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Old June 28th, 2007, 05:29 PM   #1
saraprobe
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Sri Lanka Apparel Sector

Brandix sets up US$27 m design and product development centre


The Board of Investment on Tuesday signed an Agreement with Brandix Lanka to set up a one-stop-shop Design and Product Development centre. This will be a state of the art facility valued at US$ 27 million which will provide employment for approximately 10,000 workers. The new facility will be located at Kerawalapitiya, Wattala.

Brandix in its bid to transform the apparel industry from a “manufacturer” to a “fully integrated service provider”, will apply a revolutionary strategy to be a one-stop front-end service centre.

Brandix is positioning Sri Lanka to become the hub of the front-end apparel service in South Asia providing an effective counterbalance to regional competitors.

The Agreement was signed by Mr. Dhammika Perera, Chairman/ Director General of the BOI and Mr. Feroz Omar, Director Brandix Lanka. Mr. Omar is shown receiving the Agreement document from the Hon. Navin Dissanayake, Minister of Investment Promotion. Also in the picture is Mr. A.M.C Kulasekera, the BOI’s Deputy Director General (Investment).
http://www.dailymirror.lk/2007/06/28/ft/front.asp
.......................
Way to go doesn't it?
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Old June 29th, 2007, 04:38 PM   #2
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Yeah, and MAS is also a huge player in the apparel sector are there any other major companies in the industry?
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Old June 29th, 2007, 05:10 PM   #3
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Quote:
Originally Posted by phil.froelich View Post
Yeah, and MAS is also a huge player in the apparel sector are there any other major companies in the industry?

yep, 2003 export break down following MAS & BRANDIX,

Smart Shirts Lanka Ltd (US$ 106m), Bodyline (Pvt) Ltd (US$ 61m), Eam Maliban Textiles (Pvt) Ltd (US$ 55m), Slimline Pvt Ltd (US$ 49m),

Unichela Pvt Ltd (US$ 41m), Growth Lanka Pvt Ltd (US$ 40m), Shadowline Pvt Ltd (US$ 38m), Omegaline Ltd (US$ 37m), Timex and Fergasm Group (US$ 35m), Ceylon Knit Trend Ltd (US$ 32m), Hidramani Ltd (US$ 32m), Unigrand Lanka Pvt Ltd (US$ 31m) and Star Garment Ltd (US$ 30m) were among the other top exporters.

Hidramani Ltd & Star Garment Ltd recently drove a massive expansion projects, so hopefully they would play a vital part in apparel sector!
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Old July 1st, 2007, 12:09 PM   #4
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Where are most of these factories located?
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Old July 1st, 2007, 05:00 PM   #5
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Where are most of these factories located?
Literally all over the country except North & East
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Old July 1st, 2007, 05:08 PM   #6
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These projects would have implemented in SL if we had a peaceful country,

http://brandix.com/PDF/about_BAC_web.pdf
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Old July 1st, 2007, 05:49 PM   #7
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Our own Brandix Designs

http://www.youtube.com/watch?v=avPn6HPwI9o
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Old July 2nd, 2007, 06:05 AM   #8
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Lanka urges for apparel concessions from US

Sri Lanka has made a strong case for preferential access for its apparel products to enter the US market.

This was mentioned at a series of meetings in Washington by Export Development and International Trade Minister Professor G.L. Peiris.

In an address to a combined gathering of the United States Chamber of Commerce and the American Apparel and Footwear Association, the Minister drew attention to the singular achievements of the apparel industry in Sri Lanka during the last few years.

He pointed out that, beginning from modest origins with inadequate facilities and infrastructure, Sri Lankan industry is today catering for the most sophisticated markets of the United States, and is a supplier for such prestigious brands as Speedo, Abercrombie and Fitch, Ann Taylor, Victoria’s Secret and Next.

The impressive achievements with regard to design, marketing and product development, he said, had been accompanied by a deep commitment to social accountability and preservation of the environment.

Sri Lanka, he said, has no sweat shops and consistently eschewed forced labour, child labour and oppressive working hours. Competition with integrity, epitomized by the concept of ‘Garments Without Guilt’, was the hallmark of the Sri Lankan apparel sector.

He said that Sri Lanka is particularly proud that Marks and Spencer have chosen the country as the site for the world’s first green apparel plant, the construction of which has already commenced and which is expected to be completed early next year.

