London Olympic Stadium Redevelopment | Stratford | 25-80,000 Capacity | Proposed

[neilio84]

This makes no sense. There are many stadia in the world with the word "Olympic" in the name. Why should London's be any different?

[stormie]

At a guess, because the IOC have their own sponsors to keep happy. Those sponsors would not be too happy if one of their own competitors is affliated with the olympic name too.

[RobH]

Originally Posted by neilio84

This makes no sense. There are many stadia in the world with the word "Olympic" in the name. Why should London's be any different?

Because London is going to sell the naming rights to theirs. Others haven't. And the only one off the top of my head I can think of that has, is the stadium in Sydney. And that became the Telstra Stadium, and subsequently the ANZ Stadium.

There are two issues here, one from the point of view of the Olympic movement, the other from the point of view of the naming rights partner.

1. The main problem is the word "Olympic" belongs to the Olympic movement. Its sponsors - Coca Cola, Panasonic, McDonalds etc. - pay huge amounts for exclusive association with that word. The IOC won't allow something like the Sony Olympic Stadium to come into existence for obvious reasons.

2. Even if the above weren't true, I can't see a naming rights sponsor who would be paying tens of millions wanting anything but their name in the stadium's name. Compare the huge success o2 has had rebranding what, until a few years ago, everyone called the Millennium Dome with The Friends Provident St Mary's Stadium, which even TV commentators just call St Mary's. Gavrosh's suggestion of "Xxxx, sponsors of WEst Ham at the Olympic Stadium" would be even worse for the naming rights partner than the Southampton example! Everyone would just call it the Olympic Stadium leaving your sponsor a bit miffed. The success of the o2 shows that even a name that's stuck can change with enough marketing.

I might be wrong but my guess is that this will end up being called something like "The Bet365 Stadium" and that after a remarkably short time everyone will be calling it that.

[State of London]

What about keeping the name as it is and selling the naming rights to the stands insted...

[jdjones]

Rugby World Cup boost for Olympic Stadium

Organisers of the 2015 Rugby World Cup are planning to give London's Olympic Stadium a major role in the tournament.

http://www.bbc.co.uk/sport/0/rugby-union/22287174

The International Rugby Board is considering playing five games at the stadium in east London.

Major teams are expected to play there to maximise the ground's 60,000 capacity.

It was originally thought that the stadium, which is on a shortlist of 18 grounds to host games, would only stage one or two matches.

The IRB is expected to confirm the fixtures soon.

The Rugby World Cup board met in March and said "appropriate time should be given to allow every possible opportunity to include the Olympic Stadium, one of the world's most recognisable venues".

Organisers of the tournament, the IRB and Olympic Park officials are all keen to use the ground to maximise ticket revenues.

Premier League football team West Ham will move into the stadium, which was built for the London 2012 Games, in time for the 2016-17 season after it is configured following the World Cup.

Essex are also hoping to play some Twenty20 cricket games there.

[State of London]

Originally Posted by jdjones

Rugby World Cup boost for Olympic Stadium

Organisers of the 2015 Rugby World Cup are planning to give London's Olympic Stadium a major role in the tournament.

http://www.bbc.co.uk/sport/0/rugby-union/22287174

Well at least the stadium is going to be well used in the next decade or so...

[RMB2007]

Barry Hearn faces Olympic Stadium defeat after rejection of review

The Leyton Orient chairman, Barry Hearn, appears to have definitively lost his long-running crusade to reopen the bidding process for the Olympic Stadium in Stratford, after his case for a judicial review was rejected.

West Ham were last month chosen as the main tenant for the stadium once £160m has been spent converting it into a venue suitable for both football and rugby.

Hearn had argued that the decision was flawed because the London Legacy Development Corporation failed to consider Orient's proposal to ground-share with West Ham. Believing that the East End club would be "crushed" if West Ham were allowed to move in from 2016-17 due to the new stadium's proximity to Brisbane Road, he argued that sharing would provide more revenue for the LLDC and allow the venue to be used more often.

But lawyers representing other interested parties in the case are believed to have been informed that the application for judicial review has been rejected. Hearn, who has spent more than £300,000 pursuing his legal challenge over the stadium, said last month that he hoped to win the judicial review but accepted he would ultimately lose the fight.

It was efforts by Orient and Tottenham Hotspur to take the LLDC's predecessor, the Olympic Park Legacy Company, to a judicial review over an earlier process, together with a challenge to the European Commission claiming that state aid rules were being broken, that caused the government to abandon that process.

West Ham are consulting fans, attempting to win over those yet to be convinced by the plans for a new 54,000-capacity stadium with retractable seats.

Hearn, having previously said that Orient would be forced to move to a new stadium in Essex if West Ham became tenants in the Olympic Stadium, said recently that they would stay at Brisbane Road.

Launching a scheme to give away 1,500 season tickets to children and students, he said: "We will continue to fight the decision to deny us the opportunity to move to the Olympic Stadium but we will fight it in our own backyard and will not be squeezed out."

http://www.guardian.co.uk/sport/2013...al-review-case

[State of London]

Originally Posted by RMB2007

http://www.guardian.co.uk/sport/2013...al-review-case

At last the saga is over...

[DarJoLe]

All very quiet. Nothing happening obviously until all the events this year are over.

image hosted on flickr

[Mr_Andersonn]

Not even a wrap? Maybe nearer the time eh :o)

[DarJoLe]

No future plans for a wrap. One day maybe when West Ham can afford it.

[ferge]

I would really hope that they'd put the original wrap back on (presuming they've not recycled/reused it already) for these Anniversary games in July. It'd be a bit embarrassing to say here is our celebration of the Olympics in what is now a stadium in mid-transition.

[RobH]

I assume this has already happened to it

http://londonist.com/2012/08/wrap.php

[RMB2007]

Some of it was also used for this:

http://www.skyscrapercity.com/showth...d#post96807617