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Old March 4th, 2008, 11:26 AM   #21
rizalhakim
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Resort lifestyle at its best

Seri Tanjung Pinang shows what the height of luxury living is all about

Never before in Malaysian history have so many people had so much to spend on their homes, and this is causing an explosion of projects in the luxury residential development sector.


At the core of this phenomenon are the demographics of the buyers. Aged between 46 and 62 (meaning they are born between 1946 and 1962), they have lots of money – more than any previous generation – and are willing to pay for properties that fit their lifestyles.


Instability in the stock market, along with escalating real estate values, low interest rates and a desire to own homes with resort-style themes are boosting the popularity of luxury residences in such settings.


Being used to affluence, this group of buyers are willing to go where their lifestyle pursuits can be met at levels beyond their expectations.


This explains the warm reception that has been given to E&O Property Development’s (E&OPD) latest signature houses in its Seri Tanjung Pinang (STP) project in Penang island.


One-of-its-kind designs
The developer has conceptualised limited-edition and one-of-its-kind units and experiences to set them apart from anything else the market has to offer.


On one of the last pieces of prime real estate in STP’s 240-acre phase one, E&OPD together with Al Salam Bank (of Bahrain) and CIMBMapletree Real Estate Fund 1 Sdn Bhd (a private real estate fund managed by CIMBMapletree Management Sdn Bhd), took a giant leap to create exquisite seafront villas.


The 15-acre freehold site commanding a 750m frontage onto the Straits of Malacca will accommodate 40 “Villas-by-the-Sea”, as they are called, ranging from RM2.63 million to RM7.1 million.


Although the idea behind their designs revolves around maximising the views of the pristine Andaman Sea, the feeling of warm sea breezes and the sound of waves lapping on the shores through the use of large window openings, high ceilings, and broad verandahs, each villa will be of different sizes and have unique features to suit various lifestyles.





Unique features and amenities
The Skye By-The-Sea design, for example, will have a unique suspended walkway leading to a sunroom on the topmost level, spacious double-volume spaces in the breakfast and family areas, and an open dry kitchen with a central island that will be visible from the more formal dining area.


In all, 20 units of these three-storey villas sitting on plots with typical dimensions of 50ft by 100ft and with between 5,193sq ft and 5,283sq ft of built-up space are available for between RM2.63 million and RM3.1 million.


At the same price range, there is also the larger Abrezza By-The-Sea villa. With 5,332sq ft of builtup space, the six-plus-one bedrooms in its three levels will include a sizeable guest room/office complete with an attached bath on the ground level as well as a master bedroom with a private study nook.


Other highlights will be an outdoor patio straddling a water feature and several balconies on the upper floors.



Unobstructed view of the ocean
At the top of the designer range will be Martinique By-The-Sea. Described by E&OPD as “an extremely luxurious mansion, inspired by the grand plantation manors of the Caribbean and the sea”, only four will be built.


Each will have private sea frontages to provide unobstructed views of the ocean, widths of approximately 80ft and lot sizes of between 11,275sq ft and 12,860 sq ft.


Spread over two levels, the highlight of the 9,043sq ft “grand villas” has to be the tension-edged private lap pool that, from the dining area, appears to reach out to join the sea’s horizon.


The pool will be flanked by a large high-ceiling guest pavilion on one side and a guest suite complete with an en-suite bathroom and walk-in wardrobe on the other.


In the open-concept designer kitchen that will open out to a spacious internal courtyard and across onto the dining area (which will also have ocean views as its backdrop), there will be a huge central island, fitted kitchen cabinets, a refrigerator, cooker hob-and-hood, oven, microwave, water dispenser and dish washer. On the upper level will be a family hall and four bedrooms. Of these, three will look out to the sea, while the Arabescarto-marble master bedroom will also have a “secret garden”.




The design of the four Martinique bungalows with 9,043sq ft has been inspired by grand plantation manors of the Caribbean

Rarity at a price
Of the four Martinique villas, two have already found owners while the completed display villa is not for sale, despite the price tag ranging from RM6.65 to RM7.1 million.


