - the longest running Indian film, 'Kuch Kuch Hota Hai', 'Devdas' and most recently, 'Om Shanti Om' and 'Chak De India,' Shah Rukh Khan is respected for the energy he has brought to movies. His natural charm and wit have endeared him to billions of fans. Having proved his mettle in theatre before storming onto the dynamic world of Bollywood, the renowned actor has won numerous awards, and also further established his versatility as a television host, film producer and singer.

Announcing the project, Shah Rukh Khan said: 'Indian cinema has enjoyed strong emotional ties with the UAE and Arab cine-goers for decades. The Arab world is Hindi film industry's strongest foreign market. Shah Rukh Khan Boulevard is my tribute to the love and affection shown by the people of the UAE to Indian cinema. I believe that residential properties must be a true reflection of the aspiration of the Arab world, and my vision for the project is to make life a celebration. I have lent my name to the project and I intend to share and transfer my passion for design and living spaces into this world class community that residents will be proud of.'

He added: 'TSA Group has a strong reputation in modern community developments, and when they approached me with the project, I was impressed with two aspects: their commitment to develop a truly world-class project, and the exotic location of Dana Island in Ras Al Khaimah, which gives us the freedom of space and creativity to think afresh and come up with an innovative and invigorating living concept. Shah Rukh Khan Boulevard is all about bringing people together to live in harmony - amongst each other and with nature.'

Scheduled for completion in 2012, Shah Rukh Khan Boulevard will have modern residences including specially designed studios, and one-and two-bedroom apartments and townhouses. Master planning by an international team of designers and architects will start shortly.

Shafi Toffic, President of TSA Group said: 'With a fan base of over three billion people worldwide, Shah Rukh Khan is the most successful name in the movie industry globally. It is our honour to be associated with him to develop a premium, resort-style community on Dana Island, Ras Al Khaimah, a fast developing tourism and lifestyle destination offering peaceful pristine surroundings.'

Khan's maiden real estate venture, which has been orchestrated in conjunction with Master Planners Consultants FZ LLC, also reiterates Ras Al Khaimah's forward-thinking philosophy of supporting the development of premium lifestyle neighbourhoods and offering an address of choice.

'Proactive legislations and progressive policies on property development and ownership have helped Ras Al Khaimah to evolve as the region's preferred investment destination. In this we are grateful of the leadership and direction of His Highness Sheikh Saud Bin Saqr Al Qasimi, Crown Prince and Deputy Ruler of Ras Al Khaimah. Developments like Shah Rukh Khan Boulevard will help sustain growth in the property market as they bring in more variety, star power and investment. All buildings in the development will be LEED certified,' said Dr. Khater Massaad, Executive Chairman, Rakeen.

Tony Ashai, Principal, Ashai Design Corporation, USA, commented: 'This project is very special to me because of Shah Rukh Khan's involvement in the concept and design.'

Offering spectacular views of the Arabian Sea, Shah Rukh Khan Boulevard gives residents a range of lifestyle amenities including health and fitness facilities and a children's arcade. The beachfront features piers and boardwalks, and will also be a haven for marine sports and leisure.

Shah Rukh Khan Boulevard will become part of the larger, high-quality living environment of Dana Island, which will eventually house several world-class hotels, a shopping centre and commercial complexes spread across 6.3 million square metres.

TSA Group will showcase the Shah Rukh Khan Boulevard at Cityscape Dubai 2008 running from October 6 to 9 at the Dubai International Convention Centre. The project will be featured at the stand no: ZG 20.

http://www.ameinfo.com/170389.html

Part of launch time at cityscape 2008 :D

http://www.youtube.com/watch?v=svSiKCOIDpg&feature=related

King Khan vows quality on Boulevard


http://i35.tinypic.com/103cw0y.jpg

by Shikha MishraThis email address is being protected from spam bots, you need Javascript enabled to view it on Saturday, 11 October 2008

zoomShah Rukh Khan Boulevard will consist of 10 residential towers.Bollywood superstar Shah Rukh Khan has vowed that the construction of the US $2.17 billion (AED8 billion) Shah Rukh Khan Boulevard to be built on Ras Al Khaimah's Dana Island will see no human rights violations and will be completed on time and to the highest standards.

Khan, who was in town during Cityscape 2008 to announce the project, is one of many film stars who have lent their names to upcoming projects in the region.

