Ayala, Anflo to build new hotel in Davao
A NEW boutique hotel in Davao City that is likely to redefine the hospitality industry in this booming metropolis was recently launched through ground-breaking ceremonies.
The hotel will be developed through a joint venture between Ayala Hotels and Resorts Corporation (AHRC), an Ayala Land subsidiary, and Anflo Management and Investment Corporation (Anflocor), a leading Mindanao conglomerate.
The new hotel, which aims to provide travelers a cozy but stylish setting, is part of a vibrant, 10-hectare mixed-use development that includes a mall, an office facility designed for business process outsourcing firms and traditional offices, and subsequently a residential tower.
According to Eileen Escobido, project development manager of the hotel, easy accessibility to restaurants and shops, offices and residences of the Ayala Land-developed Abreeza complex located in the city's economic hub will be one of the new hotel's main attractions.
In addition to a great location, the hotel property to be completed in mid-2012 will also be distinguished by its unique contemporary look.
The nine-storey, 148-room project will be designed by C.T. Onglao and Associates, and will highlight local flavor and efficient service.
At the ground breaking of the new hotel, Alex Valoria, Anflocor's president and CEO, mentioned that visitor arrivals in Davao City, which is a center of trade and industry in Southern Mindanao, have been steadily growing. Moreover, a number of BPO firms are scheduled to begin operations in the metropolis which is on top of the Business Processing Association of the Philippines' "Next Wave" cities list for the continuously expanding BPO sector.
"Like Metro Manila and Cebu, Davao needs more hotels to serve the increasing number of tourists and business travelers. We wish to support the city's growth by providing visitors key amenities such as hotels that provide the quality they seek at the price level they most appreciate," he said.
Escobido said the new establishment will cater to a growing market of travelers that are exposed to global standards but at the same time want the best values.
"We're realizing that more travelers put a great premium on accessibility, style and getting their money's worth," she noted.
The new hotel is the second in a series of hotel properties in key cities of the Philippines, which will be operated by an Ayala Land subsidiary.
The first boutique hotel that broke ground will rise in Bonifacio Global City in Metro Manila, also in 2012, and will be a short stroll to the shops, restaurants, bars, and entertainment centers of the fashionable Bonifacio High Street retail strip. Other hotel projects are slated to rise in Alabang and Quezon City.
All of which will highlight the great convenience of being within a single location that blends together world-class accommodations, a dynamic and vibrant mall, highly-efficient offices and secure residential enclaves.
Abreeza's residential tower is set to break ground by mid-2011. It will offer studios, one- and two-bedroom condominiums.
Junie Jalandoni, vice president and group head of AHRC, said "the Abreeza complex, which will be complemented by this new hotel, will draw from the successes of Ayala Center, the Cebu Business Park and other self-contained Ayala Land developments that provide those who reside and work there a harmonious live-work-play environment."
Envisioned as a home away from home for the stylish, the new boutique hotel will be set apart by well-designed rooms, ample meeting facilities, distinct communal spaces, a business corner, gym and swimming pool.
The entire Abreeza development is a project of Accendo Commercial Corp., a joint venture between Ayala Land, Inc. and the Anflocor Group.
Jalandoni said that the two parties enjoy a special synergy. "Our projects draw from the long experience of Ayala Land in real estate development and from Anflocor Group's intimate knowledge of Mindanao markets."
Jalandoni further stated: "Through this project in Davao City, we hope to offer a new alternative to travelers that puts together style, location, comfort and good prices in one package."