The Skye villas will have between 5,193sq ft and 5,283sq ft of built-up space. For the Syke and Abrezza villas, a third of them have also been spoken for, with 90 per cent of their owners being Malaysian baby boomers who appreciate and are willing to pay for luxury.

Lim Lay Ying is managing director of Research Inc. (Asia), a company specialising in market research and consultancy for all facets of real estate development.

Article By New Straits Times (by Lim Lay Ying)
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Old March 6th, 2008, 08:29 AM   #22
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Seaside Villas

Seri Tanjung Pinang’s Villas By-The-Sea is a joint venture between E&O Property Development Bhd (E&OPD), private real estate fund CIMB-Mapletree Real Estate Fund 1 Sdn Bhd and its partner Al Salam Bank of Bahrain.


Launched in mid-December last year, these freehold villas, sited on Penang island, are priced from RM2.75 million to RM7.5 million. They are expected to be ready in mid- 2009.

CIMB-Mapletree Management Sdn Bhd chief executive officer Raja Noorma Othman said this project represented its maiden foray into the upscale residential market in Penang, which has been made more exciting with the entry of its Middle Eastern par tner Al Salam Bank.

“We are confident this joint venture will strengthen our position in the international luxury proper ty market and pave the way for fur ther developments in this high-growth market.”


Tropical modern and Caribbean-inspired architectural features can be seen in the three different types of villas: Mar tinique, Abrezza and Skye that stretch over 15 acres of freehold land.

Interaction between the indoors and outdoors with generous window openings, high ceilings, spacious terraces and verandahs are the other characteristics of these villas.

This project has almost 750m of frontage facing the vast Andaman Sea and Straits of Malacca. E&OPD director of marketing & sales K C Chong said what made the villas unique is their prime location which is just minutes away from Gurney Drive.

The villas also set another benchmark in sophisticated living that is unparalleled in Penang. The living or dining and dry kitchen are laid with impor ted Italian Botticino marble while the luxurious bedrooms and guest rooms are covered with high-end Burmese teak flooring.





All rooms come with ensuite bathrooms, with the master bathroom clad in Arabescarto marble.

The villas are equipped with wet and dry kitchens, with the latter complete with modern kitchen cabinet system and appliances as well as open concept dining and living areas that are ideal for intimate par ties and grand functions.

Hot and cold water are available in the kitchen and all bathrooms, including the maid’s room.

Modelled after the Caribbean-style plantation mansions, the two-storey Martinique has five plus one rooms. It offers sea frontage of up to 24 metres and sea views from the pavilion, bedrooms and dining room.

Each unit has its own tension-edged lap pool that stretches out to the sea. The spacious guest pavilion, another unique feature of the Mar tinique, lets owners take in the unobstructed views of the pool, garden and sea.

An open-to-the-sky courtyard within this mansion seamlessly combines indoor and outdoor living. Martinique has a land area of 11,275 to 12,860 sq ft and a built up that star ts from 9,043 sq ft

The three-storey Abrezza, with six plus one rooms, has an area of 4,999 to 6,840 sq ft and built up of 5,332 sq ft. It is designed with balconies, patios and terraces on all four sides so that cool breezes flow through to dispel the tropical heat.



Its grand living room, indulgent master bedroom suite and spacious hotel-style master bathroom that is clad in Italian Arabescar to marble, a long bath and finished with premium Kohler sanitary fittings.

Skye’s unique façade allows a column of sky to seemingly flow into the house, with tall windows and generous double-volume living spaces, including family and dining areas for added grandeur.

Its dining area opens out into the garden to allow flexibility of alfresco dining at home, combining indoor and outdoor living spaces. Its spacious island-style kitchen is a more efficient layout and lends it a modern look.

Check out its suspended walkway on the third floor, overlooking the family room. Skye is also a three-storey villa but it has only five plus one rooms.

