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Old May 4th, 2011, 05:05 AM   #121
Dimethyltryptamine
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Quote:
Originally Posted by deasine View Post
Branson gives Virgin a new name
Matt O'Sullivan
May 4, 2011 - 10:19AM

Read more: http://www.smh.com.au/business/brans...#ixzz1LLDB4xNq

Richard Branson has finally unveiled one of the worst-kept secrets in Australian aviation.
The English entrepreneur and publicity seeker jetted into Sydney this morning aboard an aircraft emblazoned with the new name of Australia’s second-largest airline.

The renaming of Virgin Blue as Virgin Australia reflects a slightly more conservative approach to the airline’s branding as it attempts to snare a bigger share of the lucrative corporate travel market from Qantas - and restore its flagging fortunes.

Apart from ditching the ‘‘Blue’’, the airline has also decided to drop the bright red body paint from its aircraft in favour of white. In other striking similarities to Virgin America, the aircraft tails will have the airline logo against a red backdrop instead of white.

Sir Richard said the Virgin Australia brand represented a new chapter for the airline: ''I'm absolutely thrilled with the new look and feel of Virgin Australia's domestic product and I know it will shake up the Australian travel market on a larger scale than it did 10 years ago.''

The rolling out of Sir Richard, the largest shareholder in the renamed Virgin Australia, comes as the airline confronts some of the toughest market conditions since it was launched in August 2000.

The airline has also successfully negotiated the renaming of its longhaul off-shoots V Australia and Pacific Blue, with both to be rebranded Virgin Australia.

A licensing agreement between Singapore Airlines and Sir Richard – the two shareholders of British long-haul airline Virgin Atlantic – had given them the right of veto over the use of the moniker on airlines which fly internationally.

Sir Richard has previously said it would be ‘‘nice to have a unified brand’’ for the various airlines associated with his aviation interests.

Disaster fallout

The carrier warned about a month ago that its losses will blow out to as much as $150 million in the second half due to the effect of natural disasters on travel demand, high jet fuel prices and weak consumer spending.

Shares in Virgin Blue were unchanged in early trading at 28.5 cents. The stock is down one-third in 2011 compared with a basically flat performance by the overall market.

The chief executive, John Borghetti, has made the strengthening of the airline’s brand one of his key priorities since taking over last year from its co-founder, Brett Godfrey.

It is part of a strategy to extract the airline from the no-man’s land between low-cost carriers such as Jetstar and Tiger Airways and Qantas in the full-service market.

However, airlines are renowned for frequently making changes to their brands. Qantas re-jigged the kangaroo insignia on the tail of its aircraft in 2007, while Air New Zealand’s redesign of staff uniforms more than a year ago was likened to making its flight attendants look like drag queens.

One of the challenges for the company had been to emphasise to consumers that its four brands – Virgin Blue, Polynesian Blue, Pacific Blue and V Australia – were one and the same.

But despite today's renaming of the domestic business, the airline may have to wait some time before it can use the Virgin moniker on its aircraft which fly overseas routes.

The airline will still need to enter negotiations with joint venture partner, the Samoan government, to rename its offshoot Polynesia Blue.

[email protected]

Read more: http://www.smh.com.au/business/brans...#ixzz1LLCbkqIf
Virgin Australia's new livery. I actually like it. It's simple, it's classy...


http://www.flightglobal.com/articles...rgin-blue.html

and the new ad,

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Old May 4th, 2011, 06:19 AM   #122
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I agree the new livery is really nice.
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Old May 4th, 2011, 08:01 AM   #123
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Their facebook page had a few great shots. Definitely love the new livery - very simple and classy. The font references back to Virgin Atlantic's branding (though they've seemed to adopted a new font for their planes, thought the old one was much nicer). Love it.

