seems like the other thread for this has just dissappeared so i am making a new one where all news and developments of the fashion industry will go. this is not a place to post sexy models pictures you can put that in the gupshup forum, only news and developments would go here.

Fashion shows and corporate tableaux do not get along… so why even try?
The recently held Veet fashion show featured their trademark introduction that is a mix of dance and fantasy.
Is a fashion show the right time and place for it? Instep Today takes a look.
Saba Imtiaz
Karachi

It is always a promising sign to see corporations investing money into the fashion industry. Despite the economic recession and debilitating state of security, several large-scale fashion shows have been held because of the money and support corporations have provided - ensuring that the industry continues to grow and nurture talent.

Under the aegis of a corporate banner, designers have gained a platform to be able to showcase their new collections as well as raise the profile of the brand that has sponsored the show. After all, when the product in question is one that is about beauty and femininity, fashion automatically links in with it. One such corporation that has been sponsoring large-sale fashion shows for the past three years are the makers of depilatory brand Veet, who boast Bollywood actress Katrina Kaif as an endorser.

But while the Veet shows feature the country's top designers on the bill - there is always an invariable segment held before the show that crosses the thin line between fashion and entertainment. This year was no exception, as featuring in the recently held Veet show was a dance performance by a troupe of dancers - led by model Tatmain - that had been choreographed and trained by Omer Rahim. While the dance performance, titled 'Titli' (Butterfly), was a new-age dance that highlighted the evolution of a butterfly and the struggles associated with femininity, it looked entirely out of place at a fashion show. While it was done tastefully, and featured some very talented troupe members who elicited spontaneous applause, one couldn't help but think that the linkage between the brand, the fashion show and the dance was completely lost.

To give Omer Rahim and the organizers credit, this year's 'introductory segment' was far better than the years of past which featured a 'Garden of Eve' segment, featuring Gia Ali entirely covered in leaves and saved from a hairy nightmare by Veet, or last year's 'Cinderella' tableau, where the heroine was deemed fit to meet her charming prince after she had been given the gift of Veet hair removing cream. So much for fairytales…

It makes no sense to have these introductory segments. They take away from the fashion show, and considering these events already start late, they are often met with annoyance and aren't even paid attention to. There are several better ways to introduce a brand: and since Veet constantly replays their television advertisements at their show venues, the audience is quite familiar with the brand by the time the first model walks out. Can you imagine Mercedes-Benz - which sponsors New York Fashion Week - insisting on a product placement segment before the first show kicks off - and having their cars 'modelled' on the ramp?

Secondly, corporate sponsorship does not mean that the show must cross over into becoming a 'variety show'. There are enough stereotypes about the fashion industry - one does not want more perpetuated through these strange performances. That said, one hopes the organizers of the show and brand managers can rethink this must-have introductory segment. There are several things they could do instead: have an emerging talent segment by fashion design students or commission a short film that would introduce the brand and link it with fashion. This would go a long way into augmenting the brand value and garner it more respect within the industry. Alternatively, they could just drop the idea altogether of having this dance/tableau segment, instead of subjecting an unsuspecting audience to having to decipher the 'show'.

– Photography by
Faisal Farooqui

– Event organized by Catwalk

In a League of their Own



Stylist Maram and photographer Aabro have established themselves as a force to be reckoned with

Text: Nyla Daud

Comparisons? Competition? Contentions?

Maram and Aabro exchange sidelong glances and then shake their heads side to side – in unison. The mutual transaction becomes a circuitous pointer to what can be read as a signature tune …

In a league of their own then? “Oh yes, very, very distant from the market,” Aabro is quick to acquiesce but in a tone that spells with equal candor, that they could be either side of the great divide: “Maybe we are far behind, but that’s the way we are!” Then, right on cue, Maram picks up the thread, “We focus on creating clean, classic lines, like in a Rembrandt painting, and if that shows in all our work then that’s just what we want to show. So that when people look at our work they will immediately stand up and say, ‘Why, this is a Maram and Aabro shoot.’ No matter what the nature of the shoot: be it bridal, commercial or just plain product photography.”

Operating from a purpose-built studio, Lahore’s one and only all-woman team of professional photographers runs by strict schedule – a work ethic that will entertain no hangers-on, a discreet silhouette that will not allow for aggressive marketing, a strict, almost puritanical, perusal of end results that have become a signature identity; in this last case of both the person behind and before the camera. It is a definitely merit-based approach at Maram and Aabro’s studio salon. Totally devoid of the commercial hype and glamorous clutter associated with big-time players in the field, the Maram and Aabro studio, with its walls plastered in a classic print, spells a dignified, sophisticatedly vocal elegance. To be sure, the basics remain the same as elsewhere – lights, camera, action and the soft music – but the professionals ruling the roost are a duo concentrating simply on the mood of it all; names gearing to resound in second, or third, or fourth generation family and corporate archives, long after the going is done.

Meanwhile, close by, on a counter, rests the foot-long model of a moulded-in-metal sewing machine, which came with last year’s MTV commemoration of being the most chic stylists. Printed in publications as diversely as Libas and Lajja, and twice nominated for the Lux Style Awards (the first time as emerging talent, followed by the best make-up and photography team), Maram and Aabro go small, almost non-committal, by way of displaying professional laurels. “Of course, it is overwhelming to be nominated,” says Maram, “but … ” Even as the words take shape she is ready for the next assignment; Aabro says, “We are both live wires at work but I admit I am the one who can’t hold back saying ‘Yummy!’ when a result says all that we had wanted it to say. Maram just wants to move on. Being the stylist between the two of us, she has her own quiet work ethics.” And the work ethics are always in place for both, even if it means having to talk intelligently to a journalist after the strain of four straight days on location.

Which does not mean that Maram will not holler out at the top of her lungs for Aabro in the event of misplaced hairpins. So will Aabro, from behind the camera, when a dress needs adjustment. Both Kinnaird graduates, the girls struck up a friendship during the undergraduate years as they clicked away merrily between classes, with many a shoot gone home to roost in future susrals. Those were the mid-nineties when young women would be falling over each other to get their portfolios made and, though there were plenty of professionals around who would restyle you, the economic going was not so easy for that new breed of clients. That was when Maram and Aabro got their break. “Now that we think of it, we got some splendid results even though all we had were hand-me-down cameras from our elder siblings. Mine was a basic Kodak with a built-in lens. No zoom, no lenses. And Maram had this old Olympus,” says Aabro. Then, full of rebellious impulse and lightning energy to take on the world, both look back on the Kinnaird years as the essential link that cemented the bond between the camera and the career. Shooting and styling friends, acquaintances, even non-KC-ites, and then becoming a perpetual presence backstage during college functions, the girls made history: they were mentioned alongside the official college photographers in that year’s yearbook.

Outside of Kinnaird, it was another world – one overseen by parental restraint and thereby requiring a regular career. So the Punjab University degree in public administration became cause for having been there and done all that, inclusive of a job-hunt in Dubai where they went, each armed with a hundred copies of resumés. Dubai was just waking up to new possibilities. Thrilled to bits after overhearing a couple of ‘uncles’ discussing this new studio on the lookout for female photographers, the girls jumped into the fray, convinced of a providential placement. Once hired, they spent four exciting years till Maram’s father called it a day. “He just handed us this place with carte blanche to dress it up as professionally as we wanted … So here we arrived!”

But the Lahore homecoming was not all sugar and spice. “We are still fighting to break the glass ceiling,” says Maram, “but those days were a total come down from the Dubai experience. I mean there we were, with all that international exposure, and here we were constantly being told how new and inexperienced we were and how we should be working for free and all that. The non-professionalism was downright disgusting.” With the Kinnaird-boosted-and-related clientele long dissolved into thin air, both girls set out to make a new beginning. Of course there was some putting down of the foot; a step that brought its own dividends when clients began to realise that photography was not just about getting behind the camera and clicking away at will.

“When I style, I want nobody around, because the two most relevant things then are the person I am working on and my own judgment.” In a lightning display of the synergy that binds them both as blue-blooded professionals, Aabro seconds Maram’s creed: “We both have a common work ideology where the idea is to make the whole exercise a pleasurable one for the client and for ourselves. This salon is not a dukaan; we just offer a luxury experience. Then we prefer to work between the two of us because we understand each other best and there is no need for attendants or helpers.” Which simply adds up to a heightened degree of personalised service that has made a mark on the local scene and then “Yes, it helps that we are an all-women team, now that people know we mean business.”

With that kind of confidence, Maram and Aabro’s dream of The Empire can’t be far behind.

http://www.newsline.com.pk/NewsMar2009/portfoliomar.htm

Style Stripped is proud to share some seriously good news.

Munib Nawaz won the 'Best Male Designer' prize at the Miami Fashion Week.
Munib's vision has always been 'different' and different in Pakistan is rejected at first sight. However he proved his metal time and again with the reoccurring appearance of his garments in various music videos in Pakistan.
This time though he's done it! Well Done Dude, We're proud!

http://www.stylestripped.com/2009/04/munib-nawa-and-pakistan-takes-cake.html

You can see pictures on that link as well.

Style File
Sara Shahid steps into organic statement tees this summer

T-shirts seem to be the shibboleth for all designers this season. All and sundry have leaped into the bandwagon under the banner of patriotism and begun to actively churn out stacks and stacks of tees with nationalistic slogans to stir and ignite the conscience within. Nothing like imbibing civil activism and combining it with a keen business and fashion sense eh?

