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Old April 6th, 2004, 07:32 PM   #1
Edmundtanso
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BGC | Serendra [res]

Serendra promotes holistic lifestyle


The Philippine STAR 04/03/2004


Life as you know it, has always been about finding the middle ground.

You don’t want to rise before the sun to get to work on time or waste precious hours commuting to your workplace or lose your bearings racing with the rush-hour crowd. So you get a place nearby, one that is accessible to everything: the business district, malls, restaurants, churches, hospitals and schools.

The downside: a hefty rent, perhaps, or an environment unkind to a growing family, where children are exposed to hostile elements and you all squeeze into cramped quarters. You have forgotten what a tree looks like. But you will save hours and you will get to work on time. You will certainly be less stressed out.

Maybe you decide you do want to settle close to nature and far from the madding crowd. You want your kids to play like you did when you were their age – climbing trees, swimming, eating freshly picked fruit with bare hands. You want a close knit environment where neighbors can become friends and are not merely familiar faces. The price? A long, arduous commute to the office or school that could add up to one or two months a year and could have meant quality time spent alone or with the kids.

The life you’ve always known is like a stool missing one leg – sit tight, balance properly, and you will manage, albeit an uncomfortable existence.

It is frequently said that you can’t have it all. But what if somebody said you could?

Real estate leader Ayala Land Inc. (ALI) has always had the mindset of looking for ways to make people’s lives better. They aim for innovation, not for innovation’s sake but for the people. Innovation At Its Peak
Striving to fill this need, ALI started a project with a lofty aim. "The objective is to create a peaceful community within the city," said ALI senior vice president Angela de Villa-Lacson, describing the beginnings of Serendra, ALI’s newest residential development, which was launched recently. Serendra will rise in a prime location with Bonifacio Global City.

"Our vision is to introduce a different lifestyle to our market, a development that is more people-oriented, a community where people interact with one another, a healthy environment."

A harbinger of a new lifestyle people only dream about till now, Serendra is a highly innovative one in that it strives to meet people’s needs – a safe and verdant environment to live and grow in without the hassles of a long commute, at a reasonable price. In other words, what it offers is suburban living in the city, with variety in terms of unit design, the layout of the landscape and the entire development.

"We saw the need to create Serendra because a lot of people would rather live in a place with lots of open space," continued Lacson. "The thing is, many people can’t afford it because it’s either too far from their place of work or it’s very expensive. In Makati, Forbes Park and nearby villages are conveniently located near the business district – but the cost of the house and lot is way beyond the means of most people."

The ALI answer to the challenge was to cull all the benefits that are scattered over many developments and to bundle them into one neat and abundant package, ending, in essence, the compromise people have had to deal with.

A new lifestyle

Combining all these elements into an organic whole, what Serendra is able to offer is the live-work-play-shop-learn lifestyle. "You live in a peaceful community. At the same time, you are close to nature.
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Old April 7th, 2004, 01:28 PM   #2
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Interesting...Sounds cool.

any renderings? additional info on height, # of floors and number of buildings?
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Old April 7th, 2004, 04:29 PM   #3
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i should repost the pictures here.









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Old April 7th, 2004, 04:33 PM   #4
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hehehe, i said all my comments in the BGC thread. Look there if you wanna see it
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Old April 7th, 2004, 08:40 PM   #5
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wow! now this is a great project! it takes up a big chuck of land in BGC! it's hard to imagine from the site plan but this is a huge project! think this will sell like a pancake!

some renderings of the buildings and floor plans would be nice. i did contact a sale agent already, hope to hear back from him and share it here!

nice! nice! nice!
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Old April 9th, 2004, 01:10 AM   #6
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Low-rise, high price
Posted: 0:39 AM | Mar. 24, 2004

Victor Agustin
Inquirer News Service

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THE AYALAS are crossing the EDSA highway and shifting the fulcrum of its high-end residential development to the Fort Bonifacio Global City prime development area with a low-rise complex of condominiums with prices per square meter is at par with that of One Roxas Triangle, its most expensive high-rise condo by far.

The indicative unit pricing for the top-tier "District 1" of the Serendra, as the 11.6-hectare complex in Fort Bonifacio is called, hovers around 100,000 pesos a square meter, value-added tax included.


Unlike One Roxas Triangle units whose floor areas range from 286 to 528 square meters, Serendra District 1 offers more affordable sizes: from 68-square-meter, one-bedroom units (6.9 million pesos, with one parking slot) to 187-square-meter, three-bedroom units (18.1 million pesos, with two parking slots).

