Olympic medal design's Revealed

[RobitTV]

The London 2012 Olympic medals have been unveiled in a special ceremony at Trafalgar Square as Britain starts the countdown with one year to go.

LONDON 2012


More images Here - http://www.telegraph.co.uk/sport/oly...-unveiled.html

Must say they look Excellent, i wasn't expecting them to be good to be honest!

[pagey17]

Look nice but the logo is still the weak point of the games.

[RobitTV]

Originally Posted by pagey17

Look nice but the logo is still the weak point of the games.

Yeah the Logo is pretty poor, Compared to past Olympic logo's.

[RobH]

Looking at this computer image, the logo is by far the best part of the medal for me. I think it looks beautiful embossed like that, almost like a jewel. A shame it's surrounded by so much busyness. Perhaps it'll look better on the real thing but there's so much going on, it's a bit much.

That said, we won't see the detail on TV when they're being put round the athletes' necks, and from the glimpse we saw on TV, they looked quite classy from a distance with their purple ribbons.

Also, they're the biggest Summer Olympic medals ever apparently. More comparable in size to Winter Olympic medals apparently.

[WooWoo]

When I was watching the news and the reporter said "here's a clue, they're larger than medals before" I thought oh c***, they will try to be different, and just fail, but looking at the medals they are really really good! I like the back of the medal design but I agree with RobH, the logo does look very nice on the medal!

[RobitTV]

I Was expecting them to be Crap, But they look excellent, Very Very surprised well done to the people who Created them.

[RobH]

Originally Posted by WooWoo

When I was watching the news and the reporter said "here's a clue, they're larger than medals before" I thought oh c***, they will try to be different, and just fail

That did cross my mind too!

[guy4versa4]

very nice medal..i like it!

[WooWoo]

Originally Posted by RobH

That did cross my mind too!

That wouldn't have even surprised me! Haha put the 2012 logo behind the center of the clock hands

[Nedd]

I don't like the back. Ugly and messy IMO.

[Nedd]

(as it were...)

[guy4versa4]

Originally Posted by Nedd

I don't like the back. Ugly and messy IMO.

its not ugly,its beautiful on its way,modern n energetic and very young

[R.K.Teck]

They don't have a WOW factor, but they don't need to - they're Olympic medals!!!
The medals are in my opinion one of the few 2012 components that aren't "the best ever."

After the torch, veledrome, swimming pool, and Olympic Park - I can't wait to see the cauldron next!

[guy4versa4]

sory out off topic,my ranking list for olympic most best stuff
1.torch
2.logo
3.opening ceremony
4.mascot
5.cauldron
6.main stadium
7.theme song
8.branding
9.medal
10.result

[ferge]

They look amazing, I am SO excited for next year - will not be able to get enough tv shows, specials and what not counting down to next summer. There is something a bit Beijing 'Birdnest' about them, mind...All those crossing lines.

[flare]

I love the embezzled logo (is that the right word?). Nice to see the river and the triangles again (a la torch). What does the square represent?

[DarJoLe]

Olympic medals unveiled to the world
27 Jul 2011

The London 2012 Olympic medals were unveiled tonight by Her Royal Highness, The Princess Royal and London 2012 Organising Committee Chair Seb Coe at an event in Trafalgar Square to mark one year to go to the Olympic Games.



The London 2012 Olympic medals, designed by British artist David Watkins.
IOC President Jacques Rogge and IOC Coordination Commission Chairman Denis Oswald were also present at the special ceremony.

The medals will be produced in Britain and have been designed by British artist David Watkins, who is an established artist in the field of decorative art.

When creating the brief, the Victory Ceremonies team of the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) worked closely with the British Museum’s Keeper of Coins and Medals, Philip Attwood, to look at the symbolic history of medals in Europe in the last century. The LOCOG Athletes’ Committee, chaired by Olympic gold medallist Jonathan Edwards, was also heavily involved in its development.

Following the initial tender, six artists were selected for the second stage of design and development. Based on their work, the panel – which comprised experienced creative leaders and sports personalities – felt that David Watkins' design for the London 2012 Olympic medals held a narrative that befitted the athletes achievements.

The medals' circular form is a metaphor for the world. The front of the medal always depicts the same imagery at the summer Games – the Greek Goddess of Victory, Nike, stepping out of the depiction of the Parthenon to arrive in the Host City.

The design for the reverse features five symbolic elements:

- The curved background implies a bowl similar to the design of an amphitheatre.
-The core emblem is an architectural expression, a metaphor for the modern City, and is deliberately jewel-like.
-The grid suggests both a pulling together and a sense of outreach – an image of radiating energy that represents the athletes' efforts.
-The River Thames in the background is a symbol for London and also suggests a fluttering baroque ribbon, adding a sense of celebration.
-The square is the final balancing motif of the design, opposing the overall circularity of the design, emphasising its focus on the centre and reinforcing the sense of 'place' as in a map inset.

David Watkins said of his design: ‘It is exciting to think that the finest athletes in the world will be wearing my medal design next summer. Its key symbols juxtapose, front and back, the goddess Nike for the spirit and tradition of the Games, and the River Thames for the city of London. I hope the medal will be enjoyed and treasured as a record of great personal achievements in 2012.'

Seb Coe, LOCOG Chair, said: 'I hope that seeing the design of the London 2012 Olympic medals will be a source of inspiration for the thousands of athletes around the world who are counting down the year before they compete at the greatest show on earth. All of our preparations are focused on ensuring the athletes are at the heart of the Games, and I believe that through this rigorous process the panel of experts have selected an artist and a design for medals that all athletes would be proud to own.'

IOC President Jacques Rogge added: ‘Highlighting the effort and achievement of the athletes, as well as the city where the Games are held, these beautiful medals will be a fitting reward for the Olympic medallists of 2012. It is the pinnacle of a sporting career to become an Olympic champion but I am confident that receiving one of these medals will make it all the more special in London next year. Congratulations to LOCOG for creating a design that will inspire the Olympians of 2012.’

The ore for the medals is supplied by London 2012 sponsor Rio Tinto and is mined at Rio Tinto’s Kennecott Utah Copper Mine near Salt Lake City in America, as well as from the Oyu Tolgoi project in Mongolia. The medals will go into production later this year at Royal Mint’s headquarters in Llantrisant, South Wales.

The design of the London 2012 Paralympic medals will be released later this year.

[Sykocs]

I think they should use this more "3D" logo with its raised crystal shape..looks really nice

[Core Rising]

Originally Posted by DarJoLe

Olympic medals unveiled to the world
The medals' circular form is a metaphor for the world. The front of the medal always depicts the same imagery at the summer Games – the Greek Goddess of Victory, Nike, stepping out of the depiction of the Parthenon to arrive in the Host City.

Am I the only one who has realised that Nike is actually stepping out of the Stadia at Olympia, not the Parthenon? I would have thought that someone else would have picked up on this..



Clearly not the Parthenon

Although the Parthenon is in the background, that is a clear geographical cockup!

[eddyk]

http://washingtonexaminer.com/files/...670036c8_1.jpg
Extra Large pic of the medals and ribbons.