The most recent addition to this t-shirt campaign is the icon of subliminal simplicity, Sara Shahid whose recent encounter with organic cotton-courtesy sister-in-law Mehr Tareen, led her to launch her own line of patriotic chic tees in her quintessential hues of black and white, and some embellished in diamantes and crystals with silver and gold printing; sporting slogans such as 'Made in Fabulous Pakistan' (a good come back for the 'Incredible India!' tourism campaign), 'Viva la Pakistan'; 'J'adore Pakistan'; and 'My (a red heart in the centre) belongs to Pakistan'.

Priced between 750-1600 rupees, these t-shirts also advocate environmentalism along with patriotism. What a great way of killing two birds with one stone and one cannot help but admire and applaud Sara for taking on Kami's trend (with his 'Jalwana Collection' shown at the Ensemble show recently) of going green in fashion with a literal going back to the soil campaign.

The t-shirts externally advocate patriotism while intrinsically being made of pure organic Pakistani cotton.

The entire world is attempting to go green with a global warming crisis looming (yet another crisis for our poor stricken country) and for designers to experiment with indigenous and organic materials is a healthy and welcome step that reflects that we as a nation are what Sara calls 'thinking individuals'.

Excited at the possibilities of what this tee shirt line will do for the latest patriotism fad Sara enthused, 'what a wonderful feeling it would be to have someone wear a tee shirt like this and go abroad. It's a sure way to get noticed and bring a positive image to Pakistan by portraying our faith and love for our country.' One t-shirt in particular certainly got it right, 'I believe in miracles', for surviving the constant turmoil and evading the bomb blasts in the country is indeed a miracle! But that said, the statements these tees make do read as a bit too cheesy and it makes one wonder. The rebellious youth of Pakistan are used to a bit more punch with Daku and Skunk and Sara just might have to rethink her one-liners to appeal to them!

Sublime.T launches at the Sublime flagship store on M.M. Alam Road in Lahore tomorrow.

– Hani Taha Salim

Karachi Fashion Week launched

Thursday, July 30, 2009
Karachi

The promotional ceremony of Karachi Fashion Week 2009 was launched at a local hotel on Tuesday. Karachi Fashion Week 2009, the four day fashion event that is going to be held from October 15 to 18 at Golf Club, will be hosted by Fashion Pakistan in collaboration with an event management company Triple E.

The launch was a part of promotional measures to provide people with regular updates and information on the event and its participants.

The ceremony was headed by Fashion Pakistan C.E.O, Ayesha Tammy, Arshad Siddiqui (Triple-E collaborator) and Sultana Siddiqui (Chairperson of Hum TV).

Ayesha Tammy said on the occasion that their efforts meant “to encourage, promote and facilitate the development and growth of the fashion industry in Pakistan, make it competitive in the international market, and also to build on relationships with buyers and foreign designers to promote investment”. She explained that during Fashion Week (October 15 to 18), they would not only observe works of famous designers like Maheen Karim, Maheen Khan, Rizwan Beyg, Deepak Parwani, Adnan Qardesi and Shamael Ansari, but would also encourage emerging designers”.

She added that they would showcase the best of Pakistani fashion and established designers would share the runaway with new and emerging talent in the categories of couture, prêt, men’s wear and women’s wear.

Ayesha Tammy said that Memorandums of Understanding had been signed with several international fashion institutions and she hoped to present the collection of one international designer each day of the Fashion Week.

She added that though Fashion Week was purely a fashion show, they hoped that in the future they would provide vocational training for emerging designers and hold workshops for fashion journalists.

The ceremony was attended by many famous fashion related personalities. Acclaimed designer Maheen Khan and Fashion journalists Zurain Imam, were present also present on the occasion.—By Daniyal Naqvi

Minister for promotion of fashion, design sector



Associated Press of Pakistan

ISLAMABAD: Federal Minister for Textile Industry, Rana Muhammad Farooq Saeed Khan has said that development of fashion and design sector is need of time to promote value-addition industry in the country.

He expressed these views while talking to a delegation of fashion and designing industry who call on him here Tuesday. The minister said that home textile is initial stage of value added products and Pakistan has made significant progress in this sector as its products were ranked amongst the best products. He said that their value was still low as compared to other branded names. The government has realized the importance of this sector and maximum efforts would be made to develop fashion and designing and branding due to the requirement of the industry. He further said that for this purpose government will encourage for increasing number of fashion institutes, development of educated and skilled faculty, Industrial linkages, special programs for local brands and designers recognition and affiliation with international fashion Institutes on public-private partnership. Members of delegation shared their views and ideas to further promote the fashion, design and textile industry in the country and also congratulated the minister for announcing first ever Textile Policy.

Pakistan fashion week begins under shadow of Taliban

Delicious Digg Facebook Fark Newsvine Reddit StumbleUpon Technorati Twitter Yahoo! Bookmarks .Print ..Wed Nov 4, 11:15 am ET

KARACHI (AFP) – Pakistan's fashion week began on Wednesday with an opulent opening ceremony, against a backdrop of militant violence and security fears that delayed the event and kept away foreign glitterati.

Models will sashay down catwalks for four days, flaunting the latest creations by local designers in the nuclear-armed Muslim nation, where most women cover up and observe varying degrees of Islamic dress.

"We, the members of Fasion Pakistan, feel great to host this colourful event at difficult times of our history when the entire nation is waging a battle against militancy," Ayesha Tammy Haq, the chief organiser of the event, told AFP.

"The fashion week will continue till Saturday," said Tehmina Khaled, spokeswoman of Fashion Pakistan, which organises the event.

"The situation was so painful in the country that we postponed it for three weeks," she told AFP, referring to a spate of deadly attacks blamed on Taliban militants in which more than 340 people died in October and November.

Islamist extremism has plagued Pakistan for years. The latest surge in violence has been blamed on militants avenging the US killing of Pakistani Taliban leader Baitullah Mehsud and a Pakistani offensive in the northwest.

Fashion Week organisers, however, were determined that the show must go on in Pakistan's financial capital Karachi, where the luxury Marriott Hotel is hosting the launch under stringent security.

"We have been maintaining strict security measures in the area but have intensified them for this event," police official Ahsan Zulfiqar told AFP.

The fashion event -- originally scheduled for October -- planned to introduce designers and models from abroad, but the fragile security situation has left organisers counting on local talent.

"We have 32 designers from across the country who will participate in the event," Khaled said. "There is no designer or model coming from abroad due to security reasons."

Karachi is the cosmopolitan hub of Pakistan, complete with glitzy shopping malls and a thriving cafe culture.

But it has not escaped the shadow of Taliban violence. Islamist militant cells are believed to operate in the city of 14 million, where the profits from crime and kidnappings allegedly bankroll the insurgency in the northwest.

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tYPeHKn2e60

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Presenting Pakistan Fashion Week 2/12 Against all odds, Pakistan Fashion Week hit the ramps in Karachi on Wednesday. The four-day event has been rescheduled twice due to security concerns, but that hasn't dampened the creative energy driving the participating designers and models. Over 30 Pakistani designers - including giants such as Sonya Battla, Rizwan Beyg, and Maheen Khan - are showcasing a variety of casual and formal outfits as well as western wear, jackets, and accessories. The real treat of the week is the chance to catch the designs of dozens of up-and-coming designers as they come down the catwalk

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dude, where did you get these pictures?
i wanna see more and im happy this fashion week is being celebrated. Every major media outlet has mentioned this.

^^
from different newspapers..:)

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The four day long event, which was rescheduled twice due to security concerns, featuring over 30 Pakistani designers wraps up with models flaunting the latest creations by Faiza Samee, Neelo Allawalla, Deepak Perwani, Adnan Pardesy, Kuki Concepts, AIFD & Tayyab Bombal.

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wICxbTyJRmY


STAR NEWS FROM INDIA ON PAKISTAN FASHION WEEK...

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like this one

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WTH...

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WTH...

OFF WITH HER HEAD!

:hilarious

aALtttjD_BA

CNN

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wow what kind of hairstyle he's having the guy under the name sana sarfraz

rVig3NC7KY4

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WTH...

I think she is wearing a mini skirt underneath, so look for the whole pic to get it.

Pak Fashion industry making inroads internationally

LONDON, Dec 12 (APP)- Pakistan Fashion Industry is thriving quite well and making inroads in international haute couture as its rich heritage of embroidery and fabrics is a source of attraction for the high street fashion in the European markets.Noted Pakistani designer Hassan Sheheryar Yasin speaking at the Asia House here as part of “Pakistan Now” series of cultural events, told the gathering that the biggest satisfaction that he draws from his work is seeing “Made in Pakistan” labels on the high class fashion apparels being displayed and sold in international markets.

He asserted that with rich heritage of embroidery and fabrics inherited from the Mughals as well as folk culture, Pakistan certainly hold treasures for international market which so far remain hidden and unexplored to a large extent.

Drawing upon his own successful experience, Sheheryar stressed on enhancing marketing efforts and adapting to the markets by tuning to the taste and choices of particular regions.

Counting Queen Rania of Jordan and the Royal princesses of Bahrain and Dubai as among his important customers, Sheheryar has 17

outlets in UAE selling his designer clothes while he has agreements with renowned fashion houses like Versace and Armani for supplying specially designed fabrics for their designs.

Sheheryar, a graduate of Pakistan School of Fashion Design, stated that taking inspirations from his mother he always felt towards empowering women and in his own organization women occupy top managerial as well as creative positions who are contributing immensely towards the promotion of Pakistani fashion apparels.

On the occasion three sets of his bridal collections were displayed by elegantly styled models. The patterns were inspired by Multani, Moghul, Mediterranean and Middle Eastern motives and colour combinations.


APP NEWS

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nomi ansary
style 360
PAK fashion week 09

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rizwan beyg
style 360
pakistan fashion week 09

http://www.sareetimes.com/

I know these may or may not be of Pakistan Design but some of these sarees are stunning and for me its the worlds most elegant, graceful, beautiful garment you could wear.