Facebook Album:
https://www.facebook.com/media/set/?...28.94622926989
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Old May 4th, 2011, 01:53 PM   #124
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Some good shots of the new 737 interior on this page: http://www.ausbt.com.au/inside-virgi...c-sky-interior

Loving it! And good to note that IFE will be installed into all the seatbacks on the 737's as well.
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Old May 10th, 2011, 05:32 PM   #125
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Colours look a bit odd. Wonder how much they had to pay for the re-branding.
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Old May 11th, 2011, 11:10 AM   #126
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Rumoured figure was around $35 million.
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Old May 17th, 2011, 05:56 PM   #127
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Source:http://www.businesstraveller.com/new...-strike-action
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Virgin pilots to vote on strike action
Published: 17/05/2011 - Filed under: News »

Just days after an agreement was reached in the BA cabin staff dispute, the British Airline Pilots’ Association has announced it will ballot Virgin Atlantic members on possible strike action.

In a statement BALPA said that “Despite marathon talks that started in 2010 and despite the involvement of the Government's conciliation service ACAS, pilots in Virgin Atlantic have been unable to reach agreement with the airline on an overdue pay and conditions settlement”.

BALPA represents over 85 per cent of Virgin’s 750 pilots, and general secretary Jim McAuslan said that Virgin pilots “have not had a pay increase since 2008”.

“During the tough years pilots have made sacrifices to help the business on the basis that fair pay would return,” said McAuslan. “But that hasn't proved to be the case. The company is offering pilots an increase this year of 4 per cent, with 3 per cent next year and 3 per cent in 2013.

“The 4 per cent does not reflect the fact that pilots have not had a rise since 2008, and the proposed 3 per cent increases would mean that with inflation running at 5 per cent and likely to remain high, pilots would, if they accepted these increases, be in effect voting themselves years of wage cuts.

“We do not want a dispute but to date there has been no meaningful movement by the company and even the involvement of ACAS has not broken the logjam.

“With no-where left to go we have been left with no alternative but to give Virgin management notice of a ballot of Virgin Atlantic pilots for industrial action.”

The ballot of members will start on May 24, and will last four weeks. In response to the news Virgin Atlantic has released the following statement:

“Virgin Atlantic can confirm that it has received a communication from the pilots’ union BALPA of its intention to commence a ballot of the airline’s pilots for potential industrial action.

“The company has made a fair, affordable and sustainable offer that is in line with the rest of the industry and we continue to be open to dialogue.

“Virgin Atlantic would like to reassure passengers that all of its flight schedule continues to operate as normal.”

For more information visit virgin-atlantic.com.

Report by Mark Caswell
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Old May 17th, 2011, 06:17 PM   #128
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Airline alliance sets new course
17 May 2011
The New Zealand Herald

Air New Zealand and Virgin Australia Airline's new transtasman alliance will boost capacity this year to Wellington but cut flights to and from Christchurch in the wake of February's earthquake.

The carriers yesterday released plans for a joint transtasman network approved last year by authorities on both sides of the Ditch.

The network will be effective from November with tickets on sale from July, when the code-share starts.

Air New Zealand group general manager for Australasia Bruce Parton said since getting approval in December dedicated teams from both airlines had been working together to optimise the network.

``The changes better match capacity to demand and in many instances this means a greater range of flight times ... as well as better connections to domestic Australia and domestic New Zealand flights,'' Parton said.

``In addition, as indicated last year, we are actively looking at a couple of potential new transtasman routes which we will likely make a decision on before the end of the year.''

Total transtasman capacity into and out of Wellington would increase by 3.5 per cent, while Auckland remained unchanged.

Air New Zealand would operate about 70 per cent of the capacity and Virgin's Pacific Blue airline would account for 30 per cent, which was similar to relative market shares before the alliance.

Capacity changes on some routes to match demand and market conditions included a 16 per cent rise in Air New Zealand Auckland to Adelaide services and a cut of about 14 per cent in transtasman flights in and out of Christchurch to match a reduction in demand as a result of earthquakes, the airlines said.

Virgin Australia group executive for commercial Liz Savage said that with plans for the joint network in place the focus was on the product launch in early July.

``Virgin Australia and Air New Zealand are also committed to growing the market, with plans to grow capacity further from March next year for the northern summer schedule.

