daily menu » rate the banner | guess the city | one on oneforums map | privacy policy | DMCA | news magazine | posting guidelines

Go Back   SkyscraperCity > World Development News Forums > Highrises

Highrises Discussions of projects under construction between 100-199m/300-649ft tall.
Proposed Highrises



Global Announcement

As a general reminder, please respect others and respect copyrights. Go here to familiarize yourself with our posting policy.


Reply

 
Thread Tools
Old September 15th, 2010, 09:08 AM   #1
kichigai
Registered User
 
Join Date: May 2005
Posts: 2,177
Likes (Received): 182

MELBOURNE | Portrait | 100m | 32 fl | U/C












http://www.theage.com.au/victoria/ne...ml?autostart=1

New face of Melbourne rises 32 storeys

IT'S likely to become Melbourne's most significant or most controversial building.

A 32-storey apartment block at the Carlton end of Swanston Street will feature - in an architectural world first - the image of indigenous leader William Barak across its 100-metre-high, sculpted facade.

When complete in 2014, Barak's image on the Portrait building, on the former Carlton & United Brewery site, will be in direct line of site of the Shrine of Remembrance, nearly three kilometres away.

''There have been some concepts in the past for an image to be put on a building but no one has been brave enough to do it,'' said Daniel Grollo, chief executive of the project's builder, Grocon.

''The Shrine is about honouring a great set of Australians who made a sacrifice to Australia, and this is also honouring a great set of Australians who made a sacrifice for Australia.''

The image of the tribal chief's face, sculpted in light and shade using the building's white concrete balconies, will be best seen from a vantage point on Swanston Street, near Lonsdale Street.

Grocon's Carlton Brewery manager David Waldren said: ''That technique and that idea has not been delivered anywhere in the world before to the best of our knowledge. It is a world first.''

Mr Grollo said: ''It's not meant to be that from every angle you will get the perfect image of it; it's that you will get the perfect image in glimpses.''

William Barak was an elder of Melbourne's Wurundjeri tribe and was instrumental in bridging the gulf between black and white cultures.

The Portrait was designed by architects Ashton Raggatt McDougall and will need planning approval to be completed.

Mr Grollo, who sees the building as an important social statement, said Wurundjeri elders and the Shrine trustees had given their blessing to the $350 million project.

''I suspect people will read a lot of things into this, but it's a gesture of the nation before 1901,'' he said. ''I will be very interested in the discussion Melbourne has about it.''

Wurundjeri elder and Barak descendant Doreen Garvey-Wandin said it was time her great-great-grandfather was recognised in Wurundjeri territory. ''We're quite privileged to have his facial features looking over Melbourne, keeping an eye on us.''

Melbourne University architecture professor Philip Goad backed the proposal. ''It is in a way quite haunting, that fact that the surface of the building is white rather than black,'' he said.

''It could be Melbourne's equivalent of Mount Rushmore.''

But historian Geoffrey Blainey was cool on the design. ''[I] wonder about the wisdom of using the facades of skyscrapers as historical, political, or commercial advertisement - no matter whose face or logo is on them,'' Dr Blainey said.

Five buildings are planned for the former brewery site, including the Pixel office and the 90-storey DCM apartment complex.

''As you see the rest of this site unravel over time, the architecture may not make as big a social statement ů but it's just as interesting,'' Mr Grollo said.
kichigai no está en línea   Reply With Quote

Sponsored Links
Old September 15th, 2010, 02:36 PM   #2
Will737
...
 
Will737's Avatar
 
Join Date: Jun 2010
Location: Me!bourne
Posts: 889
Likes (Received): 36

Is 100m the definite height?
__________________
Quote:
Originally Posted by Dimethyltryptamine View Post
Oh sod off.
Will737 no está en línea   Reply With Quote
Old September 15th, 2010, 02:40 PM   #3
kichigai
Registered User
 
Join Date: May 2005
Posts: 2,177
Likes (Received): 182

No. It's being reported as a 100 metre tower however I'm sure it's not bang on 100 metres.
kichigai no está en línea   Reply With Quote
Old September 20th, 2010, 03:48 AM   #4
540_804
VA is for LOVERS!
 
Join Date: Jan 2008
Location: Roanoke and Richmond, VA
Posts: 713
Likes (Received): 87

Cool. Slightly creepy. But cool.
540_804 no está en línea   Reply With Quote
Old September 24th, 2010, 12:07 PM   #5
kichigai
Registered User
 
Join Date: May 2005
Posts: 2,177
Likes (Received): 182



In striving to create sustainable communities, Grocon has helped shape Melbourne's identity by creating some of its most iconic buildings. Grocon is proud of its history -- the Carlton Brewery is an iconic site that provides Grocon with an opportunity to once again add another dimension to Melbourne's ever changing urban landscape. In the centre of the site stands proud a landmark building, designed by one of Australia's leading architectural firms, Ashton Raggatt McDougall (ARM).