They look mad nice and but sarees, I know for a fact,--the best ones--are made in India as its an indian origin attire and our women in Pak started wearing them after influx of indian/bihari immigrants and copying indian celebs. Women in Pak usually wear tunic and pajamas--shalwar kameez--and only in parties a woman would wear it if she desires to.

But I mean are there saree designers in Pak? I dont know. I know indian designers have established their own outlets in Pak due to saree popularity eg ritu kumar, ensemble store, and whatever

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When Lahore Fashion Week will start??????

Lahore Fashion Week has kicked off today..........

Lahore fashion week takes on Talibanization in Pakistan
Lahore, Pakistan's cultural capital, may have its share of militants. But Lahore fashion week defied rumors of Talibanization in the country's cultural capital.

A model, wearing a design by Medhi, prepares to take to the catwalk during PFDC Fashion Week in Lahore on Wednesday.

http://img168.imageshack.us/img168/8835/0219catwalkfull380.jpg (http://img168.imageshack.us/i/0219catwalkfull380.jpg/)

Lahore, Pakistan
Pakistan’s traditional cultural capital of Lahore received a much-needed dose of glamour this week as it played host to the country’s second-ever fashion week.
Amid a backdrop of tight security including armed guards, police and airport-style scanning, dozens of models took to the catwalk to showcase the works of Pakistan’s top 32 designers at the city’s Royal Palm Golf and Country Club.

Skip to next paragraph Related Stories
Pakistan - All coverage Opinion: Pakistan's contradictory faces In Pakistan, Taliban tearing apart a culture Three cups of tea was a ticket to education Over the past year or so, several cultural events, including the annual World Performing Arts festival, have been canceled after receiving bomb threats from vigilante groups sympathetic to the Taliban. Last April, the Sri Lankan cricket team fled the country after coming under machine-gun and bazooka fire from terrorists in an attack that left eight dead.

“We’re here to make sure the mullahs don’t make plans to attack you,” a policeman told the Monitor wryly.

Models sashayed down the aisle with bare arms and, in some cases, legs (at least to mid-thigh level), in stark contrast to the modest Islamic dress worn by most women in the country. As they posed for the cameras and completed their pirouettes, the enthusiastic and fashion-starved audiences responded with roars of approval.

The haute couture on display featured exotic blends of Western, Pakistani, and Middle Eastern dress, including creative oversized interpretations of the traditional Islamic “hijab” worn with revealing sleeveless tunics and thigh-high boots.

A male model wearing a simple white t-shirt emblazoned with “Je ne suis pas terroriste” [I am not a terrorist] brought into focus the show’s political themes, or at least the self-awareness exhibited by some designers.

One of the main focuses of the show is promoting “indigenous design” to preserve the heritage of some of Pakistan’s poor and conflict-hit areas such as Swat, a former tourist idyll that was the scene of an Army operation last year, and the crafts of southern Punjab, said designer and organizer Hassan Shehryar Yasin.

“This is a huge feat for Pakistan, given the total perception of Pakistan at present is dictated by the political and security situations. For people to realize we have a Fashion Week too, with so many great designers, is something very new to them,” he said.

'Are you mad?'
Kiran Malik, a British-Asian model who is also due to appear in London fashion week later this month, shared a similar view. “Security is a major concern and my boss asked me, ‘Are you mad? Aren’t their bombs going off all the time there?’ But we really needed this. People talk about Talibanization but fashion is important and it’s playing a big part in bringing change.”

Whether a fashion show aimed at Pakistan's elite can really undercut religious extremism is a matter of debate. Some, like designer Ammar Belal, have other aims, like promoting Pakistan's nascent fashion industry (which represents a tiny fraction of Pakistan's major textile industry) as it sets its sights on expanding into the markets of India and the Gulf. "We can't just stop what we're doing because of terrorism. It's an industry people depend on for their livelihoods."

In a country known for its political infighting, the story wouldn’t have been complete without an old-fashioned tiff. Much of the talk at the show centered around the schism between the Lahore fashionistas and their Karachi counterparts, who held their own show last November.

Deepak Pirwani, a native of Karachi and considered by many to be the country's leading designer (his work debuted at Milan Fashion Week last fall), was notable by his absence. “You don’t have a Boston Fashion Week competing with a New York Fashion week. They need to get their act together and put on one show,” said Shehzad Hafeez, a New York based make-up artist.http://www.csmonitor.com/World/Asia-South-Central/2010/0219/Lahore-fashion-week-takes-on-Talibanization-in-Pakistan

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Magnificent designs, Ali Zafar singing, great names in the front row…it was amazing!

« previous
picture: ITP Images


« previous 3 of 3 next » It’s official! HSY, on his 10th year anniversary of design, has swept every fashion front-rower out of her Louby peeps and Balmain jackets. This is certainly not to discount other amazing work at Dubai Fashion Week, but if you can call a spade a spade, then we’ve every right to call this Ace an Ace.

From cracking names in the front row - Manish Malhotra attended especially for his friend – not just Pakistani and Indian, but Bahraini, Emirati, Saudi and European (kudos to his cultural fluidity!) to the most delectable rich paisley prints on funky razor-edge cuts – we got to see it at this fantastic show. Hasan’s late grandmother, who he dedicated his regal collection to, could not have asked for a more treasure-worthy tribute.

If design genius, nostalgia, and resplendence was not enough to catapult HSY into a fashion universe of his own – the appearance of the sigh-worthily cute and dreamy voiced Ali Zafar launching a new song on stage was just about the most kick-&^% couture-climactic thing that anyone has done at DFW (and for DFW)!

Said Ali Zafar just ahead of the show, “I’ve walked the ramp before. That’s how I began my career. But singing on the ramp, never. This is the first time for me and I’m very excited.” We were excited too, and we loved every bit of the show. Hasan – here’s to decades and decades more of couture mastery and spectacular showmanship.

http://www.masala.com/20485-hsy---the-hottest-show-at-dubai-fashion-week?imgN=2

Fashion show with skin show in Islamic Republic of Pakistan :0

Pak. fashion industry is doing a great job!!!!!! really going the right way :applause: ....

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Cool Pics!!

Peshawar held a fashion show recently, showcasing local designers, under bomb blast threats. :banana:

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Models defied the Taliban to sashay down a catwalk in Pakistan's troubled city Peshawar


Fashion show defies Taliban in Pakistan's Peshawar
By A. Majeed (AFP) – 1 day ago

PESHAWAR, Pakistan — Days after bombers tried to storm the US consulate, models defied the Taliban to sashay down a catwalk in Pakistan's troubled city Peshawar, flashing navels and exposing shoulders.

Organisers told AFP that the private fashion show, arranged by a private university in the northwestern metropolis of 2.5 million, was intended as a stress reliever in a city that has been hard hit by bomb and suicide attacks.

"The situation is very tense. The atmosphere is very stressful and we arranged this show to bring some entertainment and as an opportunity for young people to show their capabilities," Mohammad Yasir, an organiser, told AFP.

"It was a great success. More people came than we expected," he said.

Trussed up in glamorous confections of gauze and silk, western-style skirts slashed to the knee, towering gladiator heels and millinery, male and female models marched down the runway, smouldering and pouting late Wednesday.

There were bare shoulders, trousers hanging from the hips and tops slashed to well-toned navels -- a far cry from the heavy veils, baggy trousers and body-hiding shirts favoured by the city's women in public.

Strict security was in force for the event at Deans shopping plaza in the heavily guarded and upmarket garrison-controlled central area of Peshawar where Indian Bollywood tracks and western pop blasted out of loudspeakers.

The show took place just 15 minutes' drive from the American consulate -- targeted Monday by Islamist militants armed with guns, grenades and suicide car bombs who killed five security officials.

"I am really happy that the fashion show was successfully held in this stressful environment of Peshawar," Maheen Raza, a dress designer told AFP.

While some models and designers came from the relatively moderate capital Islamabad, others live in Peshawar, one of the most conservative big cities in the country where fashion shows are rare.

The city lies on the edge of Pakistan's tribal belt -- branded by Washington a global headquarters of Al-Qaeda and the most dangerous place on Earth, where a secretive US drone war is targeting top Islamist militant commanders.

The US consulate attack was the most audacious this year in Pakistan, where insecurity, particularly in the northwest, has raised concerns in the United States as Washington steps up the fight in Afghanistan and against Al-Qaeda.

Pakistan's Taliban claimed responsibility for the consulate attack, saying it was to avenge the US drone attacks and threatened further assaults on Americans.

The United Nations announced a two-day closure of its offices in Peshawar, citing security fears following a US consulate attack.

Around 3,200 people have been killed in suicide and bomb attacks over the last three years in Pakistan, blamed on militants opposed to the US alliance

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On Friday, the last day of the Karachi Fashion Week, traditional styles met with daring, bold colours and designs on the runway. -Photos by AFP & AP


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On Friday, the last day of the Karachi Fashion Week, traditional styles met with daring, bold colours and designs on the runway. -Photos by AFP & AP


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This is a bit unexpected

Instead of a painting I would like her to show the real thing next time.

Instead of a painting I would like her to show the real thing next time.

:naughty::naughty::naughty::naughty:

_CP3fGhKSgA

http://fashion.telegraph.co.uk/videos/TMG8421055/Day-two-at-Pakistan-Fashion-Week.html
god, the only country where after a bombing the fashion week still goes on...i love khi and pak. zindabad and keep up the spirits.

^^^This vid is not from the Fashion Week going on in Karachi. Rather it is from a post graduation PIFD show in Lahore.