Under these circumstances Minister Peiris urged premier American apparel associations to use their good offices to prevail on members of Congress to support concessions for Sri Lanka.

Members of the Joint Apparel Association Federation (JAAF), led by Mr. Ajith Dias, made an exhaustive presentation highlighting the spectacular advances made by the Sri Lankan apparel sector.

At a series of meetings with the International Trade Administration and the Office of Textile Import Administration of the United States Department of Commerce, Minister Peiris said that 350,000 persons in Sri Lanka depended on their livelihood directly from the apparel industry, which almost a million people were indirectly dependent on it. Women’s empowerment, with new vistas of opportunities opening up before them, was an especially desirable outcome.

He said that American purchases of apparel products accounted for almost 45% of Sri Lanka’s exports, while the industry accounted for 8% of the country’s GDP.

A political resolution of the ethnic conflict, he observed, required a sufficient level of economic prosperity and wellbeing, and support by the United States in this field is crucial today.
http://www.dailymirror.lk/2007/07/02/ft/13.asp
..............
We should have more access to global arena since JAAF only employee people over 18years old
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Old July 2nd, 2007, 03:33 PM   #9
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Shame that is not in SL, would have boosted our economy tremendously. Brandix was forced to go to India. By the way which company is richer MAS or Brandix?
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Old July 2nd, 2007, 04:47 PM   #10
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Anyone heard of Emerald ? My grand-uncle is one of it's owners ( there are two ).
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Old July 2nd, 2007, 04:50 PM   #11
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A lot of my family work or used to work in the clothing sector ( as higher management, of course ! ) .
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Old July 3rd, 2007, 05:39 PM   #12
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Quote:
Originally Posted by phil.froelich View Post
Shame that is not in SL, would have boosted our economy tremendously. Brandix was forced to go to India. By the way which company is richer MAS or Brandix?
This is in Sri Lanka, I have been there too & they are still @ the preliminary stage of Indian venture/ Mas is heavy weight in apparel sector accounting more than 30000 workers around the world
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Old July 3rd, 2007, 05:40 PM   #13
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Originally Posted by redherring View Post
A lot of my family work or used to work in the clothing sector ( as higher management, of course ! ) .
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Old July 3rd, 2007, 05:48 PM   #14
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Anyone heard of Emerald ? My grand-uncle is one of it's owners ( there are two ).
It's a lankan brand, predominantly focused on corporate sector!
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Old July 6th, 2007, 12:38 PM   #15
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LBO >> Economy
Easier Trade
06 July 2007 10:39:57
Sri Lankan apparel to get wider access to Indian market


July 06, 2007 (LBO) – India has agreed to lift restrictions relating to fabric origins on duty free Sri Lankan apparel exports to the sub-continent market in the latest trade talks between the two neighbours, a senior official said.


"Now apparel exporters to India can source their fabric requirements from anywhere," Manel de Silva, Director-General of Commerce of the Commerce Department, told LBO in an interview.

A draft memorandum of understanding on the deal was received by the Sri Lankan government last Friday.

The deal relates to three million pieces of clothing which till now had to have Indian fabric to qualify for duty free access to the huge Indian market under a Free Trade Agreement between the two countries.

De Silva says the Indian concession was aimed at giving the island a certain "comfort level" to show that the bigger neighbour was serious about opening up trade despite the problems that had cropped up in the free trade deal.

Both countries are holding talks on expanding their FTA and broadening it into a comprehensive economic partnership agreement that would include services.

They hope to wrap up a deal on a Comprehensive Economic Partnership Agreement (CEPA) by year's end. The CEPA will also cover services in addition to

The recent agreement on fabric was part of a wider deal during the last talks between the two sides that saw other restrictions, such as that on Ceylon tea exports, too being lifted.

"They (India) are moving to smoothen relations as much as possible," de Silva said.

"Now tea can go through any Indian port and it's the same with apparel."

Sri Lankan exporters have long complained of non-tariff barrier that blocked their exports to India despite agreement on duty free access under the FTA.

Tea and garments are Sri Lanka's two main foreign exchange earners.

Officials from both countries are talking on how to remove existing barriers to trade before forging ahead with the wider CEPA.

Under the FTA, although India had allowed imports of a certain amount of Ceylon tea, these had to be shipped through a few designated Indian ports.

Sri Lankan exporters had been complaining that they were unable to make full use of the free trade pact because of hidden barriers.