It has a land area of 4,999 to 7,800 sq ft and built up of 5,283 sq ft for the corner units and 5,193 sq ft for the intermediate units.
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Old March 31st, 2008, 12:36 PM   #23
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E&O’s villas by the sea


The spacious and airy interior of a bedroom in the Martinique show unit

PETALING JAYA: E&O Property Development Bhd has upped the ante on its flagship project of Seri Tanjung Pinang (STP) in Penang, launching 2-and 3-storey villas priced between RM2.75 million and RM7.50 million over the weekend.

According to KC Chong, Director of Marketing & Sales for E&O Property, there was a strong positive response from both locals and foreigners to the launch. “The recent opening of our Singapore sales and marketing office has attracted more Singapore-based investors and foreigners to Penang,” he told theSun.

Called Villas By-The-Sea, there are three different types — Martinique, Abrezza and Skye – stretching over 15 acres of freehold land with a total of almost 750 m of frontage facing the vast Andaman Sea and Straits of Malacca.

A total of 40 units were launched: 20 units of Skye, 16 units of Abrezza and four units of Martinique with a gross development value of about RM120 million.

The 3-storey Skye has 5+1 rooms and has a built-up of 5,283 sq ft for corner units and 5,193 sq ft for intermediate units. The villas are standalone bungalows and by intermediate units, the developer means there are two villas on each side of the unit.

The 3-storey Abrezza offers 6+1 rooms and has a built up of 5,332 sq ft, while Martinique, the largest of the three villa types, offers 9,043 sq ft in 2-storeys and has 5+1 rooms.

The Martinique villas are located by the sea, while Abrezza and Skye are located further back. The developer says the villas are designed to offer distinct spaces within the homes to cater to the diverse lifestyle needs of their occupants. Halls, rooms and corners of different sizes and characteristics are artfully planned to offer a different escape for different activities and moods.

“The unique layouts also encourage interaction between the indoors and outdoors with generous window openings, high ceilings, spacious terraces and verandahs, ,” added Chong.

The living/dining area and dry kitchen are laid with imported Italian Botticino marble while the luxurious bedrooms and guest rooms are covered with Burmese teak flooring. All rooms come with ensuite bathrooms, with the master bathroom clad in Arabescarto marble.

The Villas By-The-Sea at Seri Tanjung Pinang is a joint venture development between E&O Property with Al Salam Bank (of Bahrain) and CIMB-Mapletree Real Estate Fund 1 Sdn Bhd (a private real estate fund managed by CIMB-Mapletree Management Sdn Bhd.

Seri Tanjung Pinang features a headland and multi-island concept spanning 980 acres.

Currently, the 240-acre Phase One introduces landscaped parks, boulevards and seafront esplanades set amidst a guarded community of terraced, semi-detached and detached homes, condominiums and service apartments, as well as commercial and retail precincts surrounding a marina. In planning, Phase Two of 740 acres will see a cluster of islands emerging offshore, linked via a series of bridges.

By theSun (by Diana Chin)
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Old March 31st, 2008, 12:37 PM   #24
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Penang goes posh

E&O launches seaside bungalows

FOR centuries, Penang has attracted traders, seafarers and adventurers from far and wide. Today, the island is no less popular, being one of Malaysia’s front-runners in the real estate investment market after Kuala Lumpur. It is against this backdrop of sun and surf, and city living that E&O Property Development Bhd is building the largest waterfront project there.

The company laid the foundation for the Seri Tanjung Pinang community by first selling double-storey terrace and semi-detached housing. It recently took things a notch higher by launching bungalows in three designs.

Known as Skye, Abrezza and Martinique, the bungalows are set apart from other landed developments taking place on the island because of several factors.

The first is the overall ambience. Each home design draws inspiration from the different elements around the world that make living a pleasure.

Although the look, feel and design vary, a single thread binds them and the buyers who take to them – the desire for the finer things in life.

Those who have visited the show village and the show houses would probably agree that Martinique is the most spectacular of the three.

