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Old December 18th, 2012, 02:34 PM   #1
BombayPG
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LOWER PAREL | The Park | 268m | 78fl x 4 + more | U/C


Website

Designed by WOHA architects, The Park in Lower Parel is Lodha's latest luxury tower development comprising of multiple towers, retail development, townhouses and bungalows. Yes, you read it right. Bungalows.

Background:
In August 2012, DLF announced the sale of their 17.5 acres NTC mill plot to the Lodha group for 2700+ crores.

In January 2013, Lodha announced the prelaunch of 2 luxury towers codenamed Blue Moon while revealing that the development will consist of more towers, luxury retail, town houses and bungalows.

In August 2013, Lodha announced the prelaunch of 2 more luxury towers codenamed Gold Moon and Full Moon while entering into a brand licensing agreement with the Trump Organization - news link. It also formally launched the project under 'The Park' banner with Aishwariya Rai as its brand ambassador - SSC Post

Renders:

• Codename: Blue Moon - 2 towers codenamed Alpha & Gamma
-not released yet-

• Codename: Gold Moon - officially the Trump Tower - link to dedicated thread


• Codename: Full Moon


View of the lower floors from the pool. It's been purposely faded out so as to not reveal the tower before the official launch.


Location -Intersection of Tulsi Pipe Rd and NM Joshi Marg - view on google maps


Site Plan:


Site Views
Dec 2012 - Copyright ForbesIndia


Sept 2013 - Copyright CG
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Last edited by IU; September 26th, 2013 at 08:03 AM.
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Old December 18th, 2012, 03:06 PM   #2
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Old December 18th, 2012, 03:08 PM   #3
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is this a render???
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Old December 18th, 2012, 03:11 PM   #4
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fck... Lodha's on a rampage.!
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Old December 18th, 2012, 03:16 PM   #5
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Quote:
Originally Posted by BombayPG View Post
In January, 2013 Lodha is going to launch a residential project on the Lower Parel land they purchased from DLF earlier this year.

The building is going to be called Blue Moon. They will have 2, 3 & 4 bedroom apartments.

Each building will be ~ 75 floors and they plan to have 5 - 6 buildings in all.

More information is expected on January 8th.
So considering 75 floors includes the podium the average height of a building would be ~ 290 m , 5-6 such buildings .. this is gonna be epic..
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Old December 18th, 2012, 03:30 PM   #6
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Quote:
Originally Posted by deadpoet101 View Post
Lodha's on a rampage.!
Rampage.
I think Lodha is going to have it's name on almost every street in Mumbai very soon. Look at the number of projects it has undertaken. And I doubt any of the projects are stalled.

Infact, i wish it was Lodha doing the DB tower, instead of DB realty. You never know by now it would have been atleast half way through.
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Old December 18th, 2012, 03:46 PM   #7
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I don't get it. A lot of these buildings are residential and are coming up in an area like Lower Parel where costs of these apartments are unbelievable. What's the logic behind not making commercial buildings?
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Old December 18th, 2012, 04:08 PM   #8
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Quote:
Originally Posted by bhargavsura View Post
I don't get it. A lot of these buildings are residential and are coming up in an area like Lower Parel where costs of these apartments are unbelievable. What's the logic behind not making commercial buildings?
I think may be the idea is to shift the commercial world to the suburbs and make a "residential enclave" (as someone had put it to me) in the SoBo area.

List of other residential buildings of similar uber-luxury style would be:

1. World One,
2. DB crown A, B, C
3. Turf View A & B
4. Oasis A, B and C
5. Minerva
6. Palais Royale.
7. Omkar Worli - 1,2,3

And all this still does not include the list of already existing segment of countless luxury and higher luxury apartments of Bellisimo, Planet Goderj, Viveria, Imperial Heights, Victoria, Orbit Heights, La Palazoo at Grant road, Altimo, etc. which still have many unsold flats by the builders or investors.
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Old December 19th, 2012, 06:09 PM   #9
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Lodha goes for smaller, lower-budget flats to lure buyers

Plans to allot flats on first-cum-first-served basis to buyers for its Worli project

At a time when home sales are sluggish in Mumbai for the past many quarters, real estate developer Lodha Group is planning to sell its upcoming premium residential project in Worli on a ‘first-come-first-served’ basis.

According to the executive from property consultancy, Lodha will start distributing applications along with a ‘prospectus’ on the project from January 7, and prospective buyers need to fill and give them to the company by the third week of January and the company will allot apartments on first-come-first-served basis. Lodha is planning to disclose the price on January 16.

