Project Digital - Tomorrow

[neil]

Found the advert: just type in 'Cisco ad tomorrow' in YouTube and its the first one. Can't upload it off my iPad, if someone could I would really appreciate it.

[LNGCats]

Edit - the trams may look like Metrolink trams at 11secs but they are not

Is that Alexendraplatz???

http://newsroom.cisco.com/release/11...ow-Starts-Here

Tomorrow Starts Here

Cisco unveils global integrated marketing campaign, "Internet of Everything", is a revolutionary campaign with a big message: Connecting people, process, data and things will make the network more valuable than ever.





Watch this video as Cisco wakes the world up with the Internet of Everything.





Related Links

Blog: Internet of Everything: Fueling an Amazing Future #TomorrowStartsHere

Behind The Brand: Cisco CMO Blair Christie Shares Details Around Latest Campaign


SAN JOSE, Calif., Dec. 10, 2012 – The Internet is only 8000 days old. 2.5 billion people and 37 billion things will join the Internet by 2020. And Cisco believes this is just the beginning. 99 percent of things in the physical world are still unconnected, ready to be woken up.

A campaign that connects the unconnected

Today, the company launched a new campaign that showcases how Cisco makes amazing things happen when we connect the unconnected.

These new connections mean unprecedented opportunities as people, processes, data and things join and interact on the "Internet of Everything." Things like medical devices. Buildings. Even highways.

Cisco's campaign, developed with branding and advertising agency Goodby Silverstein & Partners, introduces the tagline "Tomorrow Starts Here." There's broadcast advertising, digital and social media.
And a technology that's suitably innovative: augmented reality-enabled print advertising. With a smartphone or tablet, readers can bring print advertising to life. They can open up a world of videos, case studies, whitepapers, and infographics that they can share, like, follow or download. It proves this massive shift isn't just coming. It's happening.


The Internet transforms. Again.

"When the Internet emerged just over two decades ago, it changed everything. But what we're about to see makes that pale in comparison," said John Chambers, chairman and chief executive officer, Cisco. "The Internet of Everything will disrupt all kinds of industries. That means new opportunities, new businesses, new experiences and new services. And big opportunities for people, companies, and countries.

"The ‘Internet of Everything' demands a distributed, application-centric networking, computing and storage platform that connects things in ways that just weren't possible – even imaginable - before. And that explosion of new connection depends on Internet Protocol (IP)-enabled devices, more broadband access around the world, and IPv6. Our network provides an intelligent, manageable, highly secure infrastructure that can scale to support billions of connected devices."

Cisco at the center

"We love making change happen," said Blair Christie, senior vice president and chief marketing officer, Cisco. "It's in our DNA. Today's leaders want partners who can guide them through change and shape their organizations for the future. They're asking: how can all this connectivity help me grow my business, deliver better services and experiences, and open up new possibilities? Well, we've got the answers. The Internet of Everything will transform the way we live, work, play and learn, and we're right at the center. I think our new brand strategy captures the optimism and the opportunity waiting for Cisco. And the world."

[neil]

Thanks Cats

[nicky2tu]

Originally Posted by Lookin Up

Since I'm abroad atm, my only TV link to home is BBC World, have just seen for the first time a major ad from CISCO - ultra hype about what they're planning to do, changing the way we live BS, you know, the usual guff.

I didn't pay much attention until I saw the closing frame of the ad, it said:

'Tomorrow starts here'

.....Project Tomorrow. Co-incidence? I could be jumping to conclusions particularly after making a punt at them earlier on......

I'm overseas too currently and I had the same thought when I saw the add on the BBC world service.

[Lookin Up]

Originally Posted by VDB

Did the "Tommorow" have a capital T?

Well,,, check it out yourself. Better than that, the whole word is in CAPS.
So what do we think?
Co-incidence or clue?

[VDB]

Originally Posted by Lookin Up

Well,,, check it out yourself. Better than that, the whole word is in CAPS.
So what do we think?
Co-incidence or clue?

Phwoar, that's a great find! Certainly one to boggle the mind with.

[VDB]

Here's some stuff I could find off their Twitter page #TomorrowStartsHere;

Article about how they believe the internet will change cities;

http://blogs.cisco.com/news/internet...ing-in-action/


http://www.cisco.com/web/tomorrow-st...nd+landing+hub

[hulmeman2]

Originally Posted by hulmeman2

I'd bet on Cisco.

Not a bad guess from 3 months ago!

[pixel2006]

Good sleuthing, people.

[jrb]

Just went back over an old article from The Drum.

