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Old March 13th, 2012, 05:14 PM   #1
staravindan
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Tamil Nadu Media (Print, Radio, Television & Internet, Mobile Phone) Thread

Dear friends

Let discuss more of news & facts on TN media (print, radio, television & internet) in this thread.

Kindly contribute article and news items related to media infrastructure in and around TN India.

Like past history to current affairs.

Bangal Gazette in 1780
Madras Courier in 1785
Bombay Herald in 1789

All India Radio in 1921

Doordarshan in 1959

Internet commercial in 90s
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Old March 13th, 2012, 05:22 PM   #2
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How about adding Mobile ads ?
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Old March 13th, 2012, 10:07 PM   #3
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Quote:
Originally Posted by karkal View Post
How about adding Mobile ads ?
plz can u brief it...
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Old March 13th, 2012, 10:09 PM   #4
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Since you have added internet commercials, then why not add mobile commercials too.
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Old March 13th, 2012, 10:16 PM   #5
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Mobile as media

http://en.wikipedia.org/wiki/Mobile_advertising

This unobtrusive two-way communications caught the attention of media industry and advertisers as well as cellphone makers and telecom operators. Eventually, SMS became a new media - called the “seventh mass media channel” by several media and mobile experts - and even more, it is a two-way mobile media, as opposed to one-way immobile media like radios, newspapers and TV. Besides, the immediacy of responsiveness in this two-way media is a new territory found for media industry and advertisers, who are eager to measure up market response immediately. Additionally, the possibility of fast delivery of the messages and the ubiquity of the technology (it does not require any additional functionality from the mobile phone, all devices available today are capable of receiving SMS), make it ideal for time- and location-sensitive advertising, such as customer loyalty offers (ex. shopping centres, large brand stores), SMS promotions of events, etc. To leverage this strength of SMS advertising, timely and reliable delivery of messages is paramount, which is guaranteed by some SMS gateway providers.

Mobile media has begun to draw more significant attention from media giants and advertising industry since the mid-2000s, based on a view that mobile media was to change the way advertisements were made, and that mobile devices can form a new media sector. Despite this, revenues are still a small fraction of the advertising industry as a whole but are most certainly on the rise. Informa reported that mobile advertising in 2007 was worth $2.2 billion. This is less than 0.5% of the approximately $450 billion global advertising industry.[citation needed]

Types of mobile advertising are expected to change rapidly. In other words, mobile technology will come up with a strong push for identifying newer and unheard-of mobile multimedia, with the result that subsequent media migration will greatly stimulate a consumer behavioral shift and establish a paradigm shift in mobile advertising. A major media migration is on, as desktop Internet evolves into mobile Internet. One typical case in point is Nielsen’s recent buyout of Telephia.[citation needed]

However it should be kept in mind that the rapid change in the technology used by mobile advertisers can also have adverse effect to the number of consumers being reached by the mobile advertisements, due to technical limitations of their mobile devices. Because of that, campaigns that aim to achieve wide response or are targeting lower income groups might be better off relying on older, more widespread mobile advertising technologies, such as SMS.
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Old March 13th, 2012, 10:37 PM   #6
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Quote:
Originally Posted by karkal View Post
Since you have added internet commercials, then why not add mobile commercials too.
It was in late 80s and early 90s that internet was openned for commercial purpose
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Old March 14th, 2012, 10:07 PM   #7
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Though Doordarshan started their telecast in 1959, it was not until 1975 they started telecasting in Chennai.
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Old March 16th, 2012, 11:54 AM   #8
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A few years back, Tamil Writer Sujatha told that the communication would see a revolution and become so easy for all. Multi Media and live streaming would be the order of the day. He also told that the Mobile phone would replace the Desktop and the laptop (which was just getting popular then) and the palmtops and notebooks also would be only temporary.

I argued with him then saying that it may not happen till 2020 as the technology development has to keep pace with the demands.

But his words have been proved right.
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Old March 16th, 2012, 03:05 PM   #9
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Quote:
Originally Posted by kannan infratech View Post
A few years back, Tamil Writer Sujatha told that the communication would see a revolution and become so easy for all. Multi Media and live streaming would be the order of the day. He also told that the Mobile phone would replace the Desktop and the laptop (which was just getting popular then) and the palmtops and notebooks also would be only temporary.

I argued with him then saying that it may not happen till 2020 as the technology development has to keep pace with the demands.

