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Old August 15th, 2017, 01:13 AM   #781
aquaticko
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...See, that's the kind of nonsense that gets me about Hyundai's attitude towards this project. It will do nothing for the company's success...at all. Or at least, it won't do anything positive.

No one, in either the automotive enthusiast or automotive consumer markets, gives a flying poop about a company's HQ building. The only people I see caring about things like this is, well, people like us. We're a minority, and I'm willing to bet that none of us will be any more or less likely to buy Hyundai products just because of this tower.

As someone who is both a skyscraper enthusiast and a car enthusiast and a supporter of South Korea generally, I cannot help but shake my head at the unfortunate combination of hubris and apparent ignorance which leads a company to think that product A in industry B is going to do anything for product C in industry D.

This is many, many billions of dollars which Hyundai should've put into electric and hybrid powertrains, further training for suspension engineers, efforts in the Genesis brand, maybe an expanded motorsports program....You name it, odds are that the money would've been better spent in it, as opposed to this ~500m edifice.

It's not that I don't like it, I just fail to see what this is actually doing for Hyundai, other than satisfying corporate pride.
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Old August 15th, 2017, 09:09 AM   #782
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Quote:
Originally Posted by aquaticko View Post
...See, that's the kind of nonsense that gets me about Hyundai's attitude towards this project. It will do nothing for the company's success...at all. Or at least, it won't do anything positive.

No one, in either the automotive enthusiast or automotive consumer markets, gives a flying poop about a company's HQ building. The only people I see caring about things like this is, well, people like us. We're a minority, and I'm willing to bet that none of us will be any more or less likely to buy Hyundai products just because of this tower.

As someone who is both a skyscraper enthusiast and a car enthusiast and a supporter of South Korea generally, I cannot help but shake my head at the unfortunate combination of hubris and apparent ignorance which leads a company to think that product A in industry B is going to do anything for product C in industry D.

This is many, many billions of dollars which Hyundai should've put into electric and hybrid powertrains, further training for suspension engineers, efforts in the Genesis brand, maybe an expanded motorsports program....You name it, odds are that the money would've been better spent in it, as opposed to this ~500m edifice.

It's not that I don't like it, I just fail to see what this is actually doing for Hyundai, other than satisfying corporate pride.

Frankly Me too can't understand exactly how HYUNDAY group second quantum jump through this supertall?
cause building has no relationship with car or hybrid or auto driving technology.

But second thought now the company has no proper control tower. Hyundai one of few motor company who has Iron produce company as direct affiliate in group.
and they has 35 factory in 10 different countries and 13 R&D center in 6 different countries and 40 sales corporation and global 200 sales net work and 600 collaboration company.
But they has no control tower. Now they has HQ in seoul but that is very small. So employees shatter in all around metropolitan. So they must talk though video conference same company.
even Dealer presentation for New car annually held in singafore or abroad. very inefficient for company.

So they want to make global control tower in GBC and make efficient for company's management and fast decision.

And they emphasize make car exhibition in GBC.

Fortunately GENESIS luxury brand successfully lunch in North ameria market. and competitive with other historical luxury brand like BENZ,AUDI A6 etc.
So is very impressive achievement when we think about GENESIS is very recently lunch brand.
Now coming Electronic car/auto driving era.

In short IMO they want increased "efficiency" through GBC.
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Old August 15th, 2017, 03:04 PM   #783
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Now 6 DIFFERENT INTERNATIONAL CONSORTIUM design HYUNDAI GBC's infront square&underground complex.
and other 6 minor CONSORTIUM design too
So total 14 consortium participated this design.
Seoul will choose one as final design.
레이 카바조(Eray Carbajo), 간삼건축종합건축사사무소, 디에이그룹엔지니어링종합건축사사무소, 삼우종합건축사사무소+자하하디드 아키텍츠(Zaha Hadid Architects), 웨스톤윌리엄스앤드파트너스(Weston Williams+Partners), 희림종합건축사사무소, 혜원까치종합건축사사무소, 포스코에이앤씨건축사사무소, 정림종합건축사사무소, 벤템 크뤼벨 인터내셔널 BV(Benthem Crouwel international BV), 리쉐즈 아소시에(richez associes), 콕스아키텍츠, 베노프 리미티드(Benov Limited)


This huge car road buried underground and make square/underground mass transfer
Very In front of GBC TOWER and over ground and underground design as connected with GBC tower.
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Old August 15th, 2017, 10:56 PM   #784
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Great idea. That road is awful. Too wide and noisy.
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Old August 16th, 2017, 10:34 PM   #785
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I love how Seoul is becoming pedestrian-friendly.
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Old August 28th, 2017, 06:36 PM   #786
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http://www.asiae.co.kr/news/view.htm...82814122848282

Again reject "GBC's environmental evaluation" in Seoul city council.
they asking modified and more progress prepare for "fined dust emission" and "underground water leak problem" to HYUNDAI.

"This project too huge to handle one time. and Not only this GBC but also massive underground transfer project connected with this project. So we had been 20 times meeting with concerns. So we do our best compromise and supplement about for project's begin" say HYUNDAI concern.
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Old September 13th, 2017, 08:06 AM   #787
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"100 years stand still make design" say Seoul asking to HYUNDAI

Now Seoul's city council's examination become very tough concern HYUNDAI&KIA HQ
"This architecture largest building in Seoul" say seoul concern.
So They asking more sustainable structure and detail design i.e 100 years sustainable landmark.

