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Old February 9th, 2011, 04:35 PM   #101
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Old February 17th, 2011, 04:21 PM   #102
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Virgin ups fuel and baggage fees
17 February 2011

VIRGIN SYDNEY, Feb 17 AAP - Virgin Blue Holdings Ltd has become the latest airline to lift fuel surcharges and raise other fees in response to higher fuel costs.

The airline group said on Thursday the fuel surcharge for flights to Los Angeles on its long-haul offshoot V Australia would go up by $30 to $115 one-way.

Baggage charges for domestic flights within Australia, as well as flights on regional carrier Pacific Blue, would go up between $2 and $20.

Virgin Blue said in a statement the changes would result in "some of these costs being partially recovered".

"These changes are being made in response to current high global fuel prices which Virgin Blue has been absorbing for some time," Virgin Blue said in a statement on Thursday.

"We will continue to closely monitor fuel prices and we will always keep our airfares at the most competitive level for our guests."

The baggage fee changes would apply from March 1, Virgin Blue said.

Virgin Blue closed up one cent at 40 cents.

The move followed Qantas Airways Ltd's decision to lift surcharges on international flights by as much as 50 per cent on certain routes and raising ticket prices on domestic, trans-Tasman and regional services by up to five per cent.

Qantas's wholly-owned low-cost offshoot Jetstar would increase ancillary revenue charges, such as baggage fees, in response to the higher fuel costs.

Speaking at the airline's half-year results presentation on Thursday, Qantas chief executive Alan Joyce said the decision to lift those charges was made with how consumers would respond in mind.

"We believe we wouldn't have done that if we didn't believe that the market could sustain those extra increases," Mr Joyce said.

Overseas carriers - such as British Airways, Cathay Pacific, All Nippon Airways, South African Airways, Singapore Airlines, Air France and US-based JetBlue - have made similar moves.
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Old February 19th, 2011, 05:16 PM   #103
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Virgin America to start flying between Chicago and Los Angeles, Chicago
18 February 2011

CHICAGO (AP) - Virgin America said Thursday it will begin daily nonstop flights this spring from Chicago to Los Angeles and San Francisco.

The new service will put the young airline in direct competition with much bigger United and American on those routes to and from Chicago's O'Hare Airport.

Virgin announced plans to serve Chicago in 2008 but couldn't get gates at O'Hare. The new flights will start May 25.

On Thursday the airline, which is based in Burlingame, Calif., and partly owned by Richard Branson's Virgin Group, said it would sell some economy seats to and from Chicago for $99 each way, and for even less to subscribers of the online coupon website Groupon. The Groupon offer sold out in minutes, the airline said.

Virgin will operate two daily flights from O'Hare to Los Angeles International, and three to San Francisco International. United said it operates 19 daily flights from Chicago to Los Angeles and San Francisco, and American said it flies those routes 15 times a day.

United, part of United Continental Holdings Inc., and AMR Corp.'s American both operate hubs at O'Hare.

Virgin also serves nine other U.S. cities and two in Mexico. It began flying in 2007.
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Old February 20th, 2011, 05:20 PM   #104
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Source:http://www.shropshirestar.com/busine...ival-airlines/
Quote:
Virgin ‘circled by rival airlines’
Sunday 20th February 2011, 1:30PM GMT.

Virgin Atlantic is being circled by a number of airlines as consolidation in the beleaguered sector looks set to continue, it has been reported.

Air France-KLM and America’s Delta are understood to be trying to tempt Sir Richard Branson’s airline to join their transatlantic SkyTeam alliance, according to the Sunday Times.

The joint venture, which was set up in May 2009, allows partners to share revenues and costs and to co-ordinate their flight schedules.

But the consortium, which is being advised by Goldman Sachs, faces competition from airline Etihad, which is owned by the ruling family of Abu Dhabi.

The group has previously expressed an interest in Virgin Atlantic and it has drafted in Bank of America Merrill Lynch to advise it on a possible deal.

A Virgin spokeswoman said: “Virgin Atlantic is a strong, independent business with a good growth position at both London Heathrow and Gatwick, so we are not surprised that there is interest in us.”

Sir Richard hired Deutsche Bank in November last year to look at the options for his 51% stake in the airline he founded.

He was forced to review the airline’s future after British Airways formed its own transatlantic alliance with American Airlines and merged with Iberia, making it harder for Virgin to compete at Heathrow.

Analysts speculated at the time that the tie-up would mean Virgin either had to bring in wealthy investors or Sir Richard may have to sell his stake altogether.