But his words have been proved right.
Said Rt

This telecommunication gadget had just revolutionised th communication sys all around the world.

heard that during the last decade when couple of african nations invited companies to opn up mobile tele service .....most of nation including india were hesitant ...on human rights violation ground ....similiar stuff

But china came forward(since they dont bother abt these things)....they started to do ...now communication barrier is broken ....may be first step towards in removing HR violation

kannan sir if possible can u add mobile phone to thread title
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Old March 17th, 2012, 06:34 AM   #10
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Two of three villagers own phone


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In the last 10 years, telephone chatter has been growing in Tamil Nadu.

At the turn of the century, only five per cent of the rural population had access to telephone.

12-fold increase

Data thrown up by the census of households done in 2011 shows that a staggering 66.3 per cent of the rural population in the State now own telephone. That is a 12-fold increase in 10 years.

And 57.3 per cent own a mobile phone. The percentage of those who have a landline connection is 4.9 and those with both 4.1.

Relatively speaking, urban telephony has quadrupled from 19.9 per cent in 2001 to 84.1 per cent out of which 67.3 per cent have mobiles and 10.3 per cent both.

Another quantum jump in the quality of rural life is the presence of television sets.

The percentage of rural populace with a television increased from 24.3 to 85.3 between 2001 and 2011. This could be attributed to the distribution of 1.62 crore sets of colour televisions during the five years of the Dravida Munnetra Kazhagam that had spent nearly Rs.4,000 crore on the free TV scheme. In the same period, the percentage of urban households with a television was up from 60.7 to 88.7.

Aversion to audio medium

However, Tamils developed some aversion to the audio medium during the same period.

Households with a radio or a transistor dwindled from 43.5 per cent to 22.7 with nearly half of the houses in urban and rural areas leaving behind their sets to switch to the visual medium.

Despite the penetration and high density of mobile telephony, only 16.9 per cent of the State's population has a computer or a laptop.

Internet connection


In urban areas, only 7.6 per cent of the households have internet connection and in villages, the net penetration is a poor 1.0 per cent.

May be, the free laptop scheme to students from this year will change the way the State surfs in the future.

Last edited by karkal; March 17th, 2012 at 06:53 AM.
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Old March 30th, 2012, 07:39 PM   #11
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Networks chase big bucks, seek a slice of regional language pie



Vernacular channels have shown healthy growth in reach and advertising

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NEW DELHI, MARCH 30:
While orthodox economics might like to stress on the gains from globalisation, micro-reality is pushing Indian TV channels to increasingly go local and expand footprint in regional markets.

“Regional content is now the king as far as monetisation of channels is concerned, since even the advertising is being dubbed in regional languages. For every new national channel being launched, there is a regional channel announcing entry. It started with the southern markets and now it is a national phenomenon,” says Mr Ashesh Jani, Partner, Deloitte Haskins and Sells (Media).

The drive is led by predominantly English language channels. In January this year, Network 18 and TV 18 announced an expansion into regional news and entertainment on television through a Rs 2,100-crore acquisition of ETV channels. They acquired 100 per cent interest in regional news channels in Hindi, 50 per cent interest in regional non-Telugu general entertainment channels and 24.5 per cent interest in Telugu news and entertainment channels.

Discovery launched Discovery Tamil as a separate channel, while Fox Traveller launched a 24-hour Bangla feed. UTV launched its UTV Action Telugu, showcasing Telugu-dubbed English action movies. 9XM Media launched 9X Tashan and 9X Jhakaas in the Punjab and Marathi markets, respectively. Viacom launched its new kids channel, Sonic, with a multi-lingual feed.

The reason for this stampede is clear. While advertising revenue growth is flattening out, regional language channels are showing healthy growth in both reach and advertising numbers.

INSULATED FROM SLOWDOWN

According to a FICCI-KPMG report, regional channels account for approximately 33 per cent of the all-India television viewership. “After Hindi GECs (general entertainment channels), the regional GEC genre is the largest in terms of viewership with regional advertising growing at 15 per cent in 2011.

Regional advertising also appears more insulated from the current economic slowdown than national channels, “to some extent driven by local business segments such as jewellery in Kerala and textile in Tamil Nadu,” the report says.

Mr Gopinath Menon, CEO, MelonMedia, says, “I think it is a part of natural progression. With advertising revenues remaining flat this year, channels have realised the need to bank on circulation revenue coming from digitisation.”

“Earlier there was only advertising revenue for TV channels, now there are at least 40 million DTH households in India, and the number is slated to rise further with mandatory digitisation. So, it is really a case of broadening reach and exploiting newer markets. Also, with business houses owning media, it is a case of vote-bank politics necessitating reach,” he pointed out.

History TV 18, a six month-old joint venture between Network 18 and A+E Networks, was launched in the Indian markets with offerings in five languages. Subsequently, it has added Gujarati and Hindi to its portfolio this year.