It blends classic lines with the best of materials like nyatoh balustrades, Italian marble flooring and Burmese teak.

Fronting the Straits of Malacca and enveloped by a meandering waterfront promenade, Martinique is a double-storey white sprawling mansion reminiscent of the white and beige plantation manors of the Caribbean Islands.

Much thought has gone into interior decor to give ideas and options to potential buyers. There are several living areas, depending on the purpose and degree of formality of the occasion.

The guest pavilion on one wing offers breathtaking views that sweep into the lawn, sea-front promenade and the azure blue sea. Your guest will not want to leave after this by-the-sea experience.

Depending on the land size, which varies between 11,000 and 13,000 sq ft, Martinique (built-up: 9,000sq ft) begins from RM6.7mil. There are 12 units of Martinique, of which four have been opened for sale. Of these, two have been sold.


Martinique, one of three designs of waterfront bungalows with pool fronting the Straits of Malacca by E&O Property Development in Seri Tanjung Pinang.


Abrezza is named after the sea breeze that winds through the halls and corridors of this triple-storey bungalow.

Elegant yet modern, with a whiff of British opulence, it offers great contrast in terms of colours and details.

There is a clearer definition of private and public spaces, family corners and visitor’s enclave. The developer has dressed up the show units with a lot of dark feature walls, door and window frames and balustrades to add colour and contrast.

No less exciting is the Skye series. Natural light from large windows, high ceilings and skylight give rise to its name. This collection is popular with young families.

Both Skye and Abrezza have built-ups exceeding 5,000sq ft and are priced from RM2.6mil onwards. Abrezza has six plus one rooms while Skye, five plus one. So it is really an offering that considers the needs of several generations, with luxurious ground floor rooms and pantries for higher floors.

E&O marketing and sales director K C Chong says the company is setting a new benchmark for lifestyle living on the island.

About 80% of Seri Tanjung buyers are from Penang, Ipoh, Sungai Petani and Kuala Lumpur.

For some of them, the houses in Seri Tanjung will be their holiday homes. The remaining 20% are foreigners, mostly Westerners.

Says Chong: “Penang is very popular with the expatriate community and those who are in the Malaysia My Second Home programme.”

He says the 240-acre phase one will keep the company busy for the next three to five years.

The second phase comprises two islands, which the company will reclaim from the sea and will be connected to the first phase.

“Because Penang is an island, land is scarce. And with burgeoning demand, it is only natural that prices move up,” he adds.

It is this scarcity of land and the growing popularity of Penang among foreigners, and local and foreign investors, that several developers other than E&O have gone into land reclamation. Among them are IJM Corp Bhd, Penang Development Corp and C P Land Sdn Bhd.

Says Chong: “The land component is different between Penang and Kuala Lumpur. Comparing a guarded development here and another in Kuala Lumpur, the land cost would be higher in Penang.

“At the end of the day, it is this single component that drives up our house prices.”

Cruising along Jalan Tanjung Tokong, which leads to Seri Tanjung, you can see the development that straddles the sun and surf of Batu Feringghi at one end and the city at the other.

When completed, it will be the newest address to join the international list of world-class waterfront communities including The Palms in Dubai, Australia’s Sovereign Islands and Sentosa Cove in Singapore.

Keys to its terraced housing were handed over to buyers in the first quarter of last year. Its first series of chic and elegant terraced houses set tongues wagging when it was launched at the end of 2005 at RM735,000, an unheard-of figure then for double-storey housing on the island.

In the secondary market today, intermediate units are going for about RM800,000 and corner units in the RM1mil region.

There are altogether about 260 units of terraced housing, 215 units of semi-detached, 48 plots of vacant bungalow land (all have been sold) and 73 units of bungalows, comprising Skye, Abrezza and Martinique.

The first phase of the master-planned development will also have 160 units of serviced suites facing a marina and seven condominium blocks.

