Thai Forum

www.centralembassy.com

http://www.skyscrapercity.com/showthread.php?t=373608


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Name : Ritz Carlton Hotel and Residence
Location : Ploenchit Road, Former British Embassy
Developer : Central Pattana Limited
Project Keys : 55 Storey Ritz Carlton Hotel with a retail podium
Construction Starts : Early 2009
Construction Finishes : The end of 2012

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Central Embassy by Amanda Levete Architects

March 26th, 2009


Amanda Levete Architects have unveiled Central Embassy, a 30-storey retail and hotel project in Bangkok, Thailand.

The tower will be built in the former gardens of the British Embassy in the city.

Amanda Levete Architects was formed after Levete and former partner Jan Kaplicky, who had previously worked together as Future Systems architects, went their separate ways.

Kaplicky died earlier this year.

Here’s some info about the Bangkok project provided by Amanda Levete Architects, followed by an announcement on the formation of the office sent out earlier this month:


Amanda Levete Architects Announce Architectural Landmark for Bangkok

Amanda Levete Architects is to develop a major retail and hotel complex in central Bangkok, Thailand. Central Embassy, located on Bangkok’s primary commercial artery Ploen Chit Road, will be a new architectural landmark for the city and region.

The 1.5 million sq ft project will occupy the former gardens of the British Embassy in Nai Lert Park, and will consist of a 7-storey retail podium and a 30-storey 6-star hotel tower. Work on site is scheduled to begin in 2010 and to complete in 2013.

“Central Embassy will be the first contemporary landmark building in Bangkok. It is demonstrably of its time but rooted in Thai heritage and culture. Our architectural ambition is matched by the ambition of Central to create the best and most exciting retail and hotel destination in Thailand.” – Amanda Levete

The design merges the distinct features of a podium and tower into a sinuous and continuously twisting coil. The form wraps around two vertical light wells in the retail podium and at the same time encloses and exposes a series of exterior courtyards and roof gardens for the hotel. Internal spaces break apart to reveal stepped terraces and vertical gardens.

“Our design for this project has been underpinned by two strands of parallel research. We carried out extensive studies in Thailand exploring and documenting traditional patterns, materials and fabrication methods. In tandem, we’ve experimented with the application of advanced digital design techniques such as scripting and parametric modelling as a means of abstracting our hands-on research to create an innovative synthesis of technology and heritage that is specific to the context of Bangkok.” – Alvin Huang, Project Director, Amanda Levete Architects

Drawing on motifs and patterns found in traditional Thai architecture, the facade of the building is composed of a dynamic and fluid three-dimensional array of ceramic tiles. Changes in gradient, rotation and spacing break the long spans of continuous frontage into a rich pattern.

On regarding the facade, this design element will draw attention to the building’s coiling form and give varied impressions of the depth, shape and colour of its skin with each step taken. Conceived with the intention of reinterpreting Thai heritage and culture in a modern context, the project is a unique opportunity to merge traditional craftsmanship with contemporary digital design.

Renowned for attention to detail and with a track record in delivering iconic architecture for retail and leisure, Amanda Levete Architects will produce a stunning landmark for the city of Bangkok.

–

PRESS ANNOUNCEMENT
12 March 2009

AMANDA LEVETE ANNOUNCES FORMATION OF NEW OFFICE

We are pleased to announce the formation of Amanda Levete Architects following the late Jan Kaplicky and Levete’s decision in 2007 to pursue independent interests.

Amanda Levete has formed the new office together with directors Alvin Huang, Kwamina Monney and Ho-Yin Ng on a strong foundation of established and new projects and a reputation for work of originality and integrity. The ethos of the office is rooted in design research. As an extension of this agenda, we use the design of furniture to explore architectural ideas and test material possibilities at a smaller, more intimate scale. The team is a talented multi-national group of architects, designers, graphics specialists and engineers working at the intersection of design, technology and materiality, whose work is groundbreaking and thought provoking.

The new office begins with the prestigious international projects won by Levete in recent years. Among them is the redevelopment of media giant News International’s headquarters in east London to create a campus for its UK operations including the Times, Sunday Times, News of the World and the Sun newspapers and other News Corporation businesses including Dow Jones, Harper Collins, MySpace and 20th Century Fox.

In Thailand Amanda Levete Architects has been commissioned to design a resort and private collection of villas for private investors and a 1.5 million sq ft retail and hotel development in Bangkok for Central Retail Corporation. The office has recently won a competition to design a mixed-use complex in East London for developer Londonewcastle. Projects currently under construction include Spencer Dock Bridge in Dublin, a subway station in Naples in collaboration with artist Anish Kapoor, as well as offices in Oxford Street and a City Academy in Southwark.