Singapore Airlines owns the remaining 49% of shares in Virgin and it has previously indicated that it would be prepared to sell its holding at the right price.
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Old February 21st, 2011, 01:35 AM   #105
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I have been in London thrice (twice of them in 2009 and in 2010).

I always seen VS as a myth! Only long-haul flights from/to the (as I think) capital of Europe.

Not only has an intercontinental network but she flies to all interesting destinations.

I think that an airline like this could exist only in London as that city is one of the world's centers. If I would be the CEO of an airline and I have to plan my intercontinental network I would copy VS's network! Don't you?

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Old February 21st, 2011, 12:46 PM   #106
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Source:http://www.telegraph.co.uk/finance/n...-Atlantic.html
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Air France and Delta to target Virgin Atlantic
Air France-KLM has teamed up with Delta, one of America's biggest airlines, to examine a possible bid for Sir Richard Branson's 51pc stake in Virgin Atlantic.

By Louise Armitstead, Chief Business Correspondent 5:51PM GMT 20 Feb 2011

The airlines, which are both members of the powerful SkyTeam alliance, have appointed Goldman Sachs to advise them on a potential approach.

Sir Richard, whose stake in Virgin Atlantic is valued by analysts anywhere between £500m and £1bn, has hired Deutsche Bank to examine its strategic options, as The Daily Telegraph disclosed in November. Singapore Airlines owns the remaining 49pc, after buying it for £600m in 1999.

The founder of Virgin was forced to review the airline's position in the wake of British Airways' £5.2bn merger with Iberia and their transatlantic pact with American Airlines. The deal, which created the International Airlines Group, was one that Sir Richard bitterly opposed.

Global airlines have been moving to consolidate and forge partnerships to ride out the turbulence of the financial downturn and other factors such as soaring oil prices.

But Virgin has failed to become a member of any of the big airline alliances. The review of Virgin Atlantic has several potential outcomes. They include a codeshare deal, joining an alliance, the sale of all or part of Singapore's stake to a third party, and for Sir Richard to relinquish majority control as part of a bigger airline transaction.

Speculation has centred whether it will join SkyTeam the Star Alliance, featuring Lufthansa and United.

Etihad, the carrier owned by the ruling family of Abu Dhabi, is also thought to be interested in buying Sir Richard's stake. James Hogan, chief executive of Etihad, is thought to have written to Deutsche Bank to express an interest in a potential deal. Etihad has hired Bank of America Merrill Lynch to advise it.

Last year Air France and Delta joined to invest €1.5bn (£1.3bn) in Japan Airlines, the ailing Asian carrier. Japan rejected the approach in favour of remaining in the Oneworld airline alliance with American Airlines and British Airways.
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Old February 21st, 2011, 02:29 PM   #107
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Virgin's man sees bigger future for world airlines
21 February 2011
New Zealand Herald

Air NZ's code-share deal is part of a trend towards a super era in air travel, says exec

As international airlines jockey for position with mergers, alliances and code shares the industry could be heading for an era of super-carriers.

``That's the theory,'' says Virgin Atlantic marketing director Paul Dickinson.

``There's been a lot of discussion over the years about airlines getting together to form bigger alliances and we've seen increasing amounts of that activity in the last year.''

Recent moves include United Airlines and Continental Airlines agreeing to merge in October, and British Airways joining forces with Iberia Lineas Aereas de Espana.

Virgin Atlantic and Air New Zealand last month signed a code share which starts next week.

Air New Zealand passengers will be able to book on Virgin Atlantic's services from London Heathrow to San Francisco and between Hong Kong and Sydney.

Until now Virgin Atlantic has not been promoting New Zealand as a destination, Dickinson says.

``It's a big story for us in the UK because we've got a big franchise there and for Air New Zealand ... at the moment it flies people up to San Francisco and it can't take them beyond there at all,'' he says.

The code share is expected to boost performance by several million dollars and will benefit from big events such as the Rugby World Cup and next year's London Olympics.

New Zealand, Australia and Britain operated in an open-skies environment, which encourages competition.

``We think the rest of the world is dragging its heels, it's ridiculous,'' Dickinson says.

``We should be able to go and set up wherever we like and compete and if we don't succeed, fine, we go out of business.

``But we don't get any Government subsidies or support from anybody so why the hell should any other airline?''

Dickinson says in the history of global aviation, airlines between them have lost up to US$40 billion ($52.5 billion).