BTW Now HYUNDAI company crisis due to THAAD economical revenge by china communism party.
China cut and destroy all Korea company's factory and product in mainland due to THAAD military shield for north korea's fat boy's nuclear missile.
So HYUNDAI,lotte,e mart, all korea company can;t sell their product and withdraw from china.

So this closed mind china's irrational revenge on company might be affected on HYUNDAI's cash flow little bit worry about GBC project.
cause hyundai must invest $10 billions in GBC project for U/C begin!

http://www.asiae.co.kr/news/view.htm...90808560049642
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Old September 13th, 2017, 11:57 AM   #788
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Sounds like that wouldn't involve making any major redesigns but would just be about using quality materials to build it.
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Old September 23rd, 2017, 08:03 AM   #789
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One month remain until Seoul selected one winner design in global design competition
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Old October 21st, 2017, 06:21 PM   #790
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http://www.btnnews.tv/news/articleView.html?idxno=44400

proposal : Bong eun temple is going to restore old temple and to built huge wood tower in a parking lot area.
for the prepare HYUNDAI&KIA HQ U/C begin.

Quote:
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One month remain until Seoul selected one winner design in global design competition

and also final winning rendering would have announced at 20 Oct
but no news
I gonna check the fact and what happen in seoul
i'm gonna phone call to seoul monday
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Old October 23rd, 2017, 06:08 AM   #791
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Hasn't the design already been decided? What about the render on the first page?
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Old October 24th, 2017, 07:01 AM   #792
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"We will make 100 years dream in GBC" say HYUNDAI CONSTRUCTION COMPANY

GBC will make as control tower for all affiliate like Iron/construction/car/electronics/mechanic in group
-105fl 569m
-MICE(Meeting Incentive Conference Exhibition) mecca
-observation deck(2fl of top) will be public open. and material transparent glass so people can enjoy seoul sky and landscape too
-And New car exhibition event will be held in observation deck
-HYUNDAI construction do their best for GBC with 70 years experience of company in U/C field business
-And try to show off utmost new skyscraper built technology like high speed concrete pumping/wind reduce/micro measure
-it will make 100 years vision and must carefully handling with ECO friendly demolish and built process too

http://economychosun.com/special/spe...=12430&img_ho=

Quote:
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Hasn't the design already been decided? What about the render on the first page?
As far as I know now Korea old age legendary architecture designer discuss with USA architecture firm
and it is almost final design confirm. only minor modified possible based on Seoul government's city council's asking

cause now monk i.e boung eun sa asking opposite this project.
so design will keep going like above rendering

Generally most project's rendering will not dramatically changed after put on table of seoul city council committee
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Old October 24th, 2017, 06:34 PM   #793
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SPECIAL GLASS WILL USED for the purposed reflection sun light from above sky

this massive structure built by HYUNDAI's donation
and will connected with GBC landmark through underground
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Old November 1st, 2017, 03:03 PM   #794
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HYUNDAI IRON company success to develop for SUPERTALL IRON BEAM called H CORE!

This IRON design endure earthquake and vibration and well fusion ability.

This Iron will apply HYUNDAI&KIA TOWER!

So HYUNDAI construction success to develop special high pumping skill and supertal strong concrete
And Now HYUNDAI Iron company success Supertall BEAM H CORE!

So all prepare finished!

http://www.newstomato.com/ReadNews.aspx?no=785694
http://www.ebn.co.kr/news/view/915660
http://news.inews24.com/php/news_vie...=022100&rrf=nv
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Old November 3rd, 2017, 11:44 AM   #795
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HYUNDAI GBC tower's concrete must carry out from long distance

SAMPYO concrete factory defeat at legal court.
So they must leave factory unless they win final supreme court.

SAMPYO factory area located upon OLD Bake jae dynasty's ruin.
So Seoul government try to restore and asking leave factory.

So HYUNDAI GBC need supply from far distance concrete factory such like Sungsu or other seoul located concrete factory.
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Old November 8th, 2017, 04:27 PM   #796
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tower&underground massive transportation
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Old November 9th, 2017, 03:42 AM   #797
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Before/After renders of the commercial area, with changes to the fašade which will be more terraced:

















http://cafe.daum.net/skyscrapers/JVFj/11774
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Old November 9th, 2017, 09:06 AM   #798
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Every change good
except 영동대로변 저층부 포디움 is before was more good.
side view is changed one good but infront directly road view before one box shape was more unified and relaxing design.

btw all in all low building design is disappointed
they should design like DDP or more creative design rather than normal material
it seems like hyundai department store building nearby
even color same!
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Old November 10th, 2017, 10:14 AM   #799
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BREAKING NEWS!

HYUNDAI&KIA HQ hand over to government's final council! and Soon U/C begin(not this years though)


Project paper finished in Seoul government and seoul hand over to national ministry!
"HYUNDAI satisfied all condition. So this project proper to seoul's city planning."say Seoul concern
So expecting soon U/C begin!(not this years)

http://blog.naver.com/hr5h56j/221137055930
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Old November 11th, 2017, 09:43 AM   #800
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Thanks for the updates on this project.
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