Portrait is a symbol of Victoria's indigenous heritage, a homage to the first Australians. The building's fašades have two distinct sides, and two distinct stories. On one side of the building the fašade treatment shows a fluid geology of cosmic lines that is as much about art as it is architecture. The looping tubular forms provide a new structural palette for residential buildings on a global scale.

On the other side is the visage of William Barak (Beruk) the last traditional ngurungaeta (elder) of the Wurundjeri-willam Clan. Transposed on to the building Barak represents the deep history and presence of Aboriginal nations in this land. The cultural resonance of William Barak gazing down the civic axis of Melbourne towards the post federation Shrine of Remembrance, stands to unite the city's modern heritage with its ancient history.
In striving to create sustainable communities, Grocon has helped shape Melbourne's identity by creating some of its most iconic buildings. Grocon is proud of its history -- the Carlton Brewery is an iconic site that provides Grocon with an opportunity to once again add another dimension to Melbourne's ever changing urban landscape. In the centre of the site stands proud a landmark building, designed by one of Australia's leading architectural firms, Ashton Raggatt McDougall (ARM).

Portrait is a symbol of Victoria's indigenous heritage, a homage to the first Australians. The building's fašades have two distinct sides, and two distinct stories. On one side of the building the fašade treatment shows a fluid geology of cosmic lines that is as much about art as it is architecture. The looping tubular forms provide a new structural palette for residential buildings on a global scale.

On the other side is the visage of William Barak (Beruk) the last traditional ngurungaeta (elder) of the Wurundjeri-willam Clan. Transposed on to the building Barak represents the deep history and presence of Aboriginal nations in this land. The cultural resonance of William Barak gazing down the civic axis of Melbourne towards the post federation Shrine of Remembrance, stands to unite the city's modern heritage with its ancient history.
kichigai no está en línea   Reply With Quote
Old September 25th, 2010, 01:12 PM   #6
Ramses
Registered User
 
Join Date: Jun 2005
Posts: 4,044
Likes (Received): 21

Quote:
Originally Posted by kichigai View Post
Very interesting design. But they should demolish the white building in front of it to make it work.
Ramses no está en línea   Reply With Quote
Old September 25th, 2010, 01:25 PM   #7
Will737
...
 
Will737's Avatar
 
Join Date: Jun 2010
Location: Me!bourne
Posts: 889
Likes (Received): 36

I'm pretty sure that that building is still UC
__________________
Quote:
Originally Posted by Dimethyltryptamine View Post
Oh sod off.
Will737 no está en línea   Reply With Quote
Old September 25th, 2010, 01:43 PM   #8
Ramses
Registered User
 
Join Date: Jun 2005
Posts: 4,044
Likes (Received): 21

^I didn't know that. In that case this tower is placed on the wrong location. It is a design which must be placed on a site where it gets the full attention (like on the end of a view-axis), otherwise other buildings block the view and the concept doesn't work out like the designer wanted to. The site of the u/c white building is so much better for this tower.

In the video and on some renderings they make the white building tranparent, so now it looks like there is no problem at all. But in real life it will be different.
Ramses no está en línea   Reply With Quote
Old January 16th, 2011, 09:55 AM   #9
kichigai
Registered User
 
Join Date: May 2005
Posts: 2,177
Likes (Received): 182



This will be 106 metres.
kichigai no está en línea   Reply With Quote
Old January 18th, 2011, 07:36 AM   #10
Josepheane
Registered User
 
Join Date: Jan 2011
Location: New York
Posts: 1
Likes (Received): 0

MELBOURNE | Portrait | 100m | 32 fl | Pro

Hey thanks for sharing this post, and i am glad to read this post, and i am glad to read your post.
Josepheane no está en línea   Reply With Quote
Old March 14th, 2014, 08:36 AM   #11
mattie!
Registered User
 
Join Date: Dec 2008
Location: Melbourne
Posts: 426
Likes (Received): 250

So this former Carlton Brewery site is finally underway. Been a while since an update, so apologies if there is a new thread somewhere else.

Quote:
Originally Posted by GlennWilson View Post
Back of the building has had a change in design:
Quote:
Originally Posted by Oriolus View Post
Photo of Swanston Square from corner of Queensberry & Swanston earlier today:


Swanston Square - 3rd March 2014 by Oriolus84, on Flickr
mattie! no está en línea   Reply With Quote


Reply

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Related topics on SkyscraperCity


All times are GMT +2. The time now is 07:59 PM.


Powered by vBulletin® Version 3.8.11 Beta 4
Copyright ©2000 - 2017, vBulletin Solutions Inc.
Feedback Buttons provided by Advanced Post Thanks / Like (Pro) - vBulletin Mods & Addons Copyright © 2017 DragonByte Technologies Ltd.

vBulletin Optimisation provided by vB Optimise (Pro) - vBulletin Mods & Addons Copyright © 2017 DragonByte Technologies Ltd.

SkyscraperCity ☆ In Urbanity We trust ☆ about us | privacy policy | DMCA policy

Hosted by Blacksun, dedicated to this site too!
Forum server management by DaiTengu