The TSA group is developing the project while LA-based design house Ashai Design Corporation has completed the design concept of the beachfront community comprising 10 premium residential towers.

Rakeen is the master developer. The project is expected to be completed by 2012.

Despite the goings on in the construction market and the global financial crises, Khan is confident the project will be a success.

"We are not going to get into something that disturbs or hurts the sentiments of anyone. I know a lot of businessmen just make promises, but this is not just a business for me. I know we will not be among those who leave something incomplete - this project will be completed on time," he said.

Khan refused to comment on how much he was being paid to slap his name on the side of buildings, but it is obviously a profitable venture.

"I have been offered similar projects before. And business-wise it will be a financially sound decision.

"I have not done any number-crunching for it, we just want to do good work and hope that it turns out well.

"I don't have an idea about square foot pricing and how things are done in terms of sale, but as we finalise details and thrash out all the nuances of the project over the next few months, I will give it my best shot possible.

"I don't have the kind of experience needed for the construction industry, but hopefully I will gain some experience," he said.

http://www.arabianbusiness.com/533699-king-khan-vows-quality-on-boulevard?ln=en

Official website

http://www.srk-boulevard.com/

http://picasaweb.google.com/Srdjanakg/Nelt#5257367246744077794

Official website

http://www.srk-boulevard.com/



Does anyone know the prices for the studios and 1 bedrooms?

Looks like an ordinary "box building" which got invaded by "Spider Aliens" who cacooned the entire place

Or should i say ca-coned? :P

Does anyone know the prices for the studios and 1 bedrooms?

u lookin at 2300 aed per sq ft...far to high for this place

Does anyone know the prices for the studios and 1 bedrooms?

I heard 1600psf is the launch price.

2025/Sft is the price that was quoted to me at pre-launch. I laughed and said "Thank you for calling".

^^ lol 2030psf , i will bought half of dana island by now .

2025/Sft is the price that was quoted to me at pre-launch. I laughed and said "Thank you for calling".

Are they joking!!!!! Al Marjan still goes for about 1200/Sft. or starters and it's not selling fast at the moment, so above 2000 /Stf is just sick.

2050 i was quoted, no payment plans, no escrow, no floor plans, but they take checks for sort of pre booking

Heres the real thing
The actual Price is 1965/- sq ft
The picture shown previously was in block modelling as it wasnt ready
and that was not the launch of SRK boulevard, it was just an announcement
the payment plan is 50-50
10% DP and next 10% after 1 year
there is going to be special SRK edition tiles and ceramics which will be made by RAK ceramics
the launch date in mid Dec.
As per the new master plan there is going to be an artificial lake created at the rear of the buildings also.
will post more details later.

Shah Rukh Khan Boulevard is an AED 8 billion property development comprising multiple residential towers on Dana Island off Ras Al Khaimah in the UAE


Well-designed residential properties
Entry facilitated by a glass gate
Central Boulevard lined by retail outlets and residential complexes
Beachside Public Square with open movie theaters
Underwater discotheque and lounge linked by a Glass Tunnel
Health and Fitness facilities
Children's Arcade
Marine Sports and Leisure
Piers and Boardwalks
“Shahrukh Khan Boulevard” is an extension of Shah Rukh Khan's home
Bollywood superstar is actively involved in, from start to finish
“King Khan” has contributed extensively to the conceptualization and design of the residential complex that bears his name and is expected to have a home in it.
Residential project on Dana Island, Ras Al Khaimah
Covers 3.0 million square feet
Specially designed Studios, 1 and 2 bedroom Apartments; Townhouses
Unique beachfront lifestyle
Superb water vistas
World-class hotels and commercial complexes
Shopping mall, world-class hotels and commercial complexes close by
45 minutes drive from Dubai
Shah Rukh Khan Boulevard is being designed by Tony Ashai of Los Angeles-based ‘Ashai Design Corporation
Master-planned by a team of international experts
The boulevard on Dana Island, Ras Al Khaimah will have twin signature towers where each floor will have one apartment with a single elevator taking residents to their homes.

More Detail (http://www.propertiesguild.biz/new/SRKBoulevard.aspx)

SRK Boulevard launch postponed to February 2009


By

VM Sathish on Sunday, December 14, 2008

The latest project to be hit by the delay snag is the Dh8 billion Shah Rukh Khan Boulevard in Ras Al Khaimah.