The project will have two, three and four bedroom apartments.

However, consultants expect the company to keep the pricing of a two-bedroom apartment at around Rs 3.5 crore and keep the unit sizes to be less than 1,000 sq ft for a two bed room apartment. Prices in the area hover around Rs 30,000 sq ft.

At five minute's drive, in the Lower Parel area, Lodha was quoting a price of Rs 8.5 crore for a 3,000 sq ft basic apartment in World Crest for Rs 8.5 crore and in the main tower World One, apartment prices start from Rs 9.5 crore.

A consultant, who was briefed on the Lodha project, said that the recent success of L&T-Omkar's slum redevelopment project in Bhoiwada, Parel area in Mumbai has made developers to relook at apartment sizes and pricing to generate fast sales. L&T Omkar priced project at Rs 19,000 per sq ft, as against the market price of Rs 20,000-Rs 28,000 sq ft in the area. Though the combine got booking for 600 apartments, they stopped at 450.

“In today’s environment, you cannot get a two bedroom apartment for Rs 3 crore in South Mumbai and prices have reached Rs 2.5 crore for 2 BHKs in Goregaon and Jogeshwari. Hence people are shifting to place like Sewri and Parel which are priced around Rs 3 crore,” said chief executive of an interantial property consultancy, who did not want to be quoted. “You should also remember that very few developers are doing 2 BHK apartments in South Mumbai.”

Lodha had recently bought this plot from DLF, the country’s largest developer, for Rs 2,727 crore in one of the largest realty deals. Lodha has codenamed the project as ‘Blue Moon’ which will have around 2,000 apartments.

Lodha spokesperson did not respond to text messages and calls on the subject. When Lodha acquired the land from DLF, company's managing director Abhisheck Lodha said they have paid Rs 5,500 per sq ft given the total saleable area of five million sq ft.

"They are trying to create hype with this marketing gimmick," said a marketing head of a Mumbai-based real estate company.

According to sources in the group, the company will use algorithm based system to choose buyers. “The buyers will have to give options in terms of configurations, floor size and so on. Those who will apply first will get the first chance of getting apartments,” said sources.

“We have seen phenomenal response for the project as it is centrally located and well connected. We thought if we go through conventional route, it would have taken forever to clear the queue. Hence we decided to make people apply,” sources added.

Another consultant said the buyers will think thoroughly before they apply. “It is not like applying for shares. Home buying is an emotional subject for many and they want many things customised for them.”

source
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Old December 31st, 2012, 05:05 PM   #10
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Official website of Lodha Blue Moon (?)....... So the towers are around 70 floors tall and even MPE has the same number of floors for blue moon.

http://www.codenamebluemoon.com/
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Old January 18th, 2013, 03:28 PM   #11
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Quote:
Originally Posted by jinka sreekanth View Post
lodha launched bluemoon with two 70 floor towers Alpha tower and Gamma tower

lodha code name bluemoon
Bluemoon is just the 'codename' of the project and not the actual name of the development. Lodha allocates codenames to all their projects before their actual launch. Some examples - 72 East (Wadala project), contour 9 (Pune project), Dawn (Ghodbunder Rd-Thane project).

Anyhow, I received an email with this layout diagram as part of the marketing material:




Lodha's got a big event scheduled for blue moon on the US east coast tomorrow night. If I were thereabouts then I would have def checked it out.
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Old January 19th, 2013, 01:05 AM   #12
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What slump? Lodha's new project gets rip-roaring response

Realty sector seems to have found new lease on life. The year’s first major project launch in Mumbai, Lodha Group's luxury residential development saw an unprecedented response with more than 1000 applications, representing almost Rs 4000 crore of sales, from customers within the first three hours of opening the application window this morning.

"This level of unprecedented success is making us consider the release of fresh inventory to take care of more demand expected over the next nine days," the company press release said.

The year's first major project launch in Mumbai, Lodha Group’s luxury residential development saw an unprecedented response with more than 1000 applications, representing almost Rs 4000 crore of sales, from customers within the first three hours of opening the application window this morning

The project codenamed 'Blue Moon' is planned for development on the 18 acre land parcel that Lodha recently acquired from DLF at Rs 2,727 crore, making it the largest real estate transaction last year.

Launched at Rs 23,391/- per square feet plus floor rise of Rs 90, apartment sizes begin from 854 square feet (carpet) to 1448 square feet (carpet). Lodha has set the booking amount at Rs.9 lakh.