The marina will be ready in 2009. Land reclamation works for its second phase will begin in three years.

Says Michael Geh, director of property consultancy at Raine & Home International Zaki + Partners: “In many ways, E&O has achieved new benchmark in terms of pricing, architecture and design. The company is giving us modern designs with a very cosmopolitan feel.

“We are seeing other developers following suit. SP Setia has started lush courtyard garden terraces, IJM is giving us Nautilas Bay by-the-sea terraces.

“Other developers must follow this new trend in Penang terraces if they are to keep up. Lifestyle and community housing is here to stay.”
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Old March 31st, 2008, 05:54 PM   #25
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Old April 29th, 2008, 05:13 PM   #26
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Acacia phase2 29042008



One of the corner unit




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Old May 1st, 2008, 04:16 PM   #27
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Old May 1st, 2008, 04:17 PM   #28
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E&O ACACIA Phase 1, completed









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Old May 7th, 2008, 07:04 AM   #29
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Old August 6th, 2008, 11:40 AM   #30
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Building a reputation
Interview with K.C. Chong, Director of Marketing and Sales, E&O Property Development
by Property Report SMIAdvertisement

Seri Tanjung Pinang is one of the largest waterfront residential construction projects in the region. How did the idea come about, considering there’s little precedent in Malaysia?
E&O Property Development Berhad (E&OProp) actually revived this project, which had stalled during the Asian financial crisis. The site, which is north of Georgetown, had been partially reclaimed and eventually abandoned [by the UEM Group]. When E&OProp took over the project in 2003, our vision was to create a new destination that pays tribute to historical Penang, while stimulating new growth, energy and focus on the island’s seafront.

Historically, Penang made its name and wealth from the sea, as a lucrative trading port. We aim for Seri Tanjung Pinang to be an exciting, internationally recognised seafront destination, in the same way that Sentosa Cove and The Palms are making headlines for Singapore and Dubai respectively, attracting positive publicity and pride, and creating jobs, investment, tourism and business opportunities.

How have you addressed concerns over the stability of reclaimed land, which is not as common in Malaysia as it is in Singapore and Hong Kong?
We employ the Sand Replacement Method of reclamation that has been successfully used in Singapore’s Tuas Biomedical Park 2, Hong Kong Disneyland, Betuweroute Railway in the Netherlands and Palm Jumeirah in Dubai.

In terms of education and awareness, we have regular talks and presentations, plus a booklet explaining our reclamation method. In fact, the positive feedback evident in our sales take-up reflects the fact that land reclamation is becoming more accepted, especially as prime land becomes increasingly scarce.

It has been said there was no such thing as a RM735,000 house in Penang when E&OProp launched Seri Tanjung Pinang. How did you convince potential buyers of the project’s value, both as a lifestyle residence and an investment?
Our maiden launch, the Ariza courtyard terrace homes, was priced at RM735,000. In terms of space planning, built-up area, design and fittings, our terraced homes are equivalent to the standard of most semi-detached homes and even the typical two-storey detached home available in Penang.

The main attraction is that as an integrated master-planned community, Seri Tanjung Pinang offers freehold landed properties in a prime location. It’s clear that buyers have been convinced, as all 257 units have been sold since Ariza was launched in October 2005. We’ve since sold semi-detached and detached homes worth up to RM7 million each, and launched over RM600 million worth of properties.’

What has surprised you most about the buyers’ response to the various launches so far, and have sales achieved the international diversity you were hoping for?
We’ve been pleasantly surprised that many of our buyers are repeat purchasers of E&O Property products. Some owners have bought more than one property within Seri Tanjung Pinang, while there are others who are also buyers of our properties in Kuala Lumpur.

Apart from those from Malaysia, we also have buyers from the UK, Denmark, Middle East, Australia, Taiwan and India to name a few. In terms of families living at Seri Tanjung Pinang, there’s a good international mix, with many expatriates choosing to rent homes at Seri Tanjung Pinang.

