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Old December 16th, 2008, 10:43 AM   #181
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Old December 16th, 2008, 10:44 AM   #182
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Old December 17th, 2008, 12:08 AM   #183
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Zero airfare promotion from Firefly
Updated: Tuesday December 16, 2008 MYT 5:56:22 PM

PETALING JAYA: Travellers will be able to enjoy zero airfare for unutilised tickets put on sale by Firefly under its ‘Totally Un-fare’ promotion.

Firefly managing director Eddy Leong, who said there was an average of 40% of surplus tickets in any one flight, added that travellers would have to book their tickets at least 21 days in advanced to enjoy the promotion. However, those who travelled during peak periods, including festive seasons, and school and year-end holidays would have to pay the normal fares.

“This new fare structure is to encourage people to travel during off-peak seasons to regional and domestic destinations,” he said at a press conference here on Tuesday.

Leong said the surplus tickets would be made available based on the company’s forecast and market feedback. The cheapest deals start from RM35 one way from Subang to Penang, Kota Baru, Kuala Terengganu and Langkawi. The fare is inclusive of administration fee and airport tax.

Travellers can start booking their tickets from today till Dec 23. The travel period will be between Jan 1 and April 30.

Leong also announced the removal of the fuel surcharge on tickets to all of Firefly’s destinations, both domestic and international.

Travellers are expected to save RM27 one way on fuel surcharge for domestic destinations while the fuel surcharge savings varies for international destinations.
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Old December 17th, 2008, 03:23 AM   #184
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Firefly will continue flying to present destinations


PETALING JAYA: Firefly will continue to service the Malaysia, Indonesia and Thailand markets despite the current global market slowdown, says FlyFirefly Sdn Bhd managing director Eddy Leong.

“So far, we have not been affected by the slowdown. We will proceed with our strategy to cater only to these countries for the moment as demand is still high,” he told a press conference to announce the Firefly Totally Un-Fare travel discount programme yesterday.

Firefly’s destinations were still lucrative as it was catering to people who wanted to fly to nearby places for holiday, meeting relatives or for university students, Leong said.

He said travelling by road and rail had been the only mode of affordable travel for the public masses for a long time. But now, it was no longer the case as Firefly had made it much more economical to fly.


Fir efly’s destinations are still lucrative as it caters to people who travel to nearby places for holiday, meeting relatives or for university students

“With affordable ticket prices, we are pushing for more domestic travel too as Malaysia has a lot of interesting places to go for holiday. This is part of our effort with Tourism Malaysia to boost local tourism,” he said.

At the recent announcement in the World Travel Mart in London, Firefly said it would serve the long-haul stopover travellers to Malaysia, Indonesia and Thailand.

With an estimated 20 million tourist arrivals to the country next year, the airline was dedicated to encourage travellers from around the world to extend their holidays to Firefly’s destinations, he said.

Currently, Firefly has five European-made ATR72-500s aircraft, flying from Subang and Penang.

Another five new planes will be added next year in its business expansion plan to include new destinations in Singapore, Sumatra and Thailand.
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Old December 17th, 2008, 05:09 AM   #185
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Firefly offers unsold tickets at zero fare


PETALING JAYA: Travellers will now be able to enjoy zero air fare for Firefly’s surplus tickets under the airline’s Totally Un-fare promotion.

Firefly managing director Eddy Leong said travellers need to pay only the administration fees and airport tax for the unutilised tickets.

There is an average of 40% surplus tickets for any one flight, but travellers would have to book their journey at least 21 days in advance to enjoy the promotion.

However, he said, those who travel during peak periods, including festive seasons, and school and year-end holidays would have to pay the normal fare.

“The new fare structure is to encourage people to travel during off-peak periods to regional and domestic destinations,” he said at a press conference here yesterday.

Leong said the surplus tickets would be made available based on the company’s forecast and market feedback.

The cheapest deals start from RM35, for a one-way ticket from Subang to Penang, Kota Baru, Kuala Terengganu or Langkawi.

Travellers can start booking their tickets from today till Dec 23.

The travel period will be between Jan 1 and April 30.

Leong also announced the removal of fuel surcharge on all tickets to all Firefly’s destinations, both domestic and international.