Ms Sangeeta Iyer, General Manager (Marketing), History TV 18 says the channel's “objective is to grow the genre of factual entertainment and make it a relatively mainstream. We intend to make the channel available in every Indian language possible. Our understanding is that while our English viewership contribution is not more than 15 per cent; Hindi, Tamil and Bengali contribute a bulk.”
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Old March 31st, 2012, 06:23 AM   #12
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A Tamil news channel walks alone and wins

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Tamil Nadu's latest offering, PuthiyaThalaimurai ('new generation') topped the charts within a few weeks of launch and has sustained the lead in a television news landscape nurtured with political funds and populated by channels tilting towards one political party or the other. News director S Srinivasan attributed viewer approval of the Chennai-based channel to a mix of professionalism and independent reportage which has enabled it to upstage Sun News, the dominant incumbent, in audience share despite lacking its advertising heft and distribution clout.

Luck also played a role as the newly elected AIADMK government revived the state-owned Arasu cable TV network after the Assembly elections and provided the channel with a platform to reach rural households. Srinivasan, or Srini as he likes to be called, was speaking at an event, 'Where's the Party?' organized in New Delhi on Thursday, 22 March by the Foundation for Media Professionals, an organization devoted to upholding media freedom and promoting quality journalism. It was an inquiry into whether independent journalism could flourish in markets where television news is politically colored.

The ownership of the existing media brands and their attitude to news suggested the slot that the new channel should slip into. KalanithiMaran is the controlling shareholder of Sun TV. He is the grandnephew of M Karunanidhi, chief minister during PuthiyaThailaimurai's launch and a Dravidian leader who had straddled the state's politics for half a century. Maran also owns Dinakaran, the most read Tamil newspaper. Its 2007 poll showing readers' preference for Karunanidhi's youngest son as successor stoked acrimony among siblings in the ruling family and led to a parting of ways. This resulted in the birth of Kalaignar (as Karunanidhi is popularly called) TV a bullhorn of the previous government, which lost its utility when the families patched up.

Other birds of similar plumage are Jaya TV, owned by associates of present Chief Minister JayaramJayalalithaa; Captain TV, the mouthpiece of film star Vijayakanth's DMDK or the Progressive National Democratic Party ; Makkal (People's) TV of S Ramadoss, leader of a party, which champions the cause of the backward caste Vanniyars; Vasanth TV of former Congress legislator H Vasanthakumar, who vowed to 'remain forever at your feet, Madamji,' pledging eternal loyalty to Congress President Sonia Gandhi in a newspaper ad on New Year' day; and Mega TV which belongs to former state Congress party president K V Thangabalu. Even newspapers that do not have an overt political affiliation play safe. The 70-year old Dina Thanthi or Daily Telegraph is pro-establishment, while the venerable Hindu readily attacks the central government but hesitates over local scandals.

So the gap was there. And P Satyanarayana of the SRM group became the financier to plug it. A software engineer and second generational entrepreneur of the SRM group his decision to get into media was to 'serve society,' says Srinivasan. The group has a variety of business interests including trucking, cement manufacture, professional education and media. The initial impulse was to set up a 'infotainment' channel, with four new bulletins to punctuate a daily fare of entertainment that would address the state's twin fascinations: politics and films, but this format was discarded for a 24-hour pure news play. It was named PuthiyaThailaimurai after a newsweekly of the group.

Right from start, the channel broke with convention. Tamil journalists are poorly paid. There is no method in their recruitment. Appointment letters are usually not given and statutory payments like contributions to employees provident fund are not made. Srinivasan says the inculcation of professionalism began with the recruitment process. Every journalist had to undergo a written test and an interview. Those facing the camera were put through an audition. Salary was linked not only to the last pay but also on the channel's assessment of a journalist's worth. Every recruit had to obey a code of ethics. To drive home the message, a few journalists were sacked for accepting 'covers' (that is envelopes with cash, usually given after a press conference). Any form of sexual harassment was also prohibited.

The channel's quest for objectivity was put to several tests. Long years of partisan practice had made the 'other point of view' an alien concept for local recruits. Mindsets had to be reset. That required a few months of training. The people who hosted news programs in Tamil channels were readers on contract selected for their looks and diction and not so much for the feel for news. Finding closer to the launch that only two persons had all the three attributes to be news anchors, the floor was thrown open to every reporter and editor who was keen to face the camera and would put in the effort to make the grade. Theatre professionals were engaged to work on their voices.

