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Old October 30th, 2010, 01:03 AM   #121
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Building Design Disclaimer

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But they do have a disclaimer that the showroom only shows the possibility of what you can do with your unit. All developers do this. But the problem sometimes lie with the agents who can claim to unknowing potential investors, especially first timers, that this is close to what they will be getting. Of course, the investors will have that expectations which in all likelihood wouldnt be met. I think a law or regulation should somehow be in place for all developers who have model units, to at least show one deliverable unit without the fuss and enhancements, using exactly the same materials that will be turned over. Instead of making things hard for the agents (e.g. RESA law; a four year course to become a real estate agent?? Picture this: Mother: What would you wanna be when you grow up? Son: A real estate agent mommy.. Get real folks. ), they should set their sights on developers instead.

Yes they have disclaimer about the possibilities of unit appearances, BUT, they don't have any disclaimer that the design of the building itself may drastically change or may not have any semblance with the model or render presented to would-be buyers.
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Old October 30th, 2010, 01:24 AM   #122
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Yes they have disclaimer about the possibilities of unit appearances, BUT, they don't have any disclaimer that the design of the building itself may drastically change or may not have any semblance with the model or render presented to would-be buyers.
If thats the case, then the investors are really screwed... Youre supposed to come out with your project when you already have finalized everything. So anything that should be changed, whether unit layouts or the design itself, should be minimal only.
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Old October 30th, 2010, 07:19 PM   #123
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A lot of developers are practicing this already. They come out with a very nice design but when they are already finishing the building, they tend to cut costs and use less expensive materials..
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Old October 30th, 2010, 10:15 PM   #124
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If thats the case, then the investors are really screwed... Youre supposed to come out with your project when you already have finalized everything. So anything that should be changed, whether unit layouts or the design itself, should be minimal only.


Exactly! Any changes should be minimal only. Unfortunately, Ambassador Php 20 million (Chairman Jose Antonio) ay takaw mata and his partner, Jon Adams Jerde was gullible thinking he was getting a tried-and-true Filipino partner. Pati siya napasubo at naloko
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Old October 30th, 2010, 10:24 PM   #125
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A lot of developers are practicing this already. They come out with a very nice design but when they are already finishing the building, they tend to cut costs and use less expensive materials..

But in the case of Gramercy, CPI completely changed the building structure. CPI chopped off one-third of the building, removed the commercial portion, and completely revised Jerde's design without informing the buyers/investors, a classic example of "bait and switch."

Last edited by jacknjill; October 31st, 2010 at 04:32 PM. Reason: unnecessary sentence
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Old October 31st, 2010, 09:49 PM   #126
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A lot of developers are practicing this already. They come out with a very nice design but when they are already finishing the building, they tend to cut costs and use less expensive materials..
Aside from CPI, may I know which other developers DRASTICALLY change the building from the render after pre-selling? Parang wala akong maisip na iba. Yung minor tweaks okay lang, pero yung drastic changes like removing portions of the building, meron pa bang ibang gumagawa nito bukod sa CPI? Sino?
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Old October 31st, 2010, 11:24 PM   #127
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Century Properties and Versace Home in P3B condo project

Century Properties and Versace Home in P3B condo project



Century Properties partners with Versace Home, announces P3B investment plan for designer condo

Century Properties has announced its partnership with Versace, the world-renowned fashion-luxury brand based in Milan, Italy and is investing over Php 3 billion for its newest residential project called The Milano Residences.

The 24-year-old Philippine developer, whose track record in luxury projects includes the award-winning Essensa East Forbes in Manila (by Pei Partnership Architects and I.M. Pei), is collaborating with the interior designers of Versace Home to provide exclusive design service for the public spaces of The Milano Residences—a first for the international brand in Southeast Asia.

With 53 floors The Milano Residences is slated for completion in 2015 and is set to rise in the 3.4-hectare Century City, the flagship mixed-use development of Century Properties in the country’s cosmopolitan financial center, Makati City.

The building’s architecture is expected to complement Versace Home’s elegant interior design, which will be shown in the grand lobby, hallways, lounge, library, pool garden and spa. Versace Home will also create interior inspirations that residents may adopt for their own units.

“Versace Home, the authority in showing the essential art of luxury living, is now in Manila through the Milano Residences. To have a Versace Home interior designed address presents a rare opportunity, and an immense value to both end users and investors for units are very few and are considered collectible real estate,” said Robbie Antonio, Project Head of The Milano Residences and Managing Director of Century Properties.

