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Old June 21st, 2010, 12:46 PM   #1
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Telkom Mobile to launch in 2010

Telkom Mobile to launch in 2010
Staff Writer MyBroadband | 21 June, 2010

Telkom CEO Reuben September says that the launch of the much anticipated Telkom Mobile will happen in this calendar year.

September today announced that Telkom will launch its new mobile service, which is currently known as Telkom Mobile but is likely to be rebranded, in the 2010 calendar year.

September said that Telkom Mobile will have 40% of its own mobile coverage through 2,000 base stations at launch. Telkom will use MTN’s network for voice and data services in areas where it does not have coverage.

The Telkom CEO said that they will focus on simplicity, quality and value with their mobile offerings which will include pre-paid, post-paid and hybrid voice & data services.

September added that Telkom is also close to concluding an international roaming agreement with a large worldwide cellular player.

Source: MyBroadband
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Old June 21st, 2010, 12:47 PM   #2
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Telkom mobile: LTE planned
Staff Writer MyBroadband | 21 June, 2010

Telkom planning 2,000 base stations and 40% population coverage at launch.

Telkom today shed light on their mobile strategy which forms a core part of the company’s strategy to compensate for declining fixed line voice revenues.

“Telkom is at an inflection point with growth in traditional fixed-line voice revenues declining. The majority of global fixed-line incumbents have discovered that a successful operation requires an integrated mobile business,” Telkom said.

According to Telkom it has a competitive advantage by virtue of its existing business and customer base. “This is particularly so as wireless growth slows and converged data becomes more prevalent,” said Telkom.

“A product range spanning both mobile and fixed value pools will assist Telkom to defend itself more effectively against competitors and to grow revenues. The mobile business is designed to also assist Telkom in addressing fixed-line cost challenges and to position Telkom more competitively in the market.”

Simplicity, Quality and Value

Telkom says it plans to enter the mobile market with Simplicity, Quality and Value as its three main guiding principles. Telkom believes that these principles will create differentiated product and service offerings in the South African mobile market.

Telkom is planning to extend its use of mobile technology to offer fixed-line services in areas where Telkom is experiencing operational challenges such as copper theft, breakages and slow copper roll-out to new greenfield areas.

Telkom network and coverage

Telkom has signed a national roaming agreement with MTN which covers services such as Voice, 2G and 3G data, SMS, MMS and USSD on a national basis.

Telkom will also offer a full international roaming service at launch through ‘another established and experienced international service provider’.

Telkom further announced that their mobile interconnect agreement negotiations with other mobile and fixed operators are at an advanced stage.

Telkom said that the suppliers for their Information Technology and Networks are AMDOCS (for FAB Services) and Huawei (for Network and Billing support services).

The mobile network deployed by Telkom Mobile is an IP Radio Access Network (RAN). “This technology allows Telkom the flexibility to quickly deploy newer mobile technologies and dynamically change configurations on the mobile network,” Telkom said.

The technology used for Telkom Mobile’s backhaul is IP over Ethernet or IP over TDM. “A differentiating feature is the use of co-transmission of 2G and 3G traffic onto the same backhaul circuit and prioritisation of traffic. This allows maximum efficiency of the backhaul while providing the relevant prioritisation of mobile service flows.,” Telkom said.

“A further enhancement is the deployment of Software Definable Radios allowing significant flexibility in terms of how 2G, 3G and, in the future, 4G is rolled out within the network. These systems are useful in improving spectrum utilisation efficiency and are LTE ready ensuring that Telkom is able to match subscriber expectations well into the future.”

According to Telkom their radio network is also more power efficient and environmentally friendly using almost 30% less power than previous legacy systems.

The core network architecture deployed is also based on a full IP based network. “Class leading assurance, subscriber management and service management components are being deployed to ensure enhanced quality of experience (QoE) for the end user to help deliver on our quality differentiation,” Telkom said.

Telkom ordered 2,000 base stations which are in the process of being constructed. Telkom plans to have 40% of their own population covered at launch which will be grown as required over five years. Full national coverage will be provided through their roaming agreement with MTN.

Telkom estimates that the capital expenditure required to implement mobility will be a maximum of R6 billion over five years. “We are negotiating innovative financing structures with our suppliers in order to potentially reduce our capital investment in favour of operating lease-type payments which include technology renewal. We are also continuing to negotiate arrangements with distributors and retailers.”