``Regional areas in Australia and New Zealand will also see significant benefits from the alliance, as the two airlines will offer code-share flights on each other's domestic services as part of connecting Tasman journeys.''

Transport Minister Steven Joyce said last year more sustainable competition, cost savings and the commitment by the airlines to maintain transtasman passenger numbers would be major benefits of the alliance.

Air New Zealand said pricing would be available when tickets went on sale from July.
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Old May 18th, 2011, 06:15 PM   #129
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Source : http://pic.feeyo.com/posts/437/4379106.html





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Old May 23rd, 2011, 07:52 PM   #130
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By Melbourne_spotter from HKADB :

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Old June 2nd, 2011, 07:39 PM   #131
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Pinnacle Airlines Financial Chief Leaves For Virgin America
2 June 2011
Dow Jones

Pinnacle Airlines Corp. (PNCL) Chief Financial Officer Peter D. Hunt will leave the regional carrier to take the same position at Virgin America, the companies said Thursday.

Hunt, who was 41 as of Pinnacle's April proxy filing, has worked at Pinnacle since late 2004. He also worked at Continental Airlines Inc. from 2000 to 2004.

The move will be effective July 11.

Privately held Virgin America has continued its aggressive expansion by adding service to Dallas in December and plans to launch service to Chicago in May. The company's revenue growth still hasn't made up for the sharp increase in fuel costs, the carrier's largest expense.

Richard Branson's London-based Virgin Group Ltd. owns a 25% voting stake in Virgin America and a 49% economic interest, the most allowed under U.S. laws governing foreign ownership of U.S. carriers.

Last month, Branson said in an interview that it was "too soon" to seek an initial public offering though other airline start-ups he backed in Belgium and Australia were quicker to come to market. The low-cost airline plans to wait at least two years before pursuing a flotation, according to people familiar with the matter.

Pinnacle shares were up three cents to $4.68 Thursday but are down 41% this year.
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Old June 7th, 2011, 09:13 AM   #132
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Quote:
Virgin may eye Star Alliance on back of tie up with Singapore Airlines
UPDATED Steve Creedy, Aviation writer From: The Australian June 07, 2011 9:48AM

QANTAS has suffered another blow after Singapore Airlines and Virgin Australia announced they were forming a long-term alliance today.

The proposed alliance will allow the airlines to codeshare on each other’s international and domestic flights and give them the ability to “earn and burn” points with each other’s frequent-flyer schemes.

The code-sharing agreement will help Virgin attract more business travellers, who often travel at short notice and therefore pay a premium on fares, and it will provide Virgin with more international passengers for local domestic routes, a benefit Qantas enjoys.

They also want to co-ordinate schedules between Singapore and Australia and engage in joint sales, marketing and distribution.

A joint statement from SIA and Virgin said: “The alliance will connect Singapore Airlines’s extensive international network with Virgin Australia’s wide range of Australian and Pacific destinations.


Related Coverage
Qantas shares lower after Virgin deal Perth Now, 2 hours ago
Virgin, Singapore Airlines team up Adelaide Now, 5 hours ago
Singapore Airlines to launch budget carrier The Australian, 25 May 2011
Virgin pursues multiple Asia alliances The Australian, 11 May 2011
Virgin deal returns to full throttle Courier Mail, 11 May 2011

“Through the Singapore Airlines network, Virgin Australia customers will have access to some 70 more destinations.

"Through the Virgin Australia network, Singapore Airlines customers will have access to some 30 more destinations.”

The two airlines will lodge an application for authorisation with the Australian Competition and Consumer Commission to enable them to co-operate across a broad range of commercial functions.

Authorisation will allow the airlines to build a deep and integrated alliance with seamless-service offerings to the travelling public, they said.

The move, coming just a day after Qantas announced it would team up with Malaysia Airlines, raises the prospect that Virgin could join the powerful Star Alliance.

Star has not had an Australian member since the collapse of Ansett in 2001.

As part of the agreement, the two airlines have agreed that the SIA customer will be able to 'interline' - using the same ticket on different airlines - through Virgin from August 1 and top-tier frequent flyers will have access to each other’s lounges.