The building is expected to have a total of 340 units with 1 to 3-bedroom configurations. Prime units in various sizes and layouts include The Penthouses, The Townhouses and Italian-inspired units called The Loggias that feature breathtaking private plunge pools – a first in a Makati condo.
Century Properties is slated to formally open the showroom of The Milano Residences in the first quarter of 2011 at the Pacific Star Building in Makati. Visit www.themilanoresidences.com.ph.

Century Properties is the largest privately-owned real estate firm in the Philippines, with 24 years of experience and expertise in real estate marketing, development and management.

The company holds a formidable team of the most accomplished, creative and highly-regarded individuals in the industry, as well as a roster of some of the most unique, outstanding and visionary projects, including the Essensa East Forbes in Fort Bonifacio. Its real estate portfolio and pipeline covers 63 buildings under management and development as well as current projects with over 42 million square feet; and more than 10,000 residential, office and commercial units. www.century-properties.com

Century City is the flagship development of Century Properties. It is a 3.4-hectare property in Kalayaan Avenue, Makati City, Philippines that is masterplanned by the Jerde Partnership and will comprise luxury residential buildings, Grade A office buildings and a retail center. Century City is envisioned to showcase the world’s best in one place.

Founded in Milan in 1978 by Gianni Versace, one of the Twentieth Century’s most talented designers, Gianni Versace SpA is today a standard bearer of Italian excellence throughout the world.

The company designs, manufactures, distributes and retails luxury products ranging from haute couture of Atelier Versace, to prêt-à-porter collections, from jewellery to perfumes, from home furnishings to porcelain services for the table. In addition to the above, a variety of other projects relating to lifestyle and design also bear the Versace signature: luxury resorts and hotels, exclusive private residences and refined interior projects.

The Versace Group distributes its products through a retail network of free-standing boutiques located in the world’s major cities and dedicated shop-in-shop spaces located in leading department stores and multibrand outlets.

Source: http://goodnewspilipinas.com/?p=13189
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Old November 4th, 2010, 07:04 AM   #128
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Century Properties partners with Versace
By Zinnia B. Dela Peña (The Philippine Star) Updated October 29, 2010 12:00 AM Comments (0)

MANILA, Philippines – Upscale real estate developer Century Properties Inc. will put up a P3-billion, 53-story designer residential building within Century City, an integrated community along Kalayaan Avenue in Makati City.

In a statement, Century Properties said it has tapped Versace, one of the world’s leading international fashion houses, to provide exclusive design service for the public spaces of its newest residential project, The Milano Residences.

Founded in Milan in 1978 by Italian clothier Gianni Versace, the company designs, markets and distributes luxury clothing, accessories, fragrances, make-up and home furnishings under the various brands of the Versace Group.

A variety of other projects relating to lifestyle and design also bear the Versace signature: Luxury resorts and hotels, exclusive private residences and refined interior projects.

Slated for completion by 2015, The Milano Residences will make available a total of 340 units with one to three-bedroom configurations. Prime units in various sizes and layouts include The Penthouses, The Townhouses and Italian-inspired units called The Loggias that feature breathtaking private plunge pools – a first in a Makati condo.

“Versace Home, the authority in showing the essential art of luxury living, is now in Manila through the Milano Residences. To have a Versace Home interior designed address presents a rare opportunity, and an immense value to both end users and investors for units are very few and are considered collectible real estate,” said Robbie Antonio, project head of The Milano Residences and managing director of Century Properties.

The building’s architecture is expected to complement Versace Home’s elegant interior design, which will be shown in the grand lobby, hallways, lounge, library, pool garden and spa. Versace Home will also create interior inspirations that residents may adopt for their own units.

The Milano Residences is the latest residential project to rise in Century City, the flagship development of Century Properties. Masterplanned by the Jerde Partnership, the 3.4-hectare Century City, comprising luxury residential buildings, Grade A office buildings and a retail center, is envisioned to showcase the world’s best in one place.