Telkom service offerings

Telkom will initially offer the following mobile products and services to the market:

Prepaid, postpaid and hybrid voice
Prepaid, postpaid and hybrid data
These products will be provided by a unified 2G voice and data and 3G (including HSPA) voice and data network.

At the end of March 2010 we had 16,299 W-CDMA subscribers, an increase of 210.3% from 5,253 subscribers reported at March 2009.

Source: MyBroadband
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Old July 6th, 2010, 01:04 PM   #3
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Telkom Mobile’s 2010 plans
Rudolph Muller MyBroadband | 06 July, 2010

Telkom Mobile, which will be launched in 2010, promises to give consumers better value for money

Over the last few years Telkom has increasingly focused on its mobile strategy, and after selling its stake in Vodacom last year a mobile play is now core to the company’s future plans.

Telkom South Africa MD Pinky Moholi explains that Telkom is well positioned to enter the local cellular market because of its extensive network, skilled workers within the company and its established distribution channels.

Unbeknownst to many consumers Telkom are already offering numerous cellular services, including data packages and voice contracts. Moholi however points out that these offerings are mainly aimed at consumers in areas of high copper theft and therefore function as a copper replacement service.

Take-up of Telkom’s mobile products has been fair: At the end of March 2010 Telkom had 16,299 W-CDMA subscribers, an increase of 210.3% from the 5,253 subscribers reported at March 2009.

Telkom’s ‘true’ mobile launch will however only happen later this year, and Moholi said that customers can expect very competitive prices and overall value from them. “We will give better value for money in both the mobile voice and data space,” Moholi told MyBroadband.

Network rollout and roaming

Telkom has recently announced that it has signed a roaming agreement with MTN which means that Telkom Mobile subscribers will roam on the MTN network in areas where they do not have coverage.

Telkom CEO Reuben September said last month that Telkom Mobile will launch with 2000 base stations, but Moholi clarified this statement, explaining that the launch will take place in 2010 but the 2000 base station rollout will only be completed by March 2011 (hence the end of their financial year).

Moholi also confirmed that Telkom will apply for 2.6 GHz spectrum which will be of value in rolling out an LTE network. Telkom has confirmed that LTE is part of their future plans, and access to 2.6 GHz spectrum will be of great value to all the mobile players.

Consumers can expect prepaid, postpaid and ‘blended’ cellular offerings from Telkom Mobile.

Source: My Broadband
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Old July 7th, 2010, 07:58 PM   #4
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Apparently the eNews Channel was originally meant to launch with them, but because of delays opted for dstv instead.
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Old July 8th, 2010, 12:58 PM   #5
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I take it you mean Telkom Media, not Telkom Mobile?
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Old July 8th, 2010, 01:26 PM   #6
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Ah yes. My mistake.
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Old July 8th, 2010, 01:33 PM   #7
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Haha no worries
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Old July 8th, 2010, 11:50 PM   #8
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Much activity happening in the broadcasting industry; quite interesting.
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Old July 12th, 2010, 10:57 PM   #9
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Quote:
Originally Posted by Andrew_za View Post
Much activity happening in the broadcasting industry; quite interesting.
shame it's not at the landline part where it really counts .....neotel eish!
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Old October 2nd, 2010, 03:14 PM   #10
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Heita = Telkom Mobile
Staff Writer MyBroadband | 02 October, 2010 | Comments

You may have wondered what all the Heita! advertising refers to, and it has now emerged that it is Telkom Mobile’s new brand name

Techcentral today solved the mystery as to what the extensive Heita advertising campaign is referring to. Consumers have been bombarded with Heita! advertising on television, print and outdoor advertising without a clue as to what this campaign is actually about.

With the amount of advertising it was clear that a large company was behind the campaign and that the term Heita was a branding exercise of some form. Techcentral now broke the news that Heita is Telkom Mobile’s new name.

Many of the advertisements, wallpapers and more can be found on the Heita website of which the domain name is currently administered by Adams & Adams.

Telkom recently sent out invitations to a large launch event called “The time has come” with the line “Telkom is stepping into an era with unlimited possibilities”. This event, which takes place on 14 October, is widely speculated to be the launch of Telkom Mobile aka Heita.

Source: MyBroadband
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Old October 2nd, 2010, 08:36 PM   #11
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interesting. it has been a very bold and multifacted campaign. Look forward to more details on this launch, maybe it will ruffle some feathers
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Old October 2nd, 2010, 09:03 PM   #12
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I hope Heita is the name of their marketing campaign, much like Vodacom's Yebo Gogo and MTN's Aiyoba campaigns, and not the company's actual name.
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