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Old December 21st, 2009, 02:46 PM   #1
queetz@home
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Eton Tower Makati [40F|mix]

It looks like the site of the former World Commerce Plaza, an old 48 story office tower proposal from Megaworld that was to be built beside the Rufino Pacific Tower, will still be developed by Lucio Tan. We know Eton Properties had the site for a while, and I think a 24 storey BPO building was proposed but nothing happened. The latest proposal for the site is a 40 storey mixed used building called Eton Tower City, and it looks interesting.

http://www.eton.com.ph/news/20091220...ippinestar.htm

Eton enters small office, home office mart
by Zinnia B. Dela Peña
The Philippine Star | December 21, 2009

MANILA, Philippines - Eton Properties Philippines Inc. remains upbeat about the real estate sector as it announced its initial list of new projects slated for next year which include its entry into SOHO (Small Office Home Office) development.

SOHO is designed to support a quality life-style with minimal upkeep burden. It refers to the category of business which involves from one to 10 workers.

In a luncheon with reporters Friday, Eton president Danilo Ignacio said he expects sales momentum in the second half of 2009 to continue through next year especially with the company’s venture into SOHO development.

For its first SOHO project, the company is putting up a residential and office building in a SOHO development in Makati to be called Eton Tower City. To rise on a 2,300 square meter property located behind the Rufino Towers on Ayala Ave., Eton Tower City will make available a total of 1,200 units (600 residential, 300 office and another 300 SOHO).

The units with a standard size of 22 square meters, will be sold at below P2.5 million VAT free.

The SOHO has gone through a great transformation in recent years as technology has enabled anyone working from a home office to compete globally. Technology has made this possible through webinar systems and telephone connections by VOIP and the like.

According to Ignacio, Eton Tower City will be the company’s fourth condominium project in Makati City after Eton Residences Greenbelt, Parkview Residences and Belton Residences.

Eton is also set to build a special events venue and the first of 12 residential condominium buildings in Eton Centris, a 12-hetare township project located at the corner of Edsa and Quezon Avenue.

Eton Centris is already home to Centris Station, a 2-level commercial center anchored by SM Hypermarket. Centris Walk, a strip mall featuring an international mix of restaurants, bars and entertainment spots whih is slated for opening in the first quarter of 2010.

Aside from this, the company will build the second phase of West Wing Residences at North Belton Communities in Novaliches which will involve larger-cut lots and houses as demanded by buyers in the area.

Eton began operations in February 2007 and has evolved into a full-range property developer with a wide portfolio of projects in mid-range to high-end residential developments, office and commercial projects and township developments.

Eton is an established real-estate brand in Hongkong, Shanghai, Beijing, Dalian and Xiamen.

During the first nine months of this year, Eton reported a net income of P67 million, a reversal of the P120 million loss incurred in the same period a year ago as consolidated revenues surged to P1.5 billion.
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Old December 21st, 2009, 10:30 PM   #2
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With Alphaland, Robinsons, Ayala, SM, and other new projects, Makati is still Makati!

Eton gets busy next year with four new projects
Business Mirror
Written by Miguel R. Camus / Reporter
Sunday, 20 December 2009 18:58

LISTED Eton Properties Philippines Inc. is launching four new projects next year as the real estate developer expects to replicate its strong 2009 performance next year, a top company official said.

The new projects include a new high-rise residential and office development in Makati to be called Eton Tower City, a special events venue and the first of several residential condominiums in Eton Centris and Phase 2 of the West Wing Residences project in North Belton Communities in Novaliches.

“With the real estate industry on the rebound from the 2008 economic crisis, the company is confident that the market will sustain its growth in the coming year,” said Eton president and chief operating officer Danilo Ignacio.

Eton Tower City, which will be two-year-old listed company’s fourth condominium project in Makati City, is located behind Rufino Towers in Ayala Avenue.

In the works are studio and one-bedroom units with prices starting below P2.5 million. These residential units will be complemented by small offices at the lower half of the building as well as a mix of SoHo (Small Office, Home Office) units.

