Join Date: Jan 2012
Location: new india
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its construction began in August 2012
From the farm to the skyscrapers
Meet Jean and Graciola Francisco, Santa Catarina builders who plan the tallest building in Brazil.
By Tatiana Bautzer
The businessman Francisco Graciola remember to this day the film salon barbershop that opened to 18 years in Blumenau, in the Vale do Itajai, Santa Catarina, to escape the harsh life in the countryside. In the rented hall thirty feet square, Graciola worked as a barber during the day and slept at night. Forty-one years after the accounts became more difficult for the owner builder FG Enterprises, headquartered in Camboriú, the largest resort in the Santa Catarina coast. Only the oldest son Jean, 32, who runs the company, knows exactly the size of the company works in the Santa Catarina coast. In time, 330,500 meters square is under construction. The successful family Graciola makes no question of discretion
Graciola Francisco: 59, the founder of FG has worked in the field, was a barber and merchant;
Jean graciola: the heir to 32 years dropped out of college administration and heads the company's expansion.
The newest goal of FG, which should earn $ 210 million this year and employs two thousand employees, is to build the tallest building in Brazil. Already approved by the city of Camboriú, known by the wall of buildings that creates a shadow over his main beach in the afternoons, the Infinity Tower Coast, 66-story, begins to be built in August. With almost 240 meters high, will have mixed use residential and commercial area with shops and services on the ground floor. Each apartment of high standard will cost $ 1.6 million. Like the other buildings in the FG, the Infinity has some touches of extravagância.Uma trademarks of the logo is featured in the building, and sculptures from dozens of meters on top of buildings, visible from miles away. The Infinity has an obelisk.
Also common in the construction of residential swimming pools with waterfalls coming into and details in gold metal. "I enjoy making beautiful things and different," says Francisco Graciola. Three of 12 children of a rice planter of the rural area of Gaspar, on the outskirts of Blumenau, also decided Graciola boy who wanted to work in the city. Barber, quickly became a dealer, renting a nearby diner. In some years already owned a network of cafes and bakeries in Blumenau, and was gradually attracting the brothers to play the different businesses. He became interested in real estate investing initially for what was left of the profits of trade. The first was the experience in the construction of a "little building" four floors, with apartments for rent.
Since then, "Chico" as it is called by the officials, not left over construction. Among its projects are two hotels, the Park Hotel Fazzenda in his hometown, and German Village in Piratuba. FG, created nine years ago to build on land that had been purchased by Graciola the coast, is the third developer opened by the manager. During this period, Graciola surfed in the euphoria of Camboriú estate, near the port of Itajai. Taking the value of the land bank, focused on the construction of high standard apartments, sold to businessmen and investors from around the country "a land that was worth $ 5 million five years ago does not go for less than $ 30 million today" says Jean. The heir, who works with his father since his teens and dropped out of college of business administration, is an enthusiast of the buildings over 200 meters tall.
Beyond Infinity, FG plans another building bigger, 80-story, whose project is under development. To search for architectural solutions for these ventures, Jean and architects have been building the Panama, Dubai and several Chinese cities, famous for the world's tallest building, Burj Dubai, with 828 meters. The higher buildings require different construction techniques with deep foundations and use stronger concrete in much larger volumes. Amid expectations of an increased exposure to residential giant, Jean is starting an expansion plan in the FG. The expectation is to increase annual revenue by 35%. Until now, the management of works in the niche of high standard has been conservative: the company has low debt and does not sell nearly anything its receivables portfolio, now from $ 550 million.
The financing of customers with maturities of up to 150 months is done with own resources. As of now, plans to begin play in the biggest and most disputed property market for the middle class. Created a new brand, Neo G, to build apartments up to $ 500,000, and intends to use a little more bank credit. "Today, 90% of clients are entrepreneurs and investors, Class AA," says Jean Graciola. "We want the middle class up to 40% of the portfolio." The FG is also entering the segment of commercial real estate, seeking to profit from constructing buildings to a high standard to host the largest companies in the region. A second step will be to diversify into other geographic poles of Santa Catarina, as Joinville, and Curitiba, the capital of Parana.
Last edited by diestro; March 6th, 2012 at 10:00 PM.