The 24-year-old Century Properties is known for its track record in developing luxury projects which include the award-winning Essensa East Forbes in Fort Bonifacio. Its real estate portfolio and pipeline covers 63 buildings under management and development as well as current projects with over 42 million square feet; and more than 10,000 residential, office and commercial units.

source: http://www.philstar.com/Article.aspx...bCategoryId=66
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Old November 4th, 2010, 07:20 AM   #129
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3d images of the milano from the century website:

amenities:












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Old November 4th, 2010, 07:57 AM   #130
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Building looks great (if they remain faithful to the renders) but i am not too thrilled on the interiors. too trendy. will look dated in a few years imho.
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Old November 4th, 2010, 10:38 AM   #131
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ayan naglabas na naman ng kaakit-akit na rendering/3d images ang bait and switch na CPI.

PAALALA ULIT: Kung gusto nyong masulit ang perang pinaghirapan nyong kitain ay HUWAG BUMILI SA CPI!

NO. 1 MANLOLOKO ANG CPI!
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Old November 4th, 2010, 12:31 PM   #132
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The interiors look gorgeous! pero... weh? di nga?

I hope the finished product is good since its about time CPI uses a new catch for their company, naka ilang project na sila na puro essesa nalang laman ng press release nila ah?
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Old November 4th, 2010, 12:44 PM   #133
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i am liking the interior though. i hope those details on the columns at the pool and juice bar will be less colorful though.
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Old November 4th, 2010, 01:12 PM   #134
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Quote:
Originally Posted by rubix_cube321 View Post
3d images of the milano from the century website:

amenities:












i like the general building design and architecture, but the interiors are too colorful, maybe im not a versace fan, i would rather have the bmw lifestyle design, maybe its going to be more fit for my lifestyle, but i dont think bmw has already diversified to home furnishings and interiors besides their clothing and sports wear
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Old November 4th, 2010, 02:22 PM   #135
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Century Properties partners with Versace
By Zinnia B. Dela Peña (The Philippine Star) Updated October 29, 2010 12:00 AM Comments (0)

MANILA, Philippines – Upscale real estate developer Century Properties Inc. will put up a P3-billion, 53-story designer residential building within Century City, an integrated community along Kalayaan Avenue in Makati City.

In a statement, Century Properties said it has tapped Versace, one of the world’s leading international fashion houses, to provide exclusive design service for the public spaces of its newest residential project, The Milano Residences.

Founded in Milan in 1978 by Italian clothier Gianni Versace, the company designs, markets and distributes luxury clothing, accessories, fragrances, make-up and home furnishings under the various brands of the Versace Group.

A variety of other projects relating to lifestyle and design also bear the Versace signature: Luxury resorts and hotels, exclusive private residences and refined interior projects.

Slated for completion by 2015, The Milano Residences will make available a total of 340 units with one to three-bedroom configurations. Prime units in various sizes and layouts include The Penthouses, The Townhouses and Italian-inspired units called The Loggias that feature breathtaking private plunge pools – a first in a Makati condo.

“Versace Home, the authority in showing the essential art of luxury living, is now in Manila through the Milano Residences. To have a Versace Home interior designed address presents a rare opportunity, and an immense value to both end users and investors for units are very few and are considered collectible real estate,” said Robbie Antonio, project head of The Milano Residences and managing director of Century Properties.

The building’s architecture is expected to complement Versace Home’s elegant interior design, which will be shown in the grand lobby, hallways, lounge, library, pool garden and spa. Versace Home will also create interior inspirations that residents may adopt for their own units.

The Milano Residences is the latest residential project to rise in Century City, the flagship development of Century Properties. Masterplanned by the Jerde Partnership, the 3.4-hectare Century City, comprising luxury residential buildings, Grade A office buildings and a retail center, is envisioned to showcase the world’s best in one place.

The 24-year-old Century Properties is known for its track record in developing luxury projects which include the award-winning Essensa East Forbes in Fort Bonifacio. Its real estate portfolio and pipeline covers 63 buildings under management and development as well as current projects with over 42 million square feet; and more than 10,000 residential, office and commercial units.

source: http://www.philstar.com/Article.aspx...bCategoryId=66

The common areas are really interior designed by Versace. This time they actually said that they will create inspirations for that residence may adopt. Instead of making people believe that is the unit they will get.

Good plan for Century City to use Versace's brand to market the building. To be honest I bet some of the Filipino interior designers can do as good a job interior designing the common areas but Versace's is a great marketing touch. It really makes them believe they are buying 1st class property. Now investors just have to interior decorate their condo unit to match Versace's interior design to get the full effect of the Milano Residences.
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Old November 4th, 2010, 07:36 PM   #136
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IKEA DESIGN

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Originally Posted by rubix_cube321 View Post
3d images of the milano from the century website:

amenities:














[SIZE="4"]LOOKS VERY MUCH LIKE "IKEA" interior. Siguro kasama sa interior advisers ang IKEA in addition to Versace.[/SIZE]

Bakit puro ESSENSA Towers ang sinasabi, bakit iyong ibang projects hindi binabanggit?

