SkyscraperCity Forum banner

✈ | Singapore-Based Carriers | SQ*/MI/TR/TZ

342K views 905 replies 126 participants last post by  hkskyline 
#1 ·
The Creation of Singapore Airlines



From a single plane to an internationally respected brand, almost 60 years of innovation and service has propelled the growth of Singapore Airlines to become one of the world's leading carriers with an advanced fleet. We began with three flights per week, and today our route network spans 90 destinations in almost 40 countries. Years ago, Singapore Airlines was the first to offer free drinks and complimentary headsets. More recently, we pioneered inflight telecommunications services and unparalleled inflight luxury. Soon, we will be the first to put the world’s largest plane into service.


From First Flight to Soaring Height



The history of Singapore Airlines dates back to 1 May 1947, when a Malayan Airways Limited Airspeed Consul took off from Singapore's Kallang Airport on the first of three scheduled flights a week to Kuala Lumpur, Ipoh and Penang.


Over the next two decades, the Airline steadily acquired more planes. There were additions of the DC-4 Skymaster, Vickers Viscount, Lockheed Super Constellation, Bristol Brittania, Comet IV, and the Fokker F27.


On 16 September 1963, the Federation of Malaysia was born and the Airline became known as Malaysian Airways Limted. In May 1966, it became Malaysia-Singapore Airlines.
Later, the new look of the Airline evolved further with its first Boeings - three B707s, then a fleet of B737s.

In 1972, Malaysia-Singapore Airlines split up to become two entities - Singapore Airlines and Malaysian Airline System.

This change was used to launch a new, more modern service approach on the airline. To house a special fleet of B747s, B7272s, and DC-10s, the new Singapore Airlines also boasted a new airfreight terminal and a B747 hangar.




The Singapore Girl is Born

In 1968, the sarong kebaya uniform designed by French couturier Pierre Balmain was introduced and the internationally recognized image of the Singapore Girl debuted.








A Reputation for Inflight Firsts


The 1980s brought a number of firsts. The Singapore Airlines fleet continued to grow, in impressive and historic ways. It had the first A300 Superbus, the B747-300 Big Top, the B757 and the A310-200. We are also the first airline in the world to operate an international commercial flight across the Pacific Ocean with the 747-400 Megatop.


In the 1990s, Singapore Airlines revolutionized inflight communications and entertainment through the KrisFone - the first global sky telephone service - and KrisWorld offerings. At the same time, we sought to further improve our unparalleled fleet, placing a US$10.3-billion order for 22 B747-400s and 30 A340-300s in 1994, a US$12.7-billion order for 77 B777s in 1995, and a US$2.2-billion order for 10 A340-500s in 1998.


In 2000, the Airline placed 19 A380s on firm order and a US$4 billion order for 20 more B777-200s in 2001. The A380, the world's largest commercial plane will soon enter service with Singapore Airlines, making it another world’s first.




The Highest Service Today

Singapore Airlines today is built solidly on our history, from the designer bone china flatware to the Bulgari cologne for First Class passengers, to our advanced fleet of aircraft and motivated employees.


Today, our inflight service is of the highest order. The Singapore Airlines World Gourmet Cuisine boasts a selection of exclusive and tantalising signature dishes, specially designed by a panel of nine internationally renowned chefs, and a wine list selected by three of the world's most discerning wine consultants.
KrisWorld, Singapore Airlines' award-winning and ever-expanding inflight entertainment system, offers customers a wide range of entertainment options. Customers can choose from a variety of movies, TV programmes, music CDs and channels. There is also an extensive selection of video games and interactive applications including Berlitz Word Traveler, a fully interactive learning programme.

Singapore Airlines became a full member of the global Star Alliance in 2000 and with it came "seamless" worldwide air travel. With the extensive network of partner airlines, connecting flights, frequent flyer points, and baggage clearance are now a breeze.

Singapore Airlines’ route network reaches out to over 90 destinations in close to 40 countries.




A Future of Firsts
Singapore Airlines will make Aviation history when the Airline will become the first Airline to operate the world's largest aircraft, the Airbus A380.


The future promises to bring more firsts like these, as we at Singapore Airlines, continually strive to drive quality service through innovation.

 
See less See more
9
#464 ·
Of course, because they have to use different tone, due to different kind of service offered by each carriers. While FlyScoot is a low cost carrier, Royal Brunei is a full service airline.

There is a tendency for full service carrier to use calmer color to represent elegance, while low cost carrier tend to use brighter and bolder colors to make them more appealing (in some way).
 
#465 ·
A new long-haul budget carrier owned by Singapore Airlines is set for its inaugural flight, hoping to grab a piece of Asia's burgeoning no-frills travel market.

Scoot said in a statement that its first flight will leave Singapore late Monday heading to Sydney.


Scoot said it also plans to start flights this month to Australia's Gold Coast and later to Bangkok and the Chinese city of Tianjin.


Scoot is beginning operations with a fleet of four Boeing B777-200 aircraft.


Scoot's two main competitors in the region's long-haul budget market are Air Asia X, owned by Malaysia's AirAsia, and JetStar, a unit of Australia's Qantas.


Singapore Airlines said last month it posted its first loss since 2009 in the first quarter as higher fuel prices sent costs up.

http://www.wcarn.com/cache/news/19/19586.html
 
#466 ·
Today Scoot also announced SIN-TPE-NRT, thus taking the final slot for a Singapore carrier to land in Tokyo. At least JetStar won't get it now. :lol:

I am very interested in Scoot, whether it be FlyBag (short haul) or even ScootBiz fares for the long haul. The newly announced SIN-TPE-NRT route is particularly good, as it allows access to Tokyo on a budget fare.