``Terrible way to make money,'' he says. ``There's an old saying: how do you become a millionaire? Start off as a billionaire and then set up an airline.''

The current structure did not work for the macro economics of the airline industry.

``There's too many protected carriers, too many carriers who go to chapter 11 bankruptcy and suddenly emerge out the other side to live another day,'' Dickinson says.

``Our view is in the end that will stop and airlines will be allowed to just get on with whatever it is they want to get on with, like any other industry in the world, and compete.

``In the end what will happen is some airlines will go out of business and probably airfares will rise in due course because at the moment they're at a level, with the price of fuel as it is, which is uneconomical.''

Virgin Atlantic started flying 27 years ago with a return fare to New York of 208 ($434 at today's exchange rates). Nearly three decades later it has risen only to 315 ($672).

The industry is unable to increase its prices at a economic rate, he says.

Airlines could operate most profitability when oil was US$70 a barrel.

``At US$85, which is what it was most of this past year, you can make a go of it, at US$100 a barrel you're talking a huge cost burden.''

It is the cost of fuel which has airlines hanging out for Boeing's much vaunted, and delayed, high-tech 787 Dreamliner.

About half the Dreamliner is made from lightweight composites, such as carbon fibre, and Boeing says it is 20 per cent more fuel-efficient than other similar-sized planes.

``Fuel is US$100 a barrel [and] if you can get 5 per cent to 10 per cent efficiency, that is worth a huge amount to airlines,'' Dickinson says.

``If they can deliver everything they promise it's going to be the game changer they said and that's why so many airlines are hanging on.''

But Boeing's delays are helping rival Airbus close the gap.

Boeing plans to deliver its first Dreamliner in the third quarter of this year, while Airbus expects to start shipping its A350 - also made using carbon-composite materials - in 2013.

``It was many years behind when we started but now is only several years behind and if more delays happen who knows, some airlines might decide to cancel their 787 orders and go with Airbus,'' Dickinson says.

International Air Transport Association forecasts last week said 3.3 billion travellers would take to the skies by 2014 - 800 million more than in 2009.

In five years, ``the metal'' and routes will be similar, while products on board are pushing the limit, Dickinson says.

``The only thing in five years we'd like to make sure of is that we see Boeing 787s in service,'' he says.

``I think the biggest potential change is how many colours you see on those tail-fins - are there more merged airlines, are there fewer, bigger airlines, are there more global brands?''
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Old February 24th, 2011, 01:25 PM   #108
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Source:http://www.businesstraveller.com/fil...orms_6-web.jpg
Quote:
Virgin Blue launches designer uniforms
Published: 23/02/2011 - Filed under: News »

Elle Macpherson joined Virgin Blue cabin crew on the catwalk to launch the airline’s new range of designer uniforms.

Virgin Blue said the “striking purple and red” uniforms, by Australian designer Juli Grbac, marked the start of a “series of exciting changes” to take place over the next two years.

Cabin crew won’t be the only ones heading to work in designer gear – Virgin Blue’s pilots will get new black and white uniforms, with male and female pilots wearing ties and scarves respectively.

The airline also hinted at “enhanced levels of guest service and a new range of products and services”, however details are yet to be revealed.

Juli Grbac, first season winner of reality TV show Project Runway Australia, said inspiration had come from the “glamour of flying in the 1960s” but with a “contemporary edge to fit Virgin Blue’s new brand positioning.”

Virgin Blue released images of the catwalk launch on Facebook. To see more images from the launch, plus other cabin crew pictures, visit seatplans.com/crew.

The news comes on the same day Virgin Blue unveiled its new domestic business class product (see online news February 23), to launch in May on board its new A330 aircraft.

Visit virginblue.com.au

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Old February 27th, 2011, 05:44 AM   #109
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Plane oven sparks scare
AAP
26 February 2011

DOZENS of fire and ambulance crew surrounded a plane at Melbourne airport after a smoking oven led to an emergency call.

Smoke wafted into the cabin of the early-morning Virgin Blue flight from Brisbane yesterday.

Six of the 160 passengers were examined by ambulance staff, but they needed no further treatment.

The flight landed at 8.10am, escorted by fire trucks.

Virgin Blue said odours were detected late in the flight.
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Old February 27th, 2011, 05:18 PM   #110
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Walsh interest in Virgin Heathrow slots
27 February 2011
http://www.express.co.uk/posts/view/...Heathrow-slots

WILLIE WALSH, chief executive of British Airways/Iberia's new parent International Airlines Group (IAG), says the company would be "very interested" in acquiring Virgin Atlantic but only for its London Heathrow slots. He has no interest in the brand.