For those IKEA fans, these MILANO condos may be your ideal condos.
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Old November 7th, 2010, 03:15 AM   #137
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Versace is coming to Makati

Versace is coming to Makati
LIFE & STYLE By Millet M. Mananquil (The Philippine Star) Updated November 06, 2010 12:00 AM


Haute couture goes high rise: The Milano Residences, the first designer condo in the country, is a partnership between Century Properties and Versace Home. Located at the futuristic Century City in Kalayaan Avenue, Makati, Milano Residences will be completed by 2015.



Yes, Versace is coming to Makati. Not through the opening of a boutique alongside other fashion giants Hermes, Louis Vuitton and Prada. It will be something bigger and grander — as big as a residential condominium and as grand as a 53-storey, P3-billion project.

Called the Milano Residences, this designer condominium, the first by the Versace Group in Southeast Asia, will rise in the 3.4-hectare Century City, the flagship mixed-use development of Century Properties in Makati, which includes luxury residential towers like the New York-inspired Gramercy Residences, the London-inspired Knightsbridge Residences, an IT park, a medical IT building and a shopping center.
The Milan-inspired Milano Residences will be interior designed by Versace Home and this Italian brand’s exquisite imprint will be seen in the grand lobby, hallways, lounge, library, pool, garden and spa. Versace Home will also create inspirations that residents may adopt for their own units.

Now that’s what you may call collectible real estate.

There will be 340 units that include one- to three-bedroom units, as well as The Penthouses, The Townhouses (already sold out), and Italian-inspired units called The Loggias, which feature breathtaking private plunge pools — a first in a Makati condo.

Century Properties, headed by the fearless innovator Joey Antonio, has this habit of creating firsts in the real estate industry. I remember that Joey was the first to envision a then seemingly ambitious luxury project designed by the I.M. Pei team — the Essensa — which I consider one of the best-designed condos in Metro Manila. Think of a floor-to-ceiling panoramic view from your breakfast nook, and you get the picture.
Joey was also the first to offer fully-furnished condos through the SOMA Residences at The Fort. And now, other condominium builders are doing similar projects. This eye for creativity and a remarkable work ethic were obviously absorbed by his sons Jigger, Marco, Robbie and Carlo, who embrace their father’s vision while offering their own personal insights.

Fashion team-up of the Century: Sealing the partnership in Milan, Italy are Century Properties managing director Robbie Antonio, Versace chairman and presitdent Santo Versace, and Versace executive officer Gian Giacomo Ferraris.
Collectible real estate was precisely the catchphrase in Robbie Antonio’s mind when he was appointed project head of the Milano Residences by Century Properties. Himself looking dapper and fashionable (smart-chic may be a better word for this dude who collected honors at Stanford U. and worked in New York soon after), Robbie tells us all about the Versace Home project rising in Makati, in between bites of aburi toro, ama ebi and grilled hamachi at Shangri-La Makati’s Inagiku.


Fashion team-up of the Century: Sealing the partnership in Milan, Italy are Century Properties managing director Robbie Antonio, Versace chairman and presitdent Santo Versace, and Versace executive officer Gian Giacomo Ferraris

Excerpts:

THE PHILIPPINE STAR: What inspired you to do the Milano Residences in partnership with Versace Home?


ROBBIE ANTONIO: Versace serves as the pinnacle of luxury, and what better way to create a novel concept by fusing high-impact design with real estate into an utterly distinctive package. Versace has extended its brand from fashion to other lifestyle concepts and so, for their Versace Home line, it was perfectly logical to combine the sophisticated elements of an internationally-recognized designer brand with pioneering real estate. It’s livable fashion in its purest sense.

When and where did you meet with the Versace Home group?

I was in New York City where we were developing our hyper-luxury residential project off 5th Avenue. During that time frame, we were able to meet some of the world’s best industry practitioners — global developers, five-star brands, Pritzker Prize architects and international brands and designers. I met with Versace’s top management in New York City a few years ago and discussed the possibility of collaborating for our subsequent projects. Earlier this year, while our team at Century Properties was conceptualizing its third building in Century City, Makati, we realized that it was the opportune time to bring in Versace Home into Southeast Asia.