Catwalk gives way to cricket at Pakistan Fashion WeekCricket or fashion? It's no contest in Lahore - cricket has bowled all the model-maidens over.

BY Hilary Alexander | 28 March 2011


A model wears a creation by designer Ali Xeeshan

The second day of Pakistan Sunsilk Fashion Week, which opens here tomorrow, has been cancelled because of the Cricket World Cup semi-finals match between historic rivals and neighbours, India and Pakistan.

The crucial game, nicknamed 'clash of the titans' by the leading national daily, Dawn, is taking place on Wednesday, March 30, and it has struck a body-blow to the city's premier fashion event.

On the same day, six of Pakistan's leading designers were due to present their luxury ready-to-wear collections on the Lahore catwalk.

But all declined.



"No designers wanted their shows to be on the same day as the cricket" said a spokesman. "They knew there would be nobody in the audience; everyone in Pakistan is going to be watching the match. It's history."The schedule was hastily rearranged at an emergency meeting, and the six shows planned for Cricket Day were given alternative slots.

The India versus Pakistan cricket match is not the only place the two countries find themselves at loggerheads.

Fashion officials in Lahore are congratulating themselves on the fact the majority of models appearing in their fashion week are from Pakistan, following claims of discrimination and prejudice by several top models in India, who have spoken out about their country's apparent obsession with pale skin which they say dates back to British colonial rule."We're quite proud of the fact that most of our designers prefer to use Pakistani models" said Mrs Sehyr Saigol, the chair person of the Pakistan Fashion Design Council's executive committee.

The Lahore fashion event features 25 female models, of whom at least 22 are Pakistani, and 10 male models, most of whom are from Lahore.

"Pakistani girls are amongst the beautiful in the world. Why would anyone want to use models from anywhere else" Mrs Saigol said.
The third Pakistan Sunsilk Fashion Week opens tomorrow, Tuesday, March 27, at the new Expo centre in Lahore.

Frolic, business at Pakistan fashion week
India Times

It'll be an interesting mix of glitz, glamour and culture at the third edition of the PFDC Sunsilk Fashion Week (PFDC-SFW) opening here Tuesday. Other than ramp shows, there will be puppet shows, Sufi evenings and much more to ensure that the guests, many of them from abroad, get an insight into this cultural capital of Pakistan.
The four-day event, organised by the Pakistan Fashion Design Council (PFDC), will see 26 designers showcasing their myriad collections on the runway at the Expo Centre here March 29-April 1.

For the first time, there will be voile (lawn) shows that will be held in the afternoon, followed by the evening events, as the organisers are trying their level best to help Pakistan's nascent fashion industry grow.

"We are committed to making Pakistani fashion a commercially viable industry, both domestically and internationally. We believe fashion week platforms encourage the business of fashion, create employment opportunities for skilled workforce as well as international and domestic retail to introduce new talent and creativity," PFDC executive chairperson Sehyr Saigol told us.

"The success of our two previous fashion weeks has reinforced this commitment not only by contributing to the growth of Pakistan's fashion industry but also by showing the world a Pakistan that is progressive and modern, with a resilient people and culture," she added.

With Pakistan being one of the newest fashion destinations, the organisers plan to showcase the culturals aspect of Lahore to the international buyers and foreign media. For this, there will be puppet shows by the Rafi Peer puppet theatre group and performances by Saeen Zahoor, a well-known Sufi singer from southern Punjab.

And not to forget some beautiful country villa parties in this lovely weather.

On the business front, there is good news for designers as international buyers from India, the Middle East and Europe, including well-known outlets such as multi-designer stores Ogaan and Carma from India, Studio 8 (Dubai's multi-brand retail boutiques) and Stijl from Belgium will attend the event. The designers who will showcase their collections on the ramp during the fashion week are Asifa and Nabeel, Ali Xeeshan for Crimson, Zara Shahjahan, Nickie n Nina, The House of Kamiar Rokni, Ammar Belal, Akif Mehmood, Republic, Saai, Yahsir Waheed, Sublime, Sara Salman, Mohsin, Fahad Hussayn, Muse, Hassan Sheheryar Yasin of label HSY, Burhan Khan, Khaadi Khaas, Rizwanullah, Feeha Jamshed, Funk Asia, Emraan Rajput, Zaheer Abbas, Adnan Pardesi, Sadaf Malaterre and Karma. The event is being produced by Frieha Altaf of Catwalk Productions and co-choreographed by fashion designer Hasan Sheheryar Yasin.

Established in 2006, PFDC has over 55 designers as its members.

According to Ehsan Malik, chairman of Unilever Pakistan, the association has given stability, continuity and an international platform to Pakistan's fashion community.

"It has also helped usher in the discipline to showcase two collections a year, as is the industry norm globally," Malik told us.

The trials and triumphs of being a model in Pakistan BY David Ferrarotto | 01 April 2011

TelegraphPlayer-Telegraph Fashion talks to three models in Pakistan who made it to the top against all odds - including beatings and being disowned.
Aamina Haq, who was one of Pakistan's supermodels between 1995 and 2007, is the daughter of the prominent political figure and former Governor and Chief Minister of Punjab, Mustafa Khar. He was the subject of the controversial bestseller, "My Feudal Lord", by one of his ex-wives, Tehmina Durrani. Haq tells how she was initially disowned by her father, but was inspired by her mother. She is now married to the designer, Ammar Belal, and retains her links to the fashion business.

Mehreen Syed, 26, one of the most popular and best-paid of Pakistan's new generation of catwalk, campaign and magazine cover stars, now earns around 2 million rupees a year, but endured severe beatings at the hands of her uncle and brothers when she first voiced her desire to enter the profession. Apart from modeling she has now started her own diamond jewellery design business.

Ayyan Ali, 18, began modeling when she was 16, and still studying at school. She became a young supermodel after starring in a mobile phone campaign. 'My parents are quite modernized, but we are a Muslim country and quite religious. You just have to watch your image. There is a difference between vulgar and decent,' she says. Although she is happy to appear on the catwalk in mini-skirts, she would not model swimwear

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thank you to share the fashion videos, i watch a fashion show video now its but i notice a thing that now in pakistan they also adopt the US and UK fashion designs, we have our culture and our dresses, pakistani dresses shalwaar kameez, i see very lake of cloths,

well you forget that fashion week actually has a very strong business side and doesnt deal with showing one's culture or attending parties but its about catering to people's demands.

Alot of pakistani designers, who are making western clothes, are mainly catering to western demand or hope to--but of course due to terrorism, not alot of foreigners are showing up. And the others, who are showing a mixed of western and pakistani dresses, are catering to the upscale stores in pak and western oriented elite.

so yea...at the end of the day, just as a pakistani doctor would move abroad to make more moolah, a designer would sell skimply clothes in europe or us to make money. :cheers:

thank you brother to share the fashion video, appreciated for such a great sharing,

fashion trends (http://www.fashiontrends.pk/)

it always amazes me hw in a religious country like Pakistan, fashion is the one of the top leading industry, they shud keep it up and love their works.

http://allaboutpakistani.files.wordpress.com/2011/02/41612_184056840745_5648_n.jpg%3fw=200&h=299
jugun is kazim is the most beautiful and good look model,
celebrities (http://www.fashionstylestrend.com/celebrities/)

http://www.dailytimes.com.pk/images/Nominations_Page.jpg

http://hphotos-iad1.fbcdn.net/hphotos-ash4/312177_10150327746717525_544972524_8447112_1597646445_n.jpg
.

i'm a caged bird and i find this offensive..:laugh:

http://a4.sphotos.ak.fbcdn.net/hphotos-ak-snc7/308765_10150327753062525_544972524_8447144_1107331344_n.jpg

http://a5.sphotos.ak.fbcdn.net/hphotos-ak-ash4/296062_10150327751737525_544972524_8447134_612429060_n.jpg

http://a5.sphotos.ak.fbcdn.net/hphotos-ak-ash4/312600_10150327749857525_544972524_8447120_2026135108_n.jpg

http://a1.sphotos.ak.fbcdn.net/hphotos-ak-ash4/303978_10150327748162525_544972524_8447115_1722215655_n.jpg

http://hphotos-iad1.fbcdn.net/hphotos-ash4/312177_10150327746717525_544972524_8447112_1597646445_n.jpg

http://a3.sphotos.ak.fbcdn.net/hphotos-ak-snc7/314379_10150327744767525_544972524_8447102_1970075247_n.jpg

http://a7.sphotos.ak.fbcdn.net/hphotos-ak-ash4/320617_10150327560187525_544972524_8446240_377457240_n.jpg

http://a3.sphotos.ak.fbcdn.net/hphotos-ak-ash4/302648_10150327748837525_544972524_8447116_950295776_n.jpg

http://a4.sphotos.ak.fbcdn.net/hphotos-ak-ash4/295795_10150327482407525_544972524_8445936_795764489_n.jpg

Ongoing event in KHI. Pics taken by Vodka, bear friend over there, with her permission.

I don't understand the purpose of such "shows"? If it is to showcase the wares then what exactly are they showcasing about these clothes (if they can be called that)? I mean only 1 or 2 ensembles are "practical" and not even those would be donned by any woman in Pakistan, I mean actually be worn inside Pakistan.

Could some fashion-literate person please explain?

These clothes are for the international market. They are showcased for foreign buyers to buy.

I don't understand the purpose of such "shows"? If it is to showcase the wares then what exactly are they showcasing about these clothes (if they can be called that)? I mean only 1 or 2 ensembles are "practical" and not even those would be donned by any woman in Pakistan, I mean actually be worn inside Pakistan.