Travellers are expected to save RM27 on each one-way ticket for domestic destinations while the fuel surcharge savings varies for international destinations.
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Old December 17th, 2008, 09:21 AM   #186
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Firefly already cash positive
by Joy Lee May Yen
Email us your feedback at fd@bizedge.com


SUBANG: FlyFirefly Sdn Bhd, a wholly owned subsidiary of Malaysia Airlines System Bhd (MAS), is already operating as a cash positive entity and expects to grow profitability next year, said its managing director Eddy Leong.

“We have broken even from a cash perspective. But from a profit and loss standpoint for this year and last year, we had marginal losses. But we have no problems cash flow-wise,” Leong said after its media briefing on the “un-fare” and “un-fuel surcharge” programmes yesterday.

“We aim to make a profit next year and we are driving our revenue through these programmes and also through our new aircraft. So, it is definitely achievable,” he said.

Firefly, which was launched in April 2007, has removed fuel surcharge for all its destinations in line with the drop in global oil prices. As for its “un-fare” programme, Firefly would offer deals that allow people to buy tickets from as low as RM35 for a one-way trip.

Leong said the removal of fuel surcharge would not affect its earnings as it would be offset by higher sale of seats with the lower ticket prices. Currently, Firefly’s average load factor is about 70%. Leong does not foresee any drop in its load factor next year.

He also said Firefly did not expect any slowdown in business amid the financial crisis as its flights were not solely catered to those on leisure trips.

“It is because of our network. Our passengers are people like business people and students. So, we are quite insulated from the slowdown. The slowdown mainly affects leisure but people are flying closer to home now. So, actually we have benefited from it,” he said.

On top of that, Firefly’s new aircraft, the 72 seat-ATR72-500, has proved its efficiency in fuel usage and would increase its revenue potential by 44% due to its additional 22 seats compared with its Fokker F50 planes previously, Leong said.

It has five aircraft at present and would be getting another five by April next year. On the Singapore route, Leong said the airline was still hoping to operate the route and was waiting for the government’s response.

It also plans to expand its base to Kota Kinabalu in 2011 and Johor Bahru depending on the development of Iskandar Malaysia. Firefly currently flies from two hubs, Penang and Subang.

It would introduce more destinations next year with additional flights to Padang, Jambi, Palembang and Batam in Indonesia.
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Old December 22nd, 2008, 01:00 AM   #187
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Firefly bids farewell to its Fokkers
Updated: Sunday December 21, 2008 MYT 8:25:58 PM

PETALING JAYA: MAS subsidiary Firefly has replaced its Fokker 50s fleet with the French-made ATR 72-500.

It received its fifth ATR at a ceremony at Sultan Abdul Aziz Shah Airport in Subang on Sunday, with another five aircraft arriving next year.

Managing director Eddy Leong said the company was proud to finally operate with the new ATRs from Toulouse, France but was equally emotionally to bid farewell to the Fokkers.

Firefly started operations in April last year by leasing two Fokkers from MAS and a third Fokker subleased from MASWings.

“The ATR 72-500 is the critical component fuelling Firefly’s aggressive network expansion in 2008 and 2009,” said Leong.

He said the 72-seat aircraft was equipped with a state-of-the-art cabin interior, comfortable seats with ample leg room and reduced cabin noise – courtesy of modern acoustic technology.

He said the ATR would reduce Firefly’s operating costs by up to 20% on fuel and maintenance.

“Consequently, on Dec 16, we decided to remove the fuel surcharge for all our flights,” he said.
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Old December 22nd, 2008, 03:56 AM   #188
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Firefly fleet change completed
Published: 2008/12/22


FIREFLY, a wholly-owned subsidiary of Malaysia Airlines (MAS), has completed its fleet change with five brand new ATR 72-500 aircraft, replacing the Fokker-50 used previously by the carrier.

Firefly managing director Eddy Leong said the new aircraft would replace three Fokker-50 turboprop aircraft leased from MAS since the launch of Firefly in April last year.

"It is indeed an emotional day for us to bid farewell to our Fokker-50s as they had served us well during the start-up stage," he told reporters at a Farewell to Firefly's Fokker-50s ceremony in Petaling Jaya yesterday.