Tell us about your meeting with Donatella Versace. And her brother Santo?

We have been working with the Versace Home team and they have been great. They have been to Manila to check the site and we met in Milan several times this year — I just saw Donatella a month ago during Women’s Milan Fashion Week to discuss the property with her along with other key design and marketing team members. Two weeks thereafter, I flew back and saw Santo Versace to discuss Milano Residences with him and some other key design and marketing team members. Needless to say, Donatella and Santo are brilliant individuals in their own right.
So edgy, so Versace: Classic with a twist is this rendering of the Milano Residences’ library area where that Versace purity of design is seen on the all-white furniture pieces and that quirky touch is felt on the throw pillows and on the floor.

Will we see the Versace touch from the facade up to the details in the condo unit?

Indubitably, Versace Home’s design philosophy is showcased in the project’s interiors. The amenity spaces and common areas have been painstakingly designed by Versace Home to reflect a lifestyle and embody a standard of living unlike any other building in the country. We are also furthering the brand’s design ethos by providing clients with the option to have their units furnished and detailed by Versace Home.

There is something edgy, foxy, sexy and fabulous yet classic in a typical Versace design. Think Versace women and images of Jennifer Lopez, Halle Berry and Liz Hurley come to mind. Will we see this edginess and sexiness in the Milano Residences?

Edgy, chic, provocative. Yes, these are words that would encapsulate the Milano Residences. The Versace myth, as it has been said many times, is centered on the idea of a world of glamour and sexiness. Milano Residences stays true to this adage by positioning itself as an avant-garde development, offering a lifestyle that has never been made available in Manila.


So edgy, so Versace: Classic with a twist is this rendering of the Milano Residences’ library area where that Versace purity of design is seen on the all-white furniture pieces and that quirky touch is felt on the throw pillows and on the floor.

You are a fashionable dresser yourself. Has Versace always been a personal favorite of yours?

Thank you for the compliment. I have always considered Versace as a good benchmark of style and glamour. I always believe that design should not only emanate from the clothes you wear but should be incorporated into various facets of your life. It should be rooted into your surroundings — from the couch that you sit on, to the drapes that give a room character, to the lamp that lights your entire room and to the tiles you look at in your bathroom when you are about to start your day.

How hands-on are the Versace siblings when it comes to details for the Milano Residences?

Pure elegance: From the chandeliers down to the furniture, you can feel that unique Versace stamp of high fashion that is translated in the Milano Residences’ lobby.

Donatella Versace serves as the creative director of the Versace Group and manages an excellent team of designers. The interior details were carefully scrutinized by the group to showcase the brand’s unique and sophisticated persona.

These renderings of the Milano interiors are so modern and quite impressive. Will the furnishings be 100 percent Versace Home?

The amenities of Milano — such as the grand double height lobby, lounge, swimming pool, library, pool garden, gym, roof garden, and spa — were designed by Versace Home. As mentioned earlier, we are also offering customizable unit interiors for those who would like to have Versace Home-designed furniture, accent pieces, and bathroom finishes.


Pure elegance: From the chandeliers down to the furniture, you can feel that unique Versace stamp of high fashion that is translated in the Milano Residences’ lobby.

Did you get to visit any of the Versace-designed projects in Australia and the Middle East? How different will the Makati project be?


The Versace Home team flew to Manila and throughout the whole period of our collaboration we believe they have gathered an understanding of the cultural specifics preferred by the Philippine market. We believe this exercise helped them create a modern and elegant look that is both internationally recognized and locally formidable. Many of their designs and furniture were custom-made for the Milano Residences.

What is your target market? How affordable will the units be?


We are introducing our pre-selling price at roughly the same price per square meter vis-à-vis luxury properties in Makati and Fort Bonifacio, which is quite a competitive value proposition for a product that is in a league on its own. Our clientele comprise the upscale genre with discriminating preferences in lifestyle and who believe these are limited-edition real estate units whose value would increase exponentially throughout time.

At Century Properties, we believe that every project should be a class all its own and should create a sense of prestige. It is by providing the local market with better choices in terms of exceptional quality, impeccable design, and pride of ownership that we elevate the standards and expectations of the people, to what our clients truly want but have never been offered. We also have some very special features in our units — close to 29 percent of our units will have outdoor private wading pools.

