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Old May 6th, 2013, 09:44 PM   #1
desertpunk
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NEW YORK | 511 W. 35th St. | 200m | 656ft | 60 fl | Pro

This site, at Hudson Yards, may be sold to Related and combined with
another to create a much larger tower. For now, the present owner Alloy Inc.
has revised the design to a more slender, taller tower:



=============================================================================================================

Previously:

450 Hudson Park Boulevard


http://www.alloyllc.com/work/450-hudson-park-boulevard

Quote:

450 HUDSON BOULEVARD (cancelled)

Location: 450 Hudson Boulevard

Developer: Alloy Development

Architect: Della Valle Bernheimer and Architecture Research Office

Size: 1.1 million sq. ft.

Type: Mixed-use

Completion (est.): TBD


http://archpaper.com/e-board_rev.asp?News_ID=2290

http://www.alloyllc.com/work/450-hudson-park-boulevard


http://www.alloyllc.com/work/450-hudson-park-boulevard


----------------------------------------------------------------------------------


With the demise of the 450 Hudson Park plan and subsequent sale of the site to Elliott Spitzer (yes, HIM!), a new, possibly much larger and taller development may be imminent.
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Old May 6th, 2013, 09:45 PM   #2
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Office developers compete for anchor tenants on Manhattan’s western edge

With only a finite number of large potential renters, the fight for office tenants on the West Side is heating up

Quote:
Only a few times in modern Manhattan history has an entirely new office district sprung up all at once. In the 1930s, there was Rockefeller Center; the 1970s saw the World Trade Center complex; and today, developers are planning nearly 15 million square feet of new office space in the Hudson Yards area in the 30s on the Far West Side.

The new projects expected to rise over the next decade include the Related Companies’ North and South towers at Hudson Yards, Extell Development’s One Hudson Yards, Brookfield Office Properties’ Manhattan West and Moinian’s 3 Hudson Boulevard, as well as Sherwood Equities’ 447 10th Avenue and Alloy Development’s 450 Hudson Park Boulevard.

But before starting construction on these new towers, developers must first land an anchor tenant willing to take at least 400,000 square feet of space. With only a finite number of large potential renters, the competition for office tenants is heating up, as some of the city’s top commercial leasing brokers and developers battle each other with slick marketing campaigns and — of course — behind-the-scenes jabs at rival projects.

Many companies are deeply reluctant to move to newly constructed buildings, especially in an untested neighborhood, brokers said. For most companies, it’s cheaper to stay in place and renovate, explained Joseph Harbert, president of the Eastern Region for Colliers International. And some firms fear that moving out of prime Midtown, with its bevy of transportation options, will cause them to lose employees.

[...]

There are currently 10 to 20 companies said to be on the hunt for large chunks of Manhattan office space, brokers said. These include media companies Time Warner, Sony, CBS and News Corp.; law firms White & Case and Skadden, Arps, Slate, Meagher & Flom; advertising firm GroupM; financial giant Credit Suisse; and fashion house Ralph Lauren.

Brokers for the new Hudson Yards–area towers are fighting to lure these tenants, but their efforts could be in vain if companies decide to stay in their current locations, or move to existing office towers instead.

This month, The Real Deal took an in-depth look at the new towers planned for the Far West Side, and how they’re faring in the race to nab tenants.

450 Hudson Park Boulevard

Developer: Alloy Development (possibly with Boston Properties)

Size: 1.1 million square feet

Expected completion date: TBD


Alloy Development is far less well-known than its competitors, and its site is the smallest of those now vying for tenants.

Alloy assembled the site — west of 10th Avenue between 35th and 36th streets — in 2007. The location has been cleared and stands ready for a tenant, but there’s no set development plan in place, according to Alloy president Jared Della Valle, an architect and developer.

Brooklyn-based Bernheimer Architecture drafted a rendering, but the design was created to give tenants an idea of what the site could look like, and is not an active plan, Della Valle said.

“Our opportunity is more build-to-suit,” said Della Valle, noting that the building can support floor plates as large as 48,000 square feet at its base.

Della Valle is working informally on plans for the project with large office owner Boston Properties. The two are each looking for a large tenant for the site, which Alloy could develop by itself or in partnership with Boston Properties, Della Valle said. Boston Properties did not respond to requests for comment.

But Della Valle said he is also entertaining other possibilities, such as selling the site, or leasing it on a long-term basis to another owner or developer.

A leasing team hasn’t yet been hired, although he said Alloy is keeping the brokerage industry “up to date” on the project.


[...]
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Old May 6th, 2013, 09:52 PM   #3
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Could've been slimmer, but this design fits nice in this developing area.
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Old May 7th, 2013, 03:17 AM   #4
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oh i like it..is this next to the girasole?
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Old May 7th, 2013, 03:36 AM   #5
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Quote:
Originally Posted by tim1807 View Post
Could've been slimmer, but this design fits nice in this developing area.
That's not what it will look like. Also, this likely will be around 250m.
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Old May 7th, 2013, 01:50 PM   #6
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And what about the interior? Will there be a completely new design?