District 2 offers smaller chunks from 40-square-meter studios (3.4 million pesos, no parking slot) to 138-square-meter average, three-bedroom affairs (14.8 million pesos, with two parking slots).

A limited number of parking slots, all underground, are available for sale, at 600,000 to 650,000 pesos per slot.

Both District 1 and 2 buildings would have a European-"bahay na bato" [stone house] look, with a number of units having their own balconies. There are a host of smaller, shorter buildings within the complex, but in no case would the structures be higher than nine floors.

To further visualize the project, the twin main buildings look like two fat "W" letters placed base to base, with ground-and second-level food and retail shops occupying a rotunda-like intersection and lining up the promenade that separates the two districts.

The single-level residential units are juxtaposed on each side of the building, one row looking out the street/promenade and one row looking out an indoor park. A corridor on each floor runs down like a spine throughout the entire length of each building.

The corridors feature air wells every so often that provide a natural break and ventilation, which should bring down electricity cost for the residents association.

The main attraction of Serendra is that two-thirds of the land area is devoted to greenery/open space, with the outer perimeter ringed by hedges and pocket gardens to provide buffer space from the sidewalks.

The downside of this green space and bigger land area -- District 1 and 2 occupy 3.8 hectares of the 11.6-hectare Serendra complex -- is that the unit owners' association would have to hire more guards to provide perimeter and indoor security, employ more gardeners and consume more water, in addition to the high-maintenance swimming pools, to live up to standards.

Water rates in Fort Bonifacio, incidentally, are almost twice as high as what consumers pay in the Ayala water concession area.

No numbers have been crunched yet, but the monthly association dues should not exceed the levels at the high-end Salcedo Village condos that Ayala has built in the Makati business district, according to a briefing held for analysts Monday.

Serendra still has yet to receive its sales license, but Ayala has already constructed a sales office, complete with fully furnished model units, at the site.


Heard through the grapevine

TYCOON Henry Sy has signed up IMax to become its flagship theatre in the Mall of Asia, the country's and arguably the region's largest shopping complex, in the Manila Bay reclamation area.

IMax originally had its heart on Fort Bonifacio, and had even made a modest down payment to developer Metro Pacific Corp., until the currency crisis and the resultant debt woes prompted Metro Pacific not only to scuttle the project but sell out of Fort Bonifacio as well.

(E-mail: cocktales_pdi@yahoo.com or cocktales_pdi@hotmail.com



Also:
Derailed (Mar. 22, 2004)
'News' for sale (Mar. 19, 2004)
Brew-ha-ha (Mar. 15, 2004)
Pecabar mutiny (March 12, 2004)
Chinabank shuffle (Mar. 10, 2004)
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Old April 9th, 2004, 01:11 AM   #7
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Putting on the green
Posted:11:43 PM (Manila Time) | Mar. 25, 2004
Inquirer News Service


THESE days, when it is considered good business to turn agricultural or idle land into real estate developments, we can thank our lucky stars that some developers out there still think in terms of "going back to nature" or greening barren space. Otherwise we'll have nothing but malls and shopping arcades and concrete jungles to rattle our nerves.

The latest in Ayala Land's (ALI) real estate projects has its sights set on the refreshing and healthful color of green. It has been given an exotic name to evoke images of serenity and peace-"Serendra."

Developers call it "suburban living in the city." And to achieve this goal, ideas were culled from all over the world.

Greening team

The team finally chosen to put the greening concept together consists of the Santa Monica-based architectural firm of Moore Ruble Yudell (MRY), and the firm of landscape architect Mia Lehrer. MRY is noted for the way it handles densities, its use of curvilinear and serpentine elements to mark the relationship between one area and another. Mia Lehrer has extensive experience in tropical styles and uses this to complement overall architectural designs.

And so it is that the sought-after image-suburban serenity-is gradually emerging in an urban locale, in Bonifacio Global City. The suburban amenities here include proximity to Makati's business district; accessibility to schools, churches, a mini haven for shoppers, and well-secured premises; and most of all, a lot of green space. It is this closeness to nature that best describes and distinguishes Serendra.

Some projects like to stress the elegance of their buildings and interiors, "putting on the Ritz" as the saying goes. Serendra can also tote up its elegant points, but is literally more down-to-earth about it, "putting on the green" instead.

