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Old October 10th, 2011, 02:04 PM   #701
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Aren't the the names of the lines we already have a continuation of their original corporate branding? They were named after the companies that ran them. If the cable car route eventually became known as the Emirates line then it would just be a continuation of this surely?

incidentatally, Boris was being interviewed by Iain Dale on LBC the other day and he commented that the route and locations of the stations are such that the cable can be extended to connect into other areas some time in the future if it proves to be a success.
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Old October 10th, 2011, 02:09 PM   #702
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But then we didnt have BA plastered all over the capsule windows.
The logo doesn't block the window view as it's adjacent to the seats. Operator logos are also nothing new to London transport. Our buses, trams, trains, DLR, hire bikes, etc, all have operator / sponsor logos prominently displayed.
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Old October 10th, 2011, 02:43 PM   #703
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Well I hope Crossrail will be re-branded. I reckon that could fetch £100m for a banner stretched right across the tube map.

It's a potential gold mine, extend this common announcement for £50m?
-Mind the Gap - just turn left and it's 100m on the right for today's seasonal bargains.
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Old October 10th, 2011, 02:58 PM   #704
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Would branding Crossrail really be so bad though? Is it any different to arriving at Gatwick which is like walking into an HSBC advert? Its logo is literally everywhere and yet nobody seems to be too bothered. Why are we so precious about a tube map? If it can be opened up to a reasonable revenue stream during these tough times then why not go for it?

If you can get £36mln for a cable car imagine what a sponsor would pay to be linked to a full tube line. Accross the network it could be worth hundreds of millions of pounds from different sponsors. To put it another way round, is it fair to charge the taxpayer hundreds of millions of pounds just so a few people who are a precious over the look of the tube map can keep it unchanged? I would of thought on here of all places people would appreciate we dont live in a museum. Times change and the world moves on.
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Old October 10th, 2011, 03:24 PM   #705
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The price of everything and the value of nothing.
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Old October 10th, 2011, 03:35 PM   #706
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Paint Buckingham Palace Coca Cola red and stab a giant Pepsi can on the top of Big Ben? Everyone thinks it's wrong at some point. So in a way we must all agree that there is a negative side to it. Why promote something negative?
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Old October 10th, 2011, 05:42 PM   #707
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It's almost certainly the case that there is little value in sponsoring (and hence little money to be made) old, already built mass-transit systems, otherwise the dozens of pre-War systems across Europe and the Americas would have done so given how many face a cash-crisis. That fact that said transport bodies appear eager to tag new transport modes only confirms this.

A good example here is football. When clubs move to new grounds they nearly always obtain naming-rights, yet I cannot (in Britain at least) think of any decades-old stadiums which are renamed for corporate reasons (MSG achieved the largest stadium/arena sporting rights but this doesn't including naming rights). Why didn't Arsenal rename Highbury? Why don't the indebted Man Utd rename OT? It's likely because there would be a large negative backlash and as such the attractiveness is lost to a large firm. This is almost certainly the case with the Tube. There are no £100s of millions to be made, tfl don't even make that amount when you add up their total ad revenue which features far more firms showcasing their products in far more detail.
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Old October 10th, 2011, 06:34 PM   #708
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That cable car is awesome,great simulation.Its gona be great games this time in London 2012.
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Old October 10th, 2011, 06:45 PM   #709
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Also, sponsoring the underground network, one of London's most iconic landmarks (of sorts) sends out a very strong message that London is for sale. I am fine with branding of venues; the o2, emirates stadium etc, they are new and they never 'belonged' to anyone in the first place. But if you start sponsoring things like the tube, which have belonged to London and Londoners for 130 years, then its like part of 'our' city is being taken away from us and sold on to the highest bidder. This just detaches the city further from it citizens, giving them less and less ownership of the place that they live in.
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Old October 10th, 2011, 07:12 PM   #710
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Yeah but no one's proposing the HSBC line or BP line for the Tube. Not that the Tube is exactly free from advertising. The escalators, platforms, and train interiors are full of it!
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Old October 10th, 2011, 07:56 PM   #711
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If it ain't making money it's a waste of space, eh?
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Old October 10th, 2011, 08:11 PM   #712
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compelling arguments on both sides, really enjoyed reading the last few pages. this is what all discussion on SSC should be like
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Old October 10th, 2011, 08:32 PM   #713
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Quote:
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Yeah but no one's proposing the HSBC line or BP line for the Tube. Not that the Tube is exactly free from advertising. The escalators, platforms, and train interiors are full of it!
Hmmm....

Quote:
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Would you prefer to pay £4 to travel on the central line or £2 to travel on the M&S central line? Does it really matter? It would save tube users a fortune.
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Old October 10th, 2011, 09:50 PM   #714
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I agree that the underground would be difficult to sponsor with naming writes for the reasons kerouac1848 mentions. I believe there really would be a huge negative backlash to rebranding any tube lines. DLR lines on the other hand do not hold the same affection with the public. Feel free to use corporate sponsorship there to make it free for everyone, not just the ones who fair dodge.
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Old October 10th, 2011, 09:52 PM   #715
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Quote:
Originally Posted by chrissus83 View Post
Also, sponsoring the underground network, one of London's most iconic landmarks (of sorts) sends out a very strong message that London is for sale. I am fine with branding of venues; the o2, emirates stadium etc, they are new and they never 'belonged' to anyone in the first place. But if you start sponsoring things like the tube, which have belonged to London and Londoners for 130 years, then its like part of 'our' city is being taken away from us and sold on to the highest bidder. This just detaches the city further from it citizens, giving them less and less ownership of the place that they live in.
So would you be happy with Crossrail being "branded" with a colour scheme to match the company etc.?
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Old October 10th, 2011, 10:42 PM   #716
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Typically good piece on the cable car on londonreconnections: http://www.londonreconnections.com/2...don-cable-car/
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Old October 11th, 2011, 08:16 AM   #717
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Quote:
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Hmmm....
Just my personal view. Nobody in authority has suggested that the cable car sponsorship is the first of many sponsorship deals of tube lines. I wouldn't have a problem with it for the reasons I already set out but I don't think you need tk worry. It will not happen.
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Old October 11th, 2011, 10:21 AM   #718
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I just posted it for the benefit of Langur since you posted that on another read.

I personally believe there just isn't much money to be made in it, otherwise surely another system would have their lines sponsored. So many transport authorities are struggling for cash that 'free' money, so-to-speak, wouldn't be passed up. Maximising ad and rental revenue (air rights?) is probably a better bet.
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Old October 11th, 2011, 11:31 AM   #719
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Old October 11th, 2011, 01:36 PM   #720
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I'll add a bus into the mix :

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