US Cities in bold
How The World Views Its Cities
The Presence
This point of the City Brand Hexagon is
all about the city’s international status and
standing. In this section, we ask how
familiar people are with each of the 60
cities in the survey, whether they have
actually visited them or not, and ask what
the cities are famous for. We also ask
whether each city has made an important
contribution to the world in culture,
science, or in the way cities are governed,
during the last 30 years.
The Place
Here, we explore people’s perceptions
about the physical aspect of each city: How
pleasant or unpleasant they imagine it to be
outdoors and to travel around the city, how
beautiful it is, and what the climate is like.
The Potential
This point of the City Brand Hexagon
considers the economic and educational
opportunities that each city is believed to
offer visitors, businesses and immigrants.
We ask our global panel how easy they
think it would be to find a job in the city,
and if they had a business, how good of
a place they think it would be to do
business. Finally, we ask whether each
city would be a good place for them or
other family members to get a higher
educational qualification.
The Pulse
The appeal of a vibrant urban lifestyle is an
important part of each city’s brand image.
In this section, we explore how exciting
people think the cities are, and ask how
easy they think it would be to find
interesting things to do, both as a shortterm
visitor and a long-term resident.
The People
The people make the city, and in this point
of the hexagon, we ask whether our
respondents think the inhabitants would be
warm and friendly, or cold and prejudiced
against outsiders. We ask whether they
think it would be easy for them to find
and fit into a community that shares their
language and culture. Finally, and very
importantly, we ask our global panel how
safe they think they would feel in the city.
The Prerequisites
This is the section where we ask people
about how they perceive the basic qualities
of the city: What they think it would be
like to live there, how easy they think it
would be to find satisfactory, affordable
accommodation, and what they believe
the general standard of public amenities
is like – schools, hospitals, public transport,
sports facilities, and so on.
For the 2006 edition of the Anholt City Brands Index, we have doubled the
number of cities included in the survey, from 30 to 60. The new cities included in the survey are: Melbourne, Montreal, Vancouver, Copenhagen, Munich, Boston, Las Vegas, Seattle, Chicago, Atlanta, Dublin, Philadelphia, Oslo, Lisbon, Helsinki, Dallas, New Orleans, St. Petersburg, Buenos Aires, Seoul, Reykjavik, Budapest, Shanghai, Warsaw, Havana, Jerusalem, Bangkok, Dubrovnik, Manila and Nairobi.
The survey was conducted online
among 15,255 men and women aged
18-64 from a wide range of income
groups in the following countries:
Australia, Brazil, Canada, China,
Denmark, France, Germany, India, Italy,
Japan, Korea, Malaysia, Mexico, the
Netherlands, New Zealand, Poland,
Russia, Spain, the United Kingdom
and the United States.
2006 City Brands Index
1 Sydney
2 London
3 Paris
4 Rome
5 New York
6 Washington DC
7 San Francisco
8 Melbourne
9 Barcelona
10 Geneva
11 Amsterdam
12 Madrid
13 Montreal
14 Toronto
15 Los Angeles
16 Vancouver
17 Berlin
18 Brussels
19 Milan
20 Copenhagen
21 Munich
22 Tokyo
23 Boston
24 Las Vegas
25 Seattle
26 Stockholm
27 Chicago
28 Atlanta
29 Dublin
30 Ediburgh
31 Philadelphia
32 Oslo
33 Lisbon
34 Prague
35 Singapore
36 Helsinki
37 Hong Kong
38 Dallas
39 New Orleans
40 St Petersburg(Russia)
41 Rio de Janeiro
42 Buenos Aires
43 Beijing
44 Seoul
45 Reykjavik
46 Budapest
47 Shanghai
48 Moscow
49 Johannesburg
50 Mexico City
51 Warsaw
52 Havana
53 Jerusalem
54 Bangkok
55 Cairo
56 Dubrovnik
57 Mumbai
58 Manila
59 Lagos
60 Nairobi
http://www.citybrandsindex.com/downloads/cbi2006-q4-free.pdf
How The World Views Its Cities
The Presence
This point of the City Brand Hexagon is
all about the city’s international status and
standing. In this section, we ask how
familiar people are with each of the 60
cities in the survey, whether they have
actually visited them or not, and ask what
the cities are famous for. We also ask
whether each city has made an important
contribution to the world in culture,
science, or in the way cities are governed,
during the last 30 years.
