UNIVERSITY OF MALAYA THE BEST UNIVERSITY IN MALAYSIA
University of Malaya once again created history by receiving the Gold Award for
Reader’s Digest Trusted Brand 2008. Under the services category the University of Malaya was voted by consumers as the best and the most trusted brand for universities in Malaysia. In 2007, University of Malaya became the first university in Malaysia to win the Reader’s Digest Trusted Brand in the university category, the first time the category was introduced. This year’s win has made University of Malaya the only university in Malaysia to receive the Reader’s Digest Trusted Brand accolade twice.
This achievement is a confirmation that Malaysia’s first and oldest university is well on its way to joining the ranks of top universities in the world-class university leagues. The survey done by Reader’s Digest through the Nielsen Company is a credible and reputable one in which readers vote objectively for their most trusted brand. This win affirms the local and international standing of the University of Malaya and underscores its strengths in research and teaching. Its also reaffirms the international accreditation received by the university for its various degrees.
There is no doubt that the world is borderless and universities have no other option except to prepare themselves towards international benchmarking. Universities are no longer in a situation where they can remain isolated in their own world. This is because any benchmarking is now at both the national and international levels.
Datuk Rafiah Salim, Vice-Chancellor of the University of Malaya, says, “Our academic programmes are of international standard and many are recognized by international bodies”. In addition to that, she also emphasises that, “having international students on our campus means Malaysian students have the opportunity for personal, academic and cultural exchanges. They get an international learning experience without having to physically leave the country”.
Being voted the most trusted university in the country also means continuing to keep an ear open to employers. As a result, Datuk Rafiah Salim noted that, “University of Malaya will review its courses regularly to ensure they remain relevant to job market needs”.
The University of Malaya is delighted to be recognized by the Reader’s Digest Trusted Brand as not only the best university in Malaysia but also as an internationally-respected and most trusted institution of higher education.