Now that you are building this Versace Home-interior designed residential condominium, what’s your next dream project?

The country should be catapulted into new heights architecturally and conceptually so that local consumers and foreign expatriates alike can enjoy such products and espouse avant-garde ideas. Dubai and New York went through this; Abu Dhabi is going through it right now. Why not Manila ?

Source: http://www.philstar.com/Article.aspx...bCategoryId=85
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Old November 7th, 2010, 03:29 AM   #138
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The Milano Residences di Manila by Versace Home e Century Properties

Nuova partenership per Versace Home e Century Properties che annunciano la costruzione di un progetto residenziale che sorgerà a Manila nell’area di Makati City. Una torre di 53 piani totalmente arredata da Versace Home: aree comuni, lobby, biblioteca e area wellness diventeranno interpreti del lifestyle della Maison.

“Versace Home, simbolo del luxury lifestyle, è ora presente a Manila con The Milano Residences. L’ edificio, i cui interni sono firmati Versace Home, rappresenta sia per gli utenti finali che per gli investitori un’opportunità unica ed di grandissimo valore, in quanto le singole residenze sono molto esclusive, veri e propri ‘gioielli’ da collezione”, ha dichiarato Robbie Antonio, responsabile di progetto The Milano Residences e Amministratore Delegato di Century Properties.

Source: http://www.fashiontimes.it/2010/11/t...ry-properties/

Fashiontime.it magazine di moda - milano
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Old November 7th, 2010, 06:25 AM   #139
jacknjill
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Prepared Questions and Answers

Quote:
Originally Posted by rubix_cube321 View Post
Versace is coming to Makati
LIFE & STYLE By Millet M. Mananquil (The Philippine Star) Updated November 06, 2010 12:00 AM


Haute couture goes high rise: The Milano Residences, the first designer condo in the country, is a partnership between Century Properties and Versace Home. Located at the futuristic Century City in Kalayaan Avenue, Makati, Milano Residences will be completed by 2015.


THE PHILIPPINE STAR: What inspired you to do the Milano Residences in partnership with Versace Home?[/B]

ROBBIE ANTONIO: Versace serves as the pinnacle of luxury, and what better way to create a novel concept by fusing high-impact design with real estate into an utterly distinctive package. Versace has extended its brand from fashion to other lifestyle concepts and so, for their Versace Home line, it was perfectly logical to combine the sophisticated elements of an internationally-recognized designer brand with pioneering real estate. It’s livable fashion in its purest sense.

When and where did you meet with the Versace Home group?

I was in New York City where we were developing our hyper-luxury residential project off 5th Avenue. During that time frame, we were able to meet some of the world’s best industry practitioners — global developers, five-star brands, Pritzker Prize architects and international brands and designers. I met with Versace’s top management in New York City a few years ago and discussed the possibility of collaborating for our subsequent projects. Earlier this year, while our team at Century Properties was conceptualizing its third building in Century City, Makati, we realized that it was the opportune time to bring in Versace Home into Southeast Asia.

Tell us about your meeting with Donatella Versace. And her brother Santo?

We have been working with the Versace Home team and they have been great. They have been to Manila to check the site and we met in Milan several times this year — I just saw Donatella a month ago during Women’s Milan Fashion Week to discuss the property with her along with other key design and marketing team members. Two weeks thereafter, I flew back and saw Santo Versace to discuss Milano Residences with him and some other key design and marketing team members. Needless to say, Donatella and Santo are brilliant individuals in their own right.
So edgy, so Versace: Classic with a twist is this rendering of the Milano Residences’ library area where that Versace purity of design is seen on the all-white furniture pieces and that quirky touch is felt on the throw pillows and on the floor.

Will we see the Versace touch from the facade up to the details in the condo unit?

Indubitably, Versace Home’s design philosophy is showcased in the project’s interiors. The amenity spaces and common areas have been painstakingly designed by Versace Home to reflect a lifestyle and embody a standard of living unlike any other building in the country. We are also furthering the brand’s design ethos by providing clients with the option to have their units furnished and detailed by Versace Home.

There is something edgy, foxy, sexy and fabulous yet classic in a typical Versace design. Think Versace women and images of Jennifer Lopez, Halle Berry and Liz Hurley come to mind. Will we see this edginess and sexiness in the Milano Residences?

