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Old April 5th, 2007, 03:01 AM   #1
silvermb
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CBD > East End > smaller projects under 100m

time for a new thread

those off the top of my head

> duke of wellington redevelopment

> devine's 25L hotel complex at 119 bourke

> 171 collins st


> drapac's 33 mackenzie st office block


> melbourne central's proposed office tower which might get a run soon

> scots church


> rmit's site on swanston st next to the pub?

and anything else ive missed...
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Old April 5th, 2007, 04:15 AM   #2
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Edit...

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Old April 5th, 2007, 04:37 AM   #3
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It has it's own thread.
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Old April 5th, 2007, 04:44 AM   #4
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^ yip: http://www.skyscrapercity.com/showthread.php?t=190887
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Old April 5th, 2007, 04:54 AM   #5
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Another one to look out for is a future 10L office tower on the Rosati/RSL site on Flinders Lane just in front of 101.
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Old April 5th, 2007, 06:25 AM   #6
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News
Big screen for city centre a turn-off, say critics
Clay Lucas, City Reporter
4 April 2007
The Age

CITY SIGHTS

THE corner of Bourke and Swanston: is it to become Melbourne's answer to Piccadilly Circus and Times Square, or a garish blight on the city landscape?

Critics have lashed out at Telstra's plan to install a sprawling 24-hour screen above the intersection, warning its non-stop monster advertisements would undermine the CBD's amenity.

The proposed $500,000 multimedia screen would feature a continuous loop of commercials with audio.

It would be the centrepiece of Telstra's soon-to-be-unveiled "Telstra Experience Store" on the major city corner.

The multimillion-dollar flagship store will replace the NikeTown superstore, which closed in February.

"It's a big billboard for Telstra that they're calling 'an experience'," Greens councillor Fraser Brindley said.

"An all-singing, all-dancing billboard is what this is - not the path to enlightenment that Telstra's trying to push it to us as.

"Ads for Telstra aren't what people waiting on that corner need to be bombarded with."

In 1996 an application to erect a smaller video screen permanently on the outside of the building was rejected because it was deemed too much of an imposition on the landscape.

Telstra refused to comment on its application to redevelop the building. Designs for the new store, by architects Metier 3, are now before Melbourne City Council.

The corner of Bourke and Swanston streets was recommended in February as a site where supersize billboards and neon signs could be "clustered".

Concerned that billboards were ruining some of Melbourne's finest vistas, the council reviewed where it believed huge billboards should be allowed in the city centre.
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Old April 5th, 2007, 08:18 AM   #7
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boo hiss greenies, piss off.

bring it on, do the same with the building on the other side of Bourke St pls, kthnx.
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Old April 5th, 2007, 08:22 AM   #8
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It'd improve the look of the area if anything.
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Old April 5th, 2007, 08:31 AM   #9
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it would be great but just imagine the fighting over the remote control...sorry
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Old April 5th, 2007, 08:34 AM   #10
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Build it. There is nothing else on that corner that is particularly interesting to look at or do.
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Old April 5th, 2007, 09:08 AM   #11
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They should build two of them, one on each corner, north-east and south-east.

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Old April 5th, 2007, 09:57 AM   #12
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Wasn't there one on the south east just recently? When did that vamoose?
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Old April 5th, 2007, 10:22 AM   #13
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Yes. It was small and was frequently not in working order. Been gone for a while now.
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Old April 5th, 2007, 10:45 AM   #14
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Its not gone, its just been covered over.
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Old April 5th, 2007, 12:46 PM   #15
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Do it for Christ sake! Did any of you remember me suggesting a giant screen at that intersection a number of times? My prayers have been answered!!

It would be fantastic for Melbourne and it would give the city a much more "big city" feel.

Knowing the council and the greenies though I would not at all be surprised if this was rejected. I'll believe it when I see it.

Go for it Telstra! Shame that the Nike store has closed though.

Should this go ahead, any idea when construction will start?

Let me just say also, when I was in Shanghai earlier this year, there was a neon screen in Nanjing Road exactly the same size and shape as the Nike store bilboard and boy was it incredible!! If this were built I would have a heart attack of joy!

Last edited by Qantas743; April 5th, 2007 at 12:53 PM.
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Old April 5th, 2007, 01:52 PM   #16
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"Big city" feel - please define whatever the hell that is.
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Old April 5th, 2007, 02:36 PM   #17
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It would be cool, but only if it was of decent quality like the ones at Piccadilly for example. The old one on the SE corner was a shocker, it always looked horrible because it was never working 100%.

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Old April 5th, 2007, 04:26 PM   #18
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Would it be showing adds in general or just advertisments for Telstra?
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Old April 5th, 2007, 04:32 PM   #19
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It's a good feeling how you can't go to anywhere these days without being shoved a ad in your face. I value that feeling.
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Old April 5th, 2007, 06:04 PM   #20
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Quote:
Originally Posted by Archibomber View Post
It has it's own thread.
I know it does....but it's still on the eastern side of "The Grid".

Quote:
Originally Posted by silvermb View Post
> Melbourne Central's proposed office tower which might get a run soon
...but that would be on the western side of Swanston.

...

Last edited by Muse; April 5th, 2007 at 06:11 PM.
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