Leong said two of the Fokker-50s had been returned to MAS and MASWings - another subsidiary of MAS - while the third one would be returned to MAS on December 31.

He said Firefly, which received its first ATR 72-500 last August, will be getting five more ATR 72-500 by August next year.

"Compared to the Fokker-50, the 72-seat ATR would give us 44 per cent additional revenue capacity while reducing operating cost by as much as 20 per cent, especially in fuel and maintenance," Leong said. - Bernama
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Old December 22nd, 2008, 08:16 AM   #189
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New ATRs for Firefly


PETALING JAYA: MAS subsidiary Firefly has replaced its Fokker 50s fleet with the French-made ATR 72-500.

It received its fifth ATR at a ceremony at the Sultan Abdul Aziz Shah Airport in Subang yesterday with another five aircraft arriving next year.


Network expansion: Firefly pilots pose in front of the airline’s latest addition to its fleet of ATR 72-500 Sunday.

Managing director Eddy Leong said the company was proud to finally operate with the new ATRs from Toulouse, France but was equally emotional about bidding farewell to the Fokkers. Firefly started operations in April last year by leasing two Fokkers from MAS and a third Fokker subleased from MASWings.

“The ATR 72-500 is the critical component fuelling Firefly’s aggressive network expansion in 2008 and 2009,” said Leong.

He said the 72-seat aircraft was equipped with a state-of-the-art cabin interior, comfortable seats with ample leg room and reduced cabin noise. He added that the ATR would reduce Firefly’s operating costs by up to 20% on fuel and maintenance.
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Old December 22nd, 2008, 08:23 AM   #190
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Firefly selesai tukar kepada pesawat ATR

PETALING JAYA 21 Dis. - Firefly, anak syarikat milik penuh Malaysia Airlines (MAS), kini melengkapkan pertukaran pesawatnya dengan pesawat baru ATR 72-500, bagi menggantikan Fokker-50 yang digunakan syarikat itu sebelum ini.

Pengarah Urusan Firefly, Eddy Leong berkata, pesawat baru itu akan menggantikan tiga pesawat Turboprop Fokker-50, yang disewa daripada MAS sejak pelancaran Firefly pada April tahun lepas.

"Hakikatnya ini satu hari penuh emosi bagi kita untuk mengucapkan selamat tinggal kepada Fokker-50, pesawat yang telah memberikan perkhidmatan yang baik pada peringkat awal penubuhan syarikat penerbangan ini," katanya kepada pemberita pada satu majlis perpisahan Fokker-50 Firefly di sini hari ini.

Leong berkata, dua pesawat Fokker-50 telah dikembalikan kepada MAS dan MASWings — satu lagi anak syarikat MAS — manakala bakinya akan diserahkan kepada MAS pada 31 Disember.

"Pesawat Fokker-50 ini berusia antara 19 dan 20 tahun... pengeluar asal Fokker tidak lagi mengeluarkan pesawat jenis itu. Oleh itu, dari segi alat ganti ia agak mahal dan sukar. Tetapi dari segi keupayaan pesawat, ia masih selamat digunakan.

"Hakikatnya apabila MAS memperoleh kembali pesawat yang digunakan dan ditawarkan untuk jualan, ia mendapat sambutan beberapa syarikat di Eropah kerana pesawat jenis ini masih digunakan di beberapa bahagian di Eropah dan ia berkeadaan baik," katanya.

Leong berkata, Firefly, yang menerima pesawat ATR72-500 pada Ogos lepas, akan memperoleh lima lagi ATR72-500 menjelang Ogos tahun depan.

"Berbanding Fokker-50, pesawat ATR dengan 72 kerusi akan memberikan kami 44 peratus tambahan keuntungan kapasiti dan menurunkan kos operasi sehingga sebanyak 20 peratus terutamanya dari segi bahan api dan penyelenggaraan," katanya.

- Bernama
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Old January 8th, 2009, 03:51 AM   #191
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Firefly eyes Ipoh, Malacca route
By Marina Emmanuel
Published: 2009/01/08 *
NATIONAL turboprop aircraft operator Firefly is hoping to operate flights out of Ipoh and Malacca this year.