Singapore is a major player on international routes into and out of Australia and has a stake in domestic player Tiger Airways.

Virgin flagged that it was looking for an Asian partner but had indicated it would not make an announcement until later this year.

Singapore Airlines chief executive Goh Choon Phong said the airline had been committed to the Australian market for more than 40 years.

“With regulatory approval, the partnership will enable us to offer even more choice for domestic and international air travel. Together with Virgin Australia, we will provide the public with access to an enlarged network, offering a first-rate, integrated travel experience,” he said.

“The partnership presents a significant opportunity for Singapore Airlines to drive growth in a manner consistent with our focus on service excellence, product innovation and network connectivity. It will enhance the attractiveness of Australia as a travel destination while also opening up new horizons for travellers from Australia.”

Virgin Australia boss John Borghetti said Asia was clearly a critical market as the airline built its international alliance network.

Singapore Airlines’s extensive network throughout Asia will be particularly attractive to our international business and leisure travellers and this partnership, along with our other alliances, will mean Virgin Australia can now offer truly global flight coverage," he said.
(Business with the Wall Street Journal 2011)
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Old June 7th, 2011, 11:45 AM   #133
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Old June 8th, 2011, 08:08 AM   #134
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Source:http://au.news.yahoo.com/a/-/world/9...eatens-qantas/
Quote:
Virgin's Singapore fling threatens Qantas
finance reporter Sue Lannin, ABC June 8, 2011, 10:06 am

In a deal analysts describe as Qantas's worst nightmare, Virgin Australia and Singapore Airlines announced a codesharing partnership.

Just weeks after the relaunch of the budget airline Virgin Blue into the premium Virgin Australia, the company has announced a major deal with Singapore Airlines.

"With the extensive network connectivity between the two of us that we will be able to provide to a travelling public and we're very excited about this long term relationship that we can establish with Virgin Australia," said Singapore Airlines chief executive Goh Choon Phong.

The deal will mean both airlines can codeshare on domestic and international flights, opening up more than 400 destinations for customers.

They will sell tickets on each other's flights and coordinate schedules.

Virgin Australia already has alliances with Etihad, Air New Zealand and Delta.

The company's chief executive John Borghetti says the deal is a game changer.

"We believe that this alliance brings enormous customer benefit and enormous competitive benefits," he said at a media conference.

"[It] gives us over 400 destinations globally when we add up all the alliances, and we then are able to compete much, much more vigorously with other large players in our home market."

Virgin's rebranding has seen it target the corporate client as Qantas cuts routes.

John Borghetti says the deal with Singapore Airlines will help it attract more business travellers.

"It is a key, key plank to certainly get us to the 20 per cent which is what we've been targeting. Whether we go beyond on that time will tell, but certainly our aim of 20 per cent is still very much achievable and this will help it significantly," he added.

Goh Choon Phong says the deal will help Singapore Airlines as well.

"Now for example, we don't have the support of a good, of the people that would actually underpin the attractiveness of the corporate travel program as well," he explained.

As Qantas fights with unions over pay, conditions and the offshoring of jobs, John Borghetti is emphasising job creation.

"The whole point of the alliance is making us more competitive in Australia. If we are more competitive in Australia, we are then able to look at new routes such as the ones that you have made mention [of]," he argued.

"If we are able to do that, that creates more jobs in Australia and, you know, I've said for quite some time that our intent is not to offshore jobs but rather bring jobs in.

"And opening up - the possibility of opening up new routes - is an enormous boost to, not just tourism, but frankly jobs because if you believe the multiplier effect that for every 100 jobs created in aviation there's 600 created downstream, that's a very good economic outcome."

Mr Borghetti was asked if the deal was Qantas' worst nightmare.

"I don't know about Qantas, you'll have to ask them that," he replied.

The airlines expect the deal to be completed by the end of the year if regulatory approvals are granted, such as the approval of the Australian Competition and Consumer Commission.

At this stage there are no plans by the airlines to take investment stakes in each other, and there still be no rights for Singapore Airlines to fly through Australia on the way to the United States.