The promoter family may have realized that the channel was taking the dictum, 'only news fit for broadcast' rather too seriously when it did not show visuals of the patriarch lighting the lamp at the inauguration ceremony on launch day (24 August, 2011). When one of its buses caught fire accidentally and eleven passengers died, its news ticker said the bus belonged to the SRM group, when other channels said 'a private bus.' The family has political ambitions but its party, IndhiayaJananayakaKatchi (India Democratic Party), did not get play on the channel during the municipal election campaign. Such a policy would discriminate against small new parties but it was assured of coverage onceit started registering with voters.

Maintaining an independent stance has not been easy. When there was a raid on the Marans (now in the opposition) caution suggested that the channel blank the news out or downplay it, as there was a risk of it being cut off their cable network (Sumangali, which is strongly present in Chennai city). But the channel went live with the news. It did likewise when the chief minister sacked SasikalaNatarajan, her aide and confidante. There were surprise compliments for the channel's live coverage as when in an unintended consequence DMK party cadres were alerted and rushed to the house of a former minister facing a police raid. The DMK minister reportedly realized then that 'even truth has value.'

But there have been times when the channel has had to resist the audience's clamor for it to take sides. One such occasion was when the three assassins of former Prime Minister Rajiv Gandhi moved the Madras High court in August 2011 to convert their death sentence to life imprisonment after the President rejected their mercy petition. People said the eleven years taken by the President to deny clemency to the prisoners on death row was itself cruel and reason enough not to hang them. The event created such a mood in the state that a theatre actress burned herself to death. Views favoring the hanging were met with anger and derision. But the channel strove to give all points of view including those of the investigators into the assassination and the Congress Party (whose leader Rajiv Gandhi was). It also broadcast a daughter's appeal for her assassin father's life to be saved. 'We hosted a live debate between Subramanian Swamy (Janata Party president who supported the death sentence) and a member of the Periyar Party (who opposed) which turned out to be explosive', Srinivasan says.

The coverage of the Mullaperiyar dam controversy and the commissioning of the nuclear plant at Kudankulam also tested the channel's commitment to fairness. The dam is situated in Kerala but irrigates fields in Tamil Nadu. The Kerala government said the 160-year old structure had developed cracks and was vulnerable to earthquakes. It advocated urgent repairs creating panic all around. But the Tamil Nadu government saw this as panic mongering and a pretext to deny water to the state. Once again the channel had to tiptoe. The Kerala Chief Minister offered to present his point of view in a TV interview. The channel did not broadcast the interview in full, but aired the excerpts. "The challenge was not to be carried away by public sentiments,' says Srinivasan.

On the nuclear issue, the channel had to decide whether to be swayed by public emotions fanned by anti-nuclear activists or accept scientific opinion - and lose audience share. Fisher folk living in the vicinity of the nuclear plant were driven to panic and worse by doomsday scenarios painted by the environmentalists. If the Fukushima nuclear accident could happen in as advanced a country as Japan, what chances did India have? Opinion within the group was sharply divided. The editor of the group's weekly was pro-nuclear while the programming head of the channel was a green. Srinivasan says the channel shot footage of the plant to show people the safeguards in place and also conducted debates that gave equal opportunity to opposing views. Nuclear scientists from Bhabha Atomic Research Center were invited to talk science and explain the working of the plant and the safety measures.

The airing of (UK's) Channel 4 documentary, 'Killling Fields' on atrocities against Tamil civilians by the Sri Lankan army towards the close of the civil war was another emotionally-charged event. In a departure from policy and under pressure from its Tamil allies, the central government supported a United Nations resolution sponsored by the US to censure Sri Lanka for not acting on its peace and reconciliation committee report and sparing the guilty. The channel had to walk carefully lest it trip. Any suggestion that this was an internal matter of Sri Lanka, and censuring it at an international forum, would not only offend a friendly country but also expose India to similar criticism over its handling of militants in Kashmir, was met with abusive phone calls, says Srinivasan.

Srinivasan says the channel gave a good account of itself in the coverage of clashes between policemen and Dalits at Parmakudi in the southern district of Ramanathapuram last September. A group of Dalits had gathered to pay homage to their pastor. They turned violent when prevented. Five of them died in police firing. Several policemen, including a deputy inspector general, were injured. Abjuring sensationalism the channel broadcast the footage with a few minutes of delay to filter out visuals that could incite. The sense of responsibility that it displayed enabled it to station the outdoor broadcasting van in the premises of a local police station and provide continuous coverage for six days. The channel aided a judicial inquiry into the incident by giving it the uncensored footage.