FlyFirefly Sdn Bhd managing director Eddy Leong said the wholly-owned subsidiary of Malaysia Airline System Bhd is eyeing the Ipoh-Singapore and Malacca-Singapore routes for its summer season which begins in April.

"We have submitted our application to the Transport Ministry and is awaiting approval," he told Business Times.

Leong said both the Malacca and Ipoh airports can accomodate Firefly's ATR 72-500 planes.
"We are focused on routes that other airlines are unable to serve with their jet aircrafts," he said.

Between April and August this year, Firefly will be taking delivery of another five new planes ordered from Aerei da Trasporto Regionale or Avions de Transport Rgional (ATR), an Italian-French based aircraft manufacturer.

With its fleet of 10 planes, Leong said, other new routes being applied for this year include Subang-Kerteh, Subang-Bengkulu, Subang-Batam, Subang-Jambi, Subang-Padang, Subang-Pangkal Pinang, Subang-Alor Star, Subang-Kuantan, Penang-Krabi, Penang-Huahin and Penang-Johor Baru.

"For the Singapore routes, we are also eyeing Subang-Singapore, Penang-Singapore, Kuala Terengganu-Singapore, Kuantan-Singapore and Malacca-Singapore."

For 2009, Firefly is expecting to carry about 1.3 million passengers with a projected seat factor of over 70 per cent. In 2008, Firefly carried about 500,000 passengers.

Leong said 2009 will be somewhat challenging for the airline, given the economic slowdown.

"However we believe Firefly is well positioned to capitalise on the situation as our passenger profile is a healthy mix of business traffic, those visiting friends and relatives, foreign workers and leisure travellers."
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Old January 10th, 2009, 03:35 AM   #192
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Firefly now flies to Kerteh


PETALING JAYA: Budget airline Firefly will now fly to Kerteh in Terengganu twice daily from Subang.

Firefly managing director Eddy Leong said in a statement that the route was the company’s way of committing itself to providing alternative and affordable travel for all Malaysians.

“In addition, the Kerteh route will add convenience to leisure travellers. Well known tourism spots such as Kijal and Cherating are just a few minutes drive from Kerteh.”

Leong said Kerteh would be the airline’s second destination in Terengganu after the state capital.
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Old January 10th, 2009, 04:51 AM   #193
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Firefly tambah laluan baru
KUALA LUMPUR 9 Jan. - Syarikat penerbangan komuniti pertama negara, Firefly Sdn. Bhd. (Firefly) mengumumkan laluan terbarunya daripada Subang ke Kerteh sebagai komitmen untuk meluaskan rangkaian domestiknya.

Laluan terbaru itu, yang pertama ditawarkan oleh syarikat penerbangan tempatan akan dimulakan pada 12 Januari ini, menjadikan penawaran dua destinasi ke Terengganu oleh Firefly.

Pengarah Urusannya, Eddy Leong berkata, laluan baru ini merupakan komitmen Firefly dalam menyediakan penerbangan alternatif dan murah kepada orang ramai.

''Objektif utama kami adalah menyediakan pengangkutan alternatif keluar masuk Kerteh yang lebih ekonomik dari segi masa dan wang ringgit.

''Selain itu, laluan Kerteh ini dapat memudahkan orang ramai pergi bercuti kerana terdapat destinasi pelancongan terkenal seperti Kijal dan Cherating yang terletak beberapa minit daripada lapangan terbang Kerteh,'' katanya dalam kenyataan dikeluarkan di sini hari ini.

Promosi Firefly Totally Un- Fare! juga akan berterusan dengan tawaran tambang rendah setiap hari, setakat 6 Januari lalu terdapat 112,251 tempat duduk serendah RM53 disediakan untuk semua penerbangan domestik.

Nilai terbaik tambang murah Firefly termasuk 20 kilogram (kg) bagasi dibenarkan untuk daftar masuk, tempat duduk yang ditetapkan dan makanan dan minuman ringan disediakan di dalam pesawat serta pesawat baru ATR72-500.

Tiket penerbangan boleh ditempah bermula 8 hingga 15 Januari untuk waktu penerbangan daripada 15 Januari hingga 30 April ini.