Speaking to Airline Business for its March 2011 cover interview, Walsh said: "When I look at Virgin, what I see are slots at Heathrow. I suspect anybody looking at Virgin sees it that way, because if it is someone from within the industry, then I don't see that they'll want to retain the Virgin brand, particularly a brand that is so intrinsically linked to a personality."

In December, Virgin Atlantic hired Deutsche Bank to carry out a review that could result in a sale or see it join an alliance. It is keen to hang onto its brand, however.

Walsh said: "If they conclude that what they're selling is, in effect, their slots at Heathrow, then we'd be very interested."

His views on Virgin apply to BA's other major Heathrow rival, Lufthansa-owned BMI. Walsh said: "It's no secret that we've been interested in BMI but largely because of its slot position at Heathrow."

On Friday, Walsh warned that passengers face rising fares and fuel surcharges following the latest spike in the oil price.
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Old March 3rd, 2011, 01:24 PM   #111
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My ride SYD-HKG:
"Indian Princess:

HKG-SYD:
"Lady Bird"
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Old March 3rd, 2011, 05:21 PM   #112
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By VRHNA from HKADB :

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Old March 7th, 2011, 06:18 PM   #113
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Virgin lounge masseuses sue airline after developing RSI
http://www.telegraph.co.uk/travel/tr...oping-RSI.html
Monday 07 March 2011

Beauty therapists Jayne Evans, 40, and Michelle Hindmarch, 35, each developed chronic muscular strain – including pain in their shoulders, upper back and wrists – after giving intensive shiatsu massages at the airline’s Terminal 3 “Clubhouse” lounge at Heathrow.

Their barrister, Theodore Huckle, told the High Court that both women were “devastated” at being forced to abandon their careers as a result of their injuries.

Muscular aches and pains mean the women cannot carry out a range of household tasks including peeling carrots or “taking the Sunday roast out of the oven”, the court heard.

Mrs Evans, who still works for Virgin Atlantic on the administrative side, is seeking £327,000 compensation from the airline for exposing her to the risk of injury, while Mrs Hindmarch is claiming £235,000 in damages.

Virgin Atlantic do not dispute liability for the two women’s injuries, but are contesting the amount of compensation due to them and the extent of their injuries.

Their symptoms, the court was told, were caused by working overlong shifts, and by using shiatsu pressure-point techniques “with heavy pressure and at fast pace”.

Most of their customers – who were always clothed so no could be lubricating oils used – were men who required heavier hand and finger pressure “involving particular strain on the thumbs”.

Mrs Evans “became distressed and was sent home” after a particularly strenuous session in October 2005 in which a “large male client” asked her to massage even harder than usual.

An attempt was made to restrict the number of massages to two per hour when therapists complained of their symptoms but the respite was short-lived.

Mrs Hindmarch claimed that there were insufficient breaks between long therapy sessions, and that the main “determinant” of work pressure was flight scheduling.

Mrs Evans told the court that the loss of her career had affected her emotionally and dented her confidence.

“I always wanted to be a beauty therapist,” she told the court, adding: “It’s what I trained for when I left school and I wanted to pursue that career”.

Although her pain has improved the weakness in Mrs Evans’s wrists also makes it hard to slice up vegetables or even “pull on a pair of jeans”, she said.

Judge Martin McKenna has reserved his ruling in the case and will give his decision at a later date.

In October 2005 Elizabeth King, a former beauty therapist who also worked at the Virgin Atlantic’s Heathrow Clubhouse lounge, was awarded £100,000 after developing RSI.

The firm has also paid £26,000 in an out-of-court settlement to another injured beauty therapist, Emily Rimmer.

A spokesman for Virgin Atlantic Airways said: "VAA is aware of the current cases proceeding at Court. The health and safety of our staff is always our top priority. We will continue to assist the court on this matter and remain confident that the final determination will be satisfactory to all parties involved".
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Old March 10th, 2011, 04:56 PM   #114
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Old March 14th, 2011, 02:17 PM   #115
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Virgin Atlantic hires 450 as business takes off

http://www.mirror.co.uk/news/city-ne...5875-22983443/

by Clinton Manning, Daily Mirror 12/03/2011

VIRGIN Atlantic is creating up to 450 jobs as it launches routes between Manchester and Las Vegas.

The airline, started by tycoon Sir Richard Branson, is also increasing the number of London flights to the Caribbean and Ghana.

