Abyaar launches new identity

http://i34.tinypic.com/1zfmpf9.jpg

Kuwaiti property developer Abyaar has unveiled its new corporate image and company slogan at Cityscape Dubai. The company has also profiled three new developments with a combined value of Dhs4bn and launched sales of units at its Pier 8 project.

Following market surveys and branding research, Abyaar has unveiled its new corporate logo.

The new identity will be in the form of a signature of the company name, placed at the bottom of all marketing and advertising initiatives.

'The surveys showed us that our previous slogan of 'Building Excellence' was seen as too commonplace and lacked depth,' said Anan Fakhreddin, Abyaar's head of Sales and Marketing.

'Our previous image worked for us at the time but now it is time to move on and find something which suits our new projects.

'The real estate media scene in the UAE is very crowded. Setting yourself apart takes a lot of effort and is very expensive, especially when you have large groups that have a huge portfolio of projects.

We see ourselves as a boutique, luxury builder that delivers pieces of art, and when you think of art you think of a signature.'

Abyaar profiled three upcoming projects, with a combined total value of Dhs4bn; the Ice Tower, Pier 8 and the Dubai Arts District.

The architect behind the Ice Tower development, Karl Fender, told reporters that the design would make the project stand out in Dubai's Jumeirah Beach Residence District: 'People look for apartments that are not subsumed into all the others around them and hopefully it'll improve the area around it.

'It's the first time today that I've seen the model and you can see the light reflecting off all the different facets, which is exactly how I envisaged the building.'

The project is due for handover in the final quarter of 2010, and sales are scheduled to begin in two to three weeks, at a cost of Dhs2,800 per square foot.

The final profile was of the upcoming Dubai Arts District, where construction is already underway in IMPZ. The project is scheduled for handover at the beginning of 2011.

The company also launched public sales of units in the Dhs800m Pier 8 development, scheduled for handover in the final quarter of 2009. Units in the 234 apartments spread over 39 storeys are being priced at Dhs2,750 per square foot.

http://www.ameinfo.com/170650.html

Developer

http://www.abyaar.com/

I see it will be squeezed between marina quay and park island. I did not know that there was a plot there.

Location here - marked with an I:

http://i37.tinypic.com/2dlns3n.jpg

I love the name Ice Tower. But surley it will end up melting in the dubai heat

added to emporis

http://www.gowealthy.com/gowealthy/wcms/en/home/news/events/Abyaar-showcases-3-properties-1223533814276.html

Thanks Stephan. You're a star. Great work.

Great view if you buy an apartment at the side.............no windows. :weird:

I see it will be squeezed between marina quay and park island. I did not know that there was a plot there.

Took these in June from Timeplace, I think this is the plot :dunno:

http://i35.tinypic.com/jab5sz.jpg

http://i34.tinypic.com/aekww9.jpg

^^

it was the Shahla Tower plot before

http://www.skyscrapercity.com/showthread.php?t=320477&page=3

it still says it is

http://i35.tinypic.com/i4igjm.jpg

http://i38.tinypic.com/1zxtmau.jpg

http://i33.tinypic.com/2mg4j9j.jpg

http://www.abyaar.com

plot is next to the Shahla Tower?

http://www.skyscrapercity.com/showthread.php?p=29295602#post29295602

^^ Approximately 99.9% yes .

The buildings behind this plot are so ugly. I don't know if they have some names like Pincess Tower or Ocean Heights, but architects were definitely not inspired when they created them

anything new from this developer?

nothing there, dead .

Civil Defense have asked for design calculations to demonstrate how they stop the ice from melting.

They are still waiting on a proposal.:dunno:

Seriously:)

The render shows plain glass covering an ugly concrete frame. Dubai has building rules which limit the transmission of the glass(if that's the correct technical term). With so much of the building glass, the solar gain would have exceeded the energy demands of the air conditioning system. Just changing to a silver mirrored glass would pass the suns reflections onto neighbouring buildings causing them to fry or any passing aircraft(watch out Imre).

So despite the market conditions, this building is not feasible in this form.

any idea how they will keep the ice from melting from the Dubai 50+ degree summer heat?

http://www.abyaar.com/icetower.html

http://www.abyaar.com/ice/

Probably never built .

thats very strange because they have a full site online which is still running dedicated to Ice Tower, I dont think it is cancelled yet if the website is still working, theres nothing about Ice Tower on Rera project lists though

Civil Defense have asked for design calculations to demonstrate how they stop the ice from melting.

They are still waiting on a proposal.:dunno:

Seriously:)

The render shows plain glass covering an ugly concrete frame. Dubai has building rules which limit the transmission of the glass(if that's the correct technical term). With so much of the building glass, the solar gain would have exceeded the energy demands of the air conditioning system. Just changing to a silver mirrored glass would pass the suns reflections onto neighbouring buildings causing them to fry or any passing aircraft(watch out Imre).

So despite the market conditions, this building is not feasible in this form.

It was a pipe dream, if it ever happens it will look nothing like the original renders. A classic case of a developer with a dream concept who has now awakened to the reality of physics.

It was launched at 2008 it too early to say it will be never built :)

http://i47.tinypic.com/5wxwmv.jpg

^^Yeah, like Kate Middleton hasn't married William yet, so it's too early to say she won't marry me:D

^^Yeah, like Kate Middleton hasn't married William yet, so it's too early to say she won't marry me:D

Sorry Def won:t marry a blue nose :lol:--shes a UTD supporter

Sorry Def won:t marry a blue nose :lol:--shes a UTD supporter

^^Wot! Dundee United just like Lorraine Kelly?;)

It was launched at 2008 it too early to say it will be never built :)



The plot very small..

:lol:

31/July/2011

http://i54.tinypic.com/2hp3ae1.jpg

Looks like there is some activity at last.

^^Ice Tower is the plot on the left with no activity. The plot on the right is Shalah Tower with the basement partly constructed.

Maybe it's "dry ice"...