Exports of Ceylon tea to India have been negligible because of the restrictions on ports of entry and also because of high prices.


Sri Lanka had been pressing India to allow tea exports through the port of Chennai because of lower freight costs owing to its proximity to the island and the big market in the region.
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Old July 11th, 2007, 12:27 AM   #16
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Brandix College to offer more RMIT degrees in Sri Lanka

TIE-UP: The Brandix College of Clothing Technology (BCCT) is in negotiations with the School of Fashion and Textiles of the RMIT University, Australia (RMIT) to launch a second RMIT programme in Sri Lanka leading to a Degree in Fashion and Merchandising, the College announced this week.

This second degree course is expected to commence in November this year. The College is also negotiating to offer an MSc. Course of RMIT in Sri Lanka, possibly by July 2008, the College said.

BCCT currently offers a Degree programme in Textile Technology from RMIT University, in addition to the vocational training courses it offers to those working in the Brandix Group, Sri Lanka’s largest apparel exporter.

This degree course conducted in collaboration with the RMIT leads to a Bachelor of Applied Science degree and is a three year full time study course.

This three-year programme comprises BCCT’s two-year Diploma in Clothing Technology and Management and the final year courses of the RMIT degree, in a 2+1 arrangement that opens up opportunities for many prospective apparel sector employees, mid-career personnel as well as professionals associated with the sector.

Students who had already successfully completed the Brandix College two-year diploma, as well as qualified professionals such as Chartered Accountants or Chartered Marketers with five years of affiliation with the textile or clothing business only need to complete RMIT’s final year courses to obtain the degree.

The Brandix College of Clothing Technology (BCCT) was established under the aegis of Board of Investment (BOI) in September 1996. Its objective is to impart skills and knowledge to all those who wish to embark on a clothing career and to those who are already employed in the clothing industry.

The College started two major streams of training programmes, Industry Oriented Training for school leavers and Industry Based Training for people who are already employed.

The Brandix College pioneered Enterprise Based Training (EBT) Centres in the clothing industry and these centres focused on enterprise training needs. The Brandix College is the only accredited trainer for GSD in Sri Lanka.

It conducts training for companies that have installed such software in their companies. The GSD is a highly proven work measurement tool used in the clothing industry.
http://www.dailynews.lk/2007/07/11/fin04.asp

RMIT is one of the best uni's in the world
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Old July 15th, 2007, 12:51 PM   #17
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First ever Apparel Village set up by Tri Star