How well is Penang recognised internationally?
Penang has long been known as the ‘Pearl of the Orient’, famous for her beaches, heritage sites, rich history and culture. It was also recently voted the 10th most liveable city in Asia due to its infrastructure and accessibility, political stability and security, a well educated English-speaking workforce, top international schools, medical facilities and affordable cost of living.

Furthermore, the Malaysian government’s incentives towards foreign ownership of property and the Malaysia My Second Home (MM2H) programme have resulted in Penang having the highest number of foreigners under the MM2H programme. Overall, Penang is currently experiencing strong demand for a wide range of real-estate products, especially landed residential units, due to a scarcity of land on the island and a corresponding increase in land prices.

How will the proposed Northern Corridor Economic Region (NCER) infrastructure developments help Penang’s development?
The NCER is generally about developing rural developments and agricultural growth in Perlis and Kedah, for Penang it’s focused on turning the island into an integrated logistics hub. Plans for Penang are centered on infrastructure developments including the Second Penang Bridge, Penang Outer Ring Road, Butterworth Transport Terminal, Penang Monorail and the expansion of Penang Airport.

As such, property values and property demand will increase with improved public transport and better regional connectivity, due to both the airport expansion and the new low-cost carrier airport. By attracting more tourists, Penang will entice more visitors to own a holiday home or participate under the MM2H programme and settle. Furthermore, the increased employment opportunities created by the NCER plan, forecast to increase to over 4 million in 2025, will increase the island’s population and create greater demand for housing.

How do you view The Light, on the coast south of Georgetown: as a competitor or a complementary waterfront development?
Overall, The Light is more focused on commercial properties whereas Seri Tanjung Pinang is more focused on residential. It’s being undertaken by a reputable developer, so we look forward to The Light as another waterfront project that will help Penang’s positioning as a yachting haven in Asia, as well as promoting Penang internationally as a tourist and property-investment destination.

How much of Seri Tanjung Pinang is complete and what’s the timeline for the remainder of the development?
All of the reclamation for the 240-acre phase one (the ‘headland’) is complete, and 60% of the physical structures are complete or under construction. All of phase one, including the marina and commercial properties, will be completed within the next six years.

How have sales been?
All of the Ariza courtyard terrace homes (257 units) and the Avalon semi-detached homes (60 units) are sold out, while 85% of the Suites at Waterside (160 units) has been sold. About 95% of the bungalow parcels have been sold.

Although Phase One is similar in scale to Sentosa Cove, Phase Two is on another scale altogether, covering 740 acres of man-made islands. What’s the construction timeline for this?
The concept has recently been approved in principle by the State Government and we’re now in the process of obtaining all the necessary approvals. We’re aiming to start reclamation of Phase Two by the end of 2009.

In the past two years, E&OProp has completed three major residential projects in KL. How has the response been and how have values increased?
Last year, we completed Dua Residency, a 288-unit condo on five acres on Jalan Tun Razak in the KLCC vicinity, and have sold 92%. Units were launched three years ago at an average of RM600psf and have now achieved RM1,000psf, an appreciation of more than 60%.

We’ve fully sold Idamansara, which comprises 82 semi-detached and nine detached homes on 13 acres in Damansara Heights, and was also completed last year. As an example of rising values, a detached unit launched at RM3 million in May 2006 was going for RM4 million in the secondary market last August.

We have also sold out Seventy Damansara, 12 detached homes in a 2.4-acre gated-and-guarded community, which was completed in early 2006.

Was it always E&OProp’s intention to focus on high-end residences?
Our origins stem from our luxury heritage Eastern & Oriental Hotel in Penang. In leveraging the E&O brand across the Group, we’ve become associated with luxury property.

E&O’s is positioned as a developer of innovative, high-quality products at every level, be it high-end or otherwise. As our business strategy is focused on building properties in the most prime urban locations, where land is highly prized, it follows that our product offerings are within the luxury residential segment.

