www.moroccotherapy.com

[Redalinho]

www.moroccotherapy.com


http://www.pros-du-tourisme.com/actualites/upload/detailtourisme_actu10010_photo.jpg


"Vous ne savez plus comment s'appelle votre femme? Vous dormez 72 heures par jour ?" Alors vous devez être atteint de l'un des rigolos symptômes imaginés par l'office national marocain du tourisme : la tristalgie foudroyante, la désinteressole, ou encore la vénérose aiguë.

Vraiment drôle et bien pensée, la nouvelle campagne de communication du Maroc rebondit sur la crise et la "sinistrose" ambiante : l'office communique sur la Marocothérapie, "seul remède aux pathologies nées de la crise".

Un site Web dédié sera lancé demain, Marocothérapie.com. L'internaute est accueilli par le professeur Karam, qui va l'ausculter en quelques questions. Une fois le diagnostic établi, l'internaute peut visionner les vidéos des "malades" atteints de la même pathologie : ainsi, Jean-Philippe de Paris, que l'on voit devenir fou de rage devant son ordinateur qui bugge, revient du Maroc tout à fait serein et conseille la Marocothérapie. "Il est temps d'aller mieux", clame le slogan.

Le professeur Karam propose à l'internaute de se soigner : une sélection de produits des TO s'affiche. Et c'est une première, l'office renvoie directement grâce à un lien vers le site marchand du TO. La distribution n'est pas oubliée, et les internautes peuvent retrouver la liste des Experts du Maroc.

L'arsenal de communication sera large : des bannières sur Internet, des spots à la radio, une campagne dans la presse magazine, et des affichages dans les rames de métro, à partir du 18 mars et jusqu'à fin avril. Et dès demain, la campagne sera relayée sur le site des Experts du Maroc, pour initier les agents de voyages à la "Marocothérapie".

"Cette campagne est drôle, mais notre objectif est bien sûr de faire du business, rappelle Salima Haddour, directrice de l'office à Paris. Nous voulons maintenir notre croissance sur le marché français, crise ou pas." En janvier 2009, la fréquentation des Français au Maroc était en hausse de 6% par rapport à janvier 2008. La campagne est lancée sur sept marchés européens.

Caroline Revol

[anaowamessi]

marrant , sans vouloir me vanter j y avais pensé a cette idée! lol

[Redalinho]

http://www.timesonline.co.uk/tol/travel/destinations/morocco/article5928626.ece

Morocco has become the first country to face up to the collapse in travel bookings and launch a website aimed at reviving its tourism economy.

The country's tourism bosses have collected deals and offers from 30 holiday companies and will launch its new website www.moroccotherapy.com later today.

It is a mix of discounts and offers, including free spa treatments, transfers and hotel nights. But headline offers include a week in Agadir for £419, or three nights in a five-star hotel in Marrakesh for £359.

The move comes after Morocco reported a decline of 15 per cent in British travellers in January over the same month last year.

While bad, the figure is less significant than Spain, which reported a drop of 20 per cent - or 148,000 - British travellers in the same month.

It is a story being repeated throughout the Mediterranean as Britons save their money or resist booking a summer holiday until much closer their departure date.

This week the CAA reported that the number of Britons taking flights fell last year for the first time since 1991 - a trend that sharply accelerated in the last three months of 2008.

This year is set to be even worse for overseas travel, prompting the move by Morocco - an initiative sure to be followed by other countries in the next few weeks.

The Moroccan Tourist Board is spending £2m on an advertising campaign in Britain as well as launching the website. "No-one can tell what the future is looking like - it is very hard to predict," said Aziz Mnii, deputy director of the UK office.

"This is a crisis campaign - we want to put Morocco upfront of people thinking of which destination to visit."

Morocco will be boosted by the launch next month of a new airline operating flights from Gatwick, Times Online can reveal. Air Arabia Morocco will start five flights a week to Casablanca, with plans to operate to Marrekesh later this year.

The country's state airline, Royal Air Maroc, will also create a new premium economy class on its flights from Gatwick to Marrakesh next month.

The need for new air services is imperative after the sale of GB Airways to easyJet last year, and a subsequent scaling back of flights.

The crisis is hightened further by the planned opening of a series of new top-end resorts in Morocco in 2009, the first of which open on the Med coast and south of Casablanca in June.

Ali El Kasmi, director of the UK tourist office, said Morocco hoped to pick up British tourists who might otherwise head for long-haul destinations such as the Caribbean or Indian Ocean.

"We will change the offers and deals every week," he told Times Online. "We will start with 15 tour operators but can put up to 300 deals on the website. We plan the site to run for six months but can also extend it if necessary."

The initiative won support from Doug Mathieson, who runs the Morocco programme for Cadogan Holidays, a long-time supporter of the country. "Morocco is leading the way - it would be good for others to respond in the same vein, particularly the Spanish islands."

[MoroccanChica]

Innovative idea! The guy's welcome messages here: www.moroccotherapy.com is kinda funny, especially the dubbed parts. :lol:

[Erolisk]

Yeh,i noticed that so hilarious:)

[Slaoui]

Good work, good idea :lol:

[daruom]

pour la version anglaise c'est un doublage :lol:

[Erolisk]

Pretty obvious:)