This caught my eye right at the end of the article.

“There is nothing like this anywhere else in the world. The walls will be ‘alive’ and ‘Tomorrow’ will drive a new approach to work interactions and conversations.”

[iamafreeman]

Originally Posted by jrb

Just went back over an old article from The Drum.

This caught my eye right at the end of the article.

And what, wise one, does it mean?

[neil]

Rollout of free WiFi in Manchester city centre starts as digital revolution speeds up

Exclusive by Paul Britton December 20, 2012

The first stage of a project to blanket Manchester city centre with free mobile internet access is due to start tomorrow.
Town hall bosses and transport chiefs have signed a deal with a communications company to offer the service, the M.E.N. can reveal. The free WiFi roll-out will be launched in three phases. The first, starting tomorrow, will see access available around St Peter’s Square, Albert Square and Cross Street. By summer, it is hoped the whole city centre will be covered.
Passengers on buses, trains and Metrolink trams will also benefit, with plans to offer free access at transport hubs. Council bosses hailed the move as a major breakthrough for ‘digital city’ Manchester. Nigel Murphy, the town hall’s executive member for environment, said: "Providing improved internet access for Manchester residents, businesses and visitors promotes social inclusion and economic growth. "We want to ensure that Manchester residents and visitors get the most out of the city – and giving them free WiFi access will mean they have a wealth of information and services at their fingertips. This will make another important contribution towards our goal of ensuring that Manchester is one of the world’s leading digital cities."
Areas of the city centre with a high volume of pedestrians have been selected first. The second phase – due to be implemented in spring – will take in transport hubs and stops along key routes used by train, bus and tram passengers. The final stage, from the summer onwards, involves the extension of the free services to remaining areas of the city centre, including outlying districts and key shopping centres.
The project is being launched at no cost to the taxpayer or Transport for Greater Manchester. Arqiva, a specialist communications infrastructure and media services company, has been selected to run the service. The project will provide up to 30 minutes of free access a day to the internet through the _FreeBeeMcr WiFi network. Access to public-sector websites, including the council’s and Visit Manchester, will be unlimited.
A council spokesman added: "On top of this, because it is a wholesale network, many users should be able to access WiFi as part of their contracts with mobile network and broadband operators from early next year." The move comes as an increasing number of people are using mobile devices to access the internet. Figures from watchdog Ofcom reveal almost half of all UK adults own a smartphone, with the percentage even higher for under-24s. More than 40 per cent of Manchester city centre’s population is aged under 24.

[Slow Burn]

This is great news. There´s been a lot of talk about the free wifi provision for a long time but ones enthusiasm does dampen the longer it goes with no delivery. I was recently in Malayasia and it was incredible how easily accessible good, free and fast wifi was EVERYWHERE! In fact free wifi is available on the street in most asian countries. The UK is very behind the times in this.

[thecityofgold]

So the project digital thing is free wifi, sounding very localised, and for 30minutes only? If so it sounds pretty crap to me. Most people's phones give them 'free' internet anyway. Apple? Google? Some revolutionary technology? Nope!

[VDB]

Originally Posted by thecityofgold

So the project digital thing is free wifi, sounding very localised, and for 30minutes only? If so it sounds pretty crap to me. Most people's phones give them 'free' internet anyway. Apple? Google? Some revolutionary technology? Nope!

That's not it. Project Digital is set to take up loads of office space; free wifi will not.

But yeah 30 minutes? Pfft. I get 3G for as long as I want virtually anywhere

[Slow Burn]

knob

Originally Posted by thecityofgold

So the project digital thing is free wifi, sounding very localised, and for 30minutes only? If so it sounds pretty crap to me. Most people's phones give them 'free' internet anyway. Apple? Google? Some revolutionary technology? Nope!

[Slow Burn]

Originally Posted by VDB

But yeah 30 minutes? Pfft. I get 3G for as long as I want virtually anywhere

Having been to many cities with free wifi it´s pretty easy just to log off and then log back on again. This is awesome news. Support it

[LNGCats]

MetroNet UK currently attaching wifi access points to lampposts around town.

They were in SPS 5 mins ago.

Dead easy to register for, did so in the 5 mins whilst waiting for the tram.

[thecityofgold]

Originally Posted by Slow Burn

knob

Pardon?

So you're excited by 30 minutes free wifi?

Is is 2002 and not 2012?

[Slow Burn]

Originally Posted by thecityofgold

Pardon?

Free wifi´s great. But that isn´t what Project Tomorrow is about