desert burner
July 25th, 2009, 01:47 PM
The increasingly competitive Kenyan Airspace is about to be squeezed further by a brand new budget airline offering international routes, initially to Johannesburg and London. OneJetOne, which is due to start active marketing and promotion next week, plans to begin an ambitious roll-out of new flights from late September this year, starting with routes on Airbus A320s and A330s from Nairobi to South Africa and the UK.
Seat prices, say OneJetOne CEO Arjun Ruzaik, will be cheaper than any current airlines servicing these routes.Mr Ruzaik, who was previously the CEO of charter airline Holiday Air and budget, scheduled airline Air South Asia, says costs will be kept down through using online booking only, passengers paying for food, and maximum efficiency in the deployment of staff.
The airline is currently recruiting for more than 40 vacancies with the new airline. On 1st February it opened a website, onejetone.com, and within the first two weeks has received nearly 5,000 sign-ups for job details, said Mr Ruzaik.
The airline’s opening coincides with both job cuts and reduced flights by some of the airlines currently operating out of Nairobi, giving OneJetOne a ready shot at top airline talent.
However, the budget airline will face its own challenges in ensuring profitability. Kenyan-owned, the airline is being financed by external investors, says Mr Ruzaik. The source and scale of funding have not yet been announced, but it is thought to originate from South-East Asia.
The aim, says the CEO, is that the company will move swiftly to offering flights connecting East Africa with other African destinations, Europe, Asia and the Middle East. It’s motto, as it sets out on the first big road of marketing, is “fun to fly”.
But for the established airlines, OneJetOne’s arrival, and ambitions, may prove rather less than fun.
Seat prices, say OneJetOne CEO Arjun Ruzaik, will be cheaper than any current airlines servicing these routes.Mr Ruzaik, who was previously the CEO of charter airline Holiday Air and budget, scheduled airline Air South Asia, says costs will be kept down through using online booking only, passengers paying for food, and maximum efficiency in the deployment of staff.
The airline is currently recruiting for more than 40 vacancies with the new airline. On 1st February it opened a website, onejetone.com, and within the first two weeks has received nearly 5,000 sign-ups for job details, said Mr Ruzaik.
The airline’s opening coincides with both job cuts and reduced flights by some of the airlines currently operating out of Nairobi, giving OneJetOne a ready shot at top airline talent.
However, the budget airline will face its own challenges in ensuring profitability. Kenyan-owned, the airline is being financed by external investors, says Mr Ruzaik. The source and scale of funding have not yet been announced, but it is thought to originate from South-East Asia.
The aim, says the CEO, is that the company will move swiftly to offering flights connecting East Africa with other African destinations, Europe, Asia and the Middle East. It’s motto, as it sets out on the first big road of marketing, is “fun to fly”.
But for the established airlines, OneJetOne’s arrival, and ambitions, may prove rather less than fun.