However, I cannot understand the SIN-BKK route from Scoot. I presume they just want to steal some thunder from TG's A380 when it commences in October on that route, although TG won't be leaving it on that route forever.

I also understand SIN-BKK is one SQ's biggest selling routes, so I can't fully understand why they want to utilise their LCC subsidiary on the route too, unless they forsee the route being totally LCC one day...
 
#467 ·
However, I cannot understand the SIN-BKK route from Scoot. I presume they just want to steal some thunder from TG's A380 when it commences in October on that route, although TG won't be leaving it on that route forever.

I also understand SIN-BKK is one SQ's biggest selling routes, so I can't fully understand why they want to utilise their LCC subsidiary on the route too, unless they forsee the route being totally LCC one day...
It's all about aircraft utilization, planes can't just sit idle for long hours waiting for the next long haul flight
 
#469 · (Edited)
Singapore Airlines going 4 times daily to London
Between 9 September and 21 October Singapore Airlines is lifting its capacity between Singapore and London to four flights a day each way, three in A380s and a fourth in a 777-300ER.

That is the same number of flights Qantas is entitled to under its current air traffic agreement, but has cut back to two A380s daily, one each originating in Melbourne and Sydney, plus hand offs to BA connections in Bangkok and Hong Kong.

On the current timetable, which may change by that time, Singapore Airlines may be operating three A380s daily from Australia to Singapore. The word ‘may’ is getting a work out because as regulars have often complained in forums, its A380 arrangements out of Sydney had been prone to ‘equipment changes’ at different times earlier this year, making it sometimes uncertain as to exactly what it was offering, as sometimes the alternative wasn’t the 777-300ER, but other jets without the top notch business class and other amenities on its biggest Airbus and biggest Boeing.

The change however will give Australian travellers even more reasons to choose to fly all the way to Europe and the UK on Singapore Airlines, which also operates A380s to Paris, Frankfurt and Zurich, and supports its European network with additional 777-300ERs.

It also underlines a problem common to Qantas and Virgin Australia’s less frequent flights that connect with onward Etihad services at Abu Dhabi, and that is, a single carrier service is always more convenient.

It is a big problem for Qantas customers. There is a relationship between loyalty and frequency of service, and if it can’t sell what people want in terms of flying to London, then it can’t expect to be taken seriously when it complains about a lack of support by Australians.

Unless you have the seats to sell, whinging about successful competitors to London is pointless. Singapore Airlines is pickling up the golden opportunity offered to it by the little Qantas policy, in which the airline’s management reduces risk and costs by reducing flying.
Source: http://blogs.crikey.com.au/planetalking/2012/06/07/singapore-airlines-going-4-times-daily-to-london/
 
#490 ·
Any chance Scoot fly to Seoul in the future?

Cheaper fare to Singapore would be nice. More option as well.
I cannot understand SCOOT at the moment. Why launch a low cost carrier with no destinations? Do they think people are only interested in flying to Australia or Tokyo?

Places like CCU, MAA, CMB, RGN, REP, KMG, LIJ, CTU, JZH, HKT, PEN, DPS - most of which should not be on Singapore Airlines or Silkair's routemaps.

I would prefer to use Scoot rather than AirAsia, but really it's no competition at the moment is it? You can fly everywhere on AK and nowhere on TZ!
 
#486 ·
China Cargo codeshares with SIA Cargo
(WCARN.com, July 12)

Recently, China Cargo Airlines Limited and Singapore Airlines Cargo signed a codeshare agreement on freight services between Shanghai and Singapore, which greatly enhances both parties' competitiveness on that route.

"The codeshare partnership enables Singapore Cargo to better take part in Chinese cargo market. Meanwhile, it will provide customers with more flexible and high-quality services; the unified interface for ordering cabin space offers more choices for customers." said the SIA Cargo president Chen Kaiping.

more: http://www.wcarn.com/cache/news/20/20279.html
 
#488 ·
Singapore Airlines load factor up at 69.9 pct in June

SINGAPORE, July 16 (Reuters) - Singapore Airlines filled 69.9 percent of the available space on its planes in June, higher than the 66.9 percent in May and the 68.6 percent a year earlier.

The passenger load factor rose to 83 percent in June from 78.8 percent a year earlier but the cargo load factor fell to 63.1 percent from 64.0 percent, SIA said on Monday.

SIA's regional unit, SilkAir, reported a decline of 0.4 percentage points in its passenger load factor to 78.7 percent from a year earlier.

Singapore Airlines is due to report quarterly earnings on July 25.

Table: Singapore Airlines capacity usage*

June 2012 May 2012 June 2011 Change Y/Y

Overall load factor 69.9 66.9 68.6 1.3 pts

Passenger load factor ** 83.0 75.8 78.8 4.2 pts

Cargo load factor 63.1 62.8 64.0 -0.9 pt

Passengers carried *** 1.54 1.457 1.402 9.8 pct


* load factor in percent

** refers to SIA only, measured in millions, percentage change

*** millions
 
#491 ·
^^ Scoot mainly focuses on the medium longhaul market with Bangkok as the only shorthaul destination to keep their planes in the air(other shorthaul destinations are served by Tiger) and scoot has only two planes at the moment so they can't launch that many destinations:)
 
Top