Could some fashion-literate person please explain?
1) You see the same ridiculous attires in shows world over. Why? I have yet to find out, but I'm trying!
1 b) Part of the reason you see such ridiculous clothes in Pakistan is circlejerk, plain and simple. You can make the most hideous looking dress that even a dog won't wear and this is what you'll hear "Tina, this is the most amazing dress I've seen, I would don it if I was 24 again." Served its purpose!
2) The sort of revealing (by our standards) but normal-looking clothes you see here actually do have a market.

These clothes are for the international market. They are showcased for foreign buyers to buy.

Funny how I've never seen anyone over here donning this headdress before?

http://hphotos-iad1.fbcdn.net/hphotos-ash4/312177_10150327746717525_544972524_8447112_1597646445_n.jpg

1) You see the same ridiculous attires in shows world over. Why? I have yet to find out, but I'm trying!
1 b) Part of the reason you see such ridiculous clothes in Pakistan is circlejerk, plain and simple. You can make the most hideous looking dress that even a dog won't wear and this is what you'll hear "Tina, this is the most amazing dress I've seen, I would don it if I was 24 again." Served its purpose!
2) The sort of revealing (by our standards) but normal-looking clothes you see here actually do have a market.

Seriously though, I'd love for someone to actually explain this phenomena to me. I mean, the fashion shows held in India or umm Paris atleast feature clothes that people would actually wear. This on the other hand is just trash!

P.S: Most of them look like hobos. :crazy:

I don't understand the purpose of such "shows"? If it is to showcase the wares then what exactly are they showcasing about these clothes (if they can be called that)? I mean only 1 or 2 ensembles are "practical" and not even those would be donned by any woman in Pakistan, I mean actually be worn inside Pakistan.

Could some fashion-literate person please explain?

The shows are a way to predict/dictate what will the fashion be. These avant garde and haute couture pieces aren't necessarily suppose to be practical because their sole purpose is to highlight what sort of fabrics, designs, prints, colours will be in fashion next season. When the designers get orders they design a practical design which has the elements of what they have shown in their shows. So for example if they showed a dress made out of newspaper then it is perhaps to suggest that newspaper print will be popular next season. When designing they would obviously keep the audience in mind. While designing the aim is that they're using the best materials and techniques. So this automatically means the clothes are worth more then say mass produced things. Which means only the rich can buy them. When people see these clothes on celebrities and known people they admire and want the same thing.However they can't afford it so what happens is that the main elements of the designs are used but the quality isn't the same. And this is how fashion works! So what you may see on the runway ultimately ends up as the daily clothes you're wearing.*


note: this does not apply in the case booga who as we all know lives in a cave with his roasted chicken while attempting to write a dictionary of oxfordian punjabi or whatever that shit he speaks is called. :shifty:

The shows are a way to predict/dictate what will the fashion be. These avant garde and haute couture pieces aren't necessarily suppose to be practical because their soul purpose is to highlight what sort of fabrics, designs, prints, colours will be in fashion next season. When the designers get orders they design a practical design which has the elements of what they have shown in their shows. So for example if they showed a dress made out of newspaper then it is perhaps to suggest that newspaper print will be popular next season. When designing they would obviously keep the audience in mind. While designing the aim is that they're using the best materials and techniques. So this automatically means the clothes are worth more then say mass produced things. Which means only the rich can buy them. When people see these clothes on celebrities and known people they admire and want the same thing.However they can't afford it so what happens is that the main elements of the designs are used but the quality isn't the same. And this is how fashion works! So what you may see on the runway ultimately ends up as the daily clothes you're wearing.*


note: this does not apply in the case booga who as we all know lives in a cave with his roasted chicken while attempting to write a dictionary of oxfordian punjabi or whatever that shit he speaks is called. :shifty:


First of all.....ASHWA! :hug:

Mainoo no see tainoo laang tam! :happy:

(A little taste of Oxfordian Punjabi :tongue3:)


Now that the pleasantries are out of the way, I must say that I have learnt something today. I never understood what the purpose of these shows was, until today and for that I thankoo! :happy:

Now as for Boogas fashion sense? Well the only "fabrics" Booga prefers are the skins of dead animals. Boogas not that big on accessorizing but when the occasion calls for it, Booga has been known to don small bones and incisors. Also, Booga despises "roast" he likes his kill "fried" thankyouverymuch! :happy:

:tongue3:

:)

Indeed this has been a curiosity of mine too all along hence thanks Yagya for explaining.

i0M27jEaITY&feature=youtu.be

the fashion industry faces lots of discrimination, i think its a mutli million dollar business that pakistan is very good at and pakistani designers should keep it up.

it is...but i read on the news how some pakistani models are being offered to come to west by western agencies BUT they are rejecting them due to culture and family pressure. Now compare that to other ethnic models who are crying for a mere exposure. Pakistan can truly make it.

it is...but i read on the news how some pakistani models are being offered to come to west by western agencies BUT they are rejecting them due to culture and family pressure. Now compare that to other ethnic models who are crying for a mere exposure. Pakistan can truly make it.
im glad they didnt take the offer, pakistani models r highly talented and they need to stay here in pakistan

LAHORE:

In its fourth instalment of the fashion week, it has become clear that the Pakistan Fashion Design Council (PFDC) means business.

Consistency, efficiency and a clear trajectory of success have made it a formidable fashion force to reckon it. In its inaugural fashion week, the PFDC provided a platform for collaboration of the fashion houses like Labels in Pakistan and Studio 8 in Dubai to take place. Soon after, a steady stream of international media could be spotted at the PFDC Sunsilk Fashion Week with a number of foreign buyers as well. And, few would argue that getting Britain’s acclaimed fashion authority Hilary Alexander down from London was a coup in, and of, itself. The constant attention that Pakistan and fashion received, at the time, was incredible not only with diligent formal reporting that appeared in The Guardian but with evocative tweets that recreated a dynamic vision of Lahore for Alexander’s global fashion following. Also with its links with Paris fashion consultant Alexendra Senes, the PFDC was able to send a handful of its talent to the city of lights last month for an exclusive show.

Fashion fatigue

With extreme excitement and buzz always accompanying the PFDC shows, its fourth showcase appeared a bit bland with a lack of fancifully dressed foreign fashion media. Additionally, the shows lacked their characteristic theatrics as well. Designer Rana Noman, who helped with coordination backstage, forlornly stated, “There’s nothing left for us to do. Everything now works with such precision. The models know how to walk. The make-up artist is efficient with make-up changes. There’s no chaos and hungama that made fashion week fun.” A super model, who spoke on condition of anonymity, also complained that, “There’s no excitement any more.” With so many fashion weeks lined up and Karachi already hosting an exhaustive fashion week earlier, the model is stating what many in the fraternity already feel: PFDC should stay in their home town Lahore. “Who ever heard of a fashion week travelling cities?” complained a veteran designer.

Show business

Yet, despite the outcry of having chosen the ‘unglamourous’ Expo Centre as the venue and lack of foreign media, the PFDC did well to cement its claims about seriousness of its purpose by running the event in tandem with the annual trade expo. At its fourth and recently concluded fashion week PFDC, instead of inviting an eclectic fashion media, the council chose to collaborate with the Trade Development Authority of Pakistan (TDAP). The mere thought of government collaboration elicits shudders, but with politicians like Amin Fahim, who attended one of the days of the fashion week, it sends an encouraging message: fashion is not frivolity but serious business.

“The buyers were floored!” exclaimed Mehreen Ilahi, fashion consultant at TDAP. “There were buyers from France, Sweden, China, Japan and Mauritius who got to experience firsthand what Pakistan has to offer. The buyers got ideas of fabrics and accessories. A Czech buyer placed an order of 2,000 pouches at the Expo for instance.

Split the shows

For the local audience and press, a mix of both pret and couture shows (and Spring/Summer shown with Autumn/Winter) was a source of annoyance. With four successful seasons behind it, the PFDC would now do well to insist upon their designers to follow seasons and split their collections into pret and couture shows. Creating these binaries is now even more crucial for the council, which is set to launch its bridal week by the end of the year. With only a handful of designers, it is critical to demarcate to prevent fashion ennui, which is already setting in as a by-product of the plethora of fashion events in the country. On the flip side, however, it is this odd mix that propelled TDAP to cancel its own fashion show and recruit PFDC instead to do the job for them.

New horizons

The TDAP has also been funding the Pakistan Institute of Fashion Design (PIFD) which has already established links with Paris, but after its fourth fashion week, Ilahi states that links with schools in Mauritius and Sweden are also a possibility. “An MoU has been with PIFD and Mauritius which has also requested that a show of this calibre be taken there. A Sweden mission also wants a tie-up as well as a show,” informs Ilahi.

Apart from this, PFDC spokesperson HSY proudly announced at the conclusion of the fashion week, the council and its designers will head to the fashion capital of the world, Milan. The Milan Fashion Week played host to three of the most senior designers in the country two years ago when Deepak Perwani, Maheen Khan and Rizwan Beyg graced the ramp. The culture of fashion weeks was a tangible manifestation of that epic fashion victory spearheaded by the Fashion Pakistan Council, colloquially referred to as the Karachi faction. But what PFDC CEO Saad Ali wants is a bigger slice of the pie. “We are looking for a reciprocal participation with the Milan Fashion Chamber whereby opening both markets for business partnerships in the design industry. To this end we have involved the Italian embassy and the foreign ministry and are hoping to host the Milan Fashion Chamber President in Lahore for our fashion week in March 2012,” stated Ali.

http://http://www.youtube.com/watch?v=cfi6gpwRA6A&feature=channel_video_title Bridal Couture Week 2011

Mehreen Syed launches IFAP

By Mehek Saeed

Model and entrepreneur Mehreen Syed and her team of panel members proudly launched the International Fashion Academy Pakistan (IFAP). Their first branch is now open in Lahore and will open it’s doors in Karachi and Islamabad soon. A multi-dimensional academy and among the first of its kind in Pakistan, IFAPs aim is to provide a platform for the next generation of the fashion industry to come forward and enhance themselves to their fullest. People between the ages of 14 to 40 can join whichever course they feel drawn towards. The courses include the grooming academy, the photography academy, the makeup academy and the modelling academy. Courses at IFAP span between a series of weeks and months. After a successful completion of a course at IFAP, students will have a formal diploma and participate in their own fashion challenge, preparing them to confidently meet with real life trials they are likely to face as members of the fashion community. The eventual aim is to establish one go-to fashion academy that will guide, equip, train and give the technical know-how and exposure to students to be able to pursue a viable career.