Can ethical journalism get good revenue and make profit? Can a regional channel take a non-parochial approach and yet survive? For Srinivasan these are existential questions. He will get the answers if the channel continues to sustain its lead and converts viewer acceptance into advertising revenue.
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Old April 9th, 2012, 06:11 PM   #13
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Old April 30th, 2012, 05:30 AM   #14
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The Hindu Group launches luxury tabloid

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Titled 'Watches, Luxury & Beyond', the monthly pullout will be distributed on the last Saturday of every month.

The Hindu Group of Publications launched a glazed tabloid last weekend (April 28). Titled Watches, Luxury & Beyond, the monthly offering will be published on the last Saturday of every month and will be distributed across seven markets along with The Hindu and Business Line.

While in Chennai the supplement will be circulated along with The Hindu, in Delhi, Mumbai, Bengaluru, Hyderabad, Coimbatore and Kochi, it will be distributed with Business Line, the business daily of the group. The tabloid will have a total circulation of 3.50 lakh copies.

The advertisers for this supplement are luxury watch brands, luxury auto brands, high end jewellery, luxury fashion brands, and luxury travel and lifestyle brands. Brands such as Breguet, Omega, Versace, Victorinox, Mercedes and Classic Collection from GRT have already come on board as advertisers.

On an average, the issue will have 20-24 pages, including content and ads.

The content mix of the glossy monthly will focus on luxury products and services including high-end automobiles, travel, jewellery, watches, living space and fashion. The format will also focus on collages, trend meters and snapshots on the important moments in the world of luxury. The pullout is targeted at high net worth individuals, corporate managers and discerning buyers, and aims to be a one-stop shop for information on the finer things in life.
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Old May 2nd, 2012, 08:23 PM   #15
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SRM Group expanding small screen presence

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CHENNAI, MAY 2:
The SRM Group is expanding its presence in the small screen with a new general entertainment and news channel.

Vendar TV is expected to go on air on August 25, according to the group's Chairman, Mr Ravi Pachamoothoo. (Vendar means ‘king' in Tamil).

“Apart from providing entertainment content, Vendar TV will also focus on positive news. There is so much of negativity in most of the channels. We want to change that,” Mr Pachamoothoo told Business Line.

The required infrastructure is in place to launch the new channel. The group is waiting for certain clearances, he said.

The SRM group entered the television space with the launch of a news channel Puthiya Thalaimurai in August last year.

Puthiya Thalaimurai overtook Sun News in the Tamil news category in January with an average monthly channel share of 29 per cent, compared with Sun News' 25.1 per cent (according to TV viewership data from TAM Media Research). It has maintained the lead since then.

Data for April (till 21) show that Puthiya Thalaimurai's lead steadily climbing to 35.9 per cent (Sun News 25.7 per cent). Kalaignar Seithigal and Jaya Plus follow.

However, in the general entertainment category (GEC), Sun TV continues to rule with a share of 69 per cent in April, according to TAM Media, a joint venture between AC Nielson Research Services and Kantar Market Research.

With Vendar, SRM hopes to dethrone Sun in the Tamil GEC space.
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Old May 15th, 2012, 06:38 AM   #16
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Digitised Arasu TV to spread its wings

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The government owned Tamil Nadu Arasu Cable TV Corporation Limited (TACTV) will launch measures to switch to digital mode transmission in Chennai and also extend its services to the capital city, information technology minister Mukkur N. Subramanian informed the Assembly on Monday.

Wrapping up the debate on the demand for grants for his department, the minister said the government would soon establish a digital control room and invite tenders for procuring set top boxes so as to facilitate digital transmission in Chennai.

“The TACTV is taking necessary action to start its services in Chennai metropolitan area in digital mode soon,” Mr Subramanian said.

Flaying the previous DMK regime for allegedly siphoning off money, he said about `5 crore was collected every month towards cable TV services from about two crore subscribers.

“After taking over, the chief minister not only launched the cable TV services in the state but also announced to provide quality services at an affordable cost of Rs 70 per month to subscribers by cable TV operators and Rs 20 by TACTV as against Rs 150 to Rs 250 a month in the past,” he said.

The subscriber base of TACTV, which was 4.94 lakh as on September 2, 2011, has increased to 49.53 lakh as on April 30, this year, with an operator base of 21,123. “Action is being taken to increase the subscriber base to one crore,” the minister added.

Mr Subramanian said the people were now being offered 100 channels, both free-to-air and paid ones.

The monthly subscription earning from local cable operators and multi-system operators was Rs 32.67 crore besides the advance of Rs 25.97 crore collected from them.
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Old May 21st, 2012, 10:19 PM   #17
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Arasu Cable asks operators to give estimate of set-top box needed in Chennai

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Work on for digital service; seeks 6-month extension of deadline

CHENNAI, MAY 21:
The Tamil Nadu Arasu Cable TV Corporation has asked the cable television operators in Chennai to estimate the number of digital set-top boxes needed in their areas and inform the corporation.

