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Old July 21st, 2005, 12:43 PM   #1
RafflesCity
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SINGAPORE | Marina Bay Downtown Development News

21 Jul 05




Marina Bay will play an integral role in Singapore's latest efforts to sell itself internationally.

Unveiling the "Marina Bay" brand on Thursday, National Development Minister Mah Bow Tan said this area would be the main focal point for the city.

The project will also help differentiate Singapore from other cities.

However the minister gave the assurance that the existing Central Business District would not be neglected.

A waterfront city in a garden: that is how Singapore is planning to sell itself with Marina Bay as the focal point of the city.

Already, some S$400,000 have been invested in promoting the new "Marina Bay" brand.

Mr Mah said: "Internationally, we want to create a point of difference to compete with other cities. We don't want Singapore to be just like any other city. We want it to be distinctive, to be different. And Marina Bay will personify this difference."

For a start, the government will encourage distinctiveness in its urban design having at the same time the look and feel of a world-class city.

It also wants to make Singapore's skyline one of the most beautiful in the world.

And for that, the National Development Minister said he expected to see an iconic building erected at the Marina Bay area over the next few years.

He also expected Marina Bay to be a place attractive to people.

So what is going to happen to the existing Central Business District?

Mr Mah said this area was still very important and would not be allowed to deteriorate.

In fact, the government would be looking at redeveloping the area together with the existing building owners.

He said: "As demand for new good quality office space grows, we need to develop a new area and the Marina Bay area allows us to create new opportunities, new types of buildings, bigger floor plates, more integrated developments where you have office space, retail and other uses."

The Business and Financial Centre is one of the first such developments that will cater to this new demand.

It was recently awarded to a consortium of developers for a total of S$1.8 billion - at S$4,100 per square metre.

Mr Mah said: "I think the timing has been right. It has allowed the investors to come in and make this investment. They obviously felt the investment interest was very high and I guess that showed they felt there was a lot of potential for such a development. I guess that's reflected in the price."

With the launch of "Marina Bay" brand, Mr Mah hopes to attract new ideas for the development of the area.

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Old July 21st, 2005, 12:43 PM   #2
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Please note that the rendering for the Business & Financial Centre shown here is not the actual one
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Old July 21st, 2005, 12:46 PM   #3
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WoW...

This project surely will change Singapore's skyline
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Old July 21st, 2005, 01:21 PM   #4
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great for singapore.........
man........
i just thought singapore ran out of space......
and then boom!.........
another great development..............
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Old July 21st, 2005, 01:36 PM   #5
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Exciting......
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Old July 21st, 2005, 02:11 PM   #6
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Yeah that's nice !!!!
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Old July 21st, 2005, 02:55 PM   #7
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Nice indeed...Are all heights of those planned buildings fixed?
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Old July 21st, 2005, 05:01 PM   #8
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It will take some time for Singapore to grow the Marina Bay brand, which is IMO semantically weak as a brandname. And right now it still seems like Singapore Inc isn't yet spontaneous enough to establish the kind of destinational quality to its premium urban project. New York had Times Square - an era of sleaze, the birthplace of neon, the address of the world's best countdown party annually; Hong Kong had Victoria Harbour - a choice representation of the exotic east in contemporary films like Tomb Raider and DHL commercials. Marina Bay remains largely undeveloped and in the conceptual stages. And the concepts have largely been distasteful (ala kitsch casino by Wynn Resorts and world's biggest ferris wheel - yay!).

What Singapore will require in this most ambitious of its plans yet (ie convincing the world that there IS something she has that no other city can outshine) is the fullest expression of its urban moods, in all its leering aspects, and not just in its newest site of development. Singaporeans can easily outquirk and outshine other denizens of the modern metropolis category. We have so many cultural idiosyncracies... One frontrunner will be the gay superculture that only Singaporeans are not aware of. Singapore runs two of Asia's largest gay internet networks. And Singaporeans organise Asia's biggest gay party annually, which was thrown out of Singapore this year due to an unfortunate machismo backlash from a minister of state. Filmmakers have also been budding all over since the promotion of film as a powerful means of establishing presence in the consciousness of dilettantes and social commentators worldwide. Eric Khoo recently graced Cannes as the opening selection with his film "Be With Me". Perhaps, in time, more films will go on to establish the Singapore organism on the silverscreen beyond 5minute airbrushed tourism advertisements, making the "Singaporean persona" a force to be reckoned with alongside Zhang Yimou's picturesque peasant and Wong Kar Wai's smouldering diva.

What could follow up brilliantly to this campaign promoting the real returns of financial investment in Singapore's new CBD, ostentatiously hailed as an unfurling of the epitome of the Singaporean legacy on the perfect tabula rasa, would be a social liberation drive. Giving filmmakers free reign to express their emotions about their surroundings. Letting sycophants of every variety hold the parties that they want. Letting the legacy formats of film, literature and art fluorish as the first pillars of the new CBD go up, a CBD that isn't just about the most beautiful skyline or the most efficient accessibility, but a new urban scape that in fully insync with the throbbing pulse of a city's innate rhythm. That is what will make our city. The people and their stories, not just the architecture.

