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Old June 4th, 2009, 01:32 AM   #1
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Pakistan Fashion Industry

seems like the other thread for this has just dissappeared so i am making a new one where all news and developments of the fashion industry will go. this is not a place to post sexy models pictures you can put that in the gupshup forum, only news and developments would go here.
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Old June 4th, 2009, 01:32 AM   #2
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Fashion shows and corporate tableaux do not get along… so why even try?
The recently held Veet fashion show featured their trademark introduction that is a mix of dance and fantasy.
Is a fashion show the right time and place for it? Instep Today takes a look.

Saba Imtiaz
Karachi

It is always a promising sign to see corporations investing money into the fashion industry. Despite the economic recession and debilitating state of security, several large-scale fashion shows have been held because of the money and support corporations have provided - ensuring that the industry continues to grow and nurture talent.

Under the aegis of a corporate banner, designers have gained a platform to be able to showcase their new collections as well as raise the profile of the brand that has sponsored the show. After all, when the product in question is one that is about beauty and femininity, fashion automatically links in with it. One such corporation that has been sponsoring large-sale fashion shows for the past three years are the makers of depilatory brand Veet, who boast Bollywood actress Katrina Kaif as an endorser.

But while the Veet shows feature the country's top designers on the bill - there is always an invariable segment held before the show that crosses the thin line between fashion and entertainment. This year was no exception, as featuring in the recently held Veet show was a dance performance by a troupe of dancers - led by model Tatmain - that had been choreographed and trained by Omer Rahim. While the dance performance, titled 'Titli' (Butterfly), was a new-age dance that highlighted the evolution of a butterfly and the struggles associated with femininity, it looked entirely out of place at a fashion show. While it was done tastefully, and featured some very talented troupe members who elicited spontaneous applause, one couldn't help but think that the linkage between the brand, the fashion show and the dance was completely lost.

To give Omer Rahim and the organizers credit, this year's 'introductory segment' was far better than the years of past which featured a 'Garden of Eve' segment, featuring Gia Ali entirely covered in leaves and saved from a hairy nightmare by Veet, or last year's 'Cinderella' tableau, where the heroine was deemed fit to meet her charming prince after she had been given the gift of Veet hair removing cream. So much for fairytales…

It makes no sense to have these introductory segments. They take away from the fashion show, and considering these events already start late, they are often met with annoyance and aren't even paid attention to. There are several better ways to introduce a brand: and since Veet constantly replays their television advertisements at their show venues, the audience is quite familiar with the brand by the time the first model walks out. Can you imagine Mercedes-Benz - which sponsors New York Fashion Week - insisting on a product placement segment before the first show kicks off - and having their cars 'modelled' on the ramp?

Secondly, corporate sponsorship does not mean that the show must cross over into becoming a 'variety show'. There are enough stereotypes about the fashion industry - one does not want more perpetuated through these strange performances. That said, one hopes the organizers of the show and brand managers can rethink this must-have introductory segment. There are several things they could do instead: have an emerging talent segment by fashion design students or commission a short film that would introduce the brand and link it with fashion. This would go a long way into augmenting the brand value and garner it more respect within the industry. Alternatively, they could just drop the idea altogether of having this dance/tableau segment, instead of subjecting an unsuspecting audience to having to decipher the 'show'.

– Photography by
Faisal Farooqui

– Event organized by Catwalk
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Old June 4th, 2009, 01:37 AM   #3
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In a League of their Own



Stylist Maram and photographer Aabro have established themselves as a force to be reckoned with


Text: Nyla Daud

Comparisons? Competition? Contentions?

Maram and Aabro exchange sidelong glances and then shake their heads side to side – in unison. The mutual transaction becomes a circuitous pointer to what can be read as a signature tune …

In a league of their own then? “Oh yes, very, very distant from the market,” Aabro is quick to acquiesce but in a tone that spells with equal candor, that they could be either side of the great divide: “Maybe we are far behind, but that’s the way we are!” Then, right on cue, Maram picks up the thread, “We focus on creating clean, classic lines, like in a Rembrandt painting, and if that shows in all our work then that’s just what we want to show. So that when people look at our work they will immediately stand up and say, ‘Why, this is a Maram and Aabro shoot.’ No matter what the nature of the shoot: be it bridal, commercial or just plain product photography.”