According to a press release from the Cable TV Corporation, it will soon launch digital cable TV services in the city. Cable TV operators registered with it can give their feedback online (http://www.arasucable.com) for their requirement of digital set top boxes before May 31. Operators yet to register with it can also put in their request online, the release said.

The State-run Cable TV Corporation's move is in line with the Cable Television Networks (Regulation) Amendment Bill, 2011, which makes it mandatory for digitisation of cable TV services in the four metros — Delhi, Mumbai, Bangalore and Chennai, before June 30.

The Corporation will soon call for bids to purchase the equipment. It will offer 500 channels with 20 in HD mode. The set-top boxes will be given at fair prices.

Since the process will take time, it has sought a 6-month extension of deadline to provide digital service, the release said.

According to official statistics, the Corporation has rolled out its services across the State except in Chennai. Its subscriber base is close to 50 lakh as of April 2012 with more than 21,000 cable operators. Its services originally launched in October 2007, were rejuvenated in September 2011 to offer quality services at an affordable price. Private cable television operators charge viewers Rs 70 a month and pay Arasu Cable Rs 20 for a subscriber. Previously, viewers had to pay Rs 150 to Rs 250 a month for cable television services.

More than 30,000 operators with 1.2 crore subscribers have enrolled with Arasu Cable and the services are being expanded gradually.

Keywords: Tamil Nadu Arasu Cable TV Corporation, cable television operators, digital cable TV services, Cable Television Networks (Regulation) Amendment Bill, 2011
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Old June 1st, 2012, 01:00 PM   #18
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Putting it here.... thought this is the most apt thread...

An adolescent’s chronicle



18avadhu Atchakkodu – Ashokamithiran – Kalachuvadu, 669, K.P. Road, Nagercoil 629001, Phone 91-4652-278525 – Rs. 175.

It is amazing how a writer can make a place as powerful as a character. Ashokamitran does it with this novel. The Twin Cities of Secunderabad-Hyderabad come alive with their residents and unique flavours. India has been declared Independent and Hyderabad has to join the Union, a move the Nizam resists. The cities and their inhabitants are caught in the turmoil.

The protagonist is Chandrasekaran, college student, son of a Government servant. A resourceful mother, a brother and sisters complete the family that lives in the Railway Quarters in Lancer Barracks. His innocuous routine is disrupted as conflict escalates and daily life becomes difficult with the imposition of rations and curfew. The beauty lies in the narration that alternates between third person and first. The story begins with an adolescent Chandrasekaran cycling his way from college and back to attend cricket practice.

Group rivalry, deceptions, letdowns… all that is common in such situations is aplenty here. Chandrasekaran’s friends include Muslims, Christians and Hindus. The populations includes Anglo-Indians and Parsis. Their habits, style and diction have been graphically captured. Not surprising, the author having spent quite a few years in the Nizam’s State. Fiction and fact blend with the civil war as the backdrop. The canvas unfolds gradually as the conflict pick up momentum.

Along with the changing political scene, Chandrasekaran grows too, the college lad reluctantly learning his lessons. Friends become foes while some totally disappear from the scene. He is still timid but shows courage and resilience, quite characteristic of a survivor. The current sucks him in and the reader finds the boy attending meetings and discussing issues although defensively.

The novelist scores in his description. Event, personality or emotion, the author’s pen draws the sketch with ease in simple, fluent and leisurely style that has humour. Gandhi is assassinated and news does not spread like wildfire. Communication is still in its nascent stage with the common man depending on the primitive radio that functions according to its own whims and fancies. When our protagonist learns about it, his young mind goes into a state of shock. He runs in darkness not knowing what in search of and collapses sobbing uncontrollably.

Indelible impressions

“Both cities have changed, naturally; but the years I spent there, 1931-51 have made an indelible impression on my mind,” says Ashokamitran, author who has won several awards and accolades. It was written during the 1970s but he remembers every detail. “Yes, it is a document, but most of those who shaped the characters are gone now.”

“The alternating style is not new but rarely adopted,” he says. “Straight narratives are preferred in Tamil. The first person is more a self-parody, the protagonist laughing at himself on several occasions. The third person account is more serious in tone. Readers find the style intimate in the English translation,” he adds. Gomathy Narayanan has translated the book (18th Parallel), the publisher being Orient Longmans.
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Old June 5th, 2012, 12:05 PM   #19
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உண்மையை உரக்கச் சொல்லும் தொலைக்காட்சிகள்!