Eton Centris, the company’s 12-hectare township project at the corner of Edsa and Quezon Avenue, is already home to Centris Station, a two-level commercial center anchored by SM Hypermarket and Centris Walk, a strip mall featuring an international mix of restaurants, bars and entertainment spots.

Ignacio said the company is looking to put up a 1,000-square meter events venue ideal for weddings, parties, seminars and other activities. Likewise, the company is finalizing plans for the first of the residential condominium projects set to rise in the township project.

Phase 2 of the company’s successful West Wing Residences at North Belton Communities, marketed under Belton Communities  Inc., will see the launch of larger-cut lots and houses as demanded by buyers in the area.

For the first nine months of the year, Eton said net income grew to P67 million from a loss of P120 million during the same period last year on the back of consolidated revenues of P1.5 billion.

Ignacio said earlier that reservation sales, a demand indicator in the real estate sector, is expected to end between 5-percent and 10-percent higher than in 2008.
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Old January 10th, 2010, 04:47 AM   #3
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If this is really an events venue, it would be the next big one after Megatrade Hall. But not to take out A Venue, this one is in a better location than the latter. I predict more Job Fairs to held here
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Old February 18th, 2010, 09:31 AM   #4
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This is a to-die-for location!!! Near to Ayala Ave, near to the pedestrian walk way..
I predict this to sell out in a day!

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Old February 18th, 2010, 07:21 PM   #5
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i wish it were more than 40 storeys tall.
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Old February 19th, 2010, 06:11 AM   #6
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wow.. so they'll be demolishing that abandoned building behind Rufino.. good...
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Old February 20th, 2010, 03:40 PM   #7
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This Project might turn out a bit Citylandish. good for rental and a perfect urban flat if you live in makati only during weekdays.
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Old February 22nd, 2010, 07:37 AM   #8
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Taken from http://www.realestatephilippinesblog...er-makati-new/
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Old February 22nd, 2010, 08:56 AM   #9
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wow.. nice looking!
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Old February 22nd, 2010, 10:12 AM   #10
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looks like a jewel of a tower to me.
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Old February 22nd, 2010, 10:40 AM   #11
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really nice design
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Old February 22nd, 2010, 11:36 AM   #12
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Good job on the environmental concept! You should really bank on this feature, and I'm sure this project will be a phenomenon. The first of its kind, Eton Tower will surely pioneer a transformation of landscape in the Makati CBD. Time to go green!
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Old February 22nd, 2010, 11:38 AM   #13
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gusto ko rin yung design ng building pero posibleng mabago pa yan katulad ng ibang projects ng Eton.
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Old February 22nd, 2010, 11:57 AM   #14
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When is the scheduled selling of this project? How much is a 1 bedroom unit?
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Old February 22nd, 2010, 01:41 PM   #15
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we're witnessing high-rise construction boom on the ayala avenue side of de la rosa street.

from the looks of it, eton tower city is an exciting project. hope they'd be faithful with its exterior design.
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Old February 22nd, 2010, 03:16 PM   #16
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Quote:
Originally Posted by terman1718 View Post
hopefully they stick with the render
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Old February 22nd, 2010, 11:31 PM   #17
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Very nice indeed! Though I am curious to see what it looks like in relation to the Rufino Pacific Tower, which is a building beside it with a similar height and size...
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Quote:
P9.8-B LRT project suspended
Wednesday, 20 June 2012 21:56 Lenie Lectura / Reporter

http://businessmirror.com.ph/home/to...ject-suspended

President Aquino “wanted to make sure that there will be sufficient or enough market to serve the extended railway project,”...
The link below says it all....

http://www.youtube.com/watch?v=wxlhyX-4qKI
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Old February 23rd, 2010, 12:24 AM   #18
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Above average design!! Hopefully the final product accurately resembles the rendering.
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Old February 23rd, 2010, 12:58 AM   #19
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Any idea on when this would be launched?
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Old February 23rd, 2010, 01:35 AM   #20
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normally developers release info at least a month before launch. so malapit na yan..

yeah i hope they would stick to the design. Although if ever they would change it, i dont think it would be too drastic. And after all, at the end of the day, its all about LOCATION, LOCATION, LOCATION! And this one got it.
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