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Old May 19th, 2008, 04:04 PM   #2341
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It looks not bad, but the quality isn't that good
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Old May 20th, 2008, 01:31 PM   #2342
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This Picture appears in MTR's Annual Report.
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Old May 20th, 2008, 02:33 PM   #2343
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Quote:
Originally Posted by Anekdote View Post
It looks not bad, but the quality isn't that good
Yea maybe that's why it looks fake. Overly compressed?
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Old May 22nd, 2008, 01:55 PM   #2344
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MTR Press Release:
New look for MTR Kwun Tong Line viaduct

-- I hope over lines' (except TKO Line where all stations are underground) viaduct can be repainted as well.
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Old May 23rd, 2008, 01:03 PM   #2345
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MTR Press Release:
New Look for MTR East Rail Line Stations Puts passengers 'In Touch with Nature'
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Old May 23rd, 2008, 11:27 PM   #2346
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This photo (http://img215.imageshack.us/img215/4483/mtrzk3.jpg) appeared at their report or not, these train pictures were put together by photoshop its obvious especially the two MTR trains on the right has no light source and look at the 2nd carriage its not even align properly. Also the two trains on the right should have shadows from the electric beams on their sides which there is none since light is coming from the left side according from trucks and the bottom airport express shadows.
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Old May 24th, 2008, 06:25 AM   #2347
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東鐵搞「綠」色概念 翻新15站


(星島日報 報道)港鐵計畫為歷史最悠久、服務港人近一世紀的東鐵,作大型車站翻新工程。構思會引進「融入大自然」的全新概念,盡採天然光與自然風等自然元素,凸顯東鐵的「自然美」,讓乘客加倍親近藍天、白雲與綠樹。

  港鐵稍後將委託顧問公司研究工程細節,旺角 東站將會是首個動工的車站,但預計整項工程要至二○一六年才全部竣工。

  料2016年全部竣工

  東鐵自一九一○年投入服務,目前全長四十二點五公里,沿設沙田 、大圍、九龍塘等十五個車站。港鐵總建築師楊思偉表示,「東鐵特有的位置,我們希望乘客有能夠觸摸及感受大自然一樣的感覺,乘客可以看到很多樹木、藍天白雲。」故在計畫翻新東鐵時,便以「融入大自然」為主題,凸顯東鐵的「自然美」。

  楊思偉指設計及建築概念會盡採天然光與自然風,建築材料方面亦會選用富質感、顏色溫暖自然的石材及牆磚,地面就以米白色為主。

  首個動工的車站會是人流最多的旺角東站,車站大堂的天花採用特色環形通花吊飾設計,並選用仿木柵的金屬物料,再配合天然光的運用,將令大堂感覺格外寬敞開明。

  他坦言,由於要配合沙中工程,十五個東鐵車站的翻新工程,亦需要到二○一六年才一併竣工。另外,港鐵亦會陸續在東鐵進行小型改善工程,包括統一車站標誌系統、色調、燈箱等,以建立「一個港鐵」的形象。



九鐵色彩明年徹底抹去 統一通告模式改車站用色
(明報) 05月 24日 星期六 05:10AM

【明報專訊】去年12月兩鐵合併 當日,不少市民往乘搭最後一班九鐵 列車留念。時至今日,港鐵東鐵線尚有不少昔日九鐵「遺蹟」,如月台上的橙色座椅、藍底白字的指示牌等。港鐵宣布,09年前會把他


們全部更換翻新,和其他港鐵線統一設計,這些「遺蹟」將伴隨九鐵,駛入歷史的終站。

港鐵公司總工程師楊思偉說,港鐵會於09年前,逐步為東鐵線所有車站做小型改善工程,旺角 東、沙田 、大埔 3個車站已率先展開工程。現時東鐵線的車站設施,仍沿用昔日九鐵的設計,改善工程會統一車站通告模式,更換座椅、磁磚、指示牌、車站欄杆,甚至月台時鐘等,車站用色亦會不同,以消除九鐵色彩。

旺角東沙田大埔已展開工程

蒐集九鐵物品逾30年的火車迷陳立明表示,對於港鐵更換東鐵線設計感到可惜,但認為這是意料中事,「畢竟舊事物會老化,點都好,遲早一日都要換」。但他認為,港鐵在清拆舊九鐵設施時,可以考慮把它們作慈善拍賣,「有得買我都會去買!」

