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Old July 2nd, 2013, 02:03 AM   #1
desertpunk
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LOS ANGELES | Palladium Towers | 100m x 2 | 300ft x 2 | 28 fl x 2 | Pro

Two Big Towers Planned For Hollywood Palladium Parking Lots



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Holy shit, there have been rumors about some kind of development at the site of the Hollywood Palladium for ages now, but here they finally are, for real: newish owner Crescent Heights has announced (so far sketchy) plans for what two big-ass towers on the parking lots behind the site. As part of the plan, they'll seek landmarking for the 1940 theater (which was built by LA Times publisher Norman Chandler). According to a press release, the developers have submitted plans to "transform the Palladium's existing parking lots into a transit-oriented mixed-use development by adding residential units, street level shops and restaurants, and a potential hotel."
Height is as yet unconfirmed so expect some changes to the stats...
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Old July 26th, 2013, 03:45 AM   #2
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Hollywood Palladium Getting Two 28-Story Mixed-Use Towers



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July 25, 2013

The developers behind the proposed Hollywood Palladium Residences project near Sunset and Vine are trying hard not to get lumped together with the nearby and very controversial Millennium Hollywood project by the Capitol Records Building. The former project calls for two 28-story towers surrounding the 1940 streamline moderne Palladium theater, while the latter would build 35- and 39-story towers (it's been plagued by opposition, but was just approved by the city). Palladium developer Crescent Heights tells Park La Brea News that their project is near a public transportation hub--though it's about the same distance from the Hollywood/Vine subway stop as Millennium--and will incorporate 13,000 square feet of neighborhood-serving retail, as opposed to "destination retail."

The developers say they'll bring in things like pharmacies and dry cleaners, so residents don't have to drive for their errands, instead of fancier shops that would attract those pesky cars from other parts of the city. The project could either include a hotel component, which would bring the amount of residential units to 598; without the hotel, expect about 730 apartments. Local NIMBYs are already gathering force, though the project has many more reports and meetings to go through before getting to its first approvals with the Planning Commission.
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Last edited by desertpunk; September 6th, 2013 at 01:58 AM.
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Old July 28th, 2013, 09:56 PM   #3
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isnt this in the wrong thread? shouldnt it be in highrises?
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Old July 28th, 2013, 10:55 PM   #4
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It is now.
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Old July 29th, 2013, 04:14 AM   #5
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I'm sure it's been addressed before, but who is going to nimby this? A pair of relatively modest, 100m towers? What's the big deal? Honestly, California as a whole seems worse about this sort of thing than other parts of the country.
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Old July 30th, 2013, 06:14 AM   #6
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I like these towers. They will definitely stand out, due to their unique design.
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Old July 30th, 2013, 06:50 AM   #7
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Originally Posted by aquaticko View Post
I'm sure it's been addressed before, but who is going to nimby this? A pair of relatively modest, 100m towers? What's the big deal? Honestly, California as a whole seems worse about this sort of thing than other parts of the country.
These guys will:

http://la.curbed.com/archives/2013/0...velopers_1.php

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A few years ago, a developer had a plan to put up roughly 100 condos at Melrose and Larchmont, but the development was challenged by local homeowners' group La Mirada Avenue Neighborhood Association. Eventually, the developer and the homeowners association settled under confidential terms. The story is all pretty standard in the world of Los Angeles development--California has a very controversial statute called the California Environmental Quality Act that's supposed to allow little guys to take on big, potentially environment-destroying or neighborhood-changing projects. But the practice is often abused, projects get held up in lawsuits for years, and there have been a million calls for some kind of reform (they've been getting louder lately). Now here's a new piece of the puzzle: the leaked terms of that confidential settlement between the developer and La Mirada (which has challenged several projects in Hollywood under CEQA). The documents reveal a practice sometimes called "greenmail," in which businesses and homeowners groups use the threat of CEQA-based lawsuits to generate cash from developers for things that have nothing to do with the environment. Because land use agreements are confidential, the public isn't aware of these agreements--they are also cut out of negotiations between challengers and developers to change the size, scope, and design of the development. "This is business as usual, but everyone acts like it doesn't happen," says a local developer with knowledge of the project who spoke under terms of anonymity.
The document, leaked from an anonymous source in City Hall (and with the developer's name redacted), includes the details of a settlement agreement between La Mirada (represented by notorious Hollywood-development-challenging lawyer Robert Silverstein) and the former developer of the property at 5641 Melrose Avenue. The leaked agreement states that the developer will pay to cover attorney's fees and costs: "[redacted] shall pay and deliver to La Mirada the sum of NINETY THOUSAND DOLLARS ($90,000) for La Mirada's costs, and attorney's fees and costs." The developer also agreed to pay a monitoring payment: "[redacted] shall pay to La Mirada Avenue Neighborhood Association of Hollywood the sum of TWO HUNDRED FIFTY THOUSAND DOLLARS ($250,000) to be used as La Mirada sees fit."
In exchange for this payment, "La Mirada ... shall not commence, support, file, or participate in any administrative appeal of any litigation ... challenging or in any way attempting to interfere with or otherwise modify, limit or delay the Revise Project." Two confidential sources also confirmed that the parcel has changed hands since this agreement was approved, and the lot remains undeveloped--it was announced last fall that California Landmark Group planned to put up an 85-unit apartment building on the site.
The document provides hard evidence for this common practice. "We absolutely don't know what happens with the money. Typically in a settlement, there is no limit on how much money or what the money can be used for," says Jennifer Hernandez, partner at the firm Holland & Knight (she runs the firm's West Coast Land Use and Environment Practice Group) and author of A Practical Guide to Implementing the California Environmental Quality Act. Hernandez describes the lawyers who seek financial sums unrelated to the laws that they are suing under as "bounty hunters." CEQA provides such bounty hunters with a loophole that can be easily exploited without the knowledge of the public: "Unlike all other parts of CEQA, litigation is remarkably shielded from transparency. You can hide who you are suing on behalf of, and you can hide what you settled for."

La Mirada and Silverstein are frequent opponents of development in Hollywood and beyond. La Mirada has thrown up the stop sign for the 20-story tower planned for the corner of Hollywood and Gower, the Hollywood Community Plan to guide planning in the neighborhood, and the CIM development of the Old Spaghetti Factory site. Robert Silverstein has slowed the progress of the huge mixed-use Blvd6200, the Gold Line Foothill Extension, and the Thom Mayne-designed Emerson College campus. (Neither Silverstein nor Doug Haines, who heads La Mirada, responded to multiple requests for comment.) The natural question is whether the money lost to greenmail would be better spent on design improvements, quality of life or infrastructure investments, or for some kind of public benefit.
I'd be very surprised if La Mirada/Silverstein don't already have a lawsuit in the works.
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Old August 10th, 2013, 06:22 AM   #8
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http://buildinglosangeles.blogspot.c...esidences.html

Here Are Your Palladium Residences

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..two new buildings which would be up to 28 stories and approximately 350 [feet] in height.

Both options offer 14,000 square feet of retail split between a low rise structure at the corner of Argyle and Sunset, as well as at the ground floor of the tower along El Centro. The initial study also indicates that the project will feature an gym, a spa, an outdoor pool terrace, a rooftop terrace, and private balconies (the outdoorsy type of amenities that LA really should have). The towers would provide up to 1,900 (!) parking spaces (isn't this a block away from a subway station?), as well as up to 820 bike parking stalls.










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Old August 10th, 2013, 09:13 AM   #9
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Nice, not that bad.
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Old September 6th, 2013, 02:02 AM   #10
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More Renderings and the New Hollywood Skyline With the Hollywood Palladium Double Tower Project



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Wednesday, September 4, 2013

As the environmental impact report for the proposed Hollywood Palladium Residences gets underway, we found a few more project renderings to share. Also included is an outline of the ever-burgeoning Hollywood skyline, which puts the project's two 28-story towers in the context of the neighborhood's existing and proposed buildings. What are the odds NIMBY lawyer extraordinaire Robert Silverstein--most recently behind the second lawsuit against the nearby Millennium Hollywood--has this drawing taped to a dartboard in his office? Also found in the notice announcing preparation of the EIR are renderings of the three courtyards planned as publicly accessible space in the project. If all goes according to plan, the project will bring 13,000 square feet of neighborhood-serving retail, either 598 or 730 residential units (depending on whether a hotel component is included), and up to 820 bike stalls to a surface parking lot behind the Palladium Theater. As part of the deal, the property owner would also apply for historic status for the streamline moderne 1940 venue.








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