The real estate major believes the response is indicative of the very strong demand reemerging in the real estate space. Lodhas have assured 20 percent appreciation in the second phase launch.

The overwhelming response comes as a refreshing change for the sector. According to a report by real estate research firm Knight Frank, the revenues of India’s top 25 realtors had declined 4 percent cumulatively to Rs 6,744 crore in the second quarter of FY13 on a year-on-year basis, highlighting the slump in the real estate sector.

However, the slide in the sales momentum of the industry witnessed until Q3FY12 has come to a halt now with realtors switching focus to the residential market, which even in this tough economic environment, fares better in comparison to commercial real estate.

mpe
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Old January 19th, 2013, 05:20 PM   #13
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Quote:
Originally Posted by jinka sreekanth View Post
What slump? Lodha's new project gets rip-roaring response


Launched at Rs 23,391/- per square feet plus floor rise of Rs 90, apartment sizes begin from 854 square feet (carpet) to 1448 square feet (carpet). Lodha has set the booking amount at Rs.9 lakh.


mpe
Are the per-sq feet rates for carpet area? If that is the case, it is no wonder people are queuing for it. Lodha is also known only for luxury offerings.

With new regulations directing the developers to quote carpet area, size of apartments in Mumbai is going to be abysmally low. Lodha would have advertised it as 1800 sq ft to 3500 sq ft, had it been super-built up area.
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Old January 21st, 2013, 12:12 PM   #14
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Are the per-sq feet rates for carpet area? If that is the case, it is no wonder people are queuing for it. Lodha is also known only for luxury offerings.

With new regulations directing the developers to quote carpet area, size of apartments in Mumbai is going to be abysmally low. Lodha would have advertised it as 1800 sq ft to 3500 sq ft, had it been super-built up area.
The rates for the project are quoted on the basis on super built up not carpet. Chargeable areas range from approx 1300-2500 ( super built up) carpet areas are smaller.
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Old January 21st, 2013, 05:08 PM   #15
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From ForbesIndia, a view of Lodha's blue moon site in Lower Parel:



This was presumably taken in mid-Dec as the article was published on Dec 24.
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Old March 1st, 2013, 01:18 PM   #16
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Quote:
Originally Posted by IndiansUnite View Post
From ForbesIndia, a view of Lodha's blue moon site in Lower Parel:



This was presumably taken in mid-Dec as the article was published on Dec 24.
Feb 20
Copyright MPE
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Old March 2nd, 2013, 07:14 AM   #17
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Quote:
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Quote:
Originally Posted by IndiansUnite View Post
From ForbesIndia, a view of Lodha's blue moon site in Lower Parel:
http://img845.imageshack.us/img845/7...odhalparel.jpg

This was presumably taken in mid-Dec as the article was published on Dec 24.
Feb 20
Copyright MPE
http://img7.imageshack.us/img7/912/6784oth20feb2013.jpg
As per my chaiwala at Lodha, they'll launch 2 more towers and unveil the design/renders of the project in April. Foundation work will start a little later in July-August.
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Old March 2nd, 2013, 01:24 PM   #18
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Originally Posted by IndiansUnite View Post
As per my chaiwala at Lodha, they'll launch 2 more towers and unveil the design/renders of the project in April. Foundation work will start a little later in July-August.
IU, today i saw them starting pilin work around the site plus new barricades

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Old March 3rd, 2013, 05:26 AM   #19
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IU, today i saw them starting pilin work around the site plus new barricades
http://img842.imageshack.us/img842/3...0302112516.jpg
Thanks for the snap but I don't believe they're piling for the towers right now as both the towers will be located on the southern edge of the mill land. Also, they first have to demolish the foundation made by DLF which is still visible in the recent pic by MPE. As per my chaiwala they will excavate further and then start foundation work.

That structure in the back in your pic looks like a sales office u/c.
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Old March 3rd, 2013, 05:39 AM   #20
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Quote:
Originally Posted by IndiansUnite View Post
Thanks for the snap but I don't believe they're piling for the towers right now as both the towers will be located on the southern edge of the mill land. Also, they first have to demolish the foundation made by DLF which is still visible in the recent pic by MPE. As per my chaiwala they will excavate further and then start foundation work.

That structure in the back in your pic looks like a sales office u/c.
Yes they were pilin on all sides of sites for excavation purposes to strengthen the side walls
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