"Mr Mah said: "Internationally, we want to create a point of difference to compete with other cities. We don't want Singapore to be just like any other city. We want it to be distinctive, to be different. And Marina Bay will personify this difference." " - for a start, why don't we let our distinguished gay community hold Nation 06 on Marina Green next year? You can bet Asia's richest, most extravagant and most venerable opinions will be painting Singapore in a good light again.
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Old July 22nd, 2005, 03:15 AM   #9
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Quote:
Originally Posted by Chad
Nice indeed...Are all heights of those planned buildings fixed?
no not necessarily, and neither are the actual designs which will involve the developers, architects & government planning agencies.

edit: Added a pic taken from the waterfront promenade

Taken in April 2006:
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Old July 22nd, 2005, 03:17 AM   #10
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Marina Bay the new brand name
22 Jul 05

URA will use concept to sell Singapore as a leading global city

By Daryl Loo

A YEAR-LONG search for a new brand name to help sell major developments in Marina Bay has ended with a final decision.

And the winner is... Marina Bay.

The Urban Redevelopment Authority (URA) will now take the Marina Bay concept to the world as a key part of its plan to sell Singapore as a leading global city.

URA chief executive Cheong Koon Hean said over the next year, the authority will take Marina Bay to international property conferences to 'talk to international investors, property analysts and the media about the project and business opportunities'.

Already, she led a team in March this year to promote some of these projects at the Marche International des Professionals de L'Immobilier, a major international real estate conference held in Cannes, France.

Under the official Marina Bay banner, the URA will pitch the Explore, Exchange, Entertain concept, which sells the idea of a 'work, live, play' lifestyle, rather than the land or buildings themselves.

URA executive planner Shirlene Sim said: 'We have assessed the competition and we realise Singapore cannot compete on land and buildings.'

Yesterday's brand launch offered a sneak peek into Marina Bay's future.

In the smart 62nd-storey Tower Club in Republic Plaza, 170 guests who included developers, property consultants and the international media were shown a sleek three-minute video and models of various developments.

The URA paid brand consultancy Interbrand $400,000 to come up with an ideal brand for the area. In the process, it consulted parties such as developers, retailers, restaurant owners and tour operators.

Some 400 possible names had been mooted. Previously, the area had variously been dubbed 'New Downtown', 'extension of the CBD' and 'Marina Bayfront'.

But as it turned out, the right name had been staring everyone in the face all along.

'The name is not new. But what has been used informally so far has now endeared itself to all parties,' said National Development Minister Mah Bow Tan at the launch.

Over the past five years, the Government has introduced residential, office and entertainment sites in the area with a vision to transform it into a 'work, live, play' centre.

A 1,111-unit City Developments condominium, The Sail @ Marina Bay, is already half-sold and will be ready for its first residents by 2009. Office complex One Raffles Quay is now being built and will be ready next year.

The site for a new business and financial centre was successfully tendered out to a consortium of developers comprising Keppel Land, Cheung Kong Holdings and Hongkong Land last week.

Also in the pipeline is the high-profile integrated resort that will include a casino, which is scheduled for completion by 2010.

Mr Mah said: 'Cities around the world are experiencing a new burst of energy, be they New York, London, Dubai from further afield, or Kuala Lumpur, Bangkok, Shanghai or Hong Kong nearer to home.

'We are all fighting for the same global pool of investors, talent and jobs.'
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Old July 22nd, 2005, 07:46 PM   #11
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Is Singapore going to hold fast to its 280m height cap ?
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Old July 23rd, 2005, 12:31 AM   #12
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fantastic news for Singapore! You guys should really build a supertall (400m+)over there.
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Old July 23rd, 2005, 02:42 AM   #13
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Quote:
Originally Posted by Dale
Is Singapore going to hold fast to its 280m height cap ?

from the renderings i think the tallest still 280m

i think should be more around 300m+
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Old July 23rd, 2005, 02:53 AM   #14
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i heard that the buildings in singapore have a certain height limit because singapore is so small that pretty much everywhere is near the airport so they cant have skyscrapers goin too tall
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Old July 23rd, 2005, 03:24 AM   #15
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Quote:
Originally Posted by 627
i heard that the buildings in singapore have a certain height limit because singapore is so small that pretty much everywhere is near the airport so they cant have skyscrapers goin too tall

not so cos the city center are quite a distance from the airport

if i'm not wrong the height limit is not above 400m+
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Old July 23rd, 2005, 04:36 AM   #16
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yeah but singapore is so small that a "Distance" isn't even that far. the airport is about 12 miles away from the city centeer. 12 miles wont even get you from LA to pasadena.

soo if u were to travel the "speedlimit" at 75mph, you'd get from the airport to the city center in like 15 minutes and that definitely is not far

i heard that the height limit has already been reached, and thats why singapore's tallest buildings are all the same height
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Old July 23rd, 2005, 04:51 AM   #17
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Quote:
Originally Posted by encon
not so cos the city center are quite a distance from the airport

if i'm not wrong the height limit is not above 400m+
height limit 280m .
and you guys might want to check out http://www.marina-bay.sg/index-flash.htm
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Old July 23rd, 2005, 11:13 AM   #18
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Wow, that's going to look great. What was there before? I'm amazed by how much Singapore can grow being such a small space. Regarding the gay culture, is there any law that forbids homosexual acts taking place still? And if so, why? Since there are seemingly so many Singaporean gays.
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Old July 23rd, 2005, 12:26 PM   #19
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Im very skeptical of the trend to develop new extensions of CBDs by governments. Urban areas evolve over time, they cannot be created in a few years. What will be created is a concrete jungle without any soul. Docklands in Melbourne is another perfect example. Although Marina is a lot smaller than Docklands, Docklands clearly proved that governments are inefficient when managing large urban renewal developments.
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Old July 23rd, 2005, 12:26 PM   #20
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NOTHING! Now its just an empty piece of reclaimed land, with some trees and grass, and 1 completed skyscraper, 2 skyscrapers under construction and 1 land parcel sold to a HK Singapore developer.
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