Around 350 of the posts will be cabin crew, 50 are for pilots and the rest of the jobs will be at airports and the firm’s HQ. The positions come on top of 200 staff hired late last year for a new call centre in Swansea.
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Old March 14th, 2011, 05:57 PM   #116
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Old March 23rd, 2011, 06:15 AM   #117
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JetBlue, Virgin Atlantic Agree To Transatlantic Cooperation
22 March 2011
DOW JONES NEWSWIRES

JetBlue Airways Corp. (JBLU) said it will let customers purchase single itineraries connecting some Virgin transatlantic flights with domestic routes it offers.

The U.S. discount carrier already has in place similar marketing arrangements with Deutsche Lufthansa AG (DLAKY, LHA.XE), Aer Lingus Group PLC and AMR Corp.'s (AMR) American Airlines. It faces competition in such offerings from global marketing groups such as the Star Alliance and oneworld.

JetBlue and Virgin will interline in Virgin Atlantic flights between Orlando and Glasgow, Manchester and London's Gatwick airport, along with those connecting London's Heathrow airport and Boston, New York's John F. Kennedy International and the Washington D.C. area's Dulles International.

JetBlue shares recently traded at $5.91, down 1.3%. The stock is up about 7.7% the past year.
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Old April 1st, 2011, 05:58 AM   #118
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SCENARIOS-Will super carriers eat up Virgin Atlantic?

LONDON, March 31 (Reuters) - Virgin Atlantic [VA.UL] may need to merge with a rival or join an airline alliance to survive in the increasingly competitive world of aviation, which has been changed by the advent of cross-border super carriers.

After falling behind in European consolidation following Air France's merger with Dutch-based KLM, Lufthansa's recent tie-ups and last year's BA-Iberia merger, Virgin needs a partner or else could be left behind.

The airline, formed in 1984 by British billionaire Richard Branson, who still owns a 51 percent stake through his Virgin Group, has attracted admiring glances from a number of rivals.

Singapore Airlines is looking to sell its 49 percent stake in Virgin, which has hired Deutsche Bank to conduct a strategic review that could lead to a whole or partial sale or to Virgin joining an airline alliance.

Here are some scenarios for how events could unfold:

TAKEOVER

Virgin could face a takeover approach, with industry analysts seeing a bid as most likely to come from combination of Air France-KLM -- Europe's largest airline by revenue -- and U.S. carrier Delta Air Lines , which has been working with Goldman Sachs to identify possible targets for several months.

Air France-KLM and Delta would be keen to get hold of Virgin's 288 takeoff and landing slots at London's Heathrow airport -- 3 percent of the airport's total -- to help them add more services to the United States and Asia from Europe's busiest hub.

Abu Dhabi's Etihad Airways has also expressed interest, though European Union (EU) rules state the region's carriers must be under European control, meaning any move for Virgin would have to involve an EU airline.

JOIN AN ALLIANCE

Virgin, the second-largest long-haul carrier at Heathrow, could also join a global alliance, a deal which would be attractive to Branson because it wouldn't end his control. It has a choice of the three: SkyTeam, Star Alliance and oneworld.

Air France and Delta's SkyTeam may be Virgin's most likely alliance as it does not have a UK partner and holds just 5 percent of the slots at Heathrow, compared with oneworld's 47 percent and Star Alliance's 25 percent.

Virgin, which has no agreements in place with oneworld or SkyTeam members, already has codeshare agreements with Star Alliance members, including Air China, bmi and U.S. Airways.

Star also includes Air New Zealand, Virgin's partner on trans-Tasman routes, and Singapore Airlines, its part owner.

Oneworld, which already has IAG-owned British Airways as a member, looks to be the least likely destination.

STAKE SALE

Virgin Group and Singapore are willing to sell at least part of their stakes, though Branson wants to retain an interest.

However, Singapore is keen to sell all of the stake it bought in 1999 for around 600 million pounds ($965.8 million), according to an aviation banker who wished to remain nameless.

"There's a book on it (Virgin Atlantic) ... all (the stake) is worth is what they can sell it for because it's not making them any money," said the banker.

Ireland's Ryanair and Dubai's Emirates [EMIRA.UL] are also keen on buying a stake, according to UK press reports.

REVISIT LUFTHANSA DEAL

Another option for Virgin would be for it to get Lufthansa back to the table. Talks between the pair over the potential merger of Virgin with UK carrier bmi failed in 2009 with bmi being taken over by Lufthansa without Virgin's involvement.