Operating from a purpose-built studio, Lahore’s one and only all-woman team of professional photographers runs by strict schedule – a work ethic that will entertain no hangers-on, a discreet silhouette that will not allow for aggressive marketing, a strict, almost puritanical, perusal of end results that have become a signature identity; in this last case of both the person behind and before the camera. It is a definitely merit-based approach at Maram and Aabro’s studio salon. Totally devoid of the commercial hype and glamorous clutter associated with big-time players in the field, the Maram and Aabro studio, with its walls plastered in a classic print, spells a dignified, sophisticatedly vocal elegance. To be sure, the basics remain the same as elsewhere – lights, camera, action and the soft music – but the professionals ruling the roost are a duo concentrating simply on the mood of it all; names gearing to resound in second, or third, or fourth generation family and corporate archives, long after the going is done.

Meanwhile, close by, on a counter, rests the foot-long model of a moulded-in-metal sewing machine, which came with last year’s MTV commemoration of being the most chic stylists. Printed in publications as diversely as Libas and Lajja, and twice nominated for the Lux Style Awards (the first time as emerging talent, followed by the best make-up and photography team), Maram and Aabro go small, almost non-committal, by way of displaying professional laurels. “Of course, it is overwhelming to be nominated,” says Maram, “but … ” Even as the words take shape she is ready for the next assignment; Aabro says, “We are both live wires at work but I admit I am the one who can’t hold back saying ‘Yummy!’ when a result says all that we had wanted it to say. Maram just wants to move on. Being the stylist between the two of us, she has her own quiet work ethics.” And the work ethics are always in place for both, even if it means having to talk intelligently to a journalist after the strain of four straight days on location.

Which does not mean that Maram will not holler out at the top of her lungs for Aabro in the event of misplaced hairpins. So will Aabro, from behind the camera, when a dress needs adjustment. Both Kinnaird graduates, the girls struck up a friendship during the undergraduate years as they clicked away merrily between classes, with many a shoot gone home to roost in future susrals. Those were the mid-nineties when young women would be falling over each other to get their portfolios made and, though there were plenty of professionals around who would restyle you, the economic going was not so easy for that new breed of clients. That was when Maram and Aabro got their break. “Now that we think of it, we got some splendid results even though all we had were hand-me-down cameras from our elder siblings. Mine was a basic Kodak with a built-in lens. No zoom, no lenses. And Maram had this old Olympus,” says Aabro. Then, full of rebellious impulse and lightning energy to take on the world, both look back on the Kinnaird years as the essential link that cemented the bond between the camera and the career. Shooting and styling friends, acquaintances, even non-KC-ites, and then becoming a perpetual presence backstage during college functions, the girls made history: they were mentioned alongside the official college photographers in that year’s yearbook.

Outside of Kinnaird, it was another world – one overseen by parental restraint and thereby requiring a regular career. So the Punjab University degree in public administration became cause for having been there and done all that, inclusive of a job-hunt in Dubai where they went, each armed with a hundred copies of resumés. Dubai was just waking up to new possibilities. Thrilled to bits after overhearing a couple of ‘uncles’ discussing this new studio on the lookout for female photographers, the girls jumped into the fray, convinced of a providential placement. Once hired, they spent four exciting years till Maram’s father called it a day. “He just handed us this place with carte blanche to dress it up as professionally as we wanted … So here we arrived!”

But the Lahore homecoming was not all sugar and spice. “We are still fighting to break the glass ceiling,” says Maram, “but those days were a total come down from the Dubai experience. I mean there we were, with all that international exposure, and here we were constantly being told how new and inexperienced we were and how we should be working for free and all that. The non-professionalism was downright disgusting.” With the Kinnaird-boosted-and-related clientele long dissolved into thin air, both girls set out to make a new beginning. Of course there was some putting down of the foot; a step that brought its own dividends when clients began to realise that photography was not just about getting behind the camera and clicking away at will.

“When I style, I want nobody around, because the two most relevant things then are the person I am working on and my own judgment.” In a lightning display of the synergy that binds them both as blue-blooded professionals, Aabro seconds Maram’s creed: “We both have a common work ideology where the idea is to make the whole exercise a pleasurable one for the client and for ourselves. This salon is not a dukaan; we just offer a luxury experience. Then we prefer to work between the two of us because we understand each other best and there is no need for attendants or helpers.” Which simply adds up to a heightened degree of personalised service that has made a mark on the local scene and then “Yes, it helps that we are an all-women team, now that people know we mean business.”

With that kind of confidence, Maram and Aabro’s dream of The Empire can’t be far behind.

http://www.newsline.com.pk/NewsMar2009/portfoliomar.htm
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Old June 6th, 2009, 01:15 AM   #4
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Munib Nawaz: and Pakistan takes the cake!

Style Stripped is proud to share some seriously good news.