Maklumat lanjut boleh didapati di www.fireflyz.com.my< http://www.fireflyz.com. my/>.
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Old January 10th, 2009, 05:01 AM   #194
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Penerbangan pertama Firefly


FIREFLY, syarikat penerbangan komuniti milik Penerbangan Malaysia (MAS), akan melancarkan penerbangan pertama dari Subang ke Kerteh mulai Isnin ini, sejajar komitmen syarikat itu dalam usaha memperluaskan rangkaian penerbangan domestiknya.

Pengarah Urusannya, Eddy Leong, berkata dua penerbangan sehari dari ke Kerteh itu adalah destinasi kedua Firefly di Terengganu selepas Kuala Terengganu.

Katanya, matlamat utama syarikat adalah untuk menyediakan pengangkutan alternatif bagi keluar masuk ke Kerteh yang lebih ekonomi, kedua-duanya dalam aspek masa dan kewangan.



“Kami berbangga menawarkan laluan penerbangan baru ke Kerteh. Laluan ini adalah komitmen Firefly dalam menyediakan alternatif, pengembaraan yang berpatutan kepada rakyat Malaysia,” katanya dalam kenyataan semalam.

Laluan ke Kerteh itu juga memberikan kemudahan tambahan kepada pengembara dengan pusat pelancongan utama seperti Kijal dan Cherating yang terletak beberapa minit dari Lapangan Terbang Kerteh.

Firefly menerusi kempen ‘Totally Un-Fare’ akan meneruskan tawaran tambang murah harian, dengan kadar serendah RM53 bagi semua penerbangan domestik. Setakat 6 Januari lalu, masih ada 112,251 tempat duduk bagi promosi itu.

Kadar tambang murah Firefly termasuk bayaran daftar masuk bagasi 20 kilogram, tempat duduk bernombor dan makanan dalam pesawat menerusi hab di Subang dan Pulau Pinang dan di semua pesawat barunya, ATR72-500.

Tawaran kadar tambah murah itu bagi tempahan dari 8 hingga 15 Januari ini untuk penerbangan dari 15 Januari hingga 30 April 2009. Maklumat lanjut tempahan boleh melayari www.fireflyz.-com.my.
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Old January 14th, 2009, 09:58 AM   #195
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Firefly Airlines continue growth
by News Desk


Advertisement


In a recent announcement, Firefly Airlines expects to enter a code share agreement with Malaysia Airline by the end of January 2009. The code share is expected to bring more people to Samui using Malaysia Airlines and their Kuala Lumpur gateway.

Samui-based Amsian Travel director, Santi Wongsawat, said “Once the technical side is done, travel agents will be able to see our flights in the GDS system. We can then market the link in Australia, because Australian travellers will save time and expense if they fly to Samui via KL rather than Bangkok.”

“We are also considering the Middle East market, which is one of the strong inbound markets for Malaysia. We believe that it will open more business for Samui, especially during the time that the island needs to find alternate markets to counter recession,” added Wongsawat.

The short-haul weekend market for Firefly Airlines, a subsidiary of Malaysia Airline System Berhad, is expected to grow further as a result.

“We operate every Monday, Wednesday, Friday and Sunday on all [our] three routes, so holiday makers can fly to Samui or Phuket on Friday and return on Sunday or Monday,” commented Wongsawat.

In related news, Firefly has also recently added to its domestic route network launching a new twice-daily flight to Kerteh in Terengganu, Malaysia. This is the second route to Terengganu offered by Firefly, after Kuala Terengganu.

"This route is Firefly´s commitment in providing alternative, affordable travel for all Malaysians. The main objective is to provide alternative transportation into and out of Kerteh that is economical, both in terms of time and money. In addition, to this Kerteh route will also add convenience to leisure travellers, as well-known tourism spots such as Kijal and Cherating is just a few minutes drive from the Kerteh airport,” Firefly managing director, Eddy Leong.
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Old January 16th, 2009, 03:30 AM   #196
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Telco serves up great rewards with Firefly
Friday January 16, 2009

MAXIS Communications Bhd and Firefly announced in a joint press conference recently that Firefly Holiday packages will now be offered to Maxis subscribers as a member privilege through the Maxis Rewards programme.