除了改善車站設施外,長遠而言,港鐵打算為東鐵線車站來一個大變身。楊思偉表示,東鐵線車站位於地面,背靠吐露港 ,景色優美,與港鐵其他路線不同,將會以融入大自然的概念重新設計車站,亦會加強引入自然光和自然通風,可節省不少電費。

引入自然光省電

現時東鐵線車站大多以金屬物料等冷色材料裝修,新設計會使用更多顏色自然的石材,亦會使用更多玻璃設計,讓更多光線射入車站,港鐵亦打算把車站傳統的金屬天花,換成仿木柵設計的天花,更有大自然感覺。

現時東鐵線的車站中,馬場站的規模太小,紅磡站、尖東站又位於地底,均不會作大規模翻新工程,而東鐵線落馬洲 站則因為太新,短期內亦不會翻新。現時旺角東站已開始有關工程,港鐵將聘請顧問公司研究具體車站設計,但部分車站要配合即將興建沙中線 的動工,而沙中線遠至2016年落成,新設計可說是「未有耐」出現。
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Old May 25th, 2008, 10:02 AM   #2348
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Natural light is good, natural wind is not so good during summer...
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Old June 11th, 2008, 05:56 AM   #2349
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Revamp of rail stations 'in touch with nature'
24 May 2008
South China Morning Post

The East Rail Line is taking a step closer to nature as it approaches 100 years of carrying passengers to the border.

The MTR Corporation has adopted an architectural theme that it calls "In Touch With Nature" for a refurbishment programme on the former Kowloon-Canton Railway line.

All materials used to renovate ceilings, walls, floors, telephone stands, advertising panels, customer service centres and platform seats will be earth-toned in warm and natural colours.

Wilfred Yeung Sze-wai, MTR Corp chief architect, said the design would take advantage of the line's setting between hills and the sea.

Mong Kok East station will be the first station to be completed next year, while Sha Tin station has received partial renovation.

Other stations will be revamped on a schedule according to their condition and passenger numbers, with work expected to be finished by 2016.

Mr Yeung said the total cost would be determined after studies of the stations and the production of design drawings. He hoped to give each line a different theme.

For East Rail, he planned to introduce more daylight and ventilation in stations to optimise the feeling of "being with nature" for passengers, adding that this would save energy.
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Old June 17th, 2008, 09:27 AM   #2350
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16.5pc rail-link cost share eyed
3 June 2008
South China Morning Post

The government may shoulder 16.5 per cent of the MTR Corporation's costs in designing and building new rail links, a Transport and Housing Bureau paper submitted to the Legislative Council says.

But the suggested 16.5 per cent rate for the MTR Corporation to build the Guangzhou-Shenzhen-Hong Kong express rail link is only an estimate that is subject to revision, the paper says.

"It doesn't mean that we will use the percentage to pay for the MTR Corporation's designing work; neither does it mean that the government agrees to use the rate to pay for future designing and building work," it says.

Independent consultants would be hired to review the subsidy rate, the paper says.

The bureau has submitted the paper to support its earlier request for funding of the express link's design.

In the paper, two subsidy options are compared: setting a rate of subsidy in advance or paying a rate after the project's completion. The bureau said the first option would be more practical and cost-efficient.
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Old June 18th, 2008, 07:13 AM   #2351
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HK's creative underground
Strategic deployment Stations and trains offer advertisers the perfect opportunity to reach 4.3 million passengers a day

30 May 2008
South China Morning Post

In many ways, the MTR offers advertisers the environment of their dreams. With its 4.3million passengers a day, a captive audience in a "message receptive" frame of mind, and almost unlimited scope for multimedia creativity across the whole network, it delivers the three essentials every advertiser is looking for - frequency, reach and impact.

"In terms of space, we have creatively opened up almost everything," said Jeny Yeung Mei-Chun, general manager, marketing and station commercial for the MTR Corporation. "And our environment allows the direct involvement of passengers in the advertising campaigns."

For the past few years, advertisers and agencies were encouraged to creatively use available space in MTR platforms, concourses, escalators and trains, provided that it would not affect MTR operation and safety. This has made it possible to move beyond standard posters to devise such things as pillar wraps, floor decorations, 3D displays, product demonstrations, and interactive touch-screen sites with audio and scent devices.