It plans to set up its own long haul, low cost carrier.
Virgin Australia shares jumped 3.5 per cent to 29.5 cents on the news, while Qantas shares closed yesterday 1.3 per cent lower at $1.93.
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Old June 9th, 2011, 02:17 PM   #135
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Source:http://www.businesstraveller.com/new...ways-codeshare
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Virgin announces Cyprus Airways codeshare
Published: 08/06/2011 - Filed under: News »

Travellers will soon be able to purchase single tickets for connections between Cyprus, the UK and the US, thanks to a new codeshare agreement between Virgin Atlantic and Cyprus Airways.

The codeshare is set to take affect on July 25, and will initially allow passengers to benefit from single ticketing and through baggage check-in on routes between the Cypriot city of Larnaca, via London Heathrow and onto Virgin's US destinations of Boston, Los Angeles, New York JFK and Newark.

Cyprus Airways has established codeshare agreements with carriers including Alitalia, Etihad, Gulf Air and KLM.

For more information visit virgin-atlantic.com, cyprusair.com.

Report by Mark Caswell
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Old June 10th, 2011, 07:47 AM   #136
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Old June 29th, 2011, 05:05 AM   #137
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Virgin Australia: May Passengers Carried Down 2.4% On-Year
29 June 2011

SYDNEY (Dow Jones)--Virgin Australia Ltd. (VBA.AU) said Tuesday it carried 2.4% fewer passengers in May compared to the same time a year ago, but capacity cuts in its domestic business should offer some support to its margins.

Domestic passengers carried fell 1.1% but revenue passenger kilometers, which multiples the number of passengers by distance travelled, rose 3.8%. This came as capacity, measured in available seat kilometers, fell 0.9%.

That helped the carrier's revenue load factor, which measures the percentage of seats filled with paying passenger, rise to 78.9% from 75.3%.

In the international business, passenger volumes fell 10.3%, which Virgin Australia said was principally due to its withdrawal from the domestic New Zealand market.
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Old June 29th, 2011, 11:50 AM   #138
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Quote:
Originally Posted by Dimethyltryptamine View Post
Virgin Australia's new livery. I actually like it. It's simple, it's classy...


http://www.flightglobal.com/articles...rgin-blue.html

and the new ad,

Love the NEW brand and love the commercial... It's full of energy...
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Old July 23rd, 2011, 11:53 AM   #139
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Virgin Atlantic eyeing second route to Dubai


London-based Virgin Atlantic will launch a second frequency to Dubai following the first delivery of its long awaited Dreamliner aircraft, the carrier’s CCO said Thursday
The carrier, which is 51 percent owned by British billionaire Richard Branson, said it had no plans to expand its only Middle East route outside of Dubai.

“We think absolutely that Dubai in the fullness of time will benefit from a second frequency,” Julie Southern told Arabian Business.

“The critical thing there will be getting the right size of aircraft and the 787s…will be key for us in terms of opening up some of those additional frequencies,” she said.

Virgin Atlantic has 20 of the delayed Boeing 787s on order, the first of which will start being delivered in 2014.

The carrier, the second biggest long-haul airline at London’s Heathrow Airport, said Dubai remained an important destination but ruled out further expansion in the region.
“If you look at the London end of the route versus the Dubai end of the route, we originate about 25 percent of our revenue of out of Dubai and 75 percent from the UK and that’s not true on all of the routes. This end of the market remains really important to us,” said Southern.

“This [Dubai] is such a central hub for the Gulf region that I think it’s mostly likely that if we do anything, it will be an additional frequency to serve this market rather than go to somewhere relatively close by and start a brand new route,” she said.
Virgin Atlantic expects to grow its business by seven percent this year and by 5-8 percent next year, said Southern.

“You’ll see that being a mix of brand new places and additional services on existing destinations,” she said.

The airline this month managed to avert the first strike in its 27-year history after it managed to agree a deal with a union representing its pilots.
(Arabian Business 2011)
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Old July 23rd, 2011, 04:34 PM   #140
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