Maxis Rewards is a loyalty programme that creates privileges for Maxis subscribers. Firefly Holiday packages will be available from January 2009 to Maxis subscribers through this Rewards programme.

“All they have to do is simply send an SMS to receive a promotional code of the preferred package and a Firefly Holiday package will be theirs at a members-only-rate,” Maxis loyalty marketing head Danny Tang said.

Firefly’s marketing head Angelina Fernandez echoed his sentiments, stating that the airline was pleased to be working with a reputable mobile company.

“Firefly also believes in rewarding our loyal customers. Our recent launch of Totally UN-FARE was very much aimed at our loyal passengers.

“Teaming up with Maxis not only enhances Firefly’s branding but it has also motivated us in our efforts to enhance and further improve our customer service level and offerings,” she said.
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Old January 22nd, 2009, 09:24 AM   #197
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Firefly confident of staying profitable
Published: 2009/01/22



COMMUNITY airline Firefly is confident of remaining profitable this year based on its 1.4 million passenger target, managing director Eddy Leong said today.

Last year, the wholly owned subsidiary of Malaysia Airlines (MAS) carried about 400,000 passengers.

To further support sales and passenger load, he said, the airline will take delivery of another five new ATR 72-500 planes between April and August and fly 19 new routes this year.

Firely now operates on five ATR 72-500 planes and 17 routes — four domestic and 13 regional, he told reporters after the opening of the Sultan Abdul Aziz Shah Airport ticketing office.

He said Firefly hopes to operate the Subang-Singapore route this year, subject to approval from the Transport Ministry.

Firefly had applied for four times daily flight for the route. - Bernama
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Old January 23rd, 2009, 03:17 AM   #198
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Firefly eyes 1.4 million passengers this year
By B.K. SIDHU


SUBANG: Firefly has submitted an application to the authorities for traffic rights to mount flights from several points in Peninsular Malaysia to Singapore.

The airline is hoping to get the nod before April.

It wants four daily flights from Subang and several daily flights from points such as Malacca, Kuala Terengganu, Penang and Kuantan.


Eddy Leong and Firefly staff at the ticketing office launch.

“We have submitted our application but it is subject to approval by the Transport Ministry,’’ managing director Eddy Leong said after officiating the opening of its ticketing office at Terminal 3 in Subang yesterday.

He said the mounting of flights to Singapore was part of the Asean Open Skies policy that allows Asean carriers as many flights as they want between capital cities.

With the additional flights to Singapore and other destinations that Firefly has planned for this year, the airline will increase the number of destinations it serves from 17 currently to 36 by end-2009.

Sources said other Firefly destinations this year included flights originating from Subang to Alor Setar, Jambi, Padang, Palembang, Pangkal Pinang, Bengkulu, Batam, Kuantan, Ipoh and Phuket.

From Penang, it would be Huahin and Krabi, and even the Ipoh-Singapore route was on the charts, they said.

The airline, which operates five turboprops currently and will take delivery of another five this year, is confident of flying 1.4 million passengers in 2009 from 400,000 last year. A turboprop can seat 72 passengers.

The airline would remain a point-to-point carrier and would also be profitable this year, “otherwise we would have to class the business,’’ he said. This is despite the fact that air travel is slowing down and people are more price conscious.

Leong said that even in an economic slowdown, there were people who wanted to travel and he believed Firefly offered very good fares, noting that the airline had done away with its fuel surcharge.

When asked how low could fares go, he said: “Our fares are very reasonable and if you buy early, you can get very low fares of even RM35 one-way. But you have to book one month ahead.”

His advice was one should plan ahead. “Our European travel agents are already making bookings for October/November flights,’’ he said, adding that the booking season was until October.

Leong said the airline’s load factor averaged 60% currently but next week, it should rise to 99% due to the festive season.

Turning to the new office at Subang, he said Firefly intended to open more ticketing offices in Kuala Terengganu, Kuantan, Kota Baru and even Langkawi.

It now has offices in Penang, Johor Baru and points in Indonesia and Thailand.
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Old January 23rd, 2009, 03:25 AM   #199
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Firefly On Profitable Route This Year


PETALING JAYA, Jan 22 (Bernama) -- Community airline, Firefly, is confident of remaining profitable this year based on its 1.4 million passenger target, Managing Director Eddy Leong said Thursday.