The formation of the new office follows the end of Levete’s 20 year partnership with Jan Kaplicky at the influential Future Systems. One of the most innovative practices of its time, Future Systems completed award winning and internationally recognised buildings including Selfridges department store in Birmingham and the media centre at Lord’s cricket ground which won the prestigious Stirling Prize.


http://www.dezeen.com/2009/03/26/central-embassy-by-amanda-levete-architects/


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CRC to start Embassy development next year

Bangkokpost Published: 6/05/2009 at 12:00 AM


Central Retail Corporation (CRC), the country's largest retail chain, expects to start a development costing 10-15 billion baht at the British Embassy site next to Central Chidlom next year.

The planned 30-storey building has been inspired by the infinity symbol.
The planned development, confirmed at a recent meeting of top executives, is expected to take at least three years to complete.

The nine-rai plot was purchased from the British Embassy in early 2006 through Tiang Chirathivat Real Estate, an affiliate of the Central Group.

The planned 30-storey building will include retail and entertainment areas as well as a six-star hotel. The company has been negotiating with international chains including Ritz Carlton to find a company to manage the hotel.

A Central Group executive, who asked not to be named, said the new development would be linked with the Central Chidlom department store and the Phloenchit BTS station to improve traffic flow.

He said CRC would develop what the area needs and what complements Central Chidlom, the group's flagship store.

"We will continue to invest in our new development next door to Chidlom. But we are not in a hurry for this project and want to make it a new landmark for Bangkok and a must-see for visitors to Thailand."

Under an earlier business plan, CRC chief executive Tos Chirathivat said the project would have a maximum usable space of 160,000 square metres.

The new development would echo shopping destinations such as New York, Paris and Singapore and create a leading shopping street linking Sukhumvit, Phloenchit, Ratchaprasong and Siam Square.

The London firm Amanda Levete Architects has designed the building based on the symbol for infinity, which reflects the group's vision of dynamic development. The facade will use reflective materials whose colours can be adjusted using advanced computer software.

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That looks like a really special but also plastic design to me. Would it fit a city like Bangkok? What are the surrounding buildings like.

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Looks like a coiled snake

Holy Moly! Aren't there enough places to shop in Bangkok?!?!

That looks like a really special but also plastic design to me. Would it fit a city like Bangkok? What are the surrounding buildings like.

Sure, it will. This area of Bangkok is booming (and becoming very dense). Just on the opposite conner, you'll find another great, futuristic project Park Ventures

Here's the Park Ventures thread.
http://www.skyscrapercity.com/showthread.php?t=528639


Also, just across the road, the Sivatel is on the rise.

The Sivatel
http://www.skyscrapercity.com/showthread.php?t=380704


not to mention many other projects just completed/ or under construction in its immediate surrounding area.

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this one looks promising! bangkok look so futuristic!

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it seems like this project must be postponed

...due to unrest, but we shall work hard to rebuild this city.

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We would to know when costruction will start!

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Central Retail launching Bt10 bn complex on old UK embassy site

The Nation Published on January 27, 2011


To cash in on the fast rebound of the local retail market, Central Retail Corporation (CRC), Thailand's largest retail conglomerate, will next month hold the official launch of its first premium Bt10billion multipurpose complex, on the prime plot of land previously occupied by the British Embassy.

Named Central Embassy, the complex is aimed at shaking up the premium retail landscape in downtown Bangkok, including those in the Ratchaprasong shopping district.

CRC chief executive officer Tos Chirathivat said the company would announce details on the Central Embassy project to local media on February 9, while the grand launch of the multipurpose retail complex would be made the following day.

The design work of the Central Embassy complex has been comฌpleted and the stonelaying ceremoฌny was conducted on January 18.

A combination of cuttingedge design technologies and flowing contours define a 37floor building comprising an eightstorey retail podium, verdant sky terraces and a sixstar hotel tower that come together in a blend of originality and integrity, the company says.

The construction of the luxury multipurpose complex, including the retail podium and hotel tower, will start in the second quarter of this year and be completed by 2013.

"We have seen better retail performance so far this year, with 10percent yearonyear growth posted in January," Tos said.

Spending power

Piyawan Leelasompop, vice presฌident of Central Department Store, the departmentstore unit of CRC, said that CDS, together with its other retail business units, including Supersports, Power Buy and B2S, achieved 5 per cent sales growth to Bt48 billion last year.

"We have seen better spending power of local shoppers with average ticket value increased by 7 per cent in the last month of 2010," Piyawan said.

