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QUEZÓN CITY | 53 Benitez [2T|9F|res]

40K views 48 replies 19 participants last post by  ajosh821 
#1 · (Edited)
The Company acquired a 3.1 hectare property in Cebu City in September 2012 and in Santo Tomas Batangas last November 2012. The latter was acquired to meet the requirements of the Economic and Socialized Housing Law found under Batas Pambansa 220. The Cebu property will be launched in 2013, together with the properties acquired in Quezon City and San Juan City. The Company will launch its second brand, Primaries, by first the half of 2013. The 0.8 hectare property in Quezon City will become its first project.

Source: Rockwell Land Annual Report 2012
 
#3 ·
It might be this? Not sure though, but it's a rockwell property in QC.

205 Santolan by Rockwell

Location map




Website: http://www.205santolanbyrockwell.com/
the Primaries development is at the corner of p tuason and benitez streets...kaharap lang nung parang castle na chocloate outlet..:) i think it used to be a film studio ground (sampaguita films ata) na naging bus depot now for residential development na siya
 
#4 ·
I think ito ang location. Halos tabi sila ng Accolade Place ng DMCI with LVN Studios in between them, and a few blocks away ay ang Robinsons Magnolia.
 
#6 · (Edited)
53 Benitez ang official name ng project na ito.

Logo



Renderings









Source: Primaries Development Corporation

Wala pang official announcement kung kailan ang launching nito.
 
#8 ·
SMDC should learm more from Rockwell how to name their residential projects and effective branding. kahit low-rise and mid-income projects ng Rockwell, ang sossy pa rin eh. Ayala is next to have this kind of branding prowess imo.
 
#11 ·
Amenities (sorry kung maliit ang pics :D)



GRAND ENTRANCE
At 53 Benitez, safety and security is the standard - where your home will be accessible through a gated entrance. The perimeter of the development is well-lit, and security personnel will keep watch over your home around the clock.



CLUBHOUSE
You need not go further from your home as a fitness center, private function room, and pocket gardens will help residents take a break from the chaos of everyday living.



POOL
Encircled by lush landscaping, relaxing amenities at 53 Benitez are a perfect fit for your lifestyle. A serene outdoor swimming pool with a kiddie pool and an indoor playground gives room for you and your family to create new memories.


CONVENIENCE RETAIL
Inside the complex, a friendly convenience store, water station and laundry services also keep your basic needs in check.
 
#12 ·
PROJECT TEAM



ARCHITECTURE
Pimentel Rodriguez Simbulan & Partners (Architect of The Grove by Rockwell)

LANDSCAPE DESIGN
Joaquin Zialcita

INTERIOR DESIGN
Erfe & Associates

STRUCTURAL DESIGN
Sy^2 + Associates Inc.

CIVIL WORKS DESIGN
RSA and Associates

MECHANICAL ENGINEERING DESIGN
Oscar Roque Mechanical & Fire Protection Consultants

ELECTRICAL ENGINEERING DESIGN
A.S. Licerio EngineeringConsultancy

PLUMBING AND SANITARY ENGINEERING
NBF Consulting Engineers

FIRE PROTECTION DESIGN
Oscar Roque Mechanical & Fire Protection Consultants

QUANTITY SURVEYOR
Langdon Seah Philippines, Inc.

Source: 53 Benitez Project Team
 
#13 ·
Rockwell investing P12b
By Jenniffer B. Austria | Manila Standard Today | Thursday | Posted on May. 30, 2013 at 12:00am

Rockwell Land Inc., the real estate arm of the Lopez group, is investing P12 billion this year to introduce projects for the broader market and expand to Cebu.

Rockwell Land president and chief executive Nestor Padilla said in an interview following the annual stockholders’ meeting the company would launch next month its second residential brand Primaries catering to the mid-market.

The first project under the Primaries brand is a two-tower mid-rise residential building called 53 Benitez. The project, located in New Manila, Quezon City, offers 346 residential units selling at P86,000 to P90,000 per square meter.

The company expects to generate P2.2 billion in sales from the project.

“While maintaining our strong foothold in the high-end segment, we are optimistic at an overwhelming reception of Primaries from the local market,” Padilla said.

Rockwell Land will launch its first project outside Metro Manila following the acquisition of a 3.1-hectare lot in Lahug, Cebu.

Source: http://manilastandardtoday.com/2013/05/30/rockwell-investing-p12b/
 
#18 ·
53 Benitez by Primaries: Big dreams in a mid rise
By Manila Standard Today | Friday | July 13, 2013

“Where Dreams Take Flight” is a big promise for any real estate developer to make, but Primaries, the newest subsidiary of Rockwell Land, is expected to deliver just that and more with its much anticipated mid-rise residential development, 53 Benitez.

With only 2 and 3 bedroom units in two seven-storey towers, 53 Benitez creates a suburban community environment in the center of the city. It is the perfect place to build your dreams and invest your future. With spacious unit sizes available, newlyweds, start up families or those who do not prefer a cramped condo lifestyle, 53 Benitez provides its residents with the ideal space that is derived from a real understanding of the needs and dreams of the modern Filipino family.

Typical living areas are provided with functional facilities that provide the residents with well thought of conveniences such as an extra bathroom, accessible balconies in each unit, maids or utility rooms and a rooftop drying cage. All these features contribute to a convenient flow to efficient living every day.

Designed with a natural flow

The two residential structures are constructed to incorporate vertical and horizontal passive cooling technology to allow for hallways and surrounding areas to be spacious and airy with natural ventilation – smart designs for the new urban dweller. These areas are designed as floating corridors that let natural light seep through fair bright days and cool breezy nights and gives you your own modern condo version of a porch.

53 Benitez is dotted with pocket gardens and natural greenery to enhance the relaxing and laid back atmosphere. With beautiful pools and a playground, families can spend quality time with each other.

Residents can also utilize a fitness center and private function room available exclusively to homeowners, and convenience retail stores available within the compound for daily necessities.

First class security

Primaries boasts of the security features of the gated community as the compound is accessible only to homeowners and authorized persons, while roving security and CCTV cameras closely monitor the well-lit grounds. Automatic fire alarms and fire protection systems are installed and maintained, and emergency power for each unit is also provided in case of emergencies.

The model unit is available for viewing onsite in 53 Benitez, located in the corner of P.Tuazon and C. Benitez Avenues in Quezon City. For more information, call 828-9888 or visit www.primaries.com.ph
 
#29 ·
53 Benitez Update (As of 10-21-2013)



Construction of 53 Benitez has already begun!
The site is currently being excavated with the foundation layout of Tower 1!
 
#30 ·
53 Benitez Held its First Concrete Pouring and Site Office Blessing last October 31!

Be part of our growing community at C. Benitez St. corner P. Tuazon St. in Quezon City and drop by this November 9 – 10, Saturday to Sunday for another much anticipated Open House event.


In the photo, L-R: Mr. Ronald Genove, Project Manager from Hi Integra, Mr. Alfredo Estrella, Project Director, Ms. Aimee Contemprato, Cost Control Supervisor, Ms. Jolleen Celestino, Manager for Design and Construction, Ms. Malou Pineda, Primaries SVP, Ms. Alice Erfe, Interior Design Consultant, Ms. Rochelle Baylon, Senior Manager for Design and Construction, Fr. Joey Martin, Mr. Tito Supang, Construction Manager, Ms. Sheila Borromeo, Sales Head, and Ms. Charisse Adriano, Broker Partner Manager

 
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