What upcoming launches are you planning?
Within the next three years, E&O Property will be launching properties worth over RM4 billion. This year, in Seri Tanjung Pinang, we’re set to launch the Acacia semi-detached homes (68 units) in the second quarter of this year and some condominium units in the third quarter.

We also have a host of upcoming projects in Klang Valley. In the third quarter, we’ll launch serviced apartments on the old St Mary’s School site plot on Jalan Tengah, in the Golden Triangle. This is a 50-50 joint-venture with the Lion Group. We’re also set to launch a project on Jalan Yap Kwan Seng by the end of the year.

In 2009, we’re scheduling to launch projects in Jalan Conlay, Jalan Gallagher in Bukit Tunku and Jalan Teruntung (The Peak) in Damansara Heights. In 2010, we’re set to launch a joint venture with Selangor Properties on Jalan Semantan in Damansara Heights.

Overall, including the 980 acres for Seri Tanjung, we have a land bank of about 1,700 acres, principally located within Klang Valley and Penang.

How has E&O Property Development Bhd been progressing financially since its emergence on Bursa Malaysia in October 2003?
Our annual revenue has risen from almost RM400 million in 2003 to over RM700 million last year. Our profits (attributable to shareholders) have risen from almost RM16 million in 2003 to over RM134 million last year.

For a relatively new player, we’re also gaining greater recognition. E&OProp was ranked number five in the property sector (according to Bursa Malaysia’s Market Capitalisation Ranking last July), and we were listed among the country’s top 10 developers in The Edge Malaysia’s Top Property Developers Awards for 2007.

The prices for Malaysia’s high-end property, such as in KLCC, are very favourable compared to Singapore. Do you think it will always remain so if Singapore and Hong Kong remain the region’s key financial hubs? Or can you see a day when KL prices are comparable?
KL prices will certainly appreciate further, especially in residences in prime locations such as KLCC and Damansara Heights where land available for development is becoming scarce.

The city is benefiting from the buoyant property market in the Asian region, and given our proximity to Singapore, our own real estate sector enjoys spill-over effects. But for the time being, KL is still playing catch-up to Hong Kong and Singapore where land and population pressures are far more prevalent.

Does E&O Prop have any plans to expand into Singapore and Indonesia, for example, or will you remain focused on Malaysia in the near future?
We’ve been approached by certain parties and we remain open to assessing new partnership opportunities if they’re focused on premium developments in prime locations. However, although we consider overseas ventures, we remain cautious because we believe property development is a localised business. Our home base is Malaysia and this is where we know our business best.

We’re confident there’s still great potential in the Malaysian property market, but we need to be creative, innovative and aggressive in our marketing efforts abroad, by going global to bring international buyers to Malaysia. An example of this was the opening of our E&O Property Sales Gallery in Singapore, which has helped reach a regional audience and raise E&O’s profile.

Aside from property, what other ventures is the E&O Group pursuing?
There are ongoing efforts to capitalise on the hotel management expertise currently available and extend this service to enable the Group to eventually manage a portfolio of hotels and resorts within Malaysia as well as around the region.

Recently, EOB embarked on a new food-and-beverage venture by acquiring a substantial stake in The Delicious Group, which currently operates Delicious restaurants in One Utama (Petaling Jaya), Bangsar Village II (KL) and Marc Residences (KL), as well as D’lish in Bangsar Village I and Mid Valley Megamall. With F&B to be closely linked to lifestyle in the larger mindset, synergies are evident in strategic positioning of Delicious restaurants in the prime commercial and retail properties that E&O will retain, providing cuisines that are in line with the lifestyle of its urban developments.


E&O Group
E&O Property Development Berhad (E&OProp) has been the property development arm of Eastern & Oriental Berhad (EOB), which is listed on Bursa Malaysia. However, E&OProp and EOB are currently undergoing a merger that will see both listed entities emerge as one enlarged E&O Group.