The Place
Here, we explore people’s perceptions
about the physical aspect of each city: How
pleasant or unpleasant they imagine it to be
outdoors and to travel around the city, how
beautiful it is, and what the climate is like.
The Potential
This point of the City Brand Hexagon
considers the economic and educational
opportunities that each city is believed to
offer visitors, businesses and immigrants.
We ask our global panel how easy they
think it would be to find a job in the city,
and if they had a business, how good of
a place they think it would be to do
business. Finally, we ask whether each
city would be a good place for them or
other family members to get a higher
educational qualification.
The Pulse
The appeal of a vibrant urban lifestyle is an
important part of each city’s brand image.
In this section, we explore how exciting
people think the cities are, and ask how
easy they think it would be to find
interesting things to do, both as a shortterm
visitor and a long-term resident.
The People
The people make the city, and in this point
of the hexagon, we ask whether our
respondents think the inhabitants would be
warm and friendly, or cold and prejudiced
against outsiders. We ask whether they
think it would be easy for them to find
and fit into a community that shares their
language and culture. Finally, and very
importantly, we ask our global panel how
safe they think they would feel in the city.
The Prerequisites
This is the section where we ask people
about how they perceive the basic qualities
of the city: What they think it would be
like to live there, how easy they think it
would be to find satisfactory, affordable
accommodation, and what they believe
the general standard of public amenities
is like – schools, hospitals, public transport,
sports facilities, and so on.
For the 2006 edition of the Anholt City Brands Index, we have doubled the
number of cities included in the survey, from 30 to 60. The new cities included in the survey are: Melbourne, Montreal, Vancouver, Copenhagen, Munich, Boston, Las Vegas, Seattle, Chicago, Atlanta, Dublin, Philadelphia, Oslo, Lisbon, Helsinki, Dallas, New Orleans, St. Petersburg, Buenos Aires, Seoul, Reykjavik, Budapest, Shanghai, Warsaw, Havana, Jerusalem, Bangkok, Dubrovnik, Manila and Nairobi.
The survey was conducted online
among 15,255 men and women aged
18-64 from a wide range of income
groups in the following countries:
Australia, Brazil, Canada, China,
Denmark, France, Germany, India, Italy,
Japan, Korea, Malaysia, Mexico, the
Netherlands, New Zealand, Poland,
Russia, Spain, the United Kingdom
and the United States.
2006 City Brands Index
1 Sydney
2 London
3 Paris
4 Rome
5 New York
6 Washington DC
7 San Francisco
8 Melbourne
9 Barcelona
10 Geneva
11 Amsterdam
12 Madrid
13 Montreal
14 Toronto
15 Los Angeles
16 Vancouver
17 Berlin
18 Brussels
19 Milan
20 Copenhagen
21 Munich
22 Tokyo
23 Boston
24 Las Vegas
25 Seattle
26 Stockholm
27 Chicago
28 Atlanta
29 Dublin
30 Ediburgh
31 Philadelphia
32 Oslo
33 Lisbon
34 Prague
35 Singapore
36 Helsinki
37 Hong Kong
38 Dallas
39 New Orleans
40 St Petersburg(Russia)
41 Rio de Janeiro
42 Buenos Aires
43 Beijing
44 Seoul
45 Reykjavik
46 Budapest
47 Shanghai
48 Moscow
49 Johannesburg
50 Mexico City
51 Warsaw
52 Havana
53 Jerusalem
54 Bangkok
55 Cairo
56 Dubrovnik
57 Mumbai
58 Manila
59 Lagos
60 Nairobi
http://www.citybrandsindex.com/downloads/cbi2006-q4-free.pdf