Last year, the wholly-owned subsidiary of Malaysia Airlines (MAS) carried about 400,000 passengers.

To further support sales and passenger load, he said, the airline will take delivery of another five new ATR 72-500 planes between April and August and fly 19 new routes this year.

Currently, Firely operates on five ATR 72-500 planes and 17 routes -- four domestic and 13 regional, he told reporters after opening of the Sultan Abdul Aziz Shah Airport ticketing office.

He said Firefly hoped to operate the Subang-Singapore route this year, subject to approval from the Transport Ministry. Firefly had applied for four times daily flight for the route.

"We submitted the application recently and are awaiting approval.

We have high hopes (for approval) as this is part of the Asean open skies policy," he said.

Leong said the airline had applied for all the routes to Singapore, namely Penang-Singapore, Ipoh-Singapore, Melaka-Singapore, Kuala Terengganu-Singapore and Kuantan-Singapore.

Other new routes for this year include Subang-Phuket, Subang-Krabi, Penang-Huahin and Subang-Alor Setar, he said.

Leong said the economic downturn would not have an impact on its expansion plans, with the airline focusing on community rather than leisure routes.

"We focus on bringing the community together. Therefore, we are less exposed to the economic downturn. We fly to places that are less competitive and we have not seen any sign of slowing down," he said.

To stay ahead of its competitors, Leong said Firefly's focus remain with operating secondary routes that will give advantage as bigger aircraft are unable to serve these routes.

"Firefly is part of MAS' business transformation plan and our role is to grow MAS' business as well, he said.

On the ticketing office, Leong said Firefly will be opening more such offices in stages to destinations it flies to, namely Kuantan, Kuala Terengganu, Kota Baharu, Langkawi, Indonesia and Thailand.

The move is in line with Firefly's expansion plan in terms of ticket sales and distribution. The office opens daily from 5.30am to 9pm.

In conjunction with the opening, Firefly is offering complimentary one night hotel stay, courtesy of Sheraton Subang Hotel and Towers, to the first 10 people who purchased tickets to any destination at the ticketing office from tomorrow.

-- BERNAMA
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Old January 23rd, 2009, 03:26 AM   #200
rizalhakim
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New take-off points
By Presenna NambiarPublished: 2009/01/23



Firefly, a community airline and subsidiary of Malaysia Airlines (MAS), is applying to fly to Singapore from six Malaysian points including Subang by April this year.


Other than Subang, which is located just outside of Kuala Lumpur, Firefly is requesting to fly to Singapore from its home base in Penang, Ipoh, Kuantan, Malacca and Terengganu.

Firefly wants to mount four flights a day between Subang and Singapore.

FlyFirefly Sdn Bhd managing director Eddy Leong told reporters in Subang yesterday that the application was for the season beginning April.

The six new routes are part of Firefly's plan to open up 19 routes this year, bringing the number of destinations it services to 36 by the end of the year.

All flights from Kuala Lumpur to Singapore are currently serviced from the Kuala Lumpur International Airport (KLIA) in Sepang.

The highly competitive Kuala Lumpur-Singapore route is now serviced by MAS, Singapore Airlines, AirAsia, Tiger Airways and SilkAir.

Speaking to Business Times, analyst Ng Sem Guan of OSK Research Sdn Bhd said flying to Singapore is a move forward for Firefly although the airline may not be able to feel any apparent contribution, given the intense competition.

In recent years, airlines have resorted to aggressive fare cuts to attract more customers, bringing down yields for popular routes such as that between Kuala Lumpur and Singapore.

Another airline analyst who declined to be named said giving Firefly the right to mount flights to Singapore from Subang would be unfair to low-cost carriers operating out of the KLIA.

"It would no longer be a level playing field," the analyst said.

Leong said Firefly plans to carry 1.4 million passengers this year, more than three times the number of passengers it carried in 2008. Firefly carried 400,000 passengers last year.

Firefly, which operates five turboprop aircraft now, expects to receive another five aircraft by the end of the year.
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