Speaking at the launch of IFAP, CEO and member of the board of directors Mehreen Syed said she has had a long standing relationship with the industry and has felt at many points of her own career how helpful it would have been to have had proper professional training and grooming. Mehreen was first discovered through the visionary lens of the dynamic stylists and photographers Ather and Shahzad, which led to her transformation from a girl next door to one of Pakistans biggest supermodels. Eastern Eye magazine rated her #14 in their Asia’s 50 Sexiest Models list. In 2005, Mehreen Syed won the ‘International Model of the Year Award‘ in a competition contested by models from different countries including India, Germany, Greece, Cyprus, Hungry, Philippines, Romania, Italy, Australia, Belgium, South Africa, Kenya and Bulgaria. She also won the “Indigo-Sunday face of the year “award in 2007. She has got an award of “Glamorous Entrepreneur of the year 2010,” by PTV. She says she owes her success to him and prior to that she didn’t know anything and is not ashamed to admit it. Mehreen has had a difficult life, facing immense pressure from her family not to get into modelling.

Canadian based entrepreneur Uzi Zaidi who has a seasoned history in establishing educational and training institutes within fashion industry, abroad is also involved in IFAP. He brings to IFAP his international experience with Goldstein Modelling Agency and Academy.

With industry stalwarts such as Shahzad Raza as the Head of Faculty and Hassan Shehryar Yasin(HSY) as the Head of visiting faculty, the academy has garnered a diversity of permanent and visiting faculty consisting of leading names from the fashion, media and entertainment industries. The panel of fashion gurus today included Mehdi, Nael Ahmed, Shammal Qureshi, Redah Misbah, Iffat Umar, Kamiar Rokni, Shahzad Raza, Uzi Zaidi, Hamza Tarar, Nickie Nina, Asmaa Mumtaz , Emaad Irfani and Yasir Nisar. Those who couldn’t be there included Umar Sayeed, Deepak Perwani, Nomi Ansari, Iman Ali, Saba Ansari, Nadia Husain, Juggan Kazim, Sabina Pasha and Dr. Haroon Nabi; allowing students the chance to learn from their expertise, exposure and guidance. IFAPs interior has been designed by Hamza Tarar of Casa Hamza.

Model Natasha (Natty) said that when she goes abroad for shows she finds that Pakistanis and Indians living abroad are enthralled by the way fashion shows are pulled together. The makeup artists, models, designers are all one big team. The fashion industry of Pakistan has really taken Pakistan a step forward and it’s nice to see the stars giving so much back. IFAP is now open for admissions and open to all.

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Few months old but worth a share. Rybya Chaudry can move & the guy falling off stage is quite funny.

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Few months old but worth a share. Rybya Chaudry can move & the guy falling off stage is quite funny.
her dance is pretty neat, her facial expressions add up to the dance, btw, i didnt expect the guy to get up again but he tried :) http://www.youtube.com/watch?v=y8BzTKP78PE

Hell Yea!!!

L'Oreal and PFDC chalk out a fashion guide for the brides of 2012.
http://i1.tribune.com.pk/wp-content/uploads/2011/12/307085-Fashionphotoafp-1323967097-672-640x480.jpg

Pakistan is chock full of beautiful ladies. I wish we had a more liberal society so such wonders took their true place atop the tree.

Pakistan is chock full of beautiful ladies. I wish we had a more liberal society so such wonders took their true place atop the tree.
unfortunately mullahs will never let that happen, some of the idiots in the country support taliban and sharia law, everyone in the fashion industry has ballzz, good luck to them

^^ we don't need liberty, we just need more modesty and need to preserve our culture and our religion.

old but one of my favorite collections
-LH4wTqHHWg

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bridal couture week 2011 (not the recent one)
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Chocha of that quality is surely a public good?

Pakistan could be a perfect 'fun' holiday hotspot if we could just get the people to liberalize (a lot).

^^ we don't need liberty, we just need more modesty and need to preserve our culture and our religion.

Agree, but...

we should be more in line with Malaysia, Morocco - not Saudi Arabia.

I believe most of the Pakistanis, both rural & urban, are more liberal than given credit to. Sufism is more prevalent among us than wahabism IMO.

Back to thread, here are a few snippets from Pakistan Fashion Design Council's (PDFC) Nickie Nina's Collection Sunsilk Fashion Week Lahore Dec 17-23, 2011.

Preserving & updating culture with times to appeal to younger generation & keeping it fresh.

http://3.bp.blogspot.com/-6ygVmG4nFts/TZRofmVXZ-I/AAAAAAAADXs/HVICTk_YcuM/s1600/PFDC+Sunsilk+Fashion+Week+Lahore+2011+Nickie+Nina%2527s+Collection+%252818%2529.jpg

http://2.bp.blogspot.com/-eqDiIZlKNsc/TZRojfaxLEI/AAAAAAAADYE/MIUv3wzjYy4/s1600/pakistan+Fashion+Week+Lahore+2011+Nickie+Nina%2527s+Collection+%25285%2529.jpg

http://4.bp.blogspot.com/-BRL3nmjMDRg/TZRoopdJlKI/AAAAAAAADYk/E57p1XGcVIg/s1600/PFDC+Sunsilk+Fashion+Week+Lahore+2011.jpg

For complete collection,

http://www.fashioncentral.pk/pakistani/ramp/review-463-nickie-ninas-collection-at-pfdc-sunsilk-fashion-week-lahore-2011/complete-collection/40/

QB singing at PFDC Paris L'Oreal Bridal Couture Week (20t, December, 2011)
b0rIA0eY320&list=FLU5f49vlog830Cr35FTsNpQ&index=30&feature=plpp_video

Bilal Khan
msxqW9SNfsI&list=FLU5f49vlog830Cr35FTsNpQ&index=29&feature=plpp_video

Cool designs, beautiful ladies.

HFhx_u2w-l0&list=FLU5f49vlog830Cr35FTsNpQ&feature=mh_lolz

Fashion Pakistan week 3 will be held in karachi at the beginning of april, here is a little trailer of fp2
http://www.youtube.com/watch?v=u7eBpo31GXY

Pakistani Fashion industry striving to make identification of Pakistani culture on International fashion ramps.
The culture of Pakistan has always been the focal point for all fashion designers in the Pakistani fashion industry. Whether it is dress or accessories, Pakistani fashion industry has always kept the aspect of pertaining to our traditional roots and heritage that are actually the main identity of Pakistan.

Pakistani Fashion industry striving to make identification of Pakistani culture on International fashion ramps.
The culture of Pakistan has always been the focal point for all fashion designers in the Pakistani fashion industry. Whether it is dress or accessories, Pakistani fashion industry has always kept the aspect of pertaining to our traditional roots and heritage that are actually the main identity of Pakistan.
very true, here r some videos of designers in other countries
aeisha varsey in india:
http://www.youtube.com/watch?v=fF8ZooULpVw
HSY in dubai:
http://www.youtube.com/watch?v=Q62Q0eADcHI
deepak perwani in miami:
http://www.youtube.com/watch?v=5b8HBJtHD-k

http://www.gossipgurus.com/wp-content/uploads/2012/04/Karachi-Fashion-Showcase-2012-Bareez-collection.jpg

http://www.gossipgurus.com/wp-content/uploads/2012/04/Karachi-Fashion-Showcase-2012-2013-zainab-sajid-collection.jpg

http://www.gossipgurus.com/wp-content/uploads/2012/04/A-Pakistani-model-presents-a-creation-by-designers-Farhan-and-Ambreen-at-Karachi-Fashion-Showcase-2012.jpg

http://www.gossipgurus.com/wp-content/uploads/2012/04/A-model-presents-a-creation-by-Pakistani-designer-Zainab-Sajid-during-the-second-day-of-the-fashion-show-in-Karachi.jpg

http://www.gossipgurus.com/wp-content/uploads/2012/04/Zainab-Sajid-Collection-at-Karachi-Fashion-Showcase-2012.jpg

http://www.gossipgurus.com/wp-content/uploads/2012/04/Fashion-Showcase-karachi-2012-Clothes-by-Nakul-Sen-indian-designer.jpg

Fashion Pakistan Week will be held tomorrow in Karachi and it will last until 10th April, Sunsilk Fashion Week 3 will be held on 13th to 16th April in Lahore and Pakistan Fashion Week 2 UK will be held on 11th May to 13th May in Manchester, UK. amazing start for the industry

/watch?feature=player_embedded&v=bzNFW6xNAE8

EDIT

Pakistan Fashion Week - Day ONE (http://tribune.com.pk/multimedia/slideshows/361575/)

Pakistan Fashion Week - Day TWO (http://tribune.com.pk/multimedia/slideshows/361978/)

Pakistan Fashion Week - Day THREE (http://tribune.com.pk/multimedia/slideshows/362420/)

For some, Pak expo too pricey

The Lifestyle Pakistan Exhibition at Pragati Maidan had its fair share of business and flak both, with complaints of high prices and a designer losing a bag with `5 lakh. Also spotted were rip-offs of famous brands.