Prior to the formation of E&OProp in 2003, EOB undertook several property projects within Kuala Lumpur, including residential developments such as Sri Se-Ekar and 202 Desa Cahaya along Jalan Ampang’s ‘Embassy Row’, and Kampung Warisan, conceptualised by cartoonist Datuk Lat.

E&OProp’s focus is on building premium homes within Klang Valley and on Penang Island. In the past three years, the company has completed Dua Residency, a 288-unit condo in the KLCC vicinity; Idamansara, 82 semi-detached and nine detached homes in Damansara Heights; and Seventy Damansara, 12 detached homes within a gated community, all in KL. Presently the company’s biggest long-term project is Seri Tanjung Pinang, a seafront residential project on Penang Island that will be built on 980 acres of reclaimed land.

EOB has two other core business activities: property investment, and hospitality and lifestyle. The property investment division’s core mandate is the acquisition of select landbanks and properties. In the late 1990s, EOB undertook the refurbishment and upgrading of the heritage Eastern and Oriental Hotel (E&O Hotel) as well as Lone Pine Hotel. Also as part of its hospitality and lifestyle division, EOB recently acquired a substantial stake in The Delicious Group, which currently operates five Delicious and D’lish restaurants in KL.

www.eoprop.com
www.easternandoriental.com

K.C. Chong is Director of Marketing and Sales, E&O Property Development. He joined E&O Property Development Bhd as Marketing and Sales Director in September 2005. Chong was the Marketing and Sales Director for Tan and Tan Development Bhd from 1989 to 2002, and eventually assumed the position of Senior General Manager, Marketing and Sales following the merger with IGB Corporation Bhd.

He has over 25 years experience in the field of marketing, construction and property development. He has been involved in pioneering projects such as Sierramas, Hampshire Park, Bentong Hills Orchards and Gleneagles Intan Medical Centre, and now the Seri Tanjung Pinang waterfront development in Penang.

Chong holds a BA (Hons) in Economics from Coventry University and an MSc in Marketing from the University of Manchester’s Institute of Science and Technology, both in the UK. He’s a member of the Chartered Institute of Marketing, UK, and a member of the Urban Land Institute, USA.
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Old August 9th, 2008, 08:43 PM   #31
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by Mr & Mrs Stickyfingers

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Old August 30th, 2008, 07:19 AM   #32
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THE SUITES AT WATERSIDE


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Old September 22nd, 2008, 12:14 PM   #33
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Sri Tanjung Pinang & several Condos
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Old September 25th, 2008, 07:35 AM   #34
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The bungalow and semi D in Seri Tanjung Pinang sold out.... new launching will be a 7 Residential towers(5 highrise & 2 lowrise) with a huge swimming pool!!

Launching probably end of Oct/Nov, but not in Malaysia.
E&O will bring the project to shanghai, taiwan, hong kong, singapore, Korea, japan, australia and finally to malaysia.

price from RM750psf
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Old October 27th, 2008, 05:40 PM   #35
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by sugree

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Old October 27th, 2008, 07:31 PM   #36
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Looks like more rain is coming..
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Old October 27th, 2008, 07:32 PM   #37
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Quote:
Originally Posted by rizalhakim View Post
The bungalow and semi D in Seri Tanjung Pinang sold out.... new launching will be a 7 Residential towers(5 highrise & 2 lowrise) with a huge swimming pool!!

Launching probably end of Oct/Nov, but not in Malaysia.
E&O will bring the project to shanghai, taiwan, hong kong, singapore, Korea, japan, australia and finally to malaysia.

price from RM750psf
Is that going to happen???
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Old October 28th, 2008, 07:18 AM   #38
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750psf !!! Very high !!!
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Old October 28th, 2008, 08:33 AM   #39
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750psf !!! Very high !!!
Hope that there are no more Tsunami in the future. If there are, then you can see the price going down.
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Old October 28th, 2008, 09:02 AM   #40
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Hope that there are no more Tsunami in the future. If there are, then you can see the price going down.
Why you need the price to go down, when you think there will be tsunami. You won't want to buy anyway.

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