பதினைந்து ஆண்டுகளுக்கு மேலாக கோலோச்சிய தொலைக்காட்சிகளையும், அரசியல் பின்னணி உள்ள தொலைக்காட்சிகளையும் பின்னுக்கு தள்ளி தன் தனித்திறமையினால் ஒரு ஆண்டுகளுக்குள்ளாகவே முன்னணிக்கு வந்து விட்டது புதிய தலைமுறை தொலைக்காட்சி. இதற்கான காரணம் அந்த தொலைக்காட்சி வழங்கும் செய்தியின் தன்மையும், நிகழ்ச்சிகளில் காட்டும் வித்தியாசமும்தான் என்கின்றனர் அரசியல் நோக்கர்கள் அது பற்றிய ஒரு சின்ன ரவுண்ட் அப்.

தமிழ்நாட்டில் 1992 வரை தூர்தர்சன் எனப்படும் அரசு தொலைக்காட்சி மட்டுமே இருந்தது. அவர்களின் நிகழ்ச்சியை பார்ப்பதற்கே வரிசை கட்டி நிற்பார்கள் ஜனங்கள். கேபிள் டிவியின் வரவினாலும் 1993ல் சன் டிவி தொடங்கப்பட்ட பின்னரும் மக்களின் ரசனையே மாறியது.

உங்க வீட்ல சன்டிவி இருக்கா? என்று கேட்பதையே பெருமையாக நினைத்தனர் மக்கள். அப்பொழுது சினிமாதான் பிரதானமாக இருந்தது. அதனால் தொலைக்காட்சியில் சினிமா நடிகர்களின் பேட்டி, சினிமா நடிகர்கள் தொடர்பான நிகழ்ச்சிகளுக்கு வரவேற்பு அதிகரித்தது. செய்தி என்பதெல்லாம் டிடியோடு சரி. சன், ராஜ், ஜெஜெ( இப்போதைய ஜெயா) போன்ற தொலைக்காட்சிகள்தான் போட்டி போட்டு நிகழ்ச்சிகளை ஒளிபரப்பினர்.

அப்பொழுது ஜெயலலிதா ஆட்சிகாலத்தில் நடந்த நிகழ்வுகளை தமிழ்நாட்டு மக்களுக்கு தெரிவிக்க வேண்டும், மீண்டும் திமுகவை ஆட்சிக் கட்டிலில் அமர்த்தவேண்டும் என்ற நோக்கத்தோடு சன் தொலைக்காட்சியில் செய்திகள் தொடங்கப்பட்டன. சன் தொலைக்காட்சியில் ஒளிபரப்பான செய்திகளை மக்கள் ஆவலுடன் பார்த்தனர் அவர்களின் விருப்பமும் நிறைவேறியது. இந்த போட்டியில் ஜெஜெ டிவி சில வருடங்கள் காணமல் போய் பின்னர் அது ஜெயா டிவியாக உருவெடுத்தது.

சன் டிவி குழுமத்தில் இருந்து 24 மணிநேர செய்திகளை ஒளிபரப்ப சன் நியூஸ் தொடங்கப்பட்டது. அதேபோல் ஜெயா டிவியில் ஜெயா ப்ளஸ் தொடங்கப்பட்டன. சீரியல் போன்ற ஜனரஞ்சகமான நிகழ்ச்சிகள் மட்டும் சன் டிவியில் ஒளிபரப்பப்பட்டன. இதனிடையே சகோதர யுத்தத்தில் 2007 செப்டம்பர் 15ம் ஆண்டு கலைஞர் தொலைக்காட்சி உதயமானது. அது சன், ஜெயா, தொலைக்காட்சிகளுக்கு மிகப்பெரிய போட்டியாக உருவெடுத்தது.

திமுக ஆளும்கட்சியாக இருந்த காரணத்தினால் விளம்பரங்கள் அதிக அளவில் குவிந்தன. சில நிறுவனங்களிடம் மிரட்டியும் வாங்கப்பட்டன!. இதே நிறுவனத்தில் இருந்து 24மணிநேர செய்தி சேனலும் உருவானது.

ஆனால் எந்தவித அரசியல் பின்னணியும் இல்லாமல் கடந்த ஆண்டு ஆகஸ்ட் மாதம் ஒரு தொலைக்காட்சி உதயமானது. புதிய தலைமுறை பத்திரிக்கை இளைஞர்களை கவரும் பத்திரிக்கையாக வெற்றி பெற்றிருந்ததால் அதே பெயரே தொலைக்காட்சிக்கும் சூட்டப்பட்டது. முன்னணி நிறுவனங்களில் இருந்த பணியாளர்களுக்கு எல்லாம் சம்பளத்தை கொட்டிக்கொடுத்து புதிய தலைமுறைக்கு அழைத்து வந்தனர்.