Edgy, chic, provocative. Yes, these are words that would encapsulate the Milano Residences. The Versace myth, as it has been said many times, is centered on the idea of a world of glamour and sexiness. Milano Residences stays true to this adage by positioning itself as an avant-garde development, offering a lifestyle that has never been made available in Manila.


So edgy, so Versace: Classic with a twist is this rendering of the Milano Residences’ library area where that Versace purity of design is seen on the all-white furniture pieces and that quirky touch is felt on the throw pillows and on the floor.

You are a fashionable dresser yourself. Has Versace always been a personal favorite of yours?

Thank you for the compliment. I have always considered Versace as a good benchmark of style and glamour. I always believe that design should not only emanate from the clothes you wear but should be incorporated into various facets of your life. It should be rooted into your surroundings — from the couch that you sit on, to the drapes that give a room character, to the lamp that lights your entire room and to the tiles you look at in your bathroom when you are about to start your day.

How hands-on are the Versace siblings when it comes to details for the Milano Residences?

Pure elegance: From the chandeliers down to the furniture, you can feel that unique Versace stamp of high fashion that is translated in the Milano Residences’ lobby.

Donatella Versace serves as the creative director of the Versace Group and manages an excellent team of designers. The interior details were carefully scrutinized by the group to showcase the brand’s unique and sophisticated persona.

These renderings of the Milano interiors are so modern and quite impressive. Will the furnishings be 100 percent Versace Home?

The amenities of Milano — such as the grand double height lobby, lounge, swimming pool, library, pool garden, gym, roof garden, and spa — were designed by Versace Home. As mentioned earlier, we are also offering customizable unit interiors for those who would like to have Versace Home-designed furniture, accent pieces, and bathroom finishes.


Pure elegance: From the chandeliers down to the furniture, you can feel that unique Versace stamp of high fashion that is translated in the Milano Residences’ lobby.

Did you get to visit any of the Versace-designed projects in Australia and the Middle East? How different will the Makati project be?


The Versace Home team flew to Manila and throughout the whole period of our collaboration we believe they have gathered an understanding of the cultural specifics preferred by the Philippine market. We believe this exercise helped them create a modern and elegant look that is both internationally recognized and locally formidable. Many of their designs and furniture were custom-made for the Milano Residences.

What is your target market? How affordable will the units be?


We are introducing our pre-selling price at roughly the same price per square meter vis-à-vis luxury properties in Makati and Fort Bonifacio, which is quite a competitive value proposition for a product that is in a league on its own. Our clientele comprise the upscale genre with discriminating preferences in lifestyle and who believe these are limited-edition real estate units whose value would increase exponentially throughout time.

At Century Properties, we believe that every project should be a class all its own and should create a sense of prestige. It is by providing the local market with better choices in terms of exceptional quality, impeccable design, and pride of ownership that we elevate the standards and expectations of the people, to what our clients truly want but have never been offered. We also have some very special features in our units — close to 29 percent of our units will have outdoor private wading pools.

Now that you are building this Versace Home-interior designed residential condominium, what’s your next dream project?

The country should be catapulted into new heights architecturally and conceptually so that local consumers and foreign expatriates alike can enjoy such products and espouse avant-garde ideas. Dubai and New York went through this; Abu Dhabi is going through it right now. Why not Manila ?

Source: http://www.philstar.com/Article.aspx...bCategoryId=85

This question and answer marketing gimmick of CPI is a reminder of their promotional material at Gramercy Residences. This is all BS and balloney.

OMG, I hope would-be investors will do their homework before investing in any of CPI's projects.
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Old November 7th, 2010, 07:12 AM   #140
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Quote:
At Century Properties, we believe that every project should be a class all its own and should create a sense of prestige. It is by providing the local market with better choices in terms of exceptional quality, impeccable design, and pride of ownership that we elevate the standards and expectations of the people, to what our clients truly want but have never been offered. We also have some very special features in our units — close to 29 percent of our units will have outdoor private wading pools.
alam kaya ni Sister Robbie ang pinagsasabi nya? bulag ba sya o talagang magaling lang syang magsinungaling at manloko tulad ng ama nya.

kailangan ba talaga ng mamahaling furnitures sa common amenities? bakit hindi na lang local eh ang armani casa at ralph lauren home nga ay yung ibang furnitures nila ay gawa sa pinas. bakit hindi na lang nila pagandahin ang common hallway at elavator lobby.
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