Good business sense

So this 12-hectare property has set aside 2/3 to create a really green environment. While some businesses seem impervious to nature-friendly practices, this one believes that when you enhance nature, you are likely to increase profits, too.

It will take at least five years before this "suburb in the city" is ready for occupancy but there is a scale model and an architect's perspective to give interested parties an idea of what to expect. The "2/3" allotted to the environment will consist of lush landscaping of large canopy trees, wide spaces interspersed with what ALI calls "intimate clusters of gardens."

There will be theme gardens and flower patches, fruit orchards, and beds of kitchen herbs. Vine-covered trellises will provide beauty and shade over pathways along buildings, inviting people to ride less and walk more. There will be pools and little streams for play and sports that will serve as water catchment as well.

While sports facilities are inevitably part of overall plans, ALI promises residents that in several other ways, they "will know once more what it's like to walk and run freely on lawns and gardens." Other environmental considerations include a waste disposal system, which ALI officials believe will be more effective when residents themselves can input their own ideas.

Promoting neighborliness

Residents are assured that this will be a low-density development, which means that overcrowding in any section will be avoided for safety's sake and to make it easier for children to play near their homes and residents to interact with each other. One way to ensure this is by having low-level parking spaces that will make it unnecessary to leave cars on the streets.

Serendra departs from other ALI developments by doing away with the individual lot and house scheme like those in Forbes Park and Dasmari¤as Village. The high-rise buildings in this project are not the skyscraper types, to allow a feeling of neighborly closeness, a feeling not always possible when a home is in a truly tall structure.

Real estate developers who "put on the green" in their projects know it makes good sense, simply because they are dealing with land, one of Nature's most precious resource. And it must be enhanced and protected if it is to continue being useful to humans.

E-mail the writer at dorisnuyda@yahoo.com.
©2004 www.inq7.net all rights reserved
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Old April 9th, 2004, 01:56 PM   #8
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Quote:
Originally Posted by Edmundtanso
some renderings of the buildings and floor plans would be nice. i did contact a sale agent already, hope to hear back from him and share it here!
that's also how i got the pictures. ;D
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Old April 9th, 2004, 08:24 PM   #9
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rico is your contact named joel yu? =)
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Old April 10th, 2004, 02:34 PM   #10
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Quote:
Originally Posted by Edmundtanso
rico is your contact named joel yu? =)
hahahaha. actually it is! small world eh.
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Old April 10th, 2004, 06:22 PM   #11
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=)
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Old April 10th, 2004, 08:27 PM   #12
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nice articles! so now we know that the condos are at most 9 storeys. the plan seems quite vague right now... cuz they have two main W-shaped condos plus an undefined number of other smaller buildings. looks like they're gonna be real nice though - as per the estimated prices. when will they start construction??

btw... that other article mentions Henry Sy signing up with IMax for the theatres at the Mall of Asia. sounds like it will push through soon. great!!
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Old April 12th, 2004, 07:38 PM   #13
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rico
yes small world. i asked joel for elevations, floor plans and a more detail site plan. i hope he could send it to me so i cold share it here.

absent-minded
i really hope to get more details for this project but i read that the 1st phase is 50 percent sold already. it's a great project.
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Old April 12th, 2004, 11:56 PM   #14
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50%? It was only launched last month??? and it was sold that fast?
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Old April 13th, 2004, 01:08 AM   #15
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yeah that's what one of my contact agent told me. it's hard to beleive.

have anyone seen the model units?
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Old April 13th, 2004, 02:33 AM   #16
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are visitors allowed to take photos of model units? i dun look good enuff for them to believe that ill be indeed buying a condo unit. so i keep on saying..."ahhh, there's this friend of mine who's interested in buying one...so could you tell me this and that..." now what about having you (Edmund) as the reason this time? ill tell them ..."ahhhemm...i have this friend named Edmund whos looking for a penthouse unit, could you bring me up there?...and hey, he wants photos of the view on all sides" hehehe...
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Old April 13th, 2004, 05:09 AM   #17
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yeah francis! =) tell them that someone (not necessarily me) from abroad is interested on buying a unit there =) it would be cool to see the model units! =) thanks
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Old April 13th, 2004, 12:45 PM   #18
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50%!!! WOw...so fast. I guess there is still lots of demand for residential condos... property boom is still far from over, then!
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Old April 13th, 2004, 09:04 PM   #19
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yeah i agree and after the election when we have the right president, it would get even better
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Old April 14th, 2004, 03:53 PM   #20
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