Warm vibes, taxing prices

While visitors to the Pakistan Lifestyle Exhibition 2012, which ended in Delhi yesterday, liked much of the stuff on display, some complained that much of it would burn a rather large hole in their pockets. Not only were the rates surprisingly high, one stall also had fake branded clothes with logos of Chanel, Louis Vuitton and Polo, which were hard to mistake for the originals - or so said the visitors to the three-day exhibition.

Prices are too high: Buyers Cotton suits priced between `2500 and `8000 and glass bangles priced at `500 - the exhibition left some visitors complaining about overpricing. "Cotton suits starting from `3000 is crazy - these are just plain cotton suits, no embroidery, no embellishments, no work - just plain stitched cotton suits. I'm never going to buy such stuff at this high a price. Yeh toh logon ko lootne wali baat hai," said Shikha Bansal, who was at the expo with her mother. Neha Singh, another visitor, said, "We came all the way from Shahdara to check out the exhibition, but everything here is so costly. I would rather go to Chandni Chowk then spend so much here."

Salama S Khan, who lives in Chandni Chowk, said, "I know what kind of stuff is available in Chandni Chowk, and all of this is easily available there. Plus, my friend keeps going to Pakistan every year and shops for a lot of things. She gets the same suits and pajamas for 150 rupees there. The prices are over the top and if they want to make money here, they will have to cut down on the rates because North Indians are good bargainers." Sanjay Goyal went to the exhibition with his wife and said he was left red-faced. "My wife bargains heavily and when she saw simple cotton suits, bangles, furniture, jootis and cloth materials being sold at extremely high prices, she started bargaining with almost every stall owner. I agree, the prices are a bit too steep for simple stuff, but when we asked a stall owner, he told us that they have to pay a lot of tax for exhibiting, hence the prices go up," he said.

Although that sentiment was common at the exhibition, it did not deter Raghav Khurana, who felt his girlfriend would look great in the stuff. "Pakistani traditional wear is very different and creative. I've never seen such variety in desi designs. I wouldn't mind spending a few grand to buy a Pakistani suit for Shivani. I think they're unique and will look gorgeous," he said.

The prices are different in india because of high taxes: Sellers

The stall owners said the reason behind the steep prices are the high taxes levied by the Indian government. With customs tax being added, the rates had to be revised from those in Pakistan, they contended.

Bina Sultan, the owner of a boutique in Pakistan, says she brought only her pret pieces to India because the taxes were too high and she was afraid that on that account, her couture pieces would not sell. "There is a difference in pricing, yes, but that is because your taxes are so high. We pay for the stall, then we pay the sales tax and the customs tax, both of which add to our expenses. We have to recover our costs somehow. That is why I never got my couture pieces here. On the other hand, my pret pieces have been getting a great response and I'm almost sold out," she said.

There were others who never came with the intention of selling, but said if they had to, they would raise their prices like anyone else. Faiza Samee, a well-known Pakistani designer, said, "Though I showcased my collection at a fashion show on Friday, my friends advised me to take a stall too, just to exhibit my clothes and see the customers' response. So I have displayed my collection, even though it's not for sale. But yes, if I were selling my clothes here, I would have included 37% customs duty and 12% sales tax in my pricing."

Seema Iftikar, the CEO of a furniture brand, said, "We have a lot of enquiries but fewer sales. People don't come to an exhibition carrying so much money and expecting to buy something so expensive. They have to come again to actually buy the products. We are a niche brand in Pakistan and with the Indian government levying 37% customs duty on us and 12% sales tax, it's hard to recover costs. So our products are priced a bit higher as compared to prices in Pakistan." Inam-ul-Haq Janjua, manager, exports, Talib Mudassar Textile Industries, a manufacturer and exporter of home textile products, said, "The response here has been superb. We sold out in just three days. If we get such a response every time we come here, then we will think of opening a store here," adding, "We are getting the benefit of currency difference. The Pakistani rupee is cheaper in comparison to the Indian rupee. But yes, we do have a slight price difference and that happens when there is a shift from the home country to another," he said.

A few brands admitted to raising their prices, but said they tried to keep the hike to a minimum because they were targeting the middle-class customer, their biggest buyer pool. Danish A Adamjee, the CEO of Khaadi, a clothing brand, said, "The response has been great and we never expected the crowd here to be so eager to buy our stuff. Indians are warm and very inviting and we would like to start new partnerships in the country. We already have about five stores in Dubai and we are waiting for a similar opportunity in India. Our pricing has been re-arranged, yes, but it is not overpriced or underpriced. Our target audience is the middle-class buyer and hence we have tried to balance our prices to suit their needs." On the other hand, there's Junaid Jamshed, an apparel stall, which did not raise its prices due to the taxes levied. They added the taxes levied by the government to their marketing expenses, keeping prices reasonable. "The response has been very good, sab log yehi poochh rahein hain ki aap log phir kab aayenge, kab apni collection exhibit karenge. Saturday has been especially good in terms of sales," said Bilal Akram, who was managing the stall, adding, "Among all the big brands that are showcasing here, sabse kum price hamare hain. We have not included any extra cost. Jo single outlet wale hain ya chhota-mota business wala hai, unhone tax aur duty price mein include kiya hai, but we are a big firm; we are here to establish ourselves."

Chanel, LV and Polo too!

One stall in particular was quite crowded - A&M, an apparel brand, was doing brisk business. Positioned on the left hand corner as you entered the expo, this stall caught our attention, not because of the huge crowd it attracted or the indisputably interesting wares, but because of the Chanel logo on a kurta outside the stall! The logo was made of shiny stones and stitched onto a kurta of an entirely contrasting colour, and this particular 'Chanel kurta', was displayed proudly on a mannequin outside the stall. You thought it happens only in India? You don't have to look far!

Pak designer claims `5 lakh lost in bag theft

Hina Mansab Khan, owner and designer of Laila Collectionz, one of the largest manufacturers of women's fashion garments not only in Pakistan, but also in Asia and Europe, was in for a rude shock when a lady, posing as a customer, duped Khan of all her day's earnings and more. A stunned Hina told us, "By God's grace, we were getting such a tremendous response from customers here. All my designs were just flying off the shelves. Itna rush tha mere stall pe, aap believe nahin karoge.

Itne rush mein ek lady aayi, suits dekhne ke liye, but even before I could realize what she was doing, she flicked my bag and disappeared." Hina, who then complained to the security staff at the ITPO, said she stopped all sales at her stall for three hours. "Maine ladies ko kaha ki aap log please yahan se chale jayein, main stall close kar rahi hoon. Police and security have been very helpful, they have visited my stall twice and will now take me to see the recording in CCTV cameras to identify the thief. I hope I can get my hard-earned money back. My bag contained more than 5 lakh rupees, I've lost all my money," Hina said.

http://timesofindia.indiatimes.com/life-style/fashion/shows/For-some-Pak-expo-too-pricey/articleshow/12675913.cms

For copy-righted pics, click
http://timesofindia.indiatimes.com/topic/Lifestyle-Pakistan-exhibition/photos

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Fashion Pakistan Week 2012
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Meera, Humaima & Reema

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I would be stunned (in a good way) if I found some girl wearing the dress at 1:50 at a party. And btw, such eloquent commentary from the reporter. 'Dekhney walay dekhtey rehgaye' :lol:

:laugh:

RdIPnT81BTw

Fashion Pakistan Week 4 to be held in Oct
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After the remarkable success of Fashion Pakistan Week (FPW) 3, FPW is back!

Fashion Pakistan is delighted to announce the dates for FPW 4 Fall/Winter, which are October 17-20, 2012 in Karachi.

Pakistan’s most credible, progressive and cutting-edge fashion week will present the latest men’s wear and women’s wear collections of Pakistani top designers and leading male and female models.

A further objective of the Council is to show the world that the Pakistan fashion industry is a force to be reckoned with and was created to promote and support Pakistani fashion in the global marketplace. “FPW members represent a major segment of the design fraternity working together to encourage, promote and facilitate the development and growth of the fashion industry and make it competitive in international markets by building on relationships with both overseas and domestic buyers; establishing and strengthening ties with foreign designers and ensuring that designers who show under the aegis of FP and the Fashion Design Forum receive ample and the most pertinent press coverage, both locally and internationally,” said Fashion Pakistan Chairperson Shamaeel Ansari. The designers slated to participate at FPW 4 includes names like Fahad Hussayn, Feeha Jamshed, Sanam Chaudhri, Maheen Karim, Fayez Agariah, Sania Maskatia, Zaheer Abbas, Shehla Chahtoor, Maimoona Arshad, Arsalan & Yahseer as well fashion titans like Bunto Kazmi, Sana Safinaz, Faiza Samee, Kamiar Rokni, Sonya Battla, Huma Adnan, Shamaeel Ansari, Maheen Khan and Deepak Perwani.