"There is more room for creativity in the MTR than in traditional media, and you can be certain of reaching passengers with relatively higher purchasing power," she said.

To be sure of hitting their target market, advertisers can custom-design a package combining the routes, stations, décor and props that best underline their message. Choices can be based on the MTR's one-of-the-kind outdoor ad-effectiveness research, the Reach and Frequency Research, which is updated annually. There are also Ad Track surveys to gauge the recall rate and impact of the "creative deployment" of key campaigns.

With such data, advertisers of mass-market products may decide to focus on stations in residential areas. Alternatively, they might book a "network" of 10 trains on lines where average journey time is more than 14 minutes. A bank might target passengers on the Airport Express, and a luxury product retailer might choose the up escalators at Tsim Sha Tsui or Causeway Bay, as a timely reminder to shoppers heading to the stores.

"Advertisers like to ask for new formats all the time," said Teresa Fung Ching-ting, general manager, JCDecaux Transport, which works closely with the MTR. "So we need to expand creativity, giving advertisers a good mix of formats to communicate with passengers."

With advances in technology, this has seen the introduction of projection zones with real-time trackside broadcasts, digital "image flow" panels alongside escalators, and touch screens allowing people to print out product or shop-related information. To encourage direct contact, advertisers can also pick a strategic site or "power zone". There, they can set up plasma screens, product displays and information counters, and more or less guarantee hitting their intended audience.

"With more room for visuals and an exhibition area, they can have a very targeted impact," Ms Fung said. "By using the MTR Plasma TV, advertisers can spend less than for a TV advert and reach a large number of mass, but upscale population."

The starting point for any campaign, she explained, was to establish clear objectives and then weigh up the expected benefits of various formats, effects or props.

For DHL's recent award-winning campaign, the primary aim was to drive "top of the mind awareness". In doing that, the company also wanted to emphasise three things. One was the 24-hour availability and efficiency of staff at its customer service centre. Another was the ability to monitor every aspect of shipment status. The third was the proactive contingency plans and advance communication systems put in place to avoid hold-ups and minimise delays.

Alan Wong, director of marketing for DHL Express (Hong Kong), said: "The question I always have in mind is, will the target audience get the message if they are walking through a station or standing on the MTR platform?"

To ensure they did, the company and its creative advisers came up with a strategy to link the message and the medium. It focused on target stations chosen after studying in-house data on main customer locations and the volume of transactions.

"We know every customer's details and who is doing more or less business in each area, so it is quite specific," Mr Wong said.

The campaign incorporated elements that both highlighted and reinforced the message. Large-scale posters, featuring a smiling customer service officer with a 3D headset, emphasised that you talk to a person, not an interactive voice response machine. Satellites, hung overhead near wall posters of DHL trucks on the road, illustrated the communication network. And pictures of trucks in the company colours on escalator handrails - thereby on the move - effectively contrasted with other "traffic" pictured static on the rest of the balustrade.

Ms Yeung noted that the most effective campaigns were those which naturally integrated creative messages and strategic use of media locations, and made full utilisation of the MTR's captive environment and creative flexibility. "We do our best to make creative things happen," she said. "We treasure each advertiser and creative idea. Instead of saying no, we always work out solutions for them."
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Old June 18th, 2008, 12:54 PM   #2352
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Gov't Press Release:
LCQ18: Property development rights granted to railway corporations
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Old June 19th, 2008, 08:43 AM   #2353
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Tighter rail security ahead of Olympics
Hong Kong Standard
Thursday, June 19, 2008



Security on through-trains is being tightened ahead of the Olympics, with passengers required to arrive an hour early to have their baggage X-rayed.

The new security measure, according to a Mass Transit Railway Corp official, is a proactive step to bring the Hung Hom station's security in line with that in Shanghai, Beijing and Guangdong.

MTRC general manager of intercity freight Carmen Li Wai- ching said the HK$450,000 X-ray equipment is compatible with camera film, computers and other digital devices.

From Saturday, passengers will have their main luggage and hand- carry bags X-rayed. Dangerous, flammable and self-combustible goods are on the banned list.

For travellers to Guangzhou, the baggage X-ray will take six seconds, while those heading to Beijing or Shanghai can expect a 10-second check routine.

