#PROJECT: HARD ROCK HOTEL , ?F

[bizzybonita]

Hard Rock plans second UAE hotel with Tasameem

Staff Writer on Thursday, October 09, 2008

Global hotel brand, Hard Rock Hotels, yesterday announced its plans to develop the second hotel in the UAE, Hard Rock Hotel Abu Dhabi, with Tasameem Group.

In 2007, the two firms announced plans for a Hard Rock Hotel in Dubai.

The tower hotel will be situated on the Al Meena Road, which is currently being rebuilt as the pre-eminent centre for shopping, entertainment, leisure and hospitality in Abu Dhabi.

The hotel is slated to feature a grand porte-cochere off Al Meena Road, providing a prestigious grand entrance to the hotel's foyer, the company said in a statement, adding that the exterior architecture will reflect the importance of the landmark location at Mina Zayed (the current Abu Dhabi Port) which is being redeveloped into a major commercial, residential and tourism destination.

The hotel plans also encompass a two-level lobby, with the top floor of the tower featuring restaurants, fashionable lounges, meeting rooms and a grand ballroom, besides extensive landscaped terraces, the company said.

"With the announcement of the Hard Rock Hotel Abu Dhabi, we are reinforcing our global development trajectory and adding to our international leisure portfolio. The focus is a five-star luxury hotel brand that adds personality to its properties through music, entertainment and superior customer service," said Hamish Dodds, President and Chief Executive Officer of Hard Rock International.

With 124 Hard Rock Cafes, Hard Rock International's portfolio also comprises 16 hotels/casinos – both operational and under way, across 48 countries. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Hard Rock hotels/casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya and Bali.

Additional hotel and casino projects have been announced in Macau and Penang, both scheduled to open next year; Palm Springs, Atlanta and Panama, scheduled to open in 2010; and Dubai, scheduled to open in 2011.

http://business24-7.ae/Articles/2008...02e01b6cb.aspx

[whizkid01]

This is great news. The key for Abu Dhabi property growth will be such prestigious names and establishments. There are limited entertainment options as compared to Dubai, Singapore, Shanghai, Israel, Koh Samai, Pattaya, Mumbai to say the least. Abu Dhabi is competing with Malaysia, Singapore, Bahamas, Thailand (Pattaya, Phuket and other islands), India (Goa and Mumbai to some extent), China, Qatar, Bahrain, Jordon, Iraq (yup, that's right), etc for beach facing projects and for International investors it is getting repetitive. The key to see will be how these countries try to distinguish themselves with their projects. I could list multiple pros and cons for the above destinations, but Abu Dhabi sure has a long way to go. They are trying to be a hub first and then looking at getting people. Its always the other way round and thus economic development is key. Then the growth will be supported internally and externally.

Thus, I hope Abu Dhabi does something to control its rent which is destroying the very establishment of Abu Dhabi as its power house as the key to its growth - people are being forced to stay away or at least think twice before coming here. Its all good till oil is there, but things can change as lot of things are evolving from hybrid cars to nuclear energy to environmental issues. I have a different view on oil and it will start to get less important by next decade and that will change fundamentals very quickly. We have all realised that oil prices were a direct result of future and options and as the markets came crashing down, so did these contracts. Though, now is the time where I again find lot of stock markets attractive as companies are available much below their book values. Thus, the next 2 years is a good option to nibble on these stocks in phased manner and then sit back for the real ride that should begin at some point and will be much bigger than what we have seen yet.

[ALKUN]

That' s a great news

[Parisian Girl]

Hard-Rock-Hotel-Abu-Dhabi (Supplied)

By AFP | Published Tuesday, June 19, 2012

Hard Rock International today announced an agreement with Abu Dhabi-based Aabar Properties for the development and management of Hard Rock Hotel Abu Dhabi, a five star international hotel.

http://www.emirates247.com/business/...06-19-1.463673

[uklad1979]

So it was announced 4 years ago with a different company and never built at a time the city needed more hotels. Now it's announced again at a time when we have massive over supply and the government has announced no more hotel licences will be granted until demand increases.

What will be driver for demand? I don't anything driving demand more than current levels for concerts and exhibitions which are both not creating a constant demand year round.

[killerk]

Originally Posted by uklad1979

So it was announced 4 years ago with a different company and never built at a time the city needed more hotels. Now it's announced again at a time when we have massive over supply and the government has announced no more hotel licences will be granted until demand increases.

What will be driver for demand? I don't anything driving demand more than current levels for concerts and exhibitions which are both not creating a constant demand year round.

Demand? That is a word unheard of in the UAE!! They go by the Field of Dreams philosophy, "If you build it, he will come".....

[uklad1979]

Originally Posted by killerk

Demand? That is a word unheard of in the UAE!! They go by the Field of Dreams philosophy, "If you build it, he will come".....

Except they don't come! Some hotels are running at less than 20% occupancy, I know of one hotel scraping 2% which shows that "if you build it then they won't come and the losses will mount" it's a good job the government has stakes or outright owns many hotels directly or indirectly or they would be closed.

[italiano_pellicano]

wow looks very nice

[Parisian Girl]

A suite living room at the Hard Rock Hotel Abu Dhabi, being developed in partnership with Aabar Properties.


The opening of the 378-room luxury hotel on Abu Dhabi Corniche will mark Hard Rock Hotels' entrance into the
Middle East.


Hard Rock Hotel Abu Dhabi will feature an assortment of signature restaurants, entertainment and meeting
facilities, including the renowned Hard Rock Cafe. Other key attractions include a Sky Lobby on the fifth floor
podium, Lobby Bar with outdoor entertainment deck and hookah lounge, as well as a 37th floor Sky Bar with
swimming pool.


The modern lobby.


In addition to the F&B facilities including the lobby lounge pictured, the hotel will feature 12,000 square feet
dedicated to wellness and spa facilities including the Body Rock fitness centre and signature Rock Spa.


Hard Rock Hotel Abu Dhabi is just a short distance from the city's bustling financial district.


Exterior at night.

http://www.hoteliermiddleeast.com/pi...tel-abu-dhabi/

[DR.SHREJMAN]

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