This is one fashion week you won’t want to miss, as Pakistan’s most influential and fashion-forward designers will showcase their fresh new, well-edited collections
http://www.dailytimes.com.pk/default.asp?page=2012%5C09%5C04%5Cstory_4-9-2012_pg9_10

PFDC & L’Oréal Paris announce dates for PFDC L’Oréal Paris Bridal Week 2012
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The Pakistan Fashion Design Council [PFDC] announce the dates for the second season of PFDC L’Oréal Paris Bridal Week 2012, scheduled to take place in Lahore from 03rd to 06th October 2012 in collaboration with L’Oréal Paris, the world’s leading beauty brand. This announcement follows the critical success of the debut PFDC L’Oréal Paris Bridal Week held in December 2011 which showcased sixteen fashion and jewellery designers styled by over 4 Make-up artists over a period of 4 days highlighting bridal fashion wear, Make-up and jewellery trends for this year.
Culturally, in any Pakistani wedding, the bride is always the focus, with her outfit and colour palette, Make-up, accessories and overall bridal look chosen in keeping with the belief that a bride is to be the most beautiful woman for that special day. Bridal fashion remains the most influential and primary form of fashion and style within Pakistan today. To this end, PFDC L’Oréal Paris Bridal Week 2012 endeavors to define and present both contemporary and traditional Pakistani bridal fashion, jewellery and Make-up trends, fusing to create the ‘Look’ for the bridal season 2012 – 2013.
Showcasing bridal trends for 2013 will be leading names and brands from within the fashion and jewellery industry. PFDC L’Oréal Paris Bridal Week 2012 will also be featuring individual Make-up artists each day, who will be presenting their interpretation of bridal Make-up trends on their respective days.
PFDC will be announcing participating fashion designers, jewellers and Make-up artists for PFDC L’Oréal Paris Bridal Week 2012, in September.
http://www.fashioncentral.pk/blog/2012/07/24/pfdc-loreal-paris-announce-dates-for-pfdc-loreal-paris-bridal-week-2012/#.UE6PRI1lSD8

Pakistani designs for Delhi revealed
NEW DELHI: The festive season is just round the corner and the frenzy for finding striking outfits for Diwali parties or wedding functions has already gripped many women in the city. This year, however, they also have access to couture and pret garments created by some of Pakistan's most eminent designers, as a franchise of the Pakistan Fashion Design Council (PFDC) store opened here on Friday.

Marking an amalgamation of cultures, the store's significance goes far beyond clothes and fashion. While the capital has been host to myriad exhibitions and shows, Pakistani designers have, until now, never officially entered the Indian market. The initiative, store owners and designers say, will help foster communication and bridge gaps between the two countries.

"It will give people an insight into Pakistani culture, and help them understand that the country is not all about terrorism. There are many beautiful elements to our culture that tend to get overshadowed," says designer Nina Khan, who owns the label Nickie Nina.

"We've always had clients from Delhi, and personal interaction between Indians and Pakistanis has always been pleasant. We have to actively work against politicization," says Khadyah Shah, who owns the label, Elan.

The South Extension store itself is designed to facilitate interaction. There are plush tables and chairs all over for consultations and discussions about outfits and a separate exhibition area in the middle. "We will organize appointments with designers so customers here can directly interact with them. We will feature different designers each month so people can access a range of work," says Deepinder Singh Bindra, owner of the store here.

Maheen Kardar Ali of the label Karma says she plans on making trips here every few weeks to make it easier for people to customize or place new orders. Designer Fahad Hussayn, who caters to a younger audience, says that apart from visiting for the launch of each new collection, he will also arrange appointments via Skype.

"Fashion in the subcontinent has a lot to do with heritage and traditional embroideries, so there is a commonality to Indian and Pakistani clothes. Fashion naturally brings the countries together," says Sehyr Saigol, chairperson, PFDC. They run two PFDC stores in Pakistan - Lahore and Karachi - and she says they've already offered space within them to the Indian fashion council.

Bindra's wife, Mini, who runs her own studio and often sources fabric from Pakistan, conceived the project, and also takes care of buying for the store. While there are similarities between the clothing in terms of embroidery, Pakistani silhouettes are distinctive. Keeping intact their design sensibility, yet making the clothes appeal to the Indian customers, is a factor in sourcing, says Mini. "We choose brighter shades, and sometimes ask them to convert their whites and blacks to bridal colours," she says.
http://timesofindia.indiatimes.com/city/delhi/Pakistani-designs-for-Delhi-revealed/articleshow/16509402.cms

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Fashion Avenue holds first ever Fashion Fair in Lahore

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Fashion Fair 2012 was held at Fashion Venue, Vogue Towers on Saturday. A number of designers featured their designs at the fair.

An upcoming fashion designer Hira Umar, comedian Umar Sharif’s daugher while talking to Daily Times, said that she was still at the start of her designing career and had displayed her collection for the first time in Lahore. She said that she had experimented with pure chiffons giving them different cuts, and had tried her best to keep the prices economical as well. Hira said she had used vibrant colours in her first display and was hoping to reach the level of senior fashion designers.

Renowned TV artist and comedian Umar Sharif, while talking to Daily Times expressed how proud he was of his daughter’s collection presented at the fair. He said that an extremely good response was received for the collection. Umar said the prices of the clothes had been maintained to be at an economical level.

Renowned film star Meera who also attended the fair, appreciated the work done by Hira Umar a great deal. She said that Hira was a new talent for Pakistan’s fashion industry. Meera also added how smitten she was with Hira’s designs and vowed to wear her collection for her upcoming films, as it was fine blend of Western and Eastern attire.

A large number of visitors attended the fashion fair and appreciated the work and effort done by the designers. A visitor, Ayesha, also admired Hira’s work, commenting on the prices as “affordable” and the collection as having a wide range of colours.

Fashion Avenue is Lahore’s newest and most exciting multi-brand store. Top designers such as Rizwan Beyg, Umar Sayeed, Nomi Ansari, Kamiar Rokni and Ayesha Khurram have also displayed their exclusive collections at the store.

Source (http://www.dailytimes.com.pk/default.asp?page=2012\09\24\story_24-9-2012_pg9_10)

Paris L'Oreal PFDC Bridal Couture Week begins from today, few pictures.
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Pantene Bridal Couture Week organized by Style360 is ready to take over Lahore
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Lahore, October 12, 2012: After the remarkable success of Pantene Bridal Couture Week 2012 in Karachi, PBCW, the premier bridal show of the country is back to take Lahore by storm!

Hosting the press conference at a local hotel in Lahore, Shanaz Ramzi, GM Public Relations HUM Network Ltd, announced today the details of Pantene Bridal Couture Week 2012. Pantene Bridal Couture Week, held twice a year, was pioneered by HUM Network and Pantene more than two years ago with the objective of promoting Pakistan’s bridal industry and providing a platform for the country’s up-coming and established designers. The grand bridal show has now become one of the most eagerly awaited events of the fashion industry, and has continued to exceed expectations with each passing show.

Announcing the dates of PBCW, scheduled to run from October 13 to October 15, Shanaz Ramzi told the media that the three-day event comprising six shows in all, will be a unique mix of glamour, fashion show runway and entertainment segments that could enliven any grand wedding. This year 21 designers are participating in the Pantene Bridal Couture Week, including top names from Pakistan, as well as India and the UAE.

Sharing his thoughts on the event, Hassan Fawad, brand communications manager Pantene said: “Pantene is one of the leading names in the beauty industry. Pantene Bridal Couture Week by Style360 is emerging as one of Pakistan’s iconic fashion events and we are proud to be associated with it. This platform is not just a means for us to show our support for the booming fashion industry of Pakistan, but it also provides us with an opportunity to build strong, meaningful connections with women across Pakistan.”

The line-up of local designers participating in the event is both eclectic and impressive to say the least. Participating in the three-day event in alphabetical order are: Ahmed Bilal, Ali Xeeshan, Ammar Shahid, Asifa & Nabeel, Cara, Erum Khan, Hajra Hayat, Hijab by Saba & Misbah, Kosain Kazmi, Kuki Concepts, Maria B, Mehdi, Rani Emaan, Sadaf Arshad, Saira Rizwan, Shazia Bridal Gallery, Sonar Jewellery, and Tabassum Mughal.

Aside from this exciting line-up, Pantene Bridal Couture Week will also include a special segment of Grand Couturiers featuring the country’s 13 top designers. Amir Adnan, Shamaeel Ansari, Sana Safinanz, HSY, Nilofer Shahid, Maheen Khan, Deepak Perwani, Nomi Ansari, Rizwan Beyg, Rehana Saigol, Mina Hassan, Nickie Nina and Umar Sayeed are all going to be part of this special segment. Moreover, the show this year will also feature international designers Rashid Ali and Furne from the UAE and Charu Parashar from India.

The first day of the show will be choreographed by Ali Xeshan while day 2 and day 3 shows are being choreographed by the one-and-only, Hasan Sheharyar Yasin. Make-up artist for the first two days is one of the most respected names in the fashion industry and Pantene’s official hair care expert, Saba Ansari of Sabs Salon. The third day’s make-up and hair-styling will be done by the experienced Annie Manzoor of Alle’nora.

Forty female models from across the country will be a part of the event this year including Pantene’s official brand ambassador, Hira Tareen, Mehreen Syed, Mehreen Kanwal (Maha), Rabiya Butt, Nooray Bhatty, Neha Ahmed, Faiza Ansari, Rubab, Fia, Racheal Gill, Ayaan and Rabya Chaudry.

Peshawar’s bold leap in fashion

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Nice!

Mainoo Vaant! :drool:

Karachi Fashion Week 2013
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Karachi Fashion Week 2013
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Karachi Fashion Week 2013
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This is a side of Pakistan that I love!

Karachi Fashion Week 2013, day 2
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Karachi Fashion Week 2013, day 2
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great pics.....Pakistani Fashion rocks

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http://www.pfdc.org/

Live streaming video link of PFDC Fashion week

PFDC and other sources claiming it to the largest and memorable Fashion event in Pakistan history.

PSFW Ramp ready to kicks off the show...
https://twitter.com/SunsilkPakistan/status/327693671745069057/photo/1