The trains carry 346 to 376 passengers per trip, depending on the route.

A MTRC spokesman said the mainland favors using Chinese-made X-ray machines at its train stations, while Hung Hom's new unit is American-made.

With just 51 days to go until the 2008 Olympiad, security around the nation has tightened.

International Risk chief executive Stephen Vickers expects more security measures to be deployed. But X-ray screening for other types of transport, such as ferries, may be more difficult as people tend to carry larger items, he added.
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Old June 27th, 2008, 02:57 AM   #2354
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MTR Press Release:
MTR Rolls Out Mega Campaign on Customer Service That Puts Passengers at its "Heart"
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Old July 2nd, 2008, 03:28 PM   #2355
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Gov't Press Release:
LCQ1: Installation of automatic platform gates at MTR stations
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Old July 6th, 2008, 06:16 AM   #2356
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MTR Press Releases:
MTR fare discount promotion for four outlying ferry routes

Northern Section of Kowloon Southern Link Structurally Complete
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Old July 7th, 2008, 12:09 PM   #2357
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MTRC, Shenyang City Govt Sign Pact On Possible Subway Tie-Up
2 July 2008

HONG KONG (Dow Jones)--Hong Kong mass transit railway operator MTR Corp. (0066.HK) said Wednesday it has signed a framework agreement with the Shenyang municipal government to study its involvement in building and operating a subway network in the northeastern Chinese city.

The blue-chip company, which is 77%-owned by the Hong Kong government, said the Shenyang agreement was signed Thursday. However, it said the two sides haven't agreed on the mode of cooperation, or how much it will invest in Shenyang's subway projects.

'We are now studying and exploring cooperation opportunities after the preliminary agreement was signed,' said MTRC spokeswoman Wong Chiu Yung.

Wong said MTRC and the Shenyang government are looking into ways to cooperate in managing Shenyang subway lines 1 and 2, which are nearing completion. She said the two sides are also considering opportunities to construct subway lines 3, 4 and 5.

On Monday, the Shenyang Daily, quoting Shenyang Mayor Li Yingjie, reported MTRC and Shenyang government had signed agreements Thursday involving MTRC investing US$3.1 billion in the Shenyang subway projects.

The report said MTRC will be part of a joint venture to lease and operate Shenyang lines 1 and 2. The report also said MTRC will join another joint venture to plan, construct and operate subway lines 3, 4 and 5. The joint venture will also have property development projects along the railway lines.

MTRC's Wong declined to confirm the report, and said the framework agreement 'is still subject to further studies and discussions.'

MTRC, which merged with Hong Kong's intercity railway operator Kowloon-Canton Railway Corp. in December, has been seeking to develop rail projects outside of Hong Kong amid a saturating core market.

In recent years, it has made investments in China, and is already involved with rail development projects in Beijing, Shenzhen, Wuhan, and Hangzhou.

Construction for a Beijing subway line is underway and MTRC expects completion by 2009.

The company has said it hopes to receive final approval to begin construction of a new Shenzhen rail line.

Outside of China, MTRC won an operating concession last year for the London Overground rail network with U.K.'s Laing Railway Co.
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Old July 7th, 2008, 04:11 PM   #2358
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MTR Corp are currently bidding for the right to operate Melbourne's suburban rail system, after the French company Connex failed to live up to the standards desired by the Government (they were appauling to be honest). A few other companies are bidding, including Singapore's MRT. I'm hoping that MTR get the contract. How are they handling other systems that they have since taken control of?
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Old July 7th, 2008, 05:49 PM   #2359
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Quote:
Originally Posted by city_thing View Post
MTR Corp are currently bidding for the right to operate Melbourne's suburban rail system, after the French company Connex failed to live up to the standards desired by the Government (they were appauling to be honest). A few other companies are bidding, including Singapore's MRT. I'm hoping that MTR get the contract. How are they handling other systems that they have since taken control of?
MTR does a lot of consultancy and operational work in China. They're quite a major player in many Chinese cities. I don't have much to show for test case results. I'll keep an eye on how these lines are run during my future travels.
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Old July 8th, 2008, 01:31 AM   #2360
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I'm not sure if Australian rail workers will live up to the employee standards that the MTR requires...
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