புதிய களம், புதிய நிகழ்ச்சிகள், புதிய கோணம் என புதுமையாக இருந்த காரணத்தால் எந்த ஒரு ஜனரஞ்சகமான நிகழ்ச்சிகள் இல்லாமலேயே புதிய தலைமுறை முதலிடத்தை எளிதில் எட்டியது என்கின்றனர் அரசியல் நோக்கர்கள். 2012 மே 12 ம் தேதிவரை TAM எனப்படும் டெலிவிஷன் ஆடியன்ஸ் மெசர்மென்ட் எடுத்த கணக்கெடுப்பின் படி புதிய தலைமுறை தொலைக்காட்சிதான் நம்பர் 1 இடத்தை தக்க வைத்துக்கொண்டுள்ளது.

புதிய தலைமுறை ரேட்டிங்கில் 29.15 சதவிகிதம் என்றால் சன் நியூஸ் 16.39 சதவிகித இடம் பெற்றுள்ளது. இது சன் குழுமத்திற்கு மிகப்பெரிய போட்டியாக உருவெடுத்துள்ளது. இதற்கு அரசு கேபிள் தொடங்கப்பட்டதும் ஒரு காரணம் என்கின்றனர்.

சன் குழுமத்தின் சுமங்கலி கேபிள் விஷன் மட்டும் இருந்தால் புதிய தலைமுறை இந்த அளவிற்கு மக்களை சென்றடைந்திருக்காது என்றும் கூறப்படுகிறது. இதன் காரணமாக சன் தொலைக்காட்சியின் விளம்பர வருமானம் கூட குறைந்து விட்டதாக கூறப்படுகிறது.

அதிமுகவினர் ஜெயா தொலைக்காட்சியை பார்க்கின்றனர், திமுகவினர் கலைஞர், சன் தொலைக்காட்சியை பார்க்கின்றனர் ஆனால் நடுநிலையான மக்கள் புதிய தலைமுறை தொலைக்காட்சியை பார்க்கின்றனர். உண்மையை உரக்கச் சொல்வோம் என்னும் தாரக மந்திரத்துடன் தொடங்கப்பட்ட இந்த தொலைக்காட்சி பிற சேனல்களுக்கு சிம்ம சொம்மனமாக உருவெடுத்துள்ளது என்றே அரசியல் நோக்கர்கள் தெரிவித்துள்ளனர்.

English summary
A new TV channel in Tamil Nadu is eroding the clout of Sun News, Kalaignar News and Jaya Plus by staying non-partisan and focussing on real issues. Inthe week ended May 12, it had a rating of 29.15, and its closest competitor, Sun News had 16.39. It has performed consistently for advertisers as well, says Kavitha Srinivasan of Mindshare, a media planning company.
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Old June 5th, 2012, 02:05 PM   #20
saysenthil
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- Crossposting -

92.7 BIG FM's RJ Balaji Bags Two awards at the Indian Excellence in Radio Awards 2012

92.7 BIG FM, Chennai’s No. 1 Melody station and the winner of the Golden Mikes Broadcaster of the Year Award, announced that 92.7 BIG FM and their Radio Jockey Balaji topped the Indian Excellence in Radio Awards 2012. The Reliance Broadcast Network Limited (RBNL) picked up a total of 7 Awards out of which Chennai’s RJ Balaji bagged 2.

Balaji won the Awards for RJ of the Year (Tamil) and Best Programme Broadcast after 11am (Tamil) for his hilarious ‘Take it Easy with Balaji’ show which airs every Monday to Saturday from 6 pm to 9 pm.

Speaking on the occasion, RJ Balaji, 92.7 BIG FM, said: “It is an amazing feeling to get your dream job and an even better feeling to be nationally recognized for it. I want to thank all my listeners both in Chennai and elsewhere who have made this possible. Hope to keep putting smiles on faces by lightening my fans’ day’s tension.”

Speaking on the occasion, Kiran Thangarajan, Cluster Head (Tamil Nadu), 92.7 BIG FM, said: “We are very happy with our overall performance at the Indian Excellence in Radio Awards 2012. Am also ecstatic that our very own RJ Balaji was given 2 awards for the effort and dedication he has put into his work over the past couple of years. I hope he continues to entertain our listeners the same way.”

The Excellence in Radio Awards is an internationally recognized benchmark of excellence for programming, radio talent, marketing & promotions and advertising. All categories are rewarded with the specially created Excellence in Radio Awards (ERA) trophy.
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