Munib Nawaz won the 'Best Male Designer' prize at the Miami Fashion Week.
Munib's vision has always been 'different' and different in Pakistan is rejected at first sight. However he proved his metal time and again with the reoccurring appearance of his garments in various music videos in Pakistan.
This time though he's done it! Well Done Dude, We're proud!

http://www.stylestripped.com/2009/04...akes-cake.html

You can see pictures on that link as well.
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Old June 7th, 2009, 09:45 AM   #5
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Style File
Sara Shahid steps into organic statement tees this summer

T-shirts seem to be the shibboleth for all designers this season. All and sundry have leaped into the bandwagon under the banner of patriotism and begun to actively churn out stacks and stacks of tees with nationalistic slogans to stir and ignite the conscience within. Nothing like imbibing civil activism and combining it with a keen business and fashion sense eh?

The most recent addition to this t-shirt campaign is the icon of subliminal simplicity, Sara Shahid whose recent encounter with organic cotton-courtesy sister-in-law Mehr Tareen, led her to launch her own line of patriotic chic tees in her quintessential hues of black and white, and some embellished in diamantes and crystals with silver and gold printing; sporting slogans such as 'Made in Fabulous Pakistan' (a good come back for the 'Incredible India!' tourism campaign), 'Viva la Pakistan'; 'J'adore Pakistan'; and 'My (a red heart in the centre) belongs to Pakistan'.

Priced between 750-1600 rupees, these t-shirts also advocate environmentalism along with patriotism. What a great way of killing two birds with one stone and one cannot help but admire and applaud Sara for taking on Kami's trend (with his 'Jalwana Collection' shown at the Ensemble show recently) of going green in fashion with a literal going back to the soil campaign.

The t-shirts externally advocate patriotism while intrinsically being made of pure organic Pakistani cotton.

The entire world is attempting to go green with a global warming crisis looming (yet another crisis for our poor stricken country) and for designers to experiment with indigenous and organic materials is a healthy and welcome step that reflects that we as a nation are what Sara calls 'thinking individuals'.

Excited at the possibilities of what this tee shirt line will do for the latest patriotism fad Sara enthused, 'what a wonderful feeling it would be to have someone wear a tee shirt like this and go abroad. It's a sure way to get noticed and bring a positive image to Pakistan by portraying our faith and love for our country.' One t-shirt in particular certainly got it right, 'I believe in miracles', for surviving the constant turmoil and evading the bomb blasts in the country is indeed a miracle! But that said, the statements these tees make do read as a bit too cheesy and it makes one wonder. The rebellious youth of Pakistan are used to a bit more punch with Daku and Skunk and Sara just might have to rethink her one-liners to appeal to them!

Sublime.T launches at the Sublime flagship store on M.M. Alam Road in Lahore tomorrow.

– Hani Taha Salim
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Old July 30th, 2009, 06:34 AM   #6
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Karachi Fashion Week launched

Thursday, July 30, 2009
Karachi

The promotional ceremony of Karachi Fashion Week 2009 was launched at a local hotel on Tuesday. Karachi Fashion Week 2009, the four day fashion event that is going to be held from October 15 to 18 at Golf Club, will be hosted by Fashion Pakistan in collaboration with an event management company Triple E.

The launch was a part of promotional measures to provide people with regular updates and information on the event and its participants.

The ceremony was headed by Fashion Pakistan C.E.O, Ayesha Tammy, Arshad Siddiqui (Triple-E collaborator) and Sultana Siddiqui (Chairperson of Hum TV).

Ayesha Tammy said on the occasion that their efforts meant “to encourage, promote and facilitate the development and growth of the fashion industry in Pakistan, make it competitive in the international market, and also to build on relationships with buyers and foreign designers to promote investment”. She explained that during Fashion Week (October 15 to 18), they would not only observe works of famous designers like Maheen Karim, Maheen Khan, Rizwan Beyg, Deepak Parwani, Adnan Qardesi and Shamael Ansari, but would also encourage emerging designers”.

She added that they would showcase the best of Pakistani fashion and established designers would share the runaway with new and emerging talent in the categories of couture, prêt, men’s wear and women’s wear.

Ayesha Tammy said that Memorandums of Understanding had been signed with several international fashion institutions and she hoped to present the collection of one international designer each day of the Fashion Week.

She added that though Fashion Week was purely a fashion show, they hoped that in the future they would provide vocational training for emerging designers and hold workshops for fashion journalists.

The ceremony was attended by many famous fashion related personalities. Acclaimed designer Maheen Khan and Fashion journalists Zurain Imam, were present also present on the occasion.—By Daniyal Naqvi
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Old August 26th, 2009, 01:49 PM   #7
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Minister for promotion of fashion, design sector



Associated Press of Pakistan

ISLAMABAD: Federal Minister for Textile Industry, Rana Muhammad Farooq Saeed Khan has said that development of fashion and design sector is need of time to promote value-addition industry in the country.