Project developer TSA Group initially conveyed that the high-profile official launch of SRK Boulevard is in fact "put on hold", but later conveyed that "it will happen only in February 2009. The maiden real estate venture of Indian screen idol Shah Rukh Khan is part of the Dana Island project in Ras Al Khaimah.

Speaking to Emirates Business about the project progress, an official of TSA Group, Shah Rukh Khan's UAE partner in the project, said the delay is only on its formal launch and conveyed that "the boulevard project is not put on hold or work was never stopped but only the formal launch is delayed".

He said: "There is no change in the original plan and we are going ahead with the project. Due to the current market situation, especially the tight credit scene, the formal launch has been postponed to February."

The project was to be launched in November this year. The investment decision by the Bollywood heartthrob had generated world-wide interest in the signature project.

Popularly known as King Khan, whose latest film Rab Ne Bana Di Jodi was released last weekend, did not respond to Emirates Business queries regarding the project's delay.

Initial reports from India suggested that the new Shah Rukh Khan movie has attracted crowds back to Mumbai cinema halls and multiplexes, which were deserted by people following the terror attacks on the city and the economic crisis.

Shah Rukh fans in the Middle East are keenly watching whether the same success will be repeated in his maiden real estate project in the region.

The TSA Group's official sources had hinted earlier about the tight market situation has put pressure on the project, which is scheduled to be ready for occupation by 2012. "There is no change in the project schedule," the source said.

The high-profile project was formally announced in the first week of October and the Indian star was present in Dubai to announce the project. It was for the first time that the Indian movie star had joined forces with TSA Group, a major player in the UAE real estate market, to launch the beachfront residential development.

The Shah Rukh Khan Boulevard is located on the Dana Island, master developed by Rakeen.

"The project is not put on hold and we are going ahead with the project as per the original plan. Rakeen is the master developer and everything is in place. The project will be formally launched in February 2009," the official said, ruling out any impact of the tight financial conditions on the project.

The company is accepting new bookings for the SRK project, which will feature beachfront homes and lifestyle facilities like an underwater disco and longue.

The masterplanning of the project by a team of international architects and designers was to start soon. Touted as an extension of Shah Rukh Khan's home, the SRK Boulevard is a project that the Bollywood superstar was to actively involve in, from start to finish.

King Khan has reportedly contributed extensively to the conceptualisation and design of the residential complex that bears his name and is expected to have a home in it. Apart from studios, one and two-bedroom apartments and town houses, the project will also comprise world-class hotels and shopping complexes.

According to the website of TSA Group, the company has been associated with several real estate projects in Dubai, Abu Dhabi, Ajman, and Ras Al Khaimah.

Among its high-profile projects are the Shah Rukh Khan Boulevard and a Dh2.1 million development in Marjan Island, an offshore tourist development project in the South West of Ras al Khaimah.

The company has acquired 80 million square feet of land in section one of the massive Al Dana island project in Ras Al Khaimah being developed by the Rakeen.

Designed by celebrity architect Tony Ashai, the project is to feature 10 high-end towers spread over an area of three million square feet.

http://www.business24-7.ae/Articles/2008/12/Pages/12142008_a5a527ff181342cbbb6065abc9c56730.aspx

very expensive, just because he put his name to it. - not realistic and will not reach that price. bad deal.

There was no launch in febuary as advertised.
I believe this project is cancelled and the bollywood star has quietly distanced himself from it ...

There was no launch in febuary as advertised.
I believe this project is cancelled and the bollywood star has quietly distanced himself from it ...

Speculation is that this development is being scaled down and relocated to Al Marjan Island. RAKIA are relocating all proposed developments to AM. DANA will be completely put on hold.

Yeah Al Marjan is not even fully finished yet..... forget Dana Island!!!!

Khan keen to revive stalled project in RAK

on Thursday, February 11, 2010

Shah Rukh Khan Boulevard, the Dh8 billion luxury property development associated with the Bollywood superstar on Dana Island off Ras Al Khaimah, is currently on hold, the actor has revealed to Emirates Business.

Emirates Business reported in December 2008 that the project had hit the delay snag.

Khan, 44, who is currently in Abu Dhabi promoting his film, My Name is Khan which is out in cinemas today, added that despite his contract running out, he would like to continue with the project.

"To be honest, it kind of fell through at that point in time," he told this paper.