The interior looks very basic and industrial. Not really my taste.
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Old May 7th, 2013, 02:57 PM   #7
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Quote:
Originally Posted by RobertWalpole View Post
That's not what it will look like. Also, this likely will be around 250m.
Ok better
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Old May 7th, 2013, 05:40 PM   #8
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I like those setbacks. hope they have those if this gets built.
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Old December 11th, 2013, 06:13 PM   #9
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This is the parcel that Alloy has put on the market. This lot is adjacent to the future Hudson Boulevard East between 35th street and 36th street and now I am convinced that this is the same lot aka 450 Hudson Boulevard.

a couple of months ago, Related purchased a lot adjacent to Alloy’s @ 517 W 35th street and now there is news that Related is trying to make a play for Alloy’s lot. If trade is successful, this will give Related another huge project of 1.5 m sf for development combined with the property they already own along the Hudson Boulevard which probably would be known as 70 Hudson Yards.

The location of Alloys parcel is just North of Sherwood Equities proposed supertall.

At some point Alloy had discarded the old design to this new one posted below while changing the official name of project. Now they are selling it, this rendering is now obsolete unless Alloy ultimately decides to keep it.

511 West 35th Street
http://www.alloyllc.com/work/511-west-35th-street

Quote:
Alloy assembled 17,280 square feet of land in the Hudson Yards District which is afforded an as-of-right FAR of 24 or over 500,000 of leasable floor area.

The site has frontage on both 35th Street and 36th street and is immediately adjacent to the future Hudson Boulevard and the extended No. 7 subway line. Design and entitlement work to date expresses the development potential and zoning freedom that the site affords


Here's an article posted in Nov, 2013

Alloy moves to trim Hudson Yards-area holdings
Related said to be eyeing West 35th Street site (Nov 14)

http://therealdeal.com/blog/2013/11/...ards-holdings/
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Old December 11th, 2013, 06:53 PM   #10
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Nice
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Old December 13th, 2013, 07:26 AM   #11
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I like both these designs but I guess the latest may be a placeholder pending that possible sale. Looks like about 58-60 floors and likely a skyscraper. I'll move the thread up for now until we learn more about this site/s.


New York YIMBY is suggesting a possible supertall:

Revealed: 511 West 35th Street (450 Hudson Park Blvd Redesigned)



Quote:
Alloy’s website has a new rendering of the firm’s plans for 511 West 35th Street, which will eventually house a skyscraper of approximately 500,000 square feet. The current reveal is tentative given the site may still trade hands; Related is making a concerted effort to acquire several lots along the future ‘Hudson Boulevard,’ including 511 West 35th Street.

Per Alloy, “[design] and entitlement work to date expresses the development potential and zoning freedom that the site affords,” corroborating the site’s uncertain future. If the rendered design is built, it would be a departure from the bulkier towers along the southern end of Hudson Boulevard.

Related would be the most sensible choice for the site’s developer, as the company owns an adjacent lot at 517 West 35th Street that can accommodate another large tower;combining the properties would yield air rights of approximately one million square feet, creating an opportunity for another potential supertall.

[...]
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Old December 13th, 2013, 10:11 AM   #12
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The render looks pretty good!
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Old December 14th, 2013, 12:16 AM   #13
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That won't be built. Alloy doesn't develop projects of this magnitude. They'll flip the site -- most likely to Related.
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Old December 14th, 2013, 12:25 AM   #14
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Quote:
Originally Posted by RobertWalpole View Post
That won't be built. Alloy doesn't develop projects of this magnitude. They'll flip the site -- most likely to Related.
Makes me wonder why they bothered with a new rendering at all...
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Old December 14th, 2013, 12:34 AM   #15
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They just want to depict the potential for the site by making an appealing rendering for a prospective buyer. drool!

Related however, does not need to be persuaded with eye candy for this this site. They want the whole Yards if they could. lol.
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Old December 14th, 2013, 06:44 AM   #16
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Quote:
Originally Posted by desertpunk View Post
Makes me wonder why they bothered with a new rendering at all...
That rendering cost them nothing.

Sherwood did the same with 360 10th, which it sold to McCourt. It also has a rendering for its 2.5m sf site on 10th, notwithstanding the fact that it won't develop the site but will flip it instead.
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Old December 14th, 2013, 08:26 AM   #17
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So the current renders mean bupkis in both cases, though in each case something big will get built respectively by Related and McCourt.
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Old December 14th, 2013, 08:42 AM   #18
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Originally Posted by citybooster View Post
So the current renders mean bupkis in both cases, though in each case something big will get built respectively by Related and McCourt.
Showing a reflection of ESB on the north face doesn't even make sense suggesting this was a very quick mock up indeed.
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Old December 15th, 2013, 07:16 AM   #19
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Quote:
Originally Posted by Funkyskunk2 View Post
Showing a reflection of ESB on the north face doesn't even make sense suggesting this was a very quick mock up indeed.
Great observation! That made me laugh...who is in charge of this stuff?!
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Old December 15th, 2013, 07:28 AM   #20
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Quote:
Originally Posted by msquaredb View Post
Great observation! That made me laugh...who is in charge of this stuff?!
Oh that's nothing.

http://i.imgur.com/23uPhvzl.jpg
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