He expressed these views while talking to a delegation of fashion and designing industry who call on him here Tuesday. The minister said that home textile is initial stage of value added products and Pakistan has made significant progress in this sector as its products were ranked amongst the best products. He said that their value was still low as compared to other branded names. The government has realized the importance of this sector and maximum efforts would be made to develop fashion and designing and branding due to the requirement of the industry. He further said that for this purpose government will encourage for increasing number of fashion institutes, development of educated and skilled faculty, Industrial linkages, special programs for local brands and designers recognition and affiliation with international fashion Institutes on public-private partnership. Members of delegation shared their views and ideas to further promote the fashion, design and textile industry in the country and also congratulated the minister for announcing first ever Textile Policy.
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Old November 4th, 2009, 09:27 PM   #8
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Pakistan fashion week begins under shadow of Taliban

Delicious Digg Facebook Fark Newsvine Reddit StumbleUpon Technorati Twitter Yahoo! Bookmarks .Print ..Wed Nov 4, 11:15 am ET

KARACHI (AFP) – Pakistan's fashion week began on Wednesday with an opulent opening ceremony, against a backdrop of militant violence and security fears that delayed the event and kept away foreign glitterati.

Models will sashay down catwalks for four days, flaunting the latest creations by local designers in the nuclear-armed Muslim nation, where most women cover up and observe varying degrees of Islamic dress.

"We, the members of Fasion Pakistan, feel great to host this colourful event at difficult times of our history when the entire nation is waging a battle against militancy," Ayesha Tammy Haq, the chief organiser of the event, told AFP.

"The fashion week will continue till Saturday," said Tehmina Khaled, spokeswoman of Fashion Pakistan, which organises the event.

"The situation was so painful in the country that we postponed it for three weeks," she told AFP, referring to a spate of deadly attacks blamed on Taliban militants in which more than 340 people died in October and November.

Islamist extremism has plagued Pakistan for years. The latest surge in violence has been blamed on militants avenging the US killing of Pakistani Taliban leader Baitullah Mehsud and a Pakistani offensive in the northwest.

Fashion Week organisers, however, were determined that the show must go on in Pakistan's financial capital Karachi, where the luxury Marriott Hotel is hosting the launch under stringent security.

"We have been maintaining strict security measures in the area but have intensified them for this event," police official Ahsan Zulfiqar told AFP.

The fashion event -- originally scheduled for October -- planned to introduce designers and models from abroad, but the fragile security situation has left organisers counting on local talent.

"We have 32 designers from across the country who will participate in the event," Khaled said. "There is no designer or model coming from abroad due to security reasons."

Karachi is the cosmopolitan hub of Pakistan, complete with glitzy shopping malls and a thriving cafe culture.

But it has not escaped the shadow of Taliban violence. Islamist militant cells are believed to operate in the city of 14 million, where the profits from crime and kidnappings allegedly bankroll the insurgency in the northwest.
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Old November 7th, 2009, 11:45 AM   #9
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Old November 7th, 2009, 11:47 AM   #10
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Last edited by KB; November 7th, 2009 at 12:53 PM.
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Old November 7th, 2009, 12:18 PM   #11
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Old November 8th, 2009, 10:52 AM   #12
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Pakistan Fashion Week

Presenting Pakistan Fashion Week 2/12 Against all odds, Pakistan Fashion Week hit the ramps in Karachi on Wednesday. The four-day event has been rescheduled twice due to security concerns, but that hasn't dampened the creative energy driving the participating designers and models. Over 30 Pakistani designers - including giants such as Sonya Battla, Rizwan Beyg, and Maheen Khan - are showcasing a variety of casual and formal outfits as well as western wear, jackets, and accessories. The real treat of the week is the chance to catch the designs of dozens of up-and-coming designers as they come down the catwalk











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Old November 8th, 2009, 10:55 AM   #13
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Old November 8th, 2009, 11:57 AM   #14
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Old November 8th, 2009, 11:59 AM   #15
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Old November 8th, 2009, 12:02 PM   #16
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Old November 8th, 2009, 12:06 PM   #17
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Old November 8th, 2009, 10:57 PM   #18
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dude, where did you get these pictures?
i wanna see more and im happy this fashion week is being celebrated. Every major media outlet has mentioned this.
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Old November 9th, 2009, 06:01 AM   #19
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from different newspapers..
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Old November 9th, 2009, 08:18 AM   #20
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