A merger would have helped Virgin better compete with its main rival BA, allowing it use bmi's short-haul network and slots at Heathrow to further international expansion.
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Old April 15th, 2011, 06:14 PM   #119
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Virgin Blue Says No Major Engine Damage After Los Angeles Incident
15 April 2011

SYDNEY (Dow Jones)--Virgin Blue Ltd. (VBA.AU) said Friday it detected no major damage to a General Electric GE90 engine that experienced a performance issue in Los Angeles that forced a Boeing 777 flight to Sydney to be aborted.

A spokesman for Australia's second-biggest carrier's international unit, V Australia, said the April 13 flight was aborted about 20 to 30 seconds into its take-off run as a precautionary measure after the pilot identified a performance issue with the left engine.

Local media have reported that passengers heard a loud bang during the take-off run.

"A detailed inspection of one of the engines is ongoing; however, no major damage has been found to date," V Australia said in an e-mailed statement.
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Old May 4th, 2011, 04:00 AM   #120
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Quote:
Branson gives Virgin a new name
Matt O'Sullivan
May 4, 2011 - 10:19AM

Read more: http://www.smh.com.au/business/brans...#ixzz1LLDB4xNq

Richard Branson has finally unveiled one of the worst-kept secrets in Australian aviation.
The English entrepreneur and publicity seeker jetted into Sydney this morning aboard an aircraft emblazoned with the new name of Australia’s second-largest airline.

The renaming of Virgin Blue as Virgin Australia reflects a slightly more conservative approach to the airline’s branding as it attempts to snare a bigger share of the lucrative corporate travel market from Qantas - and restore its flagging fortunes.

Apart from ditching the ‘‘Blue’’, the airline has also decided to drop the bright red body paint from its aircraft in favour of white. In other striking similarities to Virgin America, the aircraft tails will have the airline logo against a red backdrop instead of white.

Sir Richard said the Virgin Australia brand represented a new chapter for the airline: ''I'm absolutely thrilled with the new look and feel of Virgin Australia's domestic product and I know it will shake up the Australian travel market on a larger scale than it did 10 years ago.''

The rolling out of Sir Richard, the largest shareholder in the renamed Virgin Australia, comes as the airline confronts some of the toughest market conditions since it was launched in August 2000.

The airline has also successfully negotiated the renaming of its longhaul off-shoots V Australia and Pacific Blue, with both to be rebranded Virgin Australia.

A licensing agreement between Singapore Airlines and Sir Richard – the two shareholders of British long-haul airline Virgin Atlantic – had given them the right of veto over the use of the moniker on airlines which fly internationally.

Sir Richard has previously said it would be ‘‘nice to have a unified brand’’ for the various airlines associated with his aviation interests.

Disaster fallout

The carrier warned about a month ago that its losses will blow out to as much as $150 million in the second half due to the effect of natural disasters on travel demand, high jet fuel prices and weak consumer spending.

Shares in Virgin Blue were unchanged in early trading at 28.5 cents. The stock is down one-third in 2011 compared with a basically flat performance by the overall market.

The chief executive, John Borghetti, has made the strengthening of the airline’s brand one of his key priorities since taking over last year from its co-founder, Brett Godfrey.

It is part of a strategy to extract the airline from the no-man’s land between low-cost carriers such as Jetstar and Tiger Airways and Qantas in the full-service market.

However, airlines are renowned for frequently making changes to their brands. Qantas re-jigged the kangaroo insignia on the tail of its aircraft in 2007, while Air New Zealand’s redesign of staff uniforms more than a year ago was likened to making its flight attendants look like drag queens.

One of the challenges for the company had been to emphasise to consumers that its four brands – Virgin Blue, Polynesian Blue, Pacific Blue and V Australia – were one and the same.

But despite today's renaming of the domestic business, the airline may have to wait some time before it can use the Virgin moniker on its aircraft which fly overseas routes.

The airline will still need to enter negotiations with joint venture partner, the Samoan government, to rename its offshoot Polynesia Blue.

[email protected]

Read more: http://www.smh.com.au/business/brans...#ixzz1LLCbkqIf
(The Sydney Morning Herald 2011)

Rebranding the four airlines into one seems like a good idea - but now it really makes the business dealings and alliance conflicts much more confusing: Virgin Blue partners with Air New Zealand (Star Alliance) while V Australia also partners with Delta (Skyteam). It will definitely be interesting to see how this will affect Virgin Australia's business dealings with the two airlines.

Last edited by deasine; May 4th, 2011 at 04:06 AM.
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