Four quiet village hamlets in the Kurunegala District today are a hive of activity with the creation of the first ever Apparel Village providing employment to over 4000 male and female youths in the district, by turning out fashionable garments to prestigious global brands in the international markets.
This Apparel Village is the latest innovation of Tri Star Apparel Exports, the one time apparel giant and pioneer in taking garment industries to the rural areas in the late 1980s and early 1990s.
Four large factories situated in close proximity to each other bordering four villages at Dambadeniya, Alawwa , Giriulla and Hambuluwa comprise the Tri Star’s Apparel Village. It was formally declared open by the First Lady Madam Shiranthi Rajapakse recently.at the invitation of Tri Star’s Chairman Deshabandu Kumar Dewapura. Madam Rajapakse was impressed at the skills acquired by the village girls in turning out garments fit for the global market.
Tri Star’s Apparel Village which had come up without much fanfare away from the glare of publicity, during the past one year is in fact an extension of Chairman Dewapura’s concept of taking garment industries from town to the village which made Tri Star occupy the top slot in apparel exports by being the largest garment exporter in the early 1990s, owning the largest number of factories numbering 20 and employing the largest workforce of around 20,000 employees.. However with the change of policy after 1994 in the allocation of quotas, by giving preference to quantity exported to that of the number employed, resulted in Tri Star being badly affected financially.
To tide over the crisis Tri Star downsized its operations, having to sell off some of its factories. This coupled with the abolition of the quota system made Tri Star undergo a rapid process of restructuring to overcome the crisis period and has now bounced back into reckoning by cashing in on the confidence it has earned with foreign buyers. Tri Star today operates altogether 10 factories supplying garments to global brand names, competing in the quota free market, making a remarkable turnaround in its operations..
The Apparel Village is the outcome of Tri Star’s resurgence. It involves increasing the capacity in two of its existing factories at Dambadeniya and Alawwa and setting up two new large factories in close proximity at Giriulla and Hambuluwa along with service facilities.
Media personnel recently had the opportunity of making a tour of Tri Star’s Apparel Village. On entering the village it gives the impression of an industrial town which had given a great boost to the socio- economic activity in the surrounding villages as well.
Tri Star’s Chairman Dewapura was on hand to explain the motive of his latest concept- the Apparel Village. “Tri Star Apparel Village is a 100 percent privately owned enterprise functioning like a Free Trade Zone manufacturing garments exclusively for prestigious global brand names like Marks Spencer of UK, Benetons of Italy, Osh Kosch of Europe and several American labels.
There is no government expenditure involved, like in setting up the state of the art Free Trade Zones located elsewhere. The location of the cluster of factories in close proximity to each other greatly helps in efficient management of its operations besides providing welfare facilities to its workforce. It also cuts down on costs like transport, provision of infrastructure facilities. It also affords a host of facilities to foreign buyers to ensure quality and efficient management. Storage of fabric and finished product and quick dispatch to meet buyers’ deadlines is greatly facilitated.
Apart from improving output and efficiency, Dewapura said, it provides social advantage to the community. The employees of Tri Star Apparel Village have the advantage of travelling to work from their homes , thus keeping the family bonds intact unlike in normal free trade zones where most of the employees live far away from the workplaces thus having to stay in lodges or boarding houses.
The socio-economic benefits to the community are significant. Each of the 4000 employees in the village earn anything between Rs. 8000 to Rs. 15,000 a month. They would mostly spend this money in their own villages resulting in a ready market for the farming produce of the areas. Thus the economic benefits are also enormous.
Dewapura says he is emphatic that worker welfare is extremely essential as only a contented workforce will increase productivity. This was his motive all along when he started locating the factories in the villages from the profits he earned from the Colombo factories. He paid a glowing tribute to late President Ranasinghe Premadasa for his steadfast commitment in giving an impetus by providing quotas to factories opened in the rural areas which brought a revolutionary change in the villages.
Dewapura sai: “I was politically victimized for 15 years with my factories denied of the due quotas though I continued to open factories under succeeding governments by training many youths in garment manufacturing skills. We have now made a turnaround under the new dispensation of a quota free market by earning the confidence of foreign buyers by the excellent status of our products. It is in this context that we are again offering our services for the socio economic development of the country.
Dewapura paid a glowing tribute to President Mhinda Rajapakse who recognized the valuable contribution Tri Star had made in the past and given Tri Star every encouragement to move forward.
He said that at the invitation of President Mahinda Rajapaksa the Tri Star has already started work on the setting up of a large garment factory in Thambalagamuwa in the Trincomalee District employing 1000 as part of President’s programme of rehabilitating the Eastern Province after liberating it from the scourge of terrorism. Over 150 would-be employees of the factory now being trained in Colombo factories called on the President at Temple Trees recently.

http://www.nation.lk/2007/07/15/busi6.htm
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Old July 19th, 2007, 05:50 PM   #18
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I heard that there are tons of employment opportunities in the FTZs, specially in the garment sector but only a handful of those opportunities are utilized or something. Whats up with that ? Is it because of the way the media had portrayed the garment industry as an evil, scary place to work in for young women ? or do they just have too high qualification esteems of themselves and wants to become a doctor, lawyer, engineer just by passing the 9th grade ?
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Old July 20th, 2007, 05:38 PM   #19
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I heard that there are tons of employment opportunities in the FTZs, specially in the garment sector but only a handful of those opportunities are utilized or something. Whats up with that ? Is it because of the way the media had portrayed the garment industry as an evil, scary place to work in for young women ? or do they just have too high qualification esteems of themselves and wants to become a doctor, lawyer, engineer just by passing the 9th grade ?
Very correct and some of those call long haul graduates in sri lanka only want Gov. jobs soon after they exit from uni, they don't want want to do a normal job all they do is demonstrate against the Gov & they think Gov is there to provide jobs not to facilitate investments..... etc
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Old July 21st, 2007, 06:53 AM   #20
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Beggar mentality has taken over us, due to 59 years of being a welfare state. Just last week i saw some graduates infront of isurupaya (Edu Ministry) on a...HUNGER STRIKE ! asking for jobs from the government. How low can these arses go. I don't even want to think what will happen when these guys are given gov jobs.
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