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Old January 17th, 2014, 11:50 AM   #1
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MILAN | Prada Museum and Symbiosis | U/C


Design: OMA, Rem Koolhaas

Old buildings of the last century, with the charm of industrial archeology and three new structures for exhibitions and services. A great urban redevelopment project in an abandoned area of Milan, designed by OMA Rem Koolhaas for Prada Foundation. The institution active since 1995, is based at the behest of Miuccia Prada, a great collector with important artworks. Located in Largo Isarco, between Viale Ripamonti e Corso Lodi, the Prada Foundation's new museum is expected to be open in spring 2015.







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Old January 17th, 2014, 12:05 PM   #2
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Old January 17th, 2014, 12:08 PM   #3
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Architectural model












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Old January 17th, 2014, 12:16 PM   #4
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Symbiosis
- From Ancient Greek συμβίωσις (sumbiōsis), “living together”
- BS’s vision: unique proposal for the market through a mix of quality, innovation, history, culture and made in Italy

Being within an integrated business community
- Urban regeneration
- Integrated planning in a wider “Urban Project”
- Innovative business pole, but complementary to the existing ones
- New development model, in full compliance with the existing environment
- A prototype for the city

The origination of something new
- In a brand new location, from brownfield to modern office hub
- Italy is a centre of many excellences, and Symbiosis will bet on this heritage developing a project focused on entrepreneurship, business initiative and dynamism
- Planting the seeds of something sizeable

A famous past, and even bigger future
- From an early 20th century vast industrial site to a creative district
- Fresh, modern business environment

Environment
- Green design, with a view: taking the best from worldwide experiences and applying it to Symbiosis
- Energy class: A, allowing for reduced operating costs
- Leed Core & Shell: Gold

Good neighbours
- Open Your Art concept: bordering on the new museum of contemporary art developed by Prada, located in Largo Isarco, scheduled for 2015 at the Expo and designed by Rem Koolhaas
- Close to Bottega Veneta, Burberry, LVMH headquarters
- Near IED and Bocconi University
- Wide range of on-site amenities: restaurants, clubs, auditorium, kinder garden…
- Potential tenants will move to find a brand new classy & cool environment
- Ideal for International & Italian HQs and Large corporations
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Old January 21st, 2014, 04:51 PM   #5
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Old January 21st, 2014, 04:52 PM   #6
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Old February 16th, 2014, 11:16 PM   #7
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This would obviously be a great project. But this project has been around since at least 2008. Is there any indication that it's finally starting to move forward?
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Old March 8th, 2014, 12:46 AM   #8
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Quote:
Originally Posted by yorkz80 View Post
This would obviously be a great project. But this project has been around since at least 2008. Is there any indication that it's finally starting to move forward?
Prada Museum is completely U/C. Works go on.
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Old March 8th, 2014, 03:37 PM   #9
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Looks like the world's biggest slab of marble. What is it actually made of? How much of the above (if any) will be completed by Expo 2015.
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Old March 23rd, 2014, 02:18 PM   #10
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They hope to open it in time for spring 2015. But I'm not so confident.
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Old April 11th, 2014, 02:26 AM   #11
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Other pics






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Old August 29th, 2014, 12:24 PM   #12
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Old October 28th, 2014, 04:46 AM   #13
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Old October 28th, 2014, 04:48 AM   #14
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Old October 28th, 2014, 04:49 AM   #15
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Old November 10th, 2014, 04:35 AM   #16
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Old December 22nd, 2014, 10:56 PM   #17
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New Prada contemporary art museum is set to be a true gift to the world.

Newest and largest contemporary art museum, once was home of a distillery in the industrial heart of Milan: the ambitious project is the vision of the Fondazione Prada, the art foundation set up by fashion designer Miuccia Prada and her husband Patrizio Bertelli in 1993.

While the foundation has championed numerous arts projects over the past two decades, including Carsten Höller’s Double Club installation, a pop-up club and restaurant in Islington, north London, the expansive museum will be its first permanent home accessible to the public. Other notable projects backed by the foundation, include works by Anish Kapoor, director and artist Sam Taylor-Wood, and Turner prize winner Steve McQueen.

“This new opening is an act of responsibility towards present times,” said Miuccia Prada. The foundation’s expansive arts and exhibition space is to be designed by Dutch architect Rem Koolhaas, blending the building’s original industrial character with several extensions, including an eight-storey tower described as a monolithic sculptural mass which they hope will become “a new landmark in Milan’s urban landscape”.

The 10 buildings that will be gallery spaces for contemporary art collection, as well as a rolling series of specially commissioned exhibitions, include a cinema, a library and other facilities. At the heart of the compound will sit the Haunted House, an intimate space which will house site-specific installations conceived by international artists.

Speaking about his complex design, Koolhaas said: “The fondazione is not a preservation project nor a new architecture. Two conditions that are usually kept separate here confront each other in a state of permanent interaction – offering an ensemble of fragments that will not congeal into a single image, or allow any part to dominate the others. The complexity of the architecture will promote an unstable, open programming, where art and architecture will benefit from each other’s challenges.”

Prada museum will be open to everyone, in order to emphasise it is open to all cultural projects and art forms. It will be added to the multiple institutions working in the field, both public and private, such as Hangar Bicocca, Pac and Palazzo Reale.
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Old January 11th, 2015, 10:56 PM   #18
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OPENING May 9, 2015
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Old May 7th, 2015, 02:50 AM   #19
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Beni Stabili SIIQ has initiated urbanisation works for Symbiosis. The whole project will cover a total area of 120,000 sq.m over 10 buildings, for an investment of €270 million. Located close to the Prada museum, near the city centre, upon delivery (scheduled for 2017) the project is expected to generate a yield on cost in excess of 7%. The laying of the first stone will take place within the year.

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Old May 7th, 2015, 02:53 AM   #20
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Meanwhile Prada has opened first part of the art gallery.




















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