"You know, I would actually like to spend some time to go there after the film's release and meet His Highness [Sheikh Saud bin Saqr Al Qasimi, Crown Prince and Deputy Ruler of Ras Al Khaimah] and kind of tell him that yes, my contract is over, but I feel it is one of the few things that I started and haven't seen its completion, so I would like to go back and tell them that I am still available if there is anything to be done.

"Because I would like it to be; and times will change and become better, so whatever service I can provide I will offer.

"It's never always about just the money part that you make – I think it's just one of those things we never foresaw. Nobody foresaw. I would like to continue on the project, but it is definitely on hold right now."

At the time of launch of the project, Shah Rukh Khan Boulevard was touted as an extension of Khan's home, where the star is actively involved in, from start to finish, contributing extensively to the conceptualisation and design of the residential complex that bears his name and is expected to have a home in it.

http://business24-7.ae/Articles/2010/2/Pages/10022010/02112010_60dc5347282b4bbdab55b3c53a5b3a0b.aspx

Khan keen to revive stalled project in RAK

on Thursday, February 11, 2010

Shah Rukh Khan Boulevard, the Dh8 billion luxury property development associated with the Bollywood superstar on Dana Island off Ras Al Khaimah, is currently on hold, the actor has revealed to Emirates Business.

Emirates Business reported in December 2008 that the project had hit the delay snag.

Khan, 44, who is currently in Abu Dhabi promoting his film, My Name is Khan which is out in cinemas today, added that despite his contract running out, he would like to continue with the project.

"To be honest, it kind of fell through at that point in time," he told this paper.

"You know, I would actually like to spend some time to go there after the film's release and meet His Highness [Sheikh Saud bin Saqr Al Qasimi, Crown Prince and Deputy Ruler of Ras Al Khaimah] and kind of tell him that yes, my contract is over, but I feel it is one of the few things that I started and haven't seen its completion, so I would like to go back and tell them that I am still available if there is anything to be done.

"Because I would like it to be; and times will change and become better, so whatever service I can provide I will offer.

"It's never always about just the money part that you make – I think it's just one of those things we never foresaw. Nobody foresaw. I would like to continue on the project, but it is definitely on hold right now."

At the time of launch of the project, Shah Rukh Khan Boulevard was touted as an extension of Khan's home, where the star is actively involved in, from start to finish, contributing extensively to the conceptualisation and design of the residential complex that bears his name and is expected to have a home in it.

http://business24-7.ae/Articles/2010/2/Pages/10022010/02112010_60dc5347282b4bbdab55b3c53a5b3a0b.aspx

Plenty of space Al Marjan if he is that keen.

Khan keen to revive stalled project in RAK

on Thursday, February 11, 2010

Shah Rukh Khan Boulevard, the Dh8 billion luxury property development associated with the Bollywood superstar on Dana Island off Ras Al Khaimah, is currently on hold, the actor has revealed to Emirates Business.

Emirates Business reported in December 2008 that the project had hit the delay snag.

Khan, 44, who is currently in Abu Dhabi promoting his film, My Name is Khan which is out in cinemas today, added that despite his contract running out, he would like to continue with the project.

"To be honest, it kind of fell through at that point in time," he told this paper.

"You know, I would actually like to spend some time to go there after the film's release and meet His Highness [Sheikh Saud bin Saqr Al Qasimi, Crown Prince and Deputy Ruler of Ras Al Khaimah] and kind of tell him that yes, my contract is over, but I feel it is one of the few things that I started and haven't seen its completion, so I would like to go back and tell them that I am still available if there is anything to be done.

"Because I would like it to be; and times will change and become better, so whatever service I can provide I will offer.

"It's never always about just the money part that you make – I think it's just one of those things we never foresaw. Nobody foresaw. I would like to continue on the project, but it is definitely on hold right now."

At the time of launch of the project, Shah Rukh Khan Boulevard was touted as an extension of Khan's home, where the star is actively involved in, from start to finish, contributing extensively to the conceptualisation and design of the residential complex that bears his name and is expected to have a home in it.

http://business24-7.ae/Articles/2010/2/Pages/10022010/02112010_60dc5347282b4bbdab55b3c53a5b3a0b.aspx

Dont understand...

I have been told everything on Dana is now cancelled... so there is nothing to reveive.

Also been informed developers have been given the opportunity to move to Al Marjan