CDS expects its overall sales, together with CRC's other store units, to reach Bt13 billion in the first quarter this year, Piyawan said. Central Department Store alone expects to achieve sales of Bt7.5 billion in the quarter.

Piyawan said CentralPlaza Lat Prao would be temporarily closed from February 14 for a major renovation, which would take about six months. The 30yearold shopping complex will be reopened in July, while the Central Department Store at CentralPlaza Lat Prao will be officially opened in September.

Nattakit Tangpoonsinthana, executive vice president of marketing for Central Pattana (CPN), a leading shoppingmall developer and operator of CentralWorld shopping complex, said the company expected overall shopper traffic at its malls to increase significantly by between 7 and 8 per cent this quarter.

"We have seen better economic and political situations. The politiฌcal atmosphere has improved significantly, as all political rallies have been well managed. Every stakeholder in the political sector, both anti and progovernment protesters, have tried to make compromises and conduct their rallies in a more discipline manner," Nattakit said.

He said CPN had committed to an investment plan to develop three major shopping complexes in Chiang Rai, Phitsanulok, and Rama IX Road in Bangkok this year.

The companies yesterday launched their first synergy campaign, "The Amazing Chinese New Year 2011", with a budget of more than Bt160 million, aimed at increasing shopper traffic by 2025 per cent during the auspicious Lunar New Year festival. The campaign is expected to generate Bt2 billion in overall sales.

Central Embassy Website Launch

http://www.centralembassy.com

Central Embassy plan unveiled

Bangkokpost 9/02/2011

Central Retail Corporation is taking the lead in developing the retail business in the Phloen Chit area with the unveiling of its 13-billion-baht Embassy project.

The long-awaited plan for Central Embassy, which occupies land that Central acquired from the British Embassy, was officially announced yesterday with work to start imminently and is scheduled to be completed in the last quarter of 2013.

Apart from Central Embassy, about 100 billion baht worth of investments will be poured into related developments of high-end luxury residences, premium hotels, office buildings and serviced apartments around the intersection of Wireless and Phloen Chit roads. They include Park Ventures by the TCC Land group of liquor tycoon Charoen Sirivadhanabhakdi, and Okura, a top-end hotel and resort chain from Japan.

"The Central Embassy project will become Bangkok's first iconic retail building," said Tos Chirathivat, chief executive of CRC.

He said Central Embassy was conceived because the company was confident in Asia's economic growth.

Given Asia's huge population of 4 billion and the formation of the Asean Economic Community (AEC) in 2015, the region offers unprecedented purchasing power in years to come.

"Of the top 30 cities by population, 19 of them are in Asia, including Shanghai, Mumbai, and Seoul. Bangkok is an important city in Asean because we are a centre of change and attract the third-highest number of tourists behind Paris and London," said Mr Tos.

He also believes global trade momentum has shifted from the US to Asia, adding to purchasing power. Driven by high-population markets in China and India, the Asian economy is anticipated to be larger than Europe's in four to five years.

Central Embassy, located on a nine-rai site, is a 37-floor complex comprising an eight-story retail and lifestyle podium and a 30-floor luxury hotel tower with 222 rooms, to be managed by the Park Tower chain, its first Thai management contract. The complex has a total area of 144,000 square metres with 70,000 sq m for retail. The company expects to break even within 10 years.

The project will lead to a 400-metre combined facade for Central Embassy and Central Chidlom, with a skybridge connecting the two. Central Chidlom will be renovated to achieve a consistent look and feel.

"We're not worried about local political and economic uncertainties," added Mr Tos. "Everybody has a role to play to boost the confidence of the country."

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Pilling about to start

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2011-05-17

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,,

I'm really would like to see this building finished. Nice design, i wonder how the cladding will work out. :)

24 August 2011

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07/12/2011 from Thai forum.

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Iconic structure!:cheers:

Project Duration's changed. :)

Central Embassy

Project Information

Status : In Progress
Design : PI Design Co.,Ltd.
Project Manager : Project Planning Services Co.,Ltd.
Site location : Wireless and Ploenchit Road junction
Detail : - Premium commercial office space to 725,000 sq.m.
- 5-star hotel rooms to 5,000 rooms
- High-end serviced apartments to over 3,000 units
- Luxury condominium units to over 3,000 units
changed to
- Over 140,000 square meters of gross construction area
- 8 levels of premium retail spaces including an ultra-premium cinema
- A Park Hyatt six-star hotel with sky bar
- 5 levels of basement for parking
Project Duration : March 2010 to April 2013 changed to March 2011 to November 2014

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Credit : http://www.pps